With the rather amusingly-name “My Bag” campaign to persuade Japanese consumers to start bringing their own shopping bag with them gathering steam, MyVoice recently published the results of a survey they conducted into the reuse of check-out bags. This is quite a timely survey, with the big convenience store chain 7-11 recently announcing that it would start charging 5 yen per bag at all its stores.
Demographics
Over the first five days of May 2007, 15,078 members of the MyVoice internet community completed a private internet-based questionnaire. 46% of the sample was male, 1% in their teens, 17% in their twenties, 40% in their thirties, 28% in their forties, and 14% in their fifties.
This is a subject I’ve looked at before, but this survey takes an interesting look at what exactly people do with the bags once they get home. Sadly, Q2 and Q3 were badly-worded, lumping two questions together; I would have rather seen the two parts asked individually. Read the rest of this entry »
The average Japanese home often has little of a garden, as with land both scarce and expensive there is little incentive to waste it on such frivolaties as grass; indeed I saw a television advertisement recently for a building company whose USP (Unique Selling Point) was that they could squeeze your new home in with as little as 15 centimetres of clearance from the next house! So, with that in mind let’s look at a survey counducted by DIMSDRIVE Research on a subject that’s close to my heart, that of gardening.
Demographics
Between the 4th and 12th of April 2007 5,949 members of DIMSDRIVE Research’s internet monitor panel completed a private survey. 53.6% of the sample was female, 0.9% in their teens, 14.2% in their twenties, 33.3% in their thirties, 31.0% in their forties, 14.2% in their fifties, and 6.4% aged sixty or older. 47.9% lived in thieir own (or their family’s, etc) home, 17.1% in a purchased flat or apartment, 3.9% in a rented house, and 28.3% in a rented apartment. 2.8% lived in other types of accomodation.
I love my gardening, although I don’t get to do it as much as I would like. Due to the rules where we live, we are not allowed to plant anything bar grass in the ground, so everything gets placed in plant pots. We have a number of fruit trees in various stages of death/insect infestation/general malaise, some very nice roses, assorted flowers and shrubbery, and chives and mint for home cooking. Read the rest of this entry »
Sadville, as The Register is wont to call it, will be released on a mostly unsuspecting Japanese audience this summer. Although some Japanese companies have already set up virtual shop in the Second Life metaverse, with the new headquarters for mixi (the giant Japanese Social Networking Service) even featuring on prime-time news, until now only an English-langauge client has been available for Japanese users. In antcipation of the imminent client release, japan.internet.com reported on the start of a new series of surveys by goo Research on this very topic, Second Life.
Demographics
Between the 28th and 30th of May 2007 goo Research interviewed 1,102 members of its internet monitor group. 53.0% of the sample was male, 17.0% in their teens, 20.9% in their twenties, 18.0% in their thirties, 16.8% in their forties, and 27.3% aged fifty or older.
I won’t be found in Second Life, as my rather ancient PC does not have the required horsepower, and I have enough going on in my First Life to not require an escape to a Second.
MyVoice recently published the results of their second survey into the most important meal of the day, breakfast.
Demographics
Between the 1st and 5th of May 2007 15,239 members of MyVoice’s internet community completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.
During the week my breakfast is a couple of slices of bread in the toaster and a fermented milk drink, eaten every day by myself at far too early an hour. Weekends is similar but with the addition of salad and eggs, and currently since it is in season, mint tea picked from our garden. Read the rest of this entry »
Between the 1st and 5th of May 2007 14,891 members of the MyVoice internet community completed an online survey. 54% of the sample was female, 1% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 15% in their fifties.
A few years ago there was quite a boom in drinking vinegar, but recently I don’t hear of it so often, perhaps in part due to the downfall of Aru-Aru Daijiten. I do drink it regularly, and recently one of my favourite places to do so is C’s Garden Cafe.
Between the 8th and 15th of May 2007 5,380 people chose to complete a survey made publicly-available through NTT DoCoMo’s iMode mobile phone menuing system. 62.8% of the sample was female. As has been noted before and will be highlighted within the article below, this tends to bias the survey towards heavy users on unlimited usage plans, but unlimited plans are becoming the norm these days, with now over 30% of DoCoMo users on fixed-price plans.
Note that perhaps interestingly the original Japanese survey uses the term “comic”, not “manga” to describe the picture book format, so please don’t get upset by me using “comic” too!
I’ve personally never downloaded any reading material to my mobile phone, as I love the tangibility of real paper, and squinting at a tiny screen must be tiring on both the eyes and the arms.
One of my favourite subjects, and one of the perennial favourites of Google searchers, is Japanese teeth. With today being Dental Caries (Decay) Prevention Day (in Japanese, one way of reading June 4th is mu-shi, which is the first two syllables of the phrase 虫歯予防デー, mushiba yobou de-, or the aforementioned Dental Caries Prevention Day), let’s take a timely look with goo Ranking at what people are most afraid of when going to the dentist. Note that this survey excludes the contents of the treatment itself. Read the rest of this entry »
goo Research, in conjunction with the Yomiurin Shimbun, published the results of a survey conducted into youth and volunteering and pets. This is the second time there’s been a strange combining of topics by goo Research; last time it was love and comedy.
Demographics
Between the 24th and 26th of April 2007 550 members of goo Research’s online monitor panel completed a private questionnaire. There was an exactly 50:50 split between the sexes, and 35% of the respondents were students, 31% in full time employment, and 11% fulltime homemakers. The occupation (or lack thereof) of the remaining 23% was not reported.
Looking at the results, it is nice to see that a majority have some degree of interest in volunteer activities, with a large minority willing to take part in them. Through the union at work I occasionally see calls for volunteers for river bank clearing, etc and whilst I have an interest in that, I really do not want to do anything for the union as they do very little for me. Last year in fact they tried to get me to volunteer (there is an almost-obligatory volunteering system) to take part in a campaign to get people to vote. Read the rest of this entry »
MyVoice recently published a survey looking at the topic of disposable dry-cell batteries. By disposable, I mean the single use type, not rechargeable batteries. The survey covers not just standard cylindrical batteries, but also button-type batteries.
Demographics
Over the first five days of May 2007 MyVoice surveyed 15,010 members of their internet community. 54% were female, 2% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 14% in their fifties.
I buy standard batteries less than once a year in packs of 20 from a home centre on the whole, although I have occasionally used an electrical superstore too. My brand is almost always Panasonic. Just about the only non-rechargeale battery-powered implements at home that use more than one battery per year are a couple of bug killers and a pair of electric candles. Read the rest of this entry »