Over the 8th and 9th of August 2012 884 people completed an internet-based questionnaire, although there was no details on how the sample was selected. 37.4% were aged between 60 and 64, 37.4% between 65 and 69, and 25.1% aged 70 or older. No sex information was given.
A lot of the answers here indicate more awareness of technical features than I expected, but perhaps either don’t knows were eliminated (some of the numbers in Q2, for instance, didn’t agree with the printed bars) or there was detailed explanations about each of the features. Read the rest of this entry »
Between the 20th and 22nd of August 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 17.7% in their twenties, 21.1% in their thirties, 16.1% in their forties, 16.1% in their fifties, and 12.7% aged sixty or older.
Although I do think that it may be possible to use IT equipment usefully in infant lessons and in homes with pre-school children, I worry that it just becomes a pacifier for the kids, and that by not using their hands to make tangible things they will be missing out on an important part of their development. Read the rest of this entry »
From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Some of the list below is difficult to translate into English as it depends on Japanese speech patterns, but I hope you get the picture!
On the television, the ultimate burikko is the rather irritating (and appropriately blonde) Rola. Here she is doing her usual schtick:
One of the most common bits of advice given to foreigners before they come to Japan regards bathing habits and customs, so perhaps this survey from goo Ranking into unforgiveable bathing habits of other people will serve as a further reference to visitors to these shores.
Demographics
From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey was for the men only.
Note that this list appears to include faux pas from both home and public baths.
Between April and June of 2012 4,000 mobile phone or smartphone users aged 13 or above completed a survey, but information on how the sample was generated, more detailed demographics, etc was omitted. Furthermore, the data has been post-processed, I think, to reflect the overall demographics of Japan, so the numbers below can be treated as statistics rather than survey results.
Note that in Japan around 102,700,000 people aged 13 or above have mobile devices.
If we further note that 23.5% of the population own smartphones and Apple is 32.3% of that, in S1 that would put Apple at 7.6%, just behind Sony. Unfortunately, we cannot do a similar simple calculation to estimate Samsung’s market share in Japan. Read the rest of this entry »
A recent Cabinet Office Japan survey into public order, much to my surprise found that the populace no longer pinned the blame for Japan’s ills on foreigners, even when compared to the same survey three and six years ago.
Demographics
Between the 5th and 15th of July 2012 3,000 randomly-selected Japanese citizens were selected from resident rolls and approached for face-to-face interviews. 1,956 people agreed to take part, but a further demographic breakdown was not provided.
I’m not really sure why the figures for fear of foreigners have changes so dramatically for the better in the last six years, and I’m not sure how I would go about finding out the reason behind it. However, it does also seem clear that the new bogeyman is Reefer Madness, especially as round about the time of the survey there was no end of stories about a current social problem of legal highs, dubious cannabinoid derivatives sold as incence in a multitude of shops in Japan’s big cities. Read the rest of this entry »
japan.internet.com recently published the results of a survey by goo Research into smartphone apps, with the focus of the report being on the number and types of downloads.
Demographics
Between the 7th and 9th of August 2012 1,076 members of the goo Research online monitor panel completed a private internet-based questionnaire. 53,2% of the sample were male, 16.7% in their teens, 18.2% in their twenties, 21.7% in their thirties, 16.0% in their forties, 15.4% in their fifties, and 12.0% aged sixty or older.
The introduction to the survey mentions a notion I have too, that when there is a choice of a free and a paid version of the same app, it is better to pay just to avoid the in-app advertisements. For my part, I am still to play Angry Birds, and one of the reasons I won’t touch the Android version is that I have heard that the advertisements actually block the gameplay. It’s also worth mentioning that the carrier au by KDDI offers for a reasonable monthly fee all the apps you can download from their own store.
I’ve paid for exactly one app, Paper Camera, when it was on sale for 40 yen last year. All my five or six other downloaded apps are specially chosen not to have any in-game advertisements; if you’re a Sudoku fan, I can most heartily recommend Andoku for all your numerical fun, and QuickPic to replace the pretty useless stock Android gallery app. Read the rest of this entry »
According to a recent survey from Just Systems and reported on by japan.internet.com into social gaming, almost half the players had spent money on it, and 60% of them regretted their purchases!
Demographics
Between the 10th and 13th of August 2012 1,000 members of the Just Systems-affiliated FastAsk monitor group who played social games completed a private internet-based questionnaire. No further demographics were given.
My wife spends what is, I suppose, technically real money on social games. She is a member of a number of online survey sites, and rather than cashing out, she transfers saved points to social games, in particular Oshare Dorobo, (perhaps “The Elegant Thief”) a Dress-Up Barbie-type game where in order to complete some quests you need (or so she claims) to buy particular hairdos which are only available from a random vending machine that costs 300 yen per spin. It’s probably about 1,500 yen’s worth of points per month she gets through, and I wish she’d never told me about the month she won 5,000 yen’s worth of tokens… Read the rest of this entry »
A number of Japanese men were recently asked by goo Ranking to describe moments when they think they cannot trust women. If a similar question gets asked to Japanese women, I’ll be sure to report, of course.
Demographics
From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey was for the men only.
I find this a difficult survey to understand, as the theme doesn’t seem too consistent, and some of the answers are more like jealousy issues than trust issues, I think. Read the rest of this entry »
Between the 27th and 31st of July 2012 exactly 1,000 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were female, 1.0% in their teens, 12.7% in their twenties, 25.4% in their thirties, 31.6% in their forties, and 29.3% aged fifty or older.
MMD (Mobile Marketing Data) Laboratory recently conducted a survey into smartphone usage and purchasing awareness amongst seniors.
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