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Coming of age 2011 according to Macromill: part 3 of 3

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The relationship between husband and wife should be that of equals graph of japanese statisticsTo follow up on my previous survey from O-Net and Rakuten, here is a pretty massive survey from Macromill Research looking at coming of age in 2011 – it was released on the 7th of January but didn’t appear in their feed until the 28th. This will be presented in three parts.

Demographics

Over the 21st and 22nd of December 2010 500 members of the Macromill monitor group born in 1990 or 1991 who would be coming of age in 2011 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.

In Q15 I must say I am most happy to see that beer takes its rightful place at the top of the list of things to be glad about when turning twenty! Furthermore, voting coming second is another heartening sign.
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Coming of age 2011 according to Macromill: part 2 of 3

How good or bad are you with Twitter, SNS, etc? graph of japanese statisticsTo follow up on my previous survey from O-Net and Rakuten, here is a pretty massive survey from Macromill Research looking at coming of age in 2011 – it was released on the 7th of January but didn’t appear in their feed until the 28th. This will be presented in three parts.

Demographics

Over the 21st and 22nd of December 2010 500 members of the Macromill monitor group born in 1990 or 1991 who would be coming of age in 2011 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.

In Q7, Q8 and Q9 it’s good to see that the new adults are interested in how the country is being run (into the ground). Let’s hope that they take some action on that, although I wouldn’t want to see activities like are happening in the Middle East as we do have an open and reasonably fair political system here. However, I did actually hear some talking heads on the TV last night looking briefly at whether such events might occur in Japan too.
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Coming of age 2011 according to Macromill: part 1 of 3

Do you feel relaxed about Japan's future? graph of japanese statisticsTo follow up on my previous survey from O-Net and Rakuten, here is a pretty massive survey from Macromill Research looking at coming of age in 2011 – it was released on the 7th of January but didn’t appear in their feed until the 28th. This will be presented in three parts.

Demographics

Over the 21st and 22nd of December 2010 500 members of the Macromill monitor group born in 1990 or 1991 who would be coming of age in 2011 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.

Not surprising in Q5 top of the desired jobs is working for the government – salaries are pretty good even at the local level, little overtime, and very little chance of being made redundant.
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English ability of the next generation

How do you think Japan's English ability will improve with English becoming compulsory for children in 5th and 6th year of elementary school? graph of japanese statisticsWith Japanese primary schools about to start compulsory English lessons, this survey from iShare took a look at people’s English ability and children’s English lessons. As it’s rather a long survey and lends itself into splitting into two, I’ll do just that.

Demographics

Over the 17th and 18th of January 2011 1,722 members of the CLUB BBQ free email forwarding service in full-time employment completed a private internet-based survey. 579 people had children of primary school age or younger, 62.0% of the sample were male, 52.2% in their thirties, and 47.8% in their forties.

I recently saw a program where they sent a guy to join an elementary school English class to see how he’d fare. It did seem rather useless, with a native English teacher leading the class in songs and roleplay but a Japanese teacher on hand to command the class. The roleplay feature was that essential skill for life, ordering fast food, with the opening line being a stereotypically Japanese pronunciation of “Harro!”; the kids however seemed to enjoy it and had a relatively good command of the rest of the script.
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English ability of this generation

How much confidence do you have in your own English ability? graph of japanese statisticsWith Japanese primary schools about to start compulsory English lessons, this survey from iShare took a look at people’s English ability and children’s English lessons. As it’s rather a long survey and lends itself into splitting into two, I’ll do just that.

Demographics

Over the 17th and 18th of January 2011 1,722 members of the CLUB BBQ free email forwarding service in full-time employment completed a private internet-based survey. 579 people had children of primary school age or younger, 62.0% of the sample were male, 52.2% in their thirties, and 47.8% in their forties.

Q3 is a funny one to me – I don’t really associate primary school with studying, so I can’t say there is anything academic I should have put more effort into, although I do wish I’d persevered more with music-making as I wish I didn’t have such a tin ear.

My employer requires various levels of TOEIC scores before promotion to higher levels and there is also some indirect input of English skill into a system for rating skill level. Conversely, they have zero requirement for foreigners to speak Japanese, an issue that I regularly take up with personnel.
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Windows XP still Japan’s most commonly-used home OS

How satisfied are you with Windows 7 compared to Windows XP? graph of japanese statisticsI haven’t had a look at this subject for a while, so it was good to get some fresh data on home computer operating systems.

Demographics

Over the 14th and 15th of January 2011 1,099 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.4% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.

I’m on Windows XP on my netbook and Vista on my desktop, but too stingy to splash out for the full upgrade to Windows 7 Ultimate that I need in order to run multiple language versions side-by-side. I must be one of the few people reasonably satisfied with Vista over XP, however, at least once I got it all configured correctly.
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How Japanese Facebook users see Facebook

Facebook doesn't suit the Japanese culture of anonymity graph of japanese statisticsThis survey from Macromill Research takes a look at the latest internet service that is tipped by some to take off in Japan, Facebook, from the perspective of those using it, but these early adoptors seem to be quite different from the typical Japanese.

Demographics

Over the 26th and 27th of January 2011 500 members of the Macromill monitor group who were also Facebook members completed a private internet-based questionnaire. 69.6% of the sample were male, 1.6% in their teens, 20.8% in their twenties, 35.2% in their thirties, 30.2% in their forties, and 12.2% aged sixty or older.

Note Q1, 31% having lived overseas. This is very high, and although the survey didn’t define how long to count, the Japanese used indicated that more than a foreign holiday or a business trip would count, and even a short-term homestay might be out of scope. This is backed up by the 30% searching for foreign friends, indicating that it is a more internationalised crowd that sign up for the service.
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Bookkeeping and colour coordinator top mail-order qualifications

Come the New Year, without fail U-Can flood the airwaves and newspapers with adverts for mail-order qualifications, so this ranking survey from goo Ranking into what correspondence course qualifications would people like to earn from the comfort of their own home

Demographics

Over the 20th and 21st of December 2010 1,128 members of the goo Research online monitor group completed a private internet-based questionnaire. 65.4% of the sample were female, 11.9% in their teens, 17.2% in their twenties, 30.2% in their thirties, 23.2% in their forties, 10.0% in their fifties, and 7.4% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Looking at the rest of the list, colour coordinator sticks out like a sore thumb as a rather mickey mouse qualification. Number 12, weather forecaster, is a curious facet of Japan – gaining the qualification is rather difficult, but many, many people try for it just for the sake of having it, it seems.
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1seg, SD, IPX5, IrDA, NFC most important when upgrading phones

The results of the 54th regular survey by goo Research into mobile phone upgrade needs was recently reported on by japan.internet.com.

Demographics

Between the 17th and 19th of January 2011 exactly 1,000 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 1.3% in their teens, 13.3% in their twenties, 30.7% in their thirties, 30.1% in their forties, and 24.6% aged fifty or older.

The abbreviations in the headline refer to the top five entries for Q3. With smartphones due to overtake feature phones very soon in terms of new sales in Japan (I hear the figure of currently two in five new phones being smartphones), and with the local makers now bringing out their smartphones with four of these top five features (I’m not aware of a water-resistant smartphone), the iPhone’s dominance in the Japanese market is sure to come to an end.

In lieu of a graph, let’s have a dog in school uniform instead:

Which reminds me, Lee at Tokyo Times found a much better pair of dogs in school uniforms.
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Where single Japanese professionals live

Where do you currently live? graph of japanese statisticsiShare recently released a detailed look at where single businesspeople live.

Demographics

Between the 13th and 17th of January 2011 1,192 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. All lived within Tokyo or two of the neighbouring prefectures Kanagawa and Saitama, and were single, in full-time employment, and with no wedding plans. 74.6% of the sample were male, 7.3% in their twenties, 55.4% in their thirties, and 37.3% in their forties.

You’ll note that despite the older age profile just around 14% have their own place and 35% live at home. This is in part due to stupidly-high property prices in the Tokyo area, and perhaps also due to property very rarely going up in price, usually depreciating as fast as the average car; it is only really the land underneath that can make money.

In Q1SQ3 Japanese code for counting rooms is used. 1R is “One Room”, the most basic studio. 1K is one room plus a kitchen, although that usually means just one burner and a sink in a corridor. 1DK adds a dining room or more usually space for a kitchen table, 1LDK adds a living room or living area. 2 and 3 indicate two or three rooms other than the L, D or K.

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