Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’ve done number 3, once in Scotland and once in Japan… If we count company overnight stays, one person who I shared a room with has excessively noisy gargling and left the sink under about 10 centimetres of water. Read the rest of this entry »
I missed publishing this report before New Year, but I think the data is interesting enough for you to forgive me the slight slowness. It is a look at New Year greeting situation by Furyu, with the target of the survey being middle and high schoolgirls.
Demographics
Between the 14th and 16th of December 2012 270 middle and high schoolgirls (aged 13 to 18) who used the Pictlink site run by the survey company completed an internet-based questionnaire.
I must say I’m surprised by the results here, as the media tells me that schoolgirls are always on the leading edge of trends, yet good old-fashioned paper postcards maintain their strong showings, followed by bog standard email. However, LINE does put in a very strong showing, but Twitter and SNS barely register. It would also have been useful to see how many people were contacted via each method.
Not being a schoolgirl myself, all my greetings within Japan were postcards. Internet-only friends didn’t merit individually addressed felicitations! Read the rest of this entry »
Just a quick statistic today, a look at an investigation by Video Research Interactive (VRI) into web sites visited by the F2 demographic, namely women aged between 35 and 49 years old.
Statistics gathering methodology
Taking the 200 most popular Japanese web domains in November 2012 as a base, VRI used their own particular methodology to determine the percentage of visits that came from the F2 demographic between the 1st and 30th of Novermber 2012. It is not noted whether the counts included smartphones and mobile phones along with PCs.
Note that over all 200 domains, the F2 demographic made up 15.7% of all visitors.
In lieu of a picture, here’s an ad for Belle Maison:
Today’s second goo Ranking is another one quite appropriate for the time of year, a look at bargain-hunting tips.
Demographics
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Here’s the typical January sales scene where everyone rushes for a lucky bag:
My bargain hunting for this year was as it is every year, a Mr Donut lucky bag, but despite four visits to three different shops they were all sold out when I turned up, so I guess I should have done number 10… Read the rest of this entry »
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
My New Year resolution is number 1 on working days, as I’d like to lose about 6 or 8 kilogrammes this year. I get forced into number 2, as the spousal unit complains too much if I don’t! Number 3 I will never quit, but doing this blog feels sometimes as if I’m in number 13 territory. I should set my wallpaper to this to remind me of #1 and #2…
A recent survey from MMD Laboratory entitled 2012 smartphone user insight survey confirmed a trend I have seen with my own eyes; SNS usage, in particular LINE, has really taken off.
Demographics
Few demographics were presented; just that over the 18th and 19th of December 2012 670 smartphone using members of the MMD monitor panel completed a private internet-based questionnaire. The sample was aged between 20 and 59 years old.
When I initially read this survey, I was surprised to see email not featured anywhere, but finally I noticed that it was considered a built-in function. What I would really like to learn, though, is what people use for their main email provider; is it their carrier’s functionality or do they choose GMail or other third-party providers? Read the rest of this entry »
It’s back to work for What Japan Thinks with this survey from December by goo Research, reported on by japan.internet.com, into games machines and smartphone games, their second regular survey into this topic. I must have missed the first one, but this survey superceded a previous series that looked into just games machines.
Demographics
Between the 17th and 20th of December 2012 1,067 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.7% in their twenties, 21.7% in their thirties, 15.9% in their forties, and 27.5% aged fifty or older.
My gaming is recently 100% smartphone based, and my solitary smartphone game is Andoku, a Sudoku clone with 800 standard boards (I’m just over halfway through), then another 3 sets of 800 boards of other game variants – I see the new version now has 10,000 boards, but also has adverts, so the paid-for and ad-free version will be worth it. The game’s surely going to outlast my smartphone, and I’m not sure if it will be possible to transfer my played state across to a new device. Read the rest of this entry »
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Here’s what I find tedious about Japanese New Year, standing in queues like these for shrines and temples.
Living so far away from home and having few opportunities to visit, there is little I feel is tedious regarding spending the Christmas and New Year holiday there, especially as my parents tend to spoil me, so I can lie in as long as I like but there is always food waiting, washing gets done without my intervention, etc. Perhaps only number 15 gets tedious.
On the other hand, regarding number 13 there was something my father said about 13 Christmases ago that I think I remember as being tedious at the time, but it kicked off a chain of events that resulted in me getting married. And I still haven’t forgiven the bugger yet. (No no, darling, that was a joke!) Read the rest of this entry »
Not a very festive note to end the year on, but I liked the topic of this goo Ranking, into the moments when one realises one still has feelings for their ex, for both women and their ex-boyfriends and men and their ex-girlfriends.
Demographics
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’ve never had the experience of this myself, but I remember one time putting my foot in it with a rather tactless email to a friend about his ex which probably put him in situation number 8 for the men. I’m not going to tell you the details, however, at least not in a space where my mother is listening!
The difference in roles in Japanese society is highlighted by comparing the female #11, a hidden high salary, to the male #12, hidden housework skills. A recent survey (which I should really translate!) highlighted that 51% of Japanese men thought basically that the woman’s place is in the kitchen. Read the rest of this entry »
This will most likely be the last proper survey for 2012, a look by MMD, Mobile Marketing Data Laboratory, at mobile carrier satisfaction levels, as reported by japan.internet.com.
Demographics
Few demographics were given, just that on the 18th and 19th of December 2012 664 members of the MMD monitor group between the ages of 20 and 59 and who owned a smartphone from either docomo, au or SoftBank completed a private internet-based questionnaire. The results were listed alongside the results of a similar survey from May 2012.
Note that docomo only has seen a significant drop in satisfaction with signal strength and talk area; perhaps one reason is that there has been a number of network outages over the summer, and I still see occassional dropping out of my 3G signal in and around train stations at rush hour. Read the rest of this entry »
I missed publishing this report before New Year, but I think the data is interesting enough for you to forgive me the slight slowness. It is a look at 
A recent survey from MMD Laboratory entitled 
It’s back to work for What Japan Thinks with this survey from December by goo Research, reported on by japan.internet.com, into 
Subscribe to feed