世論 What Japan Thinks

For this week’s lighter look at opinions, goo Ranking investigated what makes people feel are men’s status symbols, for both men and women.

Demographics

Between the 24th and 26th of September 2008 1,044 members of the goo Research online monitor panel completed a private internet-based questionnaire. 50.6% of the sample were male, 5.8% in their teens, 12.7% in their twenties, 32.3% in their thirties, 27.6% in their forties, 12.3% in their fifties, and 9.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

The car being number one should be no suprise to anyone, but I’m surprised with a watch being so high, higher than tailored suits, but perhaps that reflects a conservatism in Japanese dress.

My car is a train, I work in computers, my degree’s from a university probably no-one in Japan’s heard of, and my watch cost 10,000 ANA air miles. From the women’s list, I can only claim to have 7 and 8 as marks of status!
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Just a very quick translation for today, a look with japan.internet.com at a survey conducted by iBridge into public libraries and the internet.

Demographics

On the first of December 2008 300 members of the iBridge monitor group completed a private internet-based questionnaire. 56.7% of the sample were female, 13.0% in their twenties, 39.0% in their thirties, 33.0% in their forties, 9.0% in their fifties, and 6.0% in their sixties.

Note that internet services here are not public-access terminals in the library, but an external web site for the library.

I’ve never actually been to my local library, but I have checked out their web page for opening hours.
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Yahoo! JAPAN recently annouced the results of a number of their “Best of 2008″, and one of the categories was the most clicked-through headline from Yahoo! News. The data was collected from all headlines displayed through Yahoo! NEWS between the 1st of November 2007 and 31st of October 2008.

You’ll notice that all of them are basically domestic stories, and most of the topics are either (or both) entertainment or death-related. You will note that nothing about politics, such as the minor matter of a change in prime ministers appears in the list, but in Japan’s defense I wonder if because these topics might have multiple reports, the clicks per story get diluted.

Click-through each link to find some English reporting on the story.
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I wonder how the fear of impending collapse in a number of the car manufacturers will affect their investments into research and development into alternative power sources. However, this survey from MyVoice into electric cars was conducted before the bottom fell out of the manufacturing business, so such worries are not reflected in the results.

Demographics

Over the first five days of November 2008 15,382 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 36% in their thirties, 29% in their forties, and 19% aged fifty or older.

Although I’m not convinced yet of the overall relative environmental impact of electric vehicles, they go some way to at least displacing pollution. Hybrids like the Toyota Prius are a nice ride once you get used to the gearbox, though, but I can’t see me giving up the train in the forseeable future.
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I hope most of my fellow readers resident in Japan have got their New Year greeting (nengajou) postcards ready, as time’s running out! To see how you should be approaching what I think is an important (in some aspects) custom, this detailed survey from MacroMill Inc looked at 2009 New Year Greetings.

Demographics

Over the 25th and 26th of November 2008 624 members of the MacroMill monitor group completed an internet-based private questionnaire. The group was split exactly 50:50 male and female overall and in each age group, and 16.7% in each of these age groups, 15 to 19 years old, twenties, thirties, forties, fifties, and sixty or older.

I’m nearly ready to go; I still have to import the addresses from my old postcard software to the new one, which involves a wee bit of Excel CSV file massage, but barring accidents I’ll be printing them out at the weekend. As for electronic greetings, I think it feels cheap to me, and unless I know it’s someone sending it in addition to a postcard, I feel hard done by.

In Q5, I’m surprised that what I thought would be the main reason for sending electronic greetings, saving money, didn’t feature as a distinct answer, and neither did some ecology-related reason.
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But, to my English teaching readers, don’t all start patting yourselves on the back yet, as this survey from iShare on foreign languages also reveals that less than one in fifteen feel capable of stringing more than a few words together.

Demographics

Between the 21st and 25th of November 2008 430 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 50.5% of the sample were male, 13.3% were in their twenties, 54.4% in their thirties, 23.5% in their forties, and 8.8% in their teens or fifty or older.

Note that at least those in their twenties and thirties should have studied English for all six years in high school.

One wonders how much degree of racial bias is in the answers of favourite language, as Asian languages are rated much lower than Western ones. On the other hand I do find Chinese and Korean pretty rough on my ears, but then again, German can be too. I wonder, though, why exactly is knowing a language rated as cool? Is it due to perception of difficulty or association with having travelled to countries or moved in circles associated with the language?
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With so many free web-based mail services on offer, a surprising result from a survey conducted by Marsh Inc and reported on by japan.internet.com into web email was that a number of people do actually pay for it.

Demographics

Between the 29th of November and the 2nd of December 2008 300 people from the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were male, 20.0% were in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

Unfortunately, this survey did not report what sort of services people were paying for, although perhaps if you paid Marsh some money they’d tell you. I suppose I could say that I pay for two web mail services; one through this web site hosting as I do use the web mail reading facility, and the other is PoBox.com that I use for mail forwarding my private email, although I don’t use their web mail, which is an additional charge.
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Here’s a bit of a short survey that has rather interesting results; iShare looked at the end of the year Jumbo Lottery.

Demographics

Between the 21st and 25th of November 2008 430 members of the CLUB BBQ free online email forwarding service completed a private internet-based questionnaire. 50.5% of the sample were male, 13.3% in their twenties, 54.4% in their thirties, 23.5% in their forties, and 8.8% in their teens or fifty or older.

First a lottery tip: if you can spare 300 yen, buy just one ticket. This measurably changes your odds from absolutely zero to infinitesimal. Buying a second leaves your odds still infinitesimal, so don’t bother.

Next, the lottery does seem to have a lot of misconceptions surrounding it, mainly focussing on the drawing method and the relatively small first prize, leading many to think that it’s even more of a tax on the innumerate than the average one. However, the term “lottery” is misleading, as most people imagine the pick six from fifty-type schemes that are prevelant in the west, whereas Japan’s is more like a raffle – all the sold tickets go into a hat and winners are drawn from there, so if it is a sell-out all the prizes (in theory) will be claimed.

This year there are 70 first prizes of 200 million yen (roughly 2 million US dollars), 140 almost-first prizes of 50 million yen, 6,930 almost-almost first prizes of 100,000 yen, 140 second prizes of 100 million yen, 700 at 5 million yen, and so on, assuming they sell all 70 blocks of tickets. In total, there are 700 million tickets for sale (about 6 per man, woman and child) for a total value of 210 billion yen. I make that just over 99 billion yen in prize money, or 47.3% of the sales, leaving just under 111 billion yen in the pot. Once television and print advertising, sales overhead, amakudari-inflated old-boy director salaries, and everything else are paid for, that leaves a little bit left over (can anyone point me to figures for administration costs on the lottery?) for good causes, but I have little idea what they fund.

Oh, there’s a headline figure of 300 million yen advertised as the top prize, but I’m not really sure how one ticket can get the extra 100 million.

So, back to the survey.
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[part 1] [part 2]

The Cabinet Office Japan recently conducted a survey looking at diplomacy in Japan. This is a regular yearly survey, and last year I translated it in two parts, here and here.

Demographics

3,000 adult members of the Japanese public were selected at random from resident registries to be interviewed face-to-face between the 9th and 19th of October 2008. From the sample, 1,826 people, or 60.9%, were available and completed the survey. 54.1% of the sample were female, 10.0% were in their twenties, 15.9% in their thirties, 15.6% in their forties, 20.3% in their fifties, 21.9% in their sixties, and 16.3% aged seventy or older. Additionally, 4.6% had lived overseas for more than three months, another 57.3% had travelled overseas, and 38.1% had never been overseas.

The section on North Korea was conducted before the recent news that wouldn’t have surprised many westerns following the story, namely that North Korea finally had enough about Japan going on about the abductees and have said they’ll refuse to recognise Japan at the upcoming 6-party (or should that now be 5-party?) talks due to this issue, a stance that I must agree with, quite frankly. However, Q3 shows the abductees is still the most important issue for the Japanese, but I’d love to see a more detailed survey on why.
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[part 1] [part 2]

The Cabinet Office Japan recently conducted a survey looking at diplomacy in Japan. This is a regular yearly survey, and last year I translated it in two parts, here and here.

Demographics

3,000 adult members of the Japanese public were selected at random from resident registries to be interviewed face-to-face between the 9th and 19th of October 2008. From the sample, 1,826 people, or 60.9%, were available and completed the survey. 54.1% of the sample were female, 10.0% were in their twenties, 15.9% in their thirties, 15.6% in their forties, 20.3% in their fifties, 21.9% in their sixties, and 16.3% aged seventy or older. Additionally, 4.6% had lived overseas for more than three months, another 57.3% had travelled overseas, and 38.1% had never been overseas.

If you have been reading Japan news you may have seen some coverage of this poll, although they only dipped into the first two questions below for the article. There’s a lot of good information in part 2 that has been almost completely ignored by the foreign media, so be sure to check that out too.
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