Demographics

Between the 14th and 20th of February 2014 4,833 members of the Nifty monitor group completed a private internet-based questionnaire. No detailed demographic information was provided.

I’ve not experienced any crime here in Japan (except getting a parking ticket once…), and I don’t take any particular anti-crime measures when out and about.

Note that in Q6, carrying pepper spray is illegal.

Research results

The first question was if people thought that their own personal awareness of crime prevention was high or not. The graph did not report direct numbers, but it did show that the over sixties had significantly higher crime awareness; over 10 percentage points more that the other age groups said their was high, about about 5 percentage points more that it was very high. However, for all age groups a small majority (from about 52% for the over sixties to 63% of the under 39s) rated themselves as average.

Q2: What causes your awareness of crime prevention to rise? (Sample size=4,833, top ten answers)

When someone living nearby is a victim of crime	52%
When someone close to me is a victim of crime	43%
When I am a victim of crime	36%
When I see a television program, magazine feature on crime	28%
When I have an expensive item, a large sum of money on my person	21%
When I see a suspicious-looking person in the neighbourhood	21%
When I go abroad	21%
When I buy a house, move house, etc	18%
When I attend a lecture, training on crime prevention	12%
When I have children	10%

Q3A: Have you ever been a victim of a housebreaking? (Sample size=4,833)

Yes, twice or more	2%
Yes, once	14%
No, never	84%

Q3B: Have you ever been a victim of a pickpocket, bag snatcher, etc? (Sample size=4,833)

Yes, twice or more	3%
Yes, once	15%
No, never	82%

Q4: What kind of door intercom do you have? (Sample size=4,833)

	Unmarried	Married
Simple doorbell only	33%	22%
Voice only	30%	31%
Voice and video	20%	30%
Recordable video	9%	14%
Other	8%	2%

The next question asked people what anti-crime measures they took. Overall, the over-sixties tended to take more measures, and the thirties and under the fewest. The two most popular with about 43% doing both were not letting post build up in their post box and making sure name and address information in letters and envelopes, etc were erased or shredded before throwing them out. About 20% to 30% used a door chain, etc, and a similar amount had harder-to-pick door locks. The next most popular measure was interesting, to try to make friends with the neighbours.

Q6: What crime prevention measures do you take when going out? (Sample size=4,833, multiple answers)

	Male	Female
Keep valuables out of sight	21%	32%
Don’t visit quiet streets	15%	40%
Keep bag underarm, etc, to make it difficult to steal	15%	38%
Carry bag on the wall side	10%	33%
Use a mobile phone with a GPS function	12%	15%
Put an anti-theft cover, net over bicycle basket	8%	19%
Use two or more locks, chains on bicycle	9%	9%
Carry a whistle	4%	8%
Carry an anti-crime buzzer, lamp, etc	3%	9%
Use a mobile phone anti-peeking filter	3%	6%
Carry mobile phone in hand ready to dial for help if needed	1%	4%
Learn self-defense	2%	1%
Carry pepper spray	1%	0%
Other	25	3%
Nothing in particular	49%	21%

Q7: When answering the phone at home, do you say your name before you know who it is? (Sample size=4,833)

Yes, immediately	21%
No, not until I know who it is	72%
Other	7%

Demographics

Between the 13th and 18th of February 2014 1,075 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.7% in their teens, 15.6% in their twenties, 21.0% in their thirties, 17.3% in their forties, 14.9% in their fifties, and 17.5% aged sixty or older.

Research results

Q1: Do you regularly buy a paper newspaper? If so, how many do you buy on a daily basis? (Sample size=1,075)

Yes, one	56.1%
Yes, two	6.0%
Yes, three	0.1%
No, none	38.8%

Next people were asked if they read on a daily basis electronic versions of newspapers, and 164 people, or 15.3% of the original sample, said they did. Note, if by “electronic version” they imply a PDF or app-based reproduction of the newspaper I do find the numbers a little high, but conversely if web sites count too, I find the number a little low. The question text implies the literal interpretation in my opinion, but the follow-up question implies the wider definition. Perhaps the actual question qualified it by saying starting from the newspaper’s web site front page and reading interesting stories counted, but just clicking direct links from aggregators didn’t?

Q2: How many online newspapers do you read on a daily basis? (Sample size=164)

One	56.1%
Two	22.6%
Three	12.8%
Four or more	8.5%

Q3: How many online newspapers have you registered for? (Sample size=164)

One	36.0%
Two	17.1%
Three	3.0%
Four or more	1.2%
None	42.7%

Q3SQ: Are these newspaper registrations free or paid? (Sample size=94)

All free	77.7%
All paid	16.0%
Some free, some paid	6.4%

Demographics

Between the 24th and 30th of January 2014 5,098 members of the Nifty monitor group completed a private internet-based questionnaire. No further demographics were given.

You can even get tobacco tea from a vending machine in Japan:

In Q6, banning smoking on pavements (sidewalks for my American readers) illustrates the strength of JT, Japan Tobacco, and its advertising, which has convinced the public that despite Q5 showing that most people are aware of the health issues, impoliteness and the risk of poking children in the eye outweighs taking said children into a smoky cafe and puffing away; as many a foreigner says, Japan must be the only country where it is often easier to smoke inside than outside. Next, banning smoking in bullet trains would be low-priority for me, as on the main Tokyo-Osaka run all the newer trains are non-smoking, but have a smoking room, which I actually think is worse. With a distinct smoking car, it is easy to avoid; with a room, if you happen to get a seat nearby and beside a smoker, their fumes after their visits will be pretty obnoxious.

Where I’d like to see smoking banned is parliament; then I will know that the government is really serious about tackling the issue.

Research results

The first question, and perhaps the most significant question is unfortunately the hardest to report on, as they chose not to add percentages to the bar graph, and although the data was split by age bands, it was not split by the sexes.

Currently, about 14% of those aged 39 years old or younger currently smoked, 25% of those in their forties did, 29% of those in their fifties, and 22% of those aged sixty or older. Whether the lower figure for under forties indicates a significant number rejecting smoking, or just something as simple as a larger percentage of females in the sample (other data suggests that men outnumber female smokers 2:1), I do not know. Regarding those who had never smoked, nearly 70% of the 39 and under group said they were, as had 48% of those in their forties, 37% of those in their fifties, and just 24% of those aged sixty or older.

Furthermore, the report also says that about three in ten males in the sample had never smoked, whereas about seven in ten females had never.

Q2: On average about how many cigarettes do you smoke per day? (Sample size=smokers, 24% of 5,098)

	Male	Female
Less than one	1%	2%
One	0%	1%
Two or three	2%	3%
Four or five	4%	9%
Six to ten	17%	24%
Eleven to fifteen	19%	22%
Sixteen to twenty	33%	27%
Twenty-one or more	24%	12%

Q3 was another unlabelled graph of why people quit smoking, split into the four age bands seen above. The top reason was for health or maintaining physical strength, with about 20% of those under 60 choosing that reason, whereas 35% of the over sixties did. Additionally, another 22% quit due to becoming ill, then 18% quit due to tax hikes, and around 15% just to save money.

Q4: What are the merits of smoking? Non-smokers, answer what you think they might be. (Sample size=5,098, multiple answer)

	Male	Female
Cheers one up	46%	26%
Relaxing	30%	18%
Relieves stress	24%	21%
Easy to take breaks	22%	13%
Communication with fellow smokers	22%	14%
Taxes contribute to the country	17%	19%
Something to do while waiting	18%	9%
Don’t get bothered by silence when smoking	10%	8%
Contribute to the tobacco industry	7%	11%
Good flavour, taste of tobacco	8%	4%
Good for diet	4%	5%
Can enjoy as a hobby	5%	3%
Good for the brain	3%	1%
Looks cool to smoke	2%	4%
Other	3%	4%
Nothing in particular	23%	33%

For Q5, people were asked about the demerits of smoking, and the results were presented split between smokers, ex-smokers and the never smoked. 64% of smokers and 76% of the rest labelled the raised risk of cancer, lung disease, etc as the biggest minus, then 50% of smokers, 72% of ex-smokers and 80% who had never smoked the possibility of negative health effects in others from second-hand smoke. 76% of smokers and 58% of the rest said money was a demerit and 50% of smokers and around 70% of the rest highlighted rooms smelling of cigarettes or walls turning yellow.

Q6: Where would you like to see becoming all non-smoking? (Sample size=5,098, multiple answer)

	Male	Female
Pavements	65%	79%
Bullet trains	53%	63%
Restaurants	53%	63%
All of my own home	51%	61%
Offices	48%	57%
Hotel rooms	47%	58%
Vehicles	47%	54%
Railway stations	43%	50%
Cafes	40%	53%
My own room	38%	49%
Theme parks	34%	44%
Public parks	34%	39%
Pubs	30%	31%
Karaoke boxes	26%	33%
Other	4%	4%
Nowhere in particular	13%	5%

Q7: When choosing a restaurant, etc that has separate smoking and non-smoking seats, which of the following do you usually choose? (Sample size=5,098, multiple answer)

Non-smoking, and won’t take smoking if non-smoking full	57%
Non-smoking, but will take smoking if non-smoking full	18%
Smoking, and won’t take non-smoking if smoking full	7%
Smoking, but will take non-smoking if smoking full	6%
Will take anything	10%

Demographics

During the month of December 2013 534 women aged between 25 and 49 years old completed a private (I think) internet-based questionnaire. No further demographics were provided.

This male age band was chosen because one’s youthful hormones are fading, but are yet to be overtaken by old person smell, a smell which Lucido have named “Middle Fat Smell”, with an associated web site, which no doubt explains that said smell can be countered by ample application of Lucido’s product.

Actually, my wife has recently started mentioning that I smell (in a good way, she assures me!), although I do worry that I am developing Old Person Smell. However, this Scientific American article assures me that in blind sniff tests, it was actually rated more pleasant than young folks!

Research results

Q1: Do you notice the smell of men in their thirties and forties? (Sample size=534)

Yes	85.8%
No	14.2%

In particular, women in their forties (over 90%) were most interested (if that is the right word) in the smell of these men.

Q2: Where do you the smell of men in their thirties and forties? (Sample size=534, multiple answer)

In an elevator, other enclosed spaces	60.5%
When we pass each other	57.2%
On a train	47.6%
In a taxi, car	32.1%
In a queue	26.9%
When I visit their house	22.9%
In the office, meetings	22.1%
On a bus	20.7%
When they visit my house	16.2%
Other	2.6%

Q3: What do you do when you encounter a smelly place or person? (Sample size=534, multiple answer)

Hold my breath	59.8%
Turn my head and breathe some fresh air	33.8%
Cover my nose, mouth with my hand	33.6%
Wrap my scarf around my mouth, nose	24.7%
Move to another location	19.9%
Just grin and bear it	17.7%
Wear a mask	15.7%
Open a window	8.7%
Suck a sweetie	7.0%
Turn on air conditioning	6.1%
Move to the ladies-only carriage on the train	5.2%
Blatantly hold my nose	1.3%
Other	0.2%

Demographics

On the 5th of December 2013 Macromill interviewed 500 members of their monitor panel who would be coming of age (20 years old) in 2014 through a private internet-based questionnaire. The sex split is not noted, but Macromill usually have a 50:50 ratio.

Note that in Q3 and the pie chart above, the Japanese word for “friend” used is a word that usually refers to real-life friends. Facebook friends use a different word, so the number reported was not just a simple totting up of one’s followers.

Research results

Q1: Which of the following digital devices do you own? (Sample size=500, multiple answer)

	Percentage	Last year
Notebook computer	77.0%	80.8%
Android smartphone	45.6%	37.6%
iPhone smartphone	33.8%	25.0%
Desktop computer	24.4%	30.4%
Feature phone	23.0%	42.0%
Tablet computer	10.8%	8.0%

Q2: Which of the following SNS do you currently use? (Sample size=500, multiple answer)

	Percentage	Last year
LINE	81.6%	54.6%
Twitter	67.0%	57.4%
Facebook	48.8%	48.8%
mixi	18.0%	35.4%
Google+	11.2%	10.2%
Mobage SNS features	7.0%	11.8%
GREE SNS features	6.6%	9.8%
Ameba Pigg	6.0%	8.6%
Other SNS	2.6%	3.8%
Don’t use any SNS	8.8%	17.4%

Q3: How many friends do you have? (Sample size=500)

One to four	8.6%
Five to nine	20.6%
Ten to nineteen	23.6%
Twenty to twenty-nine	9.0%
Thirty to forty-nine	11.0%
Fifty to ninety-nine	8.6%
One hundred to one hundred and ninety-nine	8.8%
Two hundred or more	2.2%
None at all	7.4%

In further questions, 38.4% of those with friends said that they meet many of these friends in real-life, but on the other hand 28.5% said that they just follow many of these friends’ Twitter, Facebook, etc posts. Finally, about 13% very much agreed that they don’t initiate communicate with many of these friends, they usually wait for their friends to make a move.

japan.internet.com recently reported on a survey by goo Research into traveller-oriented empty room matching services, and little recognition was registered; it is not clear from the question wording, however, whether they dropped the best-known brand name along with the rather wordy survey title.

Demographics

Between the 22nd and 26th of November 2013 1,082 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.9% of the sample were male, 14.0% in their teens, 15.2% in their twenties, 21.8% in their thirties, 17.5% in their forties, 14.7% in their fifties, and 16.8% aged sixty or older.

This year I am on our block of flats’ management committee, and I keep meaning to bring up at the meetings a proposal to change the residents’ contract to outlaw the renting of rooms through Airbnb and similar schemes. Currently, commercial activity that involves visitors is forbidden, and a neighbour in fact fell foul of the regulations as she was running a craft school in her living room, so she was asked to hold her classes elsewhere. I sort-of agree with the Airbnb concept, but NIMBY! I also think it encourages the black economy, so I cannot approve of illegal sub-letting, regulation-dodging and no doubt tax-avoidance. And having foreigners in our building would no doubt bring down the property values.

Research results

Q1: Do you know about traveller-oriented empty room matching services? (Sample size=1,082)

Know it well (to SQ1)	2.3%
Just heard the name	7.7%
Don’t know it at all	90.0%

Q1SQ1: Have you registered with any traveller-oriented empty room matching services? (Sample size=25)

Currently registered (to SQ2)	28%
Used to be registered (to SQ2)	16%
Not registered	56%

Q1SQ2: Which traveller-oriented empty room matching services have you registered with? (Sample size=11, multiple answer)

Airbnb	91%
Couchsurfing	27%

Nine out of ten Airbnb registrants had actually staying in a room through the service, as had all 3 of the Couchsurfers.

Demographics

Between the 15th and 21st of November 2013 5,264 members of @Nifty completed a private internet-based questionnaire. No further demographics were provided.

When a friend came over to Japan recently I took him out to a basic restaurant for okonomiyaki (see the pic above), and he loved it. It was a pokey little place with just the one counter/hotplate and 12 seats, the chef cooking right in front of us, ciggie smoke clogging the air, ice-cold beer. He loved it, as did I, as I hadn’t been to such a simple, honest place for so long; before I got married, I used to frequent a local okonomiyaki shop, visiting at least once a week.

Research results

The first question asked was “Do you like Japan?” Overall, 92% like or love it, 1% are not too keen or just dislike it, and not even one pixel-worth of people hate it. Love was strongest, perhaps not surprisingly, amongst the over-sixties, with about 42% versus 30% in the other demographics.

Q2: What are the good things about Japan? (Sample size=5,264, multiple answer, top 10 answers)

Rank		Percentage
1	Good public safety	78%
2	Has four seasons	78%
3	Can drink the water	66%
4	Good timekeeping (public transport, people, etc)	66%
5	Reliable infrastructure	63%
6	Clean toilets	52%
7	Lots of kinds of food	51%
8	Advanced transport systems	48%
9	High product quality	48%
10	Advanced technology	47%

Q3: What are the bad things about Japan? (Sample size=5,264, multiple answer, top 10 answers)

Rank		Percentage
1	Lots of natural disasters like earthquakes, typhoons, etc	58%
2	High prices	49%
3	Few natural resources	48%
4	Lot of people who don’t care about public safety	46%
5	High humidity	38%
6	Overwork	32%
7	The nail that sticks out gets hammered down atmosphere	30%
8	Culture of white lies	29%
9	Bad economy	25%
10	Too many people in too little space	24%

Question 4 was what Japanese foods people would recommend to foreigners. Note that some of the foods are not originally Japanese, but people chose these answers regardless. First was sushi or sashimi with about 55%, then rice or rice balls with 45%. Tempura was about 44%, then green tea or Japanese sweets at 40%. Miso or pork soup was 38%, udon or soba noodls was 35%, traditional nabe stew or oden was 30%, sukiyaki or shabushabu was 29%, grilled skewered chicken (yakitori) was 25%, ramen 20%, yakisoba (fried noodles) or okonomiyaki (savory pancake/Spanish omlette) was also 20%, sour plums or pickles was 17%, curry rice 10%, rice bowl 8%, grilled beef (yakiniku) 6%, and 4% the rest.

Q5: Where would you like to show foreigners around? (Sample size=5,264, multiple answer)

Location	Male	Female
Temple, shrine, castle	59%	67%
Natural scenery (Mount Fuji, Japanese garden, cherry blossoms, etc)	54%	64%
Hot spings	55%	57%
Festival, fireworks	50%	58%
Cheap food joint, izakaya pub	41%	34%
Posh traditional restaurant with set meal	24%	22%
Downtown (Asakusa, etc)	22%	29%
Kabuki, Noh	17%	33%
Fish market	12%	17%
Viewpoint (Tokyo Tower, Skytree, etc)	12%	13%
Sumo	11%	15%
Electrical town (Akihabara, etc)	12%	9%
Art gallery, museum	8%	11%
Theme Park	4%	6%
Department store	3%	6%
Other	4%	4%

Q6: What traditional customs, events would you wish to preserve? (Sample size=5,264, multiple answer)

Custom, event	Male	Female
New Year (visit to temple, New Year food)	84%	84%
New Year’s Eve (End of year noodles, ringing in the New Year)	59%	67%
Obon (Summer grave visit)	51%	53%
Fireworks	41%	49%
Cherry blossom viewing	42%	48%
Bon odori, other summer festivals	39%	39%
May events (Carp streamers, May dolls)	33%	42%
March events (Hina matsuri)	30%	48%
Setsubun (Bean throwing, directional sushi rolls)	29%	41%
Tanabata (Star festival)	28%	37%
7-5-3 (Children’s shrine visit)	24%	30%
Moon viewing	21%	35%
Coming of Age ceremony	14%	18%
Summer eel eating day	7%	9%
Other	2%	2%
None in particular	5%	5%

Demographics

Between the 15th and 18th of October 2013 1,078 members of the goo Research monitor group completed a private internet-based questionnaire. 54.0% of the sample were male, 13.8% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.2% in their forties, 14.8% in their fifties, and 17.5% aged sixty or older.

Looking at the sites in Q1SQ1, they seem to be a mix of work-related networking, expanding one’s circle of friends through shared hobbies and interests, and just plain old dating. I could be interested in the second option myself, and perhaps the first, but I don’t really have the free time or more particularly energy to do that.

Research results

Q1: Do you know about Social Matching Services? (Sample size=1,078)

Know it well (to SQs)	6.1%
Just heard about it	32.2%
Don’t know it at all	61.7%

Q1SQ1: Which of the following Social Matching Services do you know? (Sample size=66, multiple answer)

Social Lunch	74.2%
CoffeeMeeting	21.2%
Hirukatsu (Lunch activity)	19.7%
Supotomo (Sports friends)	15.2%
Ultema	12.1%
Nikukai (Meat meeting)	12.1%
Other	6.1%

Q1SQ2: Have you actually used any of these Social Matching Services? (Sample size=66)

Yes (to SQ3)	18.2%
No	81.8%

11 out of the 12 people who had used or were still using these services had used Social Lunch; four people went to activities at least once a week, another 4 twice or thrice a month, one once every two or three months, one every six months, and one once a year or so. When asked about dissatisfactions, eight people reported that people were different in real life compared to their online self. Others complained that sometimes the meetings didn’t go smoothly or they often got hurt by their encounters.

Q1SQ3: Are you maintaining your relations with people you met through Social Matching Services? (Sample size=12)

Yes, still maintaining all of them	5
Still maintaining some, but quit others	5
No, quit all	2

Demographics

Over the 29th and 30th of August 2013 437 people who had had the experience of being engaged in English conversation by a foreign visitor to Japan. The sample was of both sexes and between the ages of 20 and 59, but no further information was offered. Judging by other surveys on their site, I think that the sample was taken from site users.

Note that since (I presume) the sample comes from English language learners, I would guess that they are more proactive and positive in their English and tourist views, therefore it would be difficult to extrapolate to the general population. However, since I occasionally hear English conversation teachers complaining about the backward and insular views of their students, I feel the results here indicate that these opinions may be the result of confirmation bias rather than actually representative.

Research results

Q1: Do you have confidence in your own English ability? (Sample size=437)

	Male	Female
Very much	5.0%	2.8%
To some extent	17.7%	14.7%
Not really	44.6%	38.3%
Not at all	32.7%	44.2%

Q2: At what sorts of places has a foreign tourist engaged you in English conversation? (Sample size=437, multiple answer)

On the street	53.8%
At a station, in a train	38.7%
At a sightseeing spot	21.5%
At a shop	11.9%
At an airport, port	10.3%
At a leisure facility	8.7%
In a restaurant, pub	8.2%
At a hotel	6.9%
In an office building	3.8%

Q3: About what kinds of topics has a foreign tourist engaged you in English conversation? (Sample size=437, multiple answer)

How to get to a destination	90.4%
Where they currently are	16.0%
How to read a sign	6.9%
How to order at a restaurant, pub	5.2%
About Japanese culture, customs	3.9%
About immigration procedures	3.2%
How to use Japanese	2.6%
About Japanese manners, etiquette	2.1%

Q4: When a foreign tourist unexpectedly engages you in English conversation, how well do you think you could utilise your English ability? (Sample size=437)

	Male	Female
Completely (100%)	10.6%	5.6
Mostly (75%)	39.1%	36.2%
About half (50%)	27.6%	29.1%
Not very much (25%)	19.3%	23.5%
Not at all (0%)	3.4%	5.6%

Q5: About how much do you think you understand when foreign tourists engage you in English conversation? (Sample size=437)

Completely (100%)	11.7%
Mostly (75%)	40.7%
About half (50%)	28.8%
Not very much (25%)	14.4%
Not at all (0%)	4.4%

Q6: About how well do you think foreign tourists who engage you in English conversation understand your response? (Sample size=437)

Perfectly (100%)	11.4%
Mostly (75%)	54.1%
About half (50%)	23.8%
Not very much (25%)	9.4%
Not at all (0%)	1.2%

Q7: What do you think is important when talking to foreigners who cannot speak Japanese? (Sample size=437, multiple answer)

Feel that you can express your thoughts	53.8%
Facial expressions, gestures, etc	49.2%
Pronunciation	39.9%
Vocabulary	38.3%
Speaking tempo	23.7%
English grammar	16.4%
Don’t know	3.7%

Q8: One way for supporting a country’s economy is through tourism. Japan is also proactive in this area, but how good an idea do you think it is to increase the number of foreign tourists coming to Japan? (Sample size=437)

Excellent idea (to SQ)	33.6%
Good idea (to SQ)	58.8%
Not so good idea	6.2%
Bad idea	1.4%

Q8SQ: Why do you think it is a good idea to increase the number of foreign tourists coming to Japan? (Sample size=those answering excellent or good in Q8, multiple answer)

It will help revive the economy	67.6%
More countries can learn what is great about Japan	61.9%
It will engender feelings of internationalism amongst Japanese	38.1%
It will spur Japanese to learn foreign laguages	20.5%
No particular reason	7.8%

Q9: If a foreign tourist stopped you in the street, do you think you could correctly fill in the blanks in the following sentences? (Sample size=437)

	Yes	Perhaps	No
You can get ___ at the next station	34%	28%	38%
___ right at the next intersection	47%	28%	25%
You can get to Ginza earlier if you ___ a train instead of a taxi	28%	28%	44%

Demographics

Over the 6th and 7th of September 2013 550 people completed an internet-based questionnaire. All of the sample were aged sixty or older, and there was a 50:50 male and female split.

The survey also had questions on Respect for the Aged Day (16th of September this year) and, more interestingly, on priority seats on the train or bus, and how people feel being offered one.

These End of Life activities are often talked about on television, but mostly with respect to people organising their own funerals and buying cheap plots that they don’t want to burden their children with, but I very rarely hear mention of writing a will. Looking at Q1SQ, writing a will should be first done on reaching adulthood, or at least on getting married – but no, I haven’t. Buying your grave can wait until post-retirement, however.

Research results

Q1A: Do you think End of Life Activities are needed? (Sample size=550)

Yes (to SQ)

52.5%	No
23.1%	Never heard of End of Life Activities
24.4%

Q1B: Do you think End of Life Activities are needed? (Sample size=275, female)

Yes	60.4%
No, never heard of End of Life Activities	39.6%

Q1C: Do you think End of Life Activities are needed? (Sample size=275, male)

Yes	44.7%
No, never heard of End of Life Activities	55.3%

Q1SQ: From what age should one begin one’s End of Life Activities? (Sample size=289)

When one reaches adulthood	2.4%
When one has children	0.3%
When one’s children reach adulthood	4.8%
On retirement	7.6%
One’s fifties	3.8%
One’s sixties	29.1%
One’s seventies	36.0%
One’s eighties	5.2%
After one’s spouse dies	8.0%
Other	2.8%