世論 What Japan Thinks

This month’s regular look at mobile phone upgrade needs (the 46th time it has been conducted) by goo Research and reported on by japan.internet.com had interesting results regarding two big recent developments in mobile phones, smartphones and high pixel-count cameras.

Demographics

Between the 18th and 22nd of May 2009 exactly 1,000 mobile phone-using members of the goo Research monitor group completed a private intenet-based questionnaire. 52.5% of the sample were female, 2.0% in their teens, 16.7% in their twenties, 33.7% in their thirties, 28.4% in their forties, and 19.2% aged fifty or older.

This summer’s models brings cameras with up to 10 million pixels, which is getting to be overkill, as packing more pixels more densely actually can give worse results as one starts to get interference problems. In addition, without a decent lens you’re not going to be taking very good photographs anyway, and looking at the camera on the linked web page, the big round thing looks just for show as there is another tiny circle inside which looks to be the business end.

The number interested in smartphones is pretty low, but I suspect that they have an image of being foreign market-designed phones that feature few of the essential Japanese functions such as emoji, One-seg television, and smartcards. Up to now only Sharp with their SH-04 and related models have produced that sort of smartphone, but with many domestic manufacturers rushing to Google’s Android, expect to see many fully-functioned domestic smartphones this winter or next spring, assuming the carriers don’t request to the manufacturers that they avoid too much openness.
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Although recently I’ve translated a number of surveys that promised more than they delivered, this time I feel this one, the fourth survey by MyVoice into blogging has a number of interesting revelations.

Demographics

Over the first five days of May 2009 14,823 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 35% in their thirties, 30% in their forties, and 19% aged fifty or older.

In Q4, it’s interesting that politics isn’t a selectable theme, but given that just 5% blogged about news in general, I wonder how small that would have been.

Regarding Q5, in Japan they are called blog parts, but in the West they are usually widgets or scriptlets. Looking through the above-linked web site I came across this entertaining one:

For Q6, I’ve been to a cake-related blogger event! I’ve also sadly had to turn down two invites to Danny Choo-organised and corporately-sponsored Tokyo CGM Night, although I did see his Dad’s shoe shop right beside the free cake venue, if that counts for anything.

For Q7, I’d have to immodestly answer “somewhere to use my knowledge, information to contribute to society”, although I do have a letting off steam blog hiding in the shadows… What is blogging to you?
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The results of this survey from Marsh Inc and reported on by japan.internet.com into mobile phone costs and fees are not really that surprising, especially since a year or so ago companies were ordered to stop their free or one yen phone promotions and allow the consumer to see more clearly the true costs of a free phone.

Demographics

Between the 20th and 22nd of May 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.3% in their teens, 17.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

To research this story, I popped into a docomo mobile phone shop on the way home. They must have been embarrassed about it, as they only had tiny 8 point type price tags, which showed that all the spring and summer models were between 50,000 and 70,000 yen for the standard spec of 8 megapixel camera, one-seg television, electronic cash and the like. Even three revisions ago’s 18 month old phones were sitting at just under 40,000 yen, so I don’t think I’ll be upgrading my two and a half year old phone just yet!

My basic plan price is reasonable, but the unlimited packet deal at about 4,400 yen per month (on top of 2,000 yen or so basic plan) is just not justified for my current phone.
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Most university graduates start work in Japan on or around the first of April, so this survey from Macromill Inc interviewed the fresh faces who had been at their companies for just over a month to learn about then new members of society’s opinions.

Demographics

On the 12th and 13th of May 2009 516 members of the Macromill monitor group who were born in 1986 or 1987 and had found a job completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.

Wow, there’s a lot of very good information in this survey, and I could easily spend the next day or two drawing conclusions! Note in Q3SQ2 the points of dissatisfaction for women, suggesting that even after just a month in the job, gender discrimination is already obvious to them. On the other hand, in Q5 one in eight women plan to quit when they get married, and then another quarter after they have a baby.

In Q7, I hate drinking sessions at work and would probably choose all the reasons listed, except that it’s talking shop all the time that irritates me, not not talking shop as asked!
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This is one of these surveys that might be interesting to see in its entirity, as the taster provided by japan.internet.com of a survey by Marsh Inc into web site viewing habits provided information that without context is difficult to interpret.

Demographics

Between the 2nd and 8th of May 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 0.7% were in their teens, 19.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

My wife has about three million bookmarks which make the lethargic at the best of times Internet Explorer really crawl whenever she opens up a new window. I keep my bookmarks reasonably-well categorised into folders, but then again there’s only about a dozen or so sites I regularly visit via bookmarks.
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I’m sure most of us who have worked in Japan have experienced a colleague sleeping during meetings, so to try to put some concrete numbers on the phenomenon iShare conducted a survey into sleeping at work.

Demographics

Between the 28th of April and the 7th of May 2009 405 members of the CLUB BBQ free email forwarding service completed a private mobile-phone internet-based questionnaire. 54.3% of the sample were male, 32.3% in their twenties, 32.6% in their thirties, and 35.1% in their forties.

Power-napping, catching 15 minutes of forty winks during lunch break, does have definite benefits, and indeed napping salons have started popping up recently, although I do suspect that due to the short night-time sleep hours the Japanese power-nap is more of a necessity than a lifestyle choice.

I don’t power-nap as I use lunch as an opportunity to prepare articles for WJT, but I keep thinking I should. However, my desk is not sleep-friendly and we don’t have any relaxation space in the office.
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For the second dose of sillyness for tonight, once again we have goo Ranking, this time looking at tactics people employ in love, for both men and women.

Demographics

Between the 21st and 24th of April 2009 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were female, 9.2% were in their teens, 13.7% in their twenties, 27.5% in their thirties, 27.5% in their forties, 11.7% in their fifties, and 10.4% aged sixty or older.

I must say, looking at a lot of the tactics here, if you try them out you’ll probably soon be hearing one of these lines, I suspect!

Looking at the women’s list, for number 24 I’d be more surprised to actually hear an apology…
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Today’s first dose of sillyness from goo Ranking is a look at the best lines for telling someone a relationship is finished, for both men telling women and women telling men.

Demographics

Between the 21st and 24th of April 2009 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were female, 9.2% were in their teens, 13.7% in their twenties, 27.5% in their thirties, 27.5% in their forties, 11.7% in their fifties, and 10.4% aged sixty or older.

Here’s a photo from gniv on flickr with a line that surprisingly doesn’t feature in the lists below.

Recently, DIMSDRIVE Research took a look at the matter of moving house.

Demographics

Between the 25th of February and the 12th of March 2009 10,789 members of the DIMSDRIVE Monitor group completed a private online questionnaire. 50.5% of the sample were female, 0.8% in their teens, 13.3% in their twenties, 33.6% in their thirties, 30.7% in their forties, 15.2% in their fifties, and 6.4% aged sixty or older.

I’ve got a lot of tales about removals in Japan! The last time I was involved in one was when my parents-in-law moved; my wife organised lots of quotes through the internet, but her father accepted the first one he got, as they gave him a free kilo of rice, even though the company has a less than stellar reputation.

On the day of the removals they brought only two, not three staff to do the packing, the pick-up was delayed, so instead of arriving at the new place at 4pm as promised, it was 10pm, so tradesmen we’d asked to come in to fit the air conditioners, etc, had to go home and come back the next day. To cap it all off, there was some sort of get-out clause in the contract so we couldn’t claim any compensation off them.
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Recently goo Research conducted a survey into mobile phone users use of computers, with this report from japan.internet.com concentrating on email newsletters, or “Mail Magazines” as they are known as in Japanese English. This was the sixth time they’ve conducted this regular monthly survey, but the first time I’ve translated any from the series.

Demographics

Between the 11th and 13th of May 2009 1,066 mobile phone-using members of the goo Research monitor panel completed a private mobile phone-based questionnaire. 55.9% of the sample were female, 2.7% were in their teens, 26.7% in their twenties, 40.4% in their thirties, 24.2% in their forties, and 5.9% aged fifty or older.

Looking at the results, and trying to remember when I applied to be a goo Monitor, I believe that you must first apply to be a computer-based monitor, then add your mobile phone email account, so everyone in the survey should have access to a computer.

I get just the one newsletter on my mobile phone, which I really should cancel (in fact, I’ve just cancelled right now), but get too many on my PC, including one from DHC (a cosmetics company) thanks to my wife signing up with my address, who send me a mail every day, but although they include an unsubscribe link, you have to log into your account to confirm it, but my wife’s forgotton the password.
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