Here’s another interesting survey that gives lots of little insights into how the average Japanese person uses the internet. Here japan.internet.com reported on a survey conducted by Cross Marketing Inc into web service usage in 2007.
Demographics
Over the 5th and 6th of December 2007 300 members of the Cross Marketing online monitor panel successfully completed an internet-based questionnaire. 50.0% of the sample was male, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.
The survey did not make it clear as to whether access from both computer and mobile phone was counted. I’m surprised that web mail did not feature in the list of services enquired about. However, every time it pops up I’m surprised by the very high number of internet banking users, with just under half the sample here regularly banking on the internet.
For me, I don’t think there’s anything in particular that I’ve given up this year or imagine I will next year. How about you? Read the rest of this entry »
With the New Year soon to be upon us, japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc into year end and new year holidays.
Demographics
On the 5th of December 2007 331 members of the JR Tokai Express Research monitor panel employed in the public or private sector successfully completed an online questionnaire. 81.3% of the sample was male, 8.2% in their twenties, 37.2% in their thirties, 40.2% in their forties, 11.8% in their fifties, and 2.7% in their sixties.
My plans are sleeping, some housework, visiting the parents-in-law, and going to the cinema; we have tickets for Cha-cha. I think we also have a musical fitted into the schedule somewhere that might or might not be Rent. I have 10 days continuous holidays, from Friday the28th to Sunday the 6th inclusive. Read the rest of this entry »
On the 4th of December 2007 330 people from the JR Tokai Express Research online monitor group employen in the public sector completed a private internet-based questionnaire. 83.0% of the sample was male, 3.9% were in their twenties, 42.7% in their thirties, 43.9% in their forties, 7.9% in their fifties, and 1.5% in their sixties.
With the Sharp AQUOS keitai outselling all others, is it the television that is boosting the cell phone or the cell phone boosting the television? This is a question that intrigues me, but unfortunately that question has little to do with today’s translation of a survey by MyVoice into flat screen televisions.
Demographics
Over the first five days of November 2007 19,700 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 16% in their twenties, 37% in their thirties, 28% in their forties, and 17% in their fifties.
Carrying on that thought about brand symbiosis between mobile phones and televisions, Panasonic finally launched its Viera brand mobile phone, the P905i, which according to reports I’ve heard is the top-seller, and in fact is selling faster than they can build them, from the new DoCoMo range of phones, despite being a wallet-busting 52,000 yen, which when converted to dollars is more than an iPhone, and when you then add in that an unlimited packet contract is about 4,000 yen, and the base contract price plus essential extras like the answering phone and iMode access adds up to around 3,000 yen, putting you at around about 60 US dollars per month, which does not include any free minutes, although there are loyalty discounts that should be factored in; up to 50% off for 10 year customers.
Despite being beaten to the punch by Japan Probe regarding a survey published by Matsushita Electrical Works (the company behind the National brand) on toilet usage, I’ll publish regardless the full details of their recent survey.
Demographics
During June 2007 1,036 married couples aged between 30 and 59 living in either the Kanto (around Tokyo) or Kansai (around Osaka) regions completed an internet-based questionnaire.
Today’s new Japanese phrase is 座りション, suwari-shon, and abbreviation of suwari-shouben, which translates as sitting pee. The usual phrase, 立小便 or 立ション, tachi-shouben or tachi-shon refers more usually to standing outside and urinating in public places. Indeed, I see far too often in Japan signs like the one above requesting the public not to do their business around this point. The red torii gate in the sign is to dissuade people by suggesting it would be sacreligious to relieve oneself on such a Shinto symbol. These anti-wee-wee wee red gates can be found in many places in Japan; coincidentally, when I went to visit Hampton Court near London, the palace of Henry the Eighth, I saw that round the banqueting hall crosses were painted around the skirting board to stop revellers relieving themselves. So, in one aspect at least, one can say that Japanese manners are still quite mediaeval!
Between the 17th and 25th of October 2007 7,517 members of the DIMSDRIVE Monitor group toop part in a private internet-based questionnaire. 54.0% of the sample was female, 1.0% in their teens, 14.7% in their twenties, 33.0% in their thirties, 30.8% in their forties, 14.6% in their fifties, and 5.9% in their sixties. In addition, 13.1% lived alone, 22.8% in a two-person household, 25.0% in a three-person household, 24.8% in a four-person household, and 14.3% in a five or more-person household. 6.2% had an oldest child aged between 0 and 1, 5.5% with an oldest child aged between 2 and 3, 5.2% with an oldest child aged between 4 and preschool, 11.6% with an oldest child in elementary school, 5.5% with an oldest child in middle school, 18.9% with an oldest child in high school or above and still living at home, and 47.1% had no children living with them.
In the summer I drink milk over cereal, but in the winter it’s usually limited to just an ingredient in stews or cakes. When buying, I want to make the decision on price alone; usually the cheapest non-house brand so I don’t appear too stingy, although the wife usually has other ideas when she comes shopping with me. Read the rest of this entry »
The Kanji Kentei (Japanese kanji test) parent organisation in Tokyo, in conjunction with Kiyomizu Temple in Kyoto, has announced the results of an open public poll for the one kanji that best represents the year.
90,816 people voted by internet, postcard and by attending the temple in person, and the top kanji chosen by them was 偽, nise, gi, meaning imitation, deception, or bogus. This year has been full of such stories; it started off with fake health benefits from natto, and continued with one scandal after another, from construction companies faking earthquake resistance to beef-free beef croquettes. This leads us to the number two choice, 食, shoku, food, where in addition to the ironically-named Meat Hope beef mentioned before, trusted souvenir brands Akafuku and Shiroi Koibito amongst others got caught reusing ingredients that had passed their expiry dates. To round out the bad news, third was 嘘, uso, lies, which claimed the life of one politician this year.
These pessimistic characters are a marked contrast from the last two years; 2006 was 命, inochi, life, and 2005 was 愛, ai, love.
Between the 17th and 25th of October 2007 7,517 members of the DIMSDRIVE Monitor group toop part in a private internet-based questionnaire. 54.0% of the sample was female, 1.0% in their teens, 14.7% in their twenties, 33.0% in their thirties, 30.8% in their forties, 14.6% in their fifties, and 5.9% in their sixties. In addition, 13.1% lived alone, 22.8% in a two-person household, 25.0% in a three-person household, 24.8% in a four-person household, and 14.3% in a five or more-person household. 6.2% had an oldest child aged between 0 and 1, 5.5% with an oldest child aged between 2 and 3, 5.2% with an oldest child aged between 4 and preschool, 11.6% with an oldest child in elementary school, 5.5% with an oldest child in middle school, 18.9% with an oldest child in high school or above and still living at home, and 47.1% had no children living with them.
Note that in Q2 the high frequency of milk consumption is contrasted with the small quantity that daily drinkers consume according to Q2SQ. This can partially be explained by the fact that milk in tea or coffee, or even as an ingredient in cakes or biscuits, count as milk consumption.
Someone who finds the internet scary is someone who doesn’t know what they are really doing, I believe. To findout what the average person thinks, japan.internet.com reported on a survey conducted by Cross Marketing Inc into internet scariness.
Demographics
Over the 28th and 29th of November 2007 300 members of the Cross Marketing online monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.
With decent virus software and just a little common sense, viruses can be almost completely avoided, although running things like Explorer and Outlook (a sin around 70% are guilty of) does make life a little more interesting on line… A follow-up question would have been to find out how many people had actually suffered from the dangers in Q1SQ, for instance. Read the rest of this entry »
With the New Year soon to be upon us, japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc into 
With the Sharp AQUOS keitai outselling all others, is it the television that is boosting the cell phone or the cell phone boosting the television? This is a question that intrigues me, but unfortunately that question has little to do with today’s translation of a survey by MyVoice into 
Despite being beaten to the punch by 
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Someone who finds the internet scary is someone who doesn’t know what they are really doing, I believe. To findout what the average person thinks, japan.internet.com reported on a survey conducted by Cross Marketing Inc into 
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