世論 What Japan Thinks

japan.internet.com recently reported on a survey by goo Research into mobile shopping site usage, their fourth regular look at this topic.

Demographics

Between the 21st and 24th of May 2012 1,089 members of the goo Research mobile monitor group completed a private mobile internet-based questionnaire. 61.0% of the sample were female, 2.7% in their teens, 27.5% in their twenties, 35.4% in their thirties, 23.9% in their forties, and 10.7% aged fifty or older.

I’ve bought exactly one thing online, an Android app on special offer at 40 yen. I needed to register my credit card with Google Wallet, but I did that through a PC as I would be more sure of the security there.
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In Japan, in common with many other countries in the world, I suppose, men tend to prefer women a few years younger than themselves. However, this survey from goo Ranking looked at what are the good things about having an older girlfriend. You may remember that last week we looked at the charms of a toyboy.

Demographics

Over the 19th and 20th of April 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 11.3% in their teens, 17.0% in their twenties, 28.4% in their thirties, 25.5% in their forties, 10.2% in their fifties, and 7.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the men only.

I’ve added a picture of many foreigners’ favourite older woman, Norika Fujiwara. She’s just broken up with her boyfriend, so she’s on the market again, guys!
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japan.internet.com recently published the results of a survey by goo Research into matriculation gifts,

Demographics

Over the 8th and 9th of May 2012 1,062 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.2% in their teens, 17.7% in their twenties, 21.7% in their thirties, 16.3% in their forties, 16.0% in their fifties, and 12.1% aged sixty or older.

I don’t think I ever got such a present myself, and I do find the whole concept of getting money for starting work rather odd!
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In Japan, in common with many other countries in the world, I suppose, women tend to prefer men a few years older than them. However, this survey from goo Ranking looked at what are the good things about having a younger boyfriend.

Demographics

Over the 19th and 20th of April 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 11.3% in their teens, 17.0% in their twenties, 28.4% in their thirties, 25.5% in their forties, 10.2% in their fifties, and 7.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
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The results of this survey from goo Research into SNS (Social Networking Service) usage as reported by japan.internet.com produces a couple of headscratch-worthy results, the one in the title and that maintaining friendships is more important than deepening them.

Demographics

Between the 8th and 11th of May 2012 1,076 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 15.9% in their teens, 18.6% in their twenties, 21.6% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.

On second thoughts, perhaps maintaining is more important than deepening or widening from a Japanese perspective? Class reunions, for instance, are a regular feature of many people’s lives here, for all of primary, secondary and tertiary education levels. Perhaps these events are viewed more as an obligation, thus Facebook and mixi provide an easy way to link together and fulfil one’s societal role?

For me, both obtaining and generating information is most important, but that’s more because I am an anti-social git…
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I’m not sure if my timing here is good or bad, but anyway, here is a survey from Macromill Inc looking at viewing the annular eclipse that happened this morning.

Demographics

Over the 16th and 17th of May 2012 1,000 members of the Macromill internet monitor group living in Tokyo or the surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based questionnaire. The sample was 50:50 male and female, and 20.0% in their teens or twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I saw a quick glance filtered through the clouds when I was waiting for my train to work, then saw hordes of people waiting as I changed stations further along the way, although less than 10% appeared to have any form of eye protection at all!

Japan Probe has a good selection of videos of it.
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I did the men looking at women version of this goo Ranking recently, so to balance things up, here is when women feel that it is time to split with their husbands.

Demographics

Over the 29th of February and the 1st of March 2012 1,175 members of the goo Research monitor group completed a private internet-based questionnaire. 61.4% of the sample were female, 10.0% in their teens, 16.5% in their twenties, 29.3% in their thirties, 24.1% in their forties, 10.6% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey is for women only.

Curiously, although woman’s snoring featured in the other survey, in this one men’s snoring doesn’t, thanksfully!
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goo Ranking recently reported on a survey quite similar to one last year, only this time it was looking at the stage before relationships, the point at when one’s one-sided feelings of affections ran cold, for both women looking at men and men looking at women.

Demographics

Over the 29th of February and the 1st of March 2012 1,175 members of the goo Research monitor group completed a private internet-based questionnaire. 61.4% of the sample were female, 10.0% in their teens, 16.5% in their twenties, 29.3% in their thirties, 24.1% in their forties, 10.6% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
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goo Research recently took their third regular look at games machines, and according to the report on japan.internet.com, interest in the newest devices is waning.

Demographics

Between the 23rd and 26th of April 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.3% in their forties, and 28.0% aged fifty or older.

The article doesn’t report the question I would like to hear answered, why people are not interested in the new devices. For the PS Vita and Xperia PLAY, is it that normal smartphones do the job well enough, and with various surveys pointing to the majority of those in their twenties now carrying smartphones, a prime target for Sony already derives enough fun from their iPhone, Galaxy or other big-seller?
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goo Research recently conducted their fourth regular survey into advertisement viewing on mobile devices, and the figures reported by japan.internet.com were much less anti-ad than I expected.

Demographics

Between the 16th and 19th of April 2012 1,037 members of the goo Research mobile monitor group completed a mobile phone (including smartphone) based survey. 59.0% of the sample were female, 3.5% in their teens, 28.4% in their twenties, 32.7% in their thirties, 25.3% in their forties, and 10.2% aged fifty or older.

I only surf the mobile web occasionally, so I can’t say I’ve actually seen any mobile advertisements, in particular as I avoid ad-supported free apps!
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