世論 What Japan Thinks

The Cabinet Office Japan recently released the results of a survey they conducted into citizens’ lifestyles. I translated a survey on the same topic conducted two years ago, which may be useful as a cross-reference. See also part 2 of the survey from 2005.

Demographics

Between the 5th and 22nd of July 2007 10,000 members of the public were randomly selected from presumably the electoral rolls. Of that number, 6,086 people actually took part in the survey, conducted by means of face-to-face interviews. The sample was 53.2% female, 9.1% in their twenties, 14.5% in their thirties, 15.4% in their forties, 21.0% in their fifties, 20.7% in their sixties, 15.2% in their seventies, and 4.5% aged eighty or older. In addition, 8.7% lived alone, 24.4% with a spouse, 48.9% in a nuclear household, 15.6% with grandparents or grandchildren, 0.7% in other types of family environment, and 1.7% in other non-family-based living arrangements. 73.7% were married, 12.1% divorced or widowed, 14.0% unmarried, and 0.2% did not answer. 80.2% lived in an owned house, 2.5% in an owned apartment, 3.9% in a rented home, 10.8% in a rented apartment, 0.3% in a company house, 1.6% in a company apartment, 0.4% in other arrangements, and 0.1% didn’t know where they lived. Finally, 27.2% were daily internet browsers at home or work, 16.5% were occasional browsers, 6.8% just used email, and 49.1% barely used it at all, with 0.4% don’t knows.

I decided to highlight the figures from Q6 that suggest one in five feel they have plenty of spare time and 44.2% have some; this compares to a recent survey from MyVoice where just 46% felt they had free time. This apparent disparity can be explained partially by the sample sizes; 40% of the sample here is past retirement age, so no doubt they have much more free time than the MyVoice community, which has a high percentage of young office workers and housewifes with school-age children.
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The Cabinet Office Japan recently released the results of a survey they conducted into citizens’ lifestyles. I translated a survey on the same topic conducted two years ago, which may be useful as a cross-reference. See also part 1 of the survey from 2005.

Demographics

Between the 5th and 22nd of July 2007 10,000 members of the public were randomly selected from presumably the electoral rolls. Of that number, 6,086 people actually took part in the survey, conducted by means of face-to-face interviews. The sample was 53.2% female, 9.1% in their twenties, 14.5% in their thirties, 15.4% in their forties, 21.0% in their fifties, 20.7% in their sixties, 15.2% in their seventies, and 4.5% aged eighty or older. In addition, 8.7% lived alone, 24.4% with a spouse, 48.9% in a nuclear household, 15.6% with grandparents or grandchildren, 0.7% in other types of family environment, and 1.7% in other non-family-based living arrangements. 73.7% were married, 12.1% divorced or widowed, 14.0% unmarried, and 0.2% did not answer. 80.2% lived in an owned house, 2.5% in an owned apartment, 3.9% in a rented home, 10.8% in a rented apartment, 0.3% in a company house, 1.6% in a company apartment, 0.4% in other arrangements, and 0.1% didn’t know where they lived. Finally, 27.2% were daily internet browsers at home or work, 16.5% were occasional browsers, 6.8% just used email, and 49.1% barely used it at all, with 0.4% don’t knows.

There seems a high level of general satisfaction with their current lifestyles, which goes against the typical foreigner’s (or perhaps I hang out in the wrong neighbourhood?) perception of the miserable wage slave slogging his life away on pointless work. Perhaps the true answer is a mix of the two images; or perhaps it is my bias, the average worker is accepting of his lot.
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This topic seemed a little dull when I first picked up this report to translate, but after a little web searching I found some rather interesting information related to a survey conducted by goo Research and reported on by japan.internet.com on the topic of mobile phones, and on non-standard designs in particular.

Demographics

Between the 10th and 14th of September 2007 1,092 members of goo Research’s online monitor group completed a private internet-based questionnaire. 53.8% of the group was male, 17.6% in their teens, 19.1% in their twenties, 15.8% in their thirties, 17.1% in their forties, 18.4% in their fifties, and 11.9% aged sixty or older.

Did you know that four years ago NTT DoCoMo launched the WRISTOMO, a wristwatch-styled mobile phone? Or even more interestingly, SMS Technology Australia have just released this month a real wristwatch-sized mobile phone, the rather uninspiringly-named M500 with MP3, video, BlueTooth and Java all stuffed into a 60 gramme package.
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I had one of these “you know you’ve been in Japan too long” moments reading this list, as for three or four of them I had to stop and think if they really were Japanese inventions, 和製英語, wasei eigo, Japanese-style English! How many of these expressions that the Japanese didn’t know were Japanese-English, as reported by goo Ranking, did you have to mentally double-check? The survey was conducted between the 28th and 30th of August 2007.
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This is a subject where I think stereotypes diverge greatly from the reality. Ask someone what the Japanese eat and you get tales of lots of vegetable-based side dishes lovingly prepared, but if you observe the reality you’ll find that fast foods and fried foods abound, and vegetables are often limited to just a lettuce leaf or a teacup-sized salad of sliced cabbage. To find out more about this subject, DIMSDRIVE Research recently performed a survey on vegetables.

Demographics

Between the 18th and 26th of July 2007 8,135 members of DIMSDRIVE Research’s monitor group completed a private internet-based questionnaire. 57.0% of the sample was female, 0.8% in their teens, 14.9% in their twenties, 35.5% in their thirties, 28.5% in their forties, 14.1% in their fifties, and 6.2% aged sixty or older. In addition, 12.8% lived alone, 24.0% lived with one other person, 25.6% with two others, 24.1% with three others, and 13.5% with four or more other people.

Supermarket vegetable quality is very variable; I sometimes use Jusco or Daiei, and find that most of the time their veggies are average to poor quality. However, right opposite Jusco is Kohyo, a slightly more upmarket chain who are just as cheap, if not cheaper, than Jusco yet have so much higher quality. The best I’ve found in town was a farmer’s co-op shop that was almost half the price of the nearest supermarket.

In Q3SQ4, I was suprised to see that country or area of origin of food was relatively low on the list despite the recent scares about Chinese foods being laced with chemicals and the amount of emphasis that the average Japanese seems to place on foods from particular traditional localities in Japan.
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The last time I looked at Wikipedia (just two days ago it was), it was wrong, and in addition the official building name is actually HEP FIVE, all in capitals, I believe. To see how the Japanese react to Wikipedia, japan.internet.com reported on the third regular monthly survey on Wikipedia conducted by goo Research.

Demographics

Between the 3rd and 7th of September 2007 1,078 members of goo Research’s online monitor pool completed a private internet-based questionnaire. 52.4% of the sample was male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.0% in their forties, and 28.0% aged fifty or older.

Just to stand on my soapbox for a minute, I think bloggers who link to Wikipedia are just being lazy. One gets no brownie points for linking to it, and in fact you are perhaps weakening your own article and strengthening Wikipedia in the search engine rankings. Conversely, if one links to another blogger who appears more knowledgeble on the subject, you are making contact with someone human, leaving a trackback in their blog that might result in a couple of new visitors to your site, and you may find the blogger will link back to you at a later date to return the favour.

In Q1SQ2, I think “other” is the correct answer! Wikipedia is by design unverified and unverifiable, so to ask the question implies a misunderstanding of the concept behind it.
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This rather revealing ranking survey by goo Ranking looked at what expectant Japanese women hope their husbands can do regarding childcare. I think the average western person (both male and female) may be surprised at how basic many of the hoped-for actions are. The fieldwork was conducted between the 20th and 24th of July 2007, but no further demographic information was given. Do any of my readers have first-hand experience of Japanese fathers as I cannot really believe that such basic tasks need to be wished for!
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According to recent news, in 2006 Japanese movies took in more revenue at the box office than foreign films for the first time for 20 years, although it must be noted that the cinema-going frequency in Japan is still much lower than most of Western Europe and the USA. To understand more about Japanese habits, Yahoo! Japan Value Insight recently performed a survey on this topic of film consumption.

Demographics

Between the 10th and 24th of August 2007 Yahoo! Japan Value Insight published an open survey through the menuing system of NTT DoCoMo’s iMode mobile phone menuing system. 3,604 people self-selected themselves to take part in this survey; 57.9% were female, 5.6% in their teens, 30.3% in their twenties, 41.2% in their thirties, 19.3% in their forties, and 3.6% aged fifty or older.

The movie rankings in Q5 are rather interesting; I never understood why Japan loved Armageddon so much, both men and women, it seems. Men chose just one Japanese live-action movie in their top ten, whereas women chose three Ghibli animations, for instance.

One may also note that Q1 does not include downloading off the internet, either through legal or illegal channels.

Oh, and although Jack Sparrow defeated Hans and Harry in this poll, Japan Probe recently reported on him surrendering in the face of a bunch of cute kids.
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With the analogue switch-off coming ever closer, and with awareness campaigns being conducted on television, newsprint, and even in English on the internet, japan.internet.com reported on a survey conducted by goo Research on the topic of television.

Demographics

Between the 7th and 10th of September 2007 1,079 members of goo Research’s online monitor panel completed a private internet-based questionnaire. 52/6% were male, 16.9% were in their teens, 17.5% in their twenties, 21.6% in their thirties, 16.1% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.

I’m still not ready for digital broadcasting. My television has the required digital input, but we have no digital tuner. My current thinking is to buy a hard disk-based recorder with built-in tuner, or even take up my cable operator’s deal of a low-rental recorder offered with their digital service.
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Just a couple of days ago there was a report from Reuters on a forthcoming Daddy exam for Japanese fathers to hone their parenting skills on. Looking around the Japanese web I found many weird and wonderful exams and qualifications, or 検定, kentei as they are called in Japaneseso for your enjoyment and edification I present the top ten strangest qualificatons I came across!

10. Mount Fuji Master

As the Japanese proverb says, “He who climbs Mount Fuji once is a wise man, he who climbs it twice is a fool.” Perhaps there should be an extension to cover those who sit all three levels of the Mount Fuji Kentei? Whether or not any of the questions involve the vending machines at the top of the mountain is unknown.

9. Comic Certification

I suppose it is inevitable that there is a manga-based examination. This one by ebook Japan offers three levels of certification in the way of Japanese comics from beginner to master otaku. If the subject matter is too broad, they offer separate qualifications for specific comic book series from Princess Princess to Ge Ge Ge no Kitaro.
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