Macromill Research recently conducted a survey looking at Japan’s image.
The old chestnut of the four seasons appears at number two of the favourite things about Japan; at a superficial level it seems such a silly thing as many other countries have four distinct seasons, but Japan marks them much more clearly than certainly the UK. We maybe have summer holidays, autumn Halloween, winter Christmas and New Year, and spring Easter, but in Japan both equinoxes are public holidays, each season has their specific foods, everyone goes to view cherry blossoms and autumn leaves, return home for the New Year, and visit family graves over summer, and the television dutifully reports… Hmm, I’m not explaining this very well, so I’ll quit now! Anyway, here’s Japan’s four seasons in one image:
From 2012 dance became a compulsory part of the curriculum in Japanese schools, so Yamaha Music Japan decided to conduct a survey into awareness of dance to see how dance was fitting in to a child’s education.
Between the 30th of September and 1st of October 2015 1,000 parents, 50:50 male and female, aged between 25 and 60 years old and with a child in primary school (aged between 6 and 12) completed an internet-based survey. How the sample was chosen is not noted.
Back when I was in primary school, we had a few lessons in traditional Scottish Country dance that stood me in good stead for céilidhs later on in life; nothing serious, just the steps for the Gay Gordons and the like. Now I think of it, Japanese traditional dances don’t feature in the answers – are they already taught elsewhere in the curriculum?
Here’s a kiddy version of my favourite dance troupe, World Order:
Between the 9th and 14th of September 2015 600 members of the Research Plus monitor group who used trains to commute to work or school completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 13.3% in their twenties, 29.0% in their thirties, 24.3% in their forties, 27.5% in their fifties, and 5.8% in their sixties.
In Q1 I’m surprised to see mobile phones almost non-existent in the results, but I think one reason is that most season tickets these days are IC card-based, residing on either a credit card or (as in my case) on a mobile phone.
Between the 1st and 20th of August 2015 480 children who used the Surala social learning service completed a survey offered after they logged into the Surala service. The sample was 55.6% male, 15.8% in primary school, 74.8% in middle school, and 9.4% in senior school.
Note that although the Surala service appears to be free to use, the sample is not going to be that representative of Japanese children overall, so care should be taken reading the results, especially, I think, the desire to learn and recognition of the necessity of foreign languages. Read the rest of this entry »
Between the 23rd and 26th of January 2015 853 users of the web site Kampo Desk completed a private internet-based questionnaire. 3% of the sample were 19 or under, 37% aged between 20 and 34 years old, 48% between 35 and 49 years old, 10% between 50 and 64 years old, and 1% aged 65 years old or more.
Given the site doing the survey, there is most likely going to be a bias towards favouring Chinese medicine, and of course the questions will be chosen to give a favourable image of Chinese medicine.
For me, I think it is mostly quackery, and some of the stuff which might have science behind it would be better served by real medicine with exact dose measures, not imprecise “natural” cures. I’ve been prescribed some foul-tasting powder once or twice, but I couldn’t help noticing a real pill mixed in that perhaps supported the placebo effect. Read the rest of this entry »
Over the 9th and 10th of December 2014 500 members of the Macromill Monitor group who would be eligible to attend a 2015 Coming of Age ceremony (that is, born in 1994 or 1995) completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.
In Q15, I am very surprised to see as many as almost 93% of the new adults on LINE! I knew it was big in all age groups, but not quite that big. Read the rest of this entry »
Between the 13th and 18th of February 2014 1,075 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.7% in their teens, 15.6% in their twenties, 21.0% in their thirties, 17.3% in their forties, 14.9% in their fifties, and 17.5% aged sixty or older. Read the rest of this entry »
Japan is still very much a smoker’s paradise despite being outnumbered by non-smokers, as this survey from Nifty into smoking revealed.
Between the 24th and 30th of January 2014 5,098 members of the Nifty monitor group completed a private internet-based questionnaire. No further demographics were given.
You can even get tobacco tea from a vending machine in Japan:
In Q6, banning smoking on pavements (sidewalks for my American readers) illustrates the strength of JT, Japan Tobacco, and its advertising, which has convinced the public that despite Q5 showing that most people are aware of the health issues, impoliteness and the risk of poking children in the eye outweighs taking said children into a smoky cafe and puffing away; as many a foreigner says, Japan must be the only country where it is often easier to smoke inside than outside. Next, banning smoking in bullet trains would be low-priority for me, as on the main Tokyo-Osaka run all the newer trains are non-smoking, but have a smoking room, which I actually think is worse. With a distinct smoking car, it is easy to avoid; with a room, if you happen to get a seat nearby and beside a smoker, their fumes after their visits will be pretty obnoxious.
Where I’d like to see smoking banned is parliament; then I will know that the government is really serious about tackling the issue. Read the rest of this entry »
During the month of December 2013 534 women aged between 25 and 49 years old completed a private (I think) internet-based questionnaire. No further demographics were provided.
This male age band was chosen because one’s youthful hormones are fading, but are yet to be overtaken by old person smell, a smell which Lucido have named “Middle Fat Smell”, with an associated web site, which no doubt explains that said smell can be countered by ample application of Lucido’s product.
Actually, my wife has recently started mentioning that I smell (in a good way, she assures me!), although I do worry that I am developing Old Person Smell. However, this Scientific American article assures me that in blind sniff tests, it was actually rated more pleasant than young folks! Read the rest of this entry »