世論 What Japan Thinks

With the recent introduction of the Eco Points system of awards for buying environmentally-friendly products (although there’s still no system for spending said points), this recent survey conducted by goo Research and reported on by japan.internet.com into said Eco Points system found that digital terrestrial-ready televisions were the most popular electronics that fall under the system’s umbrella.

Demographics

Between the 20th and 22nd of May 2009 1,088 members of the goo Monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.2% in their thirties, 16.2% in their forties, 15.8% and their fifties, and 12.1% aged sixty or older.

If you wish to take advantage of the system yourself, you need to keep both the shop receipt and the guarantee that usually comes in a green envelope. In addition, if you wish to take advantage of bonus points for getting your old items recycled, also keep the recycling receipt. You then take them all along to the appropiate desk at your local city hall (I think) to get credited the points, then wait until the rewards are decided. I saw on a program last week that they are thinking of offering regional delicacies and other over-priced tat.
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Following up on the 12,000 yen cash handout to every resident, the Government of Japan is next having an Eco Point system, where for buying certain energy-efficient home electronics you get a 5% point award in return that you will be able to cash in for some as-yet not-very-well-specified items. To see what people think of this, Macromill Research recently conducted a survey on the Eco Point system.

Demographics

Over the 27th and 28th of April 2009 516 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was split exactly 50:50 male and female, and 20.0% of the respondents were in their twentes, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I’m not really sure of a good reason why people wouldn’t buy energy-efficient items in general. Thinking about it there are good reasons not to buy some items just because they have a stamp on them as often there is a higher price tag and the payback period may be longer than the lifetime of the item itself.

I also can’t help worrying that the stimulus package will encourage people to dispose of items which still have some life left in them, rendering a net negative effect on the environment. My television is a six year old standard tube-type television, but I see no reason why I should bin it now to buy a new set as it is still perfectly serviceable. However, looking at the results of Q4SQ1 almost half of the sample expect to see a positive environmental outcome.
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One of the Japanese government’s economic stimulus plans is to decrease the tolls on all roads to just 1,000 yen maximum per day on weekends and public holidays starting on the 28th or March, and from the 12th March 2009 they also introduced a subsidy of 5,250 yen for cars and 15,750 yen for motorcyclists who fitted ETC devices, Electronic Toll Collection devices, as the system only applies to ETC card holders. To see what people thought of this, DIMSDRIVE Research loooked at ETC purchase support system and toll road usage discounts.

Demographics

Between the 4th and 16th of April 2009 5,547 driving license-holding, and with a family car, members of the DIMSDRIVE monitor group completed a private online questionnaire. 52.9% of the sample were male, 0.2% aged 18 or 19, 11.8% in their twenties, 36.9% in their thirties, 29.9% in their forties, 14.9% in their fifties, and 6.3% aged sixty or older. 69.2% were the main users of a car, and the other 30.8% had access to the family vehicle.

Note that even without the discount system or for weekday usage, fitting an ETC makes sense as fees are slightly lower as you get charged for the exact distance you travel, not a rounded-up fee; on the Osaka to Kobe expressway, for instance, it is normally a flat fare of 700 yen, but with ETC if you only travel part-way you get a refund as you exit.

In Q9, it seems odd that even those without ETC will increase their usage.

One issue that gets swept under the carpet is the increase in CO2 and other pollutants caused by heavier vehicle usage, and also there may be heavier traffic, causing jams and higher fuel consumption from idling. Here’s an interesting set of figures found on Google about how small towns create disproportionate amounts of CO2.
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With the date for the 12,000 yen handout to all residents of Japan getting closer (perhaps…), here’s a short look at opinions on the cash handout in a survey conducted by goo Research in conjunction with the Mainichi Shimbun.

Demographics

Betwen the 23rd and 25th of January 2009 1,056 members of the goo Research monitor panel aged 20 or older completed a private internet-based questionnaire. No further demographic information was given.

This whole cash handout business has been nothing but a farce since it was first announced. Originally it was going to be a tax cut, but that does not benefit non-taxpayers, so it became free money. However, some of the issues that have come up are the method of distribution - currently it is envisaged that everyone has to go to their local city office, but that means cities need to employ lots of extra staff, and it’s been estimated that another 25% or so overhead is needed to get it distributed. Then the Prime Minister himself first said he wouldn’t take it, then he was saying he hadn’t ruled out that he would, then he would, and I think the latest situation is that he is undecided again.

One of the blogs I regularly read on Japanese politics talked about this in detail; a representative article on this matter from GlobalTalk 21 is here.
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[part 1] [part 2]

The Cabinet Office Japan recently conducted a survey looking at diplomacy in Japan. This is a regular yearly survey, and last year I translated it in two parts, here and here.

Demographics

3,000 adult members of the Japanese public were selected at random from resident registries to be interviewed face-to-face between the 9th and 19th of October 2008. From the sample, 1,826 people, or 60.9%, were available and completed the survey. 54.1% of the sample were female, 10.0% were in their twenties, 15.9% in their thirties, 15.6% in their forties, 20.3% in their fifties, 21.9% in their sixties, and 16.3% aged seventy or older. Additionally, 4.6% had lived overseas for more than three months, another 57.3% had travelled overseas, and 38.1% had never been overseas.

The section on North Korea was conducted before the recent news that wouldn’t have surprised many westerns following the story, namely that North Korea finally had enough about Japan going on about the abductees and have said they’ll refuse to recognise Japan at the upcoming 6-party (or should that now be 5-party?) talks due to this issue, a stance that I must agree with, quite frankly. However, Q3 shows the abductees is still the most important issue for the Japanese, but I’d love to see a more detailed survey on why.
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[part 1] [part 2]

The Cabinet Office Japan recently conducted a survey looking at diplomacy in Japan. This is a regular yearly survey, and last year I translated it in two parts, here and here.

Demographics

3,000 adult members of the Japanese public were selected at random from resident registries to be interviewed face-to-face between the 9th and 19th of October 2008. From the sample, 1,826 people, or 60.9%, were available and completed the survey. 54.1% of the sample were female, 10.0% were in their twenties, 15.9% in their thirties, 15.6% in their forties, 20.3% in their fifties, 21.9% in their sixties, and 16.3% aged seventy or older. Additionally, 4.6% had lived overseas for more than three months, another 57.3% had travelled overseas, and 38.1% had never been overseas.

If you have been reading Japan news you may have seen some coverage of this poll, although they only dipped into the first two questions below for the article. There’s a lot of good information in part 2 that has been almost completely ignored by the foreign media, so be sure to check that out too.
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If you have been following the Japanese blogs or news wires this week, you surely must have seen headlines like - well, I thought I saw headlines, but they now seem to have disappeared! Anyway, there was quite a bit of fuss about 53% of Japanese seeing public safety problems due to an increase in tourism, but what is the truth behind that headline? Read the full details from the survey by the Cabinet Office Japan into Tourism Nation Japan and the Japan Tourism Agency.

Demographics

3,000 adults from all over the country were randomly selected from resident registers, and they were visited for face-to-face interviews between the 16th and 26th of October 2008. 1,853 people, or 61.8%, were available and completed the questionnaire. A breakdown by age and sex was not presented, however.

Note that the questions below were part of a bigger survey on other unreported topics.

Q3 is the question that has sparked the controversy, with the negative answers being singled out. My personal opinion is that since the increase in tourism is mostly from Korea and China, countries with none-too-friendly a view of Japan, and the Chinese especially have a reputation for being ill-mannered, and they are the biggest foreign criminal element in Japan, I can see one reason why the figure is high. Of course, one has to contrast that with the equally large percentage who expect the increase in tourists to decrease such prejudice through mutual understanding.
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After the Second World War an undecided territorial issue between the USSR/Russia and Japan was the fate of the four most southern of the Northern Territories, as they are known in Japan, or the Kuril Isles to the Russians. This survey from the Cabinet Office Japan (so obviously there is an inherent bias towards the official government position) looked at what the Japanese think about the Northern Territories issue.

Demographics

3,000 members of the public aged 20 or over were randomly selected for face-to-face interviews between the 9th and 19th of October 2008. 1,826 people, or 60.9%, agreed to take part. Sex and age demographics were not given, but since Cabinet Office surveys are conducted face-to-face they tend to catch an older demographic.

As background on the issue, the Ministry of Foreign Affairs has a pamphlet describing the Japanese position, Gregory Clarke wrote an article on this for the Japan Times a few years ago, and Russia Today looked at the new Japanese curriculum that will start teaching that the isles are Japanese.
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Censorship is always a hot topic in discussions regarding the internet, with recent flare-ups surrounding such matters as the government trying to remove web sites promoting suicide by sulfide gas (although Bloomberg reported how to do it), so I was pleased to see the issue being tackled by Marsh Inc and reported on by japan.internet.com in this survey on web censorship.

Research results

Between the 12th and 14th of November 2008 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I am certainly not for government-level censorship of either domestic or foreign web content, but I do support properly-executed legal orders for domestic sites to remove content, and of course self-regulation by service providers. The web should be neither a free-for-all or a free-for-none, but instead a healthy balance must be reached. In Q2, I think they must mean within Japan, as The Great Firewall of China is a fact.

For those curious about the Japanese language used in the original survey, I translated 検閲, ken-etsu, as censorship, and 規制, kisei, as regulation.
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Official online party political activity is banned in Japan during election periods due to legal restrictions that I am not quite sure about, but that doesn’t stop people feeling the internet has a big effect on outcomes. Given that this survey from Marsh Inc and reported on japan.internet.com was conducted just after the US elections, I wonder how much thinking of America instead of Japan affected the outcome of this look at searching for election information.

Demographics

Between the 6th and 10th of November 2008 300 members of the Marsh monitor panel completed a private internet-based questionnaire. 50.0% of the sample were male, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I don’t know how Japanese discussion works on the internet, but I was again extremely disappointed at the US coverage on the various social news sites, as the arguments focus around why one shouldn’t vote for the other guy rather than actually dealing with the issues. I still have little idea what Mr Obama plans to do, and given the state of the world economy these days, and given that I don’t believe he will keep all his promises, and given the size of the USA, I feel he cannot do much more than tinker at the controls for his first term.
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