In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier.
Demographics
Over the 15th and 16th of November 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.
Although awareness of these kinds of coupons has decreased by three percentage points, the purchasers has conversely increased by four.
Macromill Research recently took a look at the subject of men and cooking.
Demographics
Between the 28th and 30th of October 2011 516 male members of the Macromill monitor group completed a private internet-based questionnaire. 25% of the sample were in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties. In addition, 312 female members were also interviewed, also with 25% in each of the age brackets.
I actually got asked to do the cooking on Sunday evening as my wife had a sore hand, but she decided to soldier on and all I ended up doing was peeling the spuds and a turnip… Read the rest of this entry »
Macromill Research recently took a look at the subject of men and cooking.
Demographics
Between the 28th and 30th of October 2011 516 male members of the Macromill monitor group completed a private internet-based questionnaire. 25% of the sample were in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties. In addition, 312 female members were also interviewed, also with 25% in each of the age brackets.
I very rarely cook, although I do often help out in the kitchen. When I do cook, my speciality is quiche; everything else turns out a bit ordinary, and I am teribly slow. On the other hand, I do love baking, although I don’t do that as much as I would like. I bought some scone mix at the weekend, so sometime round about Christmas I’ll whip up a few. Read the rest of this entry »
For snacks in particular in Japan, bringing out new flavours regularly is all-but-mandatory, it seems. Another related favoured marketing technique is local flavours only offered for sale in that particular region, which formed the basis of this survey from goo Ranking, what local edition Kit-Kats people would like to try.
Demographics
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Note that it is all but impossible to find a boring old red-packaged Kit Kat here; the standard currently seems to be an “Adult Kit Kat” in a black wrapper, made less sweet and with bitter chocolate, which is rather nice, but I want my plain ones!
I’ve had ordinary melon Kit Kats before, and they were horrendously sweet, but blueberry cheese cake sounds nice. I keep meaning to try the Kobe Purin, but as it’s for tourists, they only sell them in largish multi-packs. I don’t know what to make of the savoury flavours towards the end of the list – has anyone tried them?
Here’s a blog about Japanese Kit Kats, and here’s a video from a successful Greenpeace campaign to get Nestle to stop using palm oil in Kit Kats and other products:
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Read the rest of this entry »
Between the 14th and 17th of October 2011 3,272 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 72.8% of the sample were male, 1.3% in their teens, 8.9% in their twenties, 24.3% in their thirties, 33.2% in their forties, 25.7% in their fifties, and 6.5% in their sixties.
One reason for this survey was that November 12th was “Skin Day”; one way of reading 1112 is いいひふ, ii hifu, or good skin in English.
In the list of diseases in Q2 you might notice the absence of psoriasis, according to my local quack and his big book of diseases the most common reason for people in the west to visit the dermatologist. In white people the rate is about 2 in 100, but in oriental people it is closer to 2 in 10,000, thus it is well below the radar in Japan.
I used to get rough skin from stress, but I don’t these days. However, my ears go red some evenings for no discernable reason, so I tend to assume it might just be stress. Read the rest of this entry »
Between the 14th and 16th of November 2011 1,089 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male. 16.5% in their teens, 18.1% in their twenties, 21.6% in their thirties, 16.0% in their forties, and 21.6% aged fifty or older.
I’m rather satisfied with the whole digital broadcast business. My favourite part is that pressing the data button on most channels gives a three-hourly breakdown of the weather for the next 24 hours in my town, no further fiddling required. Read the rest of this entry »
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
This ranking implies that the higher the score, the less likely people are to know the term. I’d never heard about drawr (!NSFW!) before, but I don’t know if it really is that much of a topic of conversation. UPDATE: Oops, my mistake – it was drawer, not drawr; that term’s made me embarrassed too!
I’m familiar with all the terms except for “home app”; Google suggests that it’s some kind of replacement for the default Android shell.
Ranking result
Q: What smartphone technical terms are you too embarrassed to display your ignorance by asking about them? (Sample size=1,092)
A recent survey from goo Research into communication with school in times of disasters was conducted in conjunction with http://wdsd.net/, another company in the same NTT Resonant group as goo Research that provides mailing list services to schools for communicating with parents and guardians in times of disaster and other occasions.
Demographics
Between the 27th and 30th of October 2011 350 parents or guardians of middle school or high school children who lived in the Eastern or Northern areas of Japan (one of Tokyo, Kanagawa, Chiba, Saitama, Tochigi, Ibaraki, Gunma, Yamanashi, Nagano, Niigata, Aomori, Yamagata, Akita, Iwate, Miyagi, or Fukushima Prefectures) completed a private internet-based questionnaire. 54.0% of the sample were male, 8.0% in their thirties, 64.0% in their forties, 27.7% in their fifties, and 0.3% in their sixties.
Note that the areas surveyed were those that were affected the most by the March 11th earthquake, which is a focus of many of the questions below. Read the rest of this entry »
A number of clinics these days offer services for making reservations online, a service I have availed myself of once or twice.
Demographics
Between the 14th and 17th of November 2011 1,081 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 18.5% in their twenties, 21.7% in their thirties, 15.8% in their forties, 15.9% in their fifties, and 11.7% aged sixty or older.
With ordinary clinics, the way reservations work is rather than reserving a time, one reserves a place in the queue, and the system will email you back once you get close to the head of the queue, so one can minimise the sitting around in the waiting room time. I’m surprised my regular skin clinic hasn’t adopted it, as they have a manual system which on weekends means that phoning in at about 9 am means one might get seen by 6 pm on a good day. Read the rest of this entry »
In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier.
Macromill Research recently took a look at the subject of 
Macromill Research recently took a look at the subject of 
iShare recently took a look at 
With the digital switch-over finished (with a subsequent 
A recent survey from goo Research into 
A number of clinics these days offer services for 
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