世論 What Japan Thinks

An interesting survey from Media Interactive iResearch took a look at coffee drinking habits.

Demographics

Between the 24th and 25th of August 2010 500 members of the iResearch monitor group in their twenties, thirties or forties and who drunk at least one coffee per week completed a private internet-based questionnaire. No further demographic breakdown was given.

I drink probably just under the one cup per week threshold. Coffee caffeine affects me much more than chocolate or tea, so I don’t as a rule drink it, limiting it to when eating out or sometimes when popping into cafes. My biggest exception is Mr Donuts, as they have unlimited refills for their hot coffees, so when I go I always make sure to have at least three cups, and damn the shakes!
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The Cabinet Office Japan recently took a look at the international movement of workers, which for this survey was specifically Japanese wanting to work overseas and foreigners coming to Japan.

Demographics

Between the 15th and 25th of July 2010 3,000 people randomly selected from resident registration information were approached for face-to-face interviews. Of the 3,000, 1,913 people, or 63.8% were available and answered the questions. 54.0% of the sample were female, 8.6% in their twenties, 16.0% in their thirties, 17.8% in their forties, 18.6% in their fifties, 19.8% in their sixties, and 19.2% aged 70 or older. There were a few other demographic questions, but they were sufficiently interesting to be presented in distinct tables below.

I wonder if the last two questions about foreign workers are in any way related to this article from Ampontan, in particular this quote from Naoto Kan, who is Prime Minister at the time of writing, but may not be by the time you read this, in an interview responding to a question on job creation:

The first is to create hiring by such means as long-term care, for which there is long-term, latent demand, and relaxing the issuance of visas to foreigners.

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This survey from goo Research, reported on by japan.internet.com, looked at keitai (mobile phone) novels, a genre of writing designed to be read on a mobile phone, and often written on them too. Common features include short sentences, paragraphs and chapters, and a casual writing style featuring emoticons and graphical emoji icons. This is the 6th time this approximately bi-monthly survey has been conducted.

Demographics

Over the 31st of August and 1st of September 2010 1,112 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.6% in their teens, 18.3% in their twenties, 22.3% in their thirties, 16.1% in their forties, 15.2% in their fifties, and 11.4% aged sixty or older.

In June, the fifth time this survey was conducted, 5.5% had read keitai novels on smartphones, and in April, the fourth time this survey was conducted and the first time the smartphone answer was highlighted, 3.8% had read keitai novels on smartphones, thus smartphone readership is slowly creeping up. However, there was no data supplied regarding smartphone ownership, but I would suspect that there would be quite a strong correlation.
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DIMSDRIVE Research recently reported on a not-so-recent survey into crime prevention, which revealed one surprising statistic, that people are currently tooled up with illegal weapons for self-defence.

Demographics

Between the 4th and 18th of February 2010 7,165 members of the DIMSDRIVE Research monitor group completed a private internet-based questionnaire. 50.4% of the sample were male, but rather than a breakdown by age there was a breakdown by residence area and type. 4.4% of the sample lived in Hokkaido, 5.2% in Tohoku, 2.5% in Shinchuetsu, 44.9% in Kanto (Tokyo and surrounding area), 10.4% in Tokai, 1.8% in Hokuriku, 17.2% in Kinki (Osaka and surrounding area), 4.2% in Chugoku, 2.2% in Shikoku, and 7.2% in Kyushu and Okinawa. Next, 37.3% lived in a big city, 24.6% in regional towns, 17.5% in the countryside around a big city, 20.0% in the regional countryside, and 0.6% elsewhere. 48.0% were home owners, 3.9% in rental homes, 16.5% owned an apartment, 30.0% rented one, and 1.6% lived elsewhere.

I’m really surprised about the one in eight who want to use bugging device detectors – I’d like to know more about the demographic. Is it single women in rented accomodation, people worrying their family members are spying on them, or just a general paranoia? Furthermore, 11.5% want to carry pepper spray or tear gas, 7.3% a taser, and 5.1% some form of night stick, all three of which are illegal to use, and probably even just carrying them is likely to fall foul of the law. By the way, this is a colour ball.

I’ve personally never had any worries about personal safety in Japan from a crime perspective, and the only preventative measure I take is to turn on the built-in alarm system whenever I leave the flat.
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japan.internet.com has been a bit barren recently – I don’t know why they’ve decreased the number of surveys they publish – so this survey from goo Research is not one I would normally choose, but needs must. The topic was web cameras and headsets, but the published results were quite uninteresting.

Demographics

Between the 23rd and 26th of August 2010 1,041 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.0% in their thirties, 16.1% in their forties, 15.7% in their fifties, and 12.4% aged sixty or older.

I’ve got just a headset, which I only use for very occasional internet telephone calls. I did try training Windows Vista’s speech to text software using them, but some combination of the headset, the input settings, Microsoft coding and my accent meant that I couldn’t get much more than 50% accuracy, making typing a whole lot faster.
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A recent survey from iShare took a look at paying back lump sums on home loans, and found out, as usual, some interesting opinions.

Demographics

Between the 27th and 29th of July 2010 1,487 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. All the respondents had a home loan in either their own or their spouse’s name. 73.8% of the sample were male, 2.9% in their twenties, 30.1% in their thirties, and 67.0% in their forties.

Note than in Japan as far as I am aware the only form of home loan is a repayment mortgage. Despite endowment-type life insurance and hospital fee policies being popular, as far as I am aware there are no endowment loans, nor pension loans or other interesting but more risky methods. I did however see a loan advertised on the back of a newspaper in the train saying something like paying an extra 10% up front then absolutely zero interest for the 15 year duration of the loan!

You can see immediately from the demographics that few people in their twenties appear to have home loans, a surprising figure to me. In Q5, the reluctance to have loans is also a surprise; in the UK a mortgage is a fact of life, and car loans are also rather common. I’d like to see a survey delving further into the Japanese way of looking at lending.

My home loan is for a scary length with a scary amount of cash to pay back – I had hoped that What Japan Thinks and the rest of my empire would help out accelerate the repayment schedule, but sadly that hasn’t quite gone to plan…
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Ah yes, another wonderful trolling headline after my dog food survey from a few years back! Note that it means that 8% of cat owners make food for themselves that they sometimes either share or pass the left-overs to Tibbles, not that eight out of ten cat owners prefer Kit-e-Kat! Any, back at the survey, it was from DIMSDRIVE Research, looking at pet food, and dog and cat food in particular.

Demographics

Between the 24th of December 2009 and the 20th of January 2010 (another slow report!) 14,716 members of the DIMSDRIVE online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 0.8% in their teens, 8.8% in their twenties, 28.4% in their thirties, 33.5% in their forties, 18.7% in their fifties, and 9.8% aged sixty or older.

If I was buying a kitten now (as opposed to getting a free moggy) I’d probably go for a Scottish Fold. There’s a really lovely Scottish Fold that regularly visits a nearby pet shop – he’s very relaxed and doesn’t mind being the centre of attention when he’s out for walkies.
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And they’re also invisible to many of you lot, judging by my data! I mention this as today’s survey is from goo Research, reported on by japan.internet.com, into internet advertisements, with this report focusing on the contextual kind.

Demographics

Between the 17th and 20th of August 2010 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 17.2% in their teens, 18.0% in their twenties, 21.4% in their thirties, 16.5% in their forties, and 26.9% aged fifty or older.

I personally think that most the people who say they haven’t see any contextual adverts in blogs on rews stories are mistaken – many popular news sites run adverts not just in the sidebars, but also have blocks right in the middle of stories, and I feel confident in saying that far less than 30% of the sample are running ad blockers.
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Today’s survey from goo Ranking looked at the matter of what changes in one’s partner do people feel after a year of dating, for both men looking at their girlfriends and women looking at their boyfriends.

Demographics

Over the 21st and 22nd of July 2010 1,159 members of the goo Research online monitor group completed a private internet-based questionnaire. 63.4% of the sample were female, 12.4% in their teens, 21.1% in their twenties, 28.3% in their thirties, 23.6% in their forties, 8.2% in their fifties, and 6.4% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

It’s interesting that most of the events listed are rather negative. For me, I think all apply to the wife and me. However, it only took me two months to do number 4…
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Not having smoked, I cannot really relate to the answers in this survey from DIMSDRIVE Reseach into smoking and non-smoking, but I do have experience of quitting alcohol (well, at least going from a daily habit to once in a blue moon) with cold turkey and lots of water only.

Demographics

Between the 25th of November and the 10th of December 2009 (the reporting is rather slow!) 9,638 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 51.3% of the sample were male, 11.5% in their twenties, 32.8% in their thirties, 31.3% in their forties, 16.7% in their fifties, and 7.7% aged sixty or older. In addition, 64.0% were married, and 52.4% of the total sample had children.

Q1B at a first look appears to be contradictory to common sense, with men with children more likely to smoke than those with no children, but for women the position is reversed. However, for men this is probably explained by smokers being older, with the non-smoking message getting through to the younger generation who are in turn less likely to have had children yet. For women, the opposite trend is present – the younger generation is smoking more, plus of course as in Q7, getting pregnant or having children is an incentive for women to quit.
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