世論 What Japan Thinks

Looking at the date of this survey, I don’t know why it suddenly popped up in my news feeds this week, but since I seem to have missed it the first time around, I’ll present it regardless. The survey was iShare taking a look at television advertisements that make one hungry and want to buy the food item.

Demographics

Between the 10th and 16th of February 2009 475 members of the CLUB BBQ free email forwarding service who had a mobile phone completed a private internet-based questionnaire. 55.2% of the sample were male, 10.9% in their twenties, 48.0% in their thirties, 32.8% in their forties, and 8.2% in their teens or fifty or older.

Note that the questions were not about a specific company’s product, but about any for the given category – I just selected a representative advertisement to illustrate the story.
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Here’s an interesting little survey from Marsh Inc and reported on by japan.internet.com into computer maintenance, looking in particular at cleaning one’s PC and accessories.

Demographics

Between the 2nd and 5th of July 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 1.3% were in their teens, 18.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I think the survey is looking at home computers, although there is no clear statement in the article to say that it is.

I must admit to only cleaning my PC once a year, although about once a month I do clean the fluff off the bottom of the mouse.
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The slightly mysterious title for this post introduces a short survey from iShare that looks at shoe purchase and disposal.

Demographics

Between the 18th and 23rd of June 2009 566 mobile phone-owning members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire, 53.5% of the sample were male, 37.6% in their twenties, 30.4% in their thirties, and 32.0% in their forties.

I most often buy my shoes from 歩人館, hojinkan, a national chain of shoe shops that deals only in ASICS shoes. The designs are sensible rather than trendy, but the shoes are good and solid and last a long time.
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MyVoice recently took their fifth look at shampoo usage. I’m sure I’d translated an earlier version of this survey, but Google says otherwise!

Demographics

Over the first five days of June 2009 14,982 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 1% in their teens, 15% in their twenties, 37% in their thirties, 29% in their forties, and 18% aged fifty or older.

My choice of shampoo and conditioner is Umi no Uruoi Sou, a blend of lots of different kinds of seaweed, apparently. I got into the habit of using it as for about two years a local drugstore sold the refills at 99 yen each, which was nice. When I’m not using that, I’m using mini shampoo bottles brought back as trophies from hotels I have stayed in.
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With the release of the Apple iPhone 3GS on the 26th of June 2009, goo Research immediately conducted a survey into the iPhone, the results of which have been reported on japan.internet.com.

Demographics

Between the 26th and 29th of June 2009 1,036 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.

There was an interesting story recently on Asiajin (and other places) about how the iPhone 3GS popped up into first place in the sales rankings on release. Although there was discussion about the validity of the ranking, what was missed out was the Blackberry Bold being in 6th place, an extremely dubious positioning in my view. Looking further at the list of companies they survey for the sales figures, they do not survey the official carrier’s own shops, which in my view makes the data extremely inaccurate.

Looking at the charms of the iPhone, the big, big surprise for me is that the browser comes so low! If I were to get one, that would be the one function I would be purchasing it for.
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goo Research recently conducted their 47th regular mobile phone upgrade needs survey.

Demographics

Between the 22nd and 26th of June 2009 exactly 1,000 mobile phone-using members of the goo Research monitor panel completed a private internet-based questionnaire. 53.6% of the sample were female, 1.8% in their teens, 18.5% in their twenties, 34.0% in their thirties, 26.8% in their forties, and 18.9% aged fifty or older.

I’ve had a look at this summer’s models, and the first one to catch my eye was the Toshiba T-01A offered through docomo, but it doesn’t fit into my hand and feels cheap and flimsy, and it’s not up to spec for Japan; it looks like a rebadged US phone, but apparently it isn’t. Next is the new HTC HT-03A, the very first Google Android phone for Japan, which is extremely comfortable to hold, but again it is missing most of the standard Japanese features like One Seg television, FeliCa electronic cash, and emoji. I also had a look at the Biblio also from Toshiba and au, touted as an electronic book reader as well as a phone, but I was struck by how heavy it felt. It looks like I’ll be keeping my very old P702iD for a few more months until one of the Japanese manufacturers comes out with a proper Android phone with all the add-ons we expect to see in Japan.
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If you could stuff your gob with a certain food without worrying about getting fat, what would that be? This was the question posed by goo Ranking to both men and women.

Demographics

Between the 21st and 25th of May 2009 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were male, 7.3% were in their teens, 16.0% in their twenties, 28.1% in their thirties, 27.9% in their forties, 10.8% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

The photo at the head is from when I did indeed stuff my gob full of cake!
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goo Ranking recently took a look at what bit of bad luck puts a downer on the whole day, for some reason for just men only. If they do the similar survey for women, I’ll of course be sure to post it.

Demographics

Between the 21st and 25th of May 2009 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were male, 7.3% were in their teens, 16.0% in their twenties, 28.1% in their thirties, 27.9% in their forties, 10.8% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Note that this survey was for the 556 men only.

For me the worst is probably falling asleep again after the alarm rings, followed by in the train seeing everyone bar the person I’m standing in front of getting off the train, so I have to stand all the way. However, as I usually get up early enough that there is always a seat, thankfully it’s a reasonably rare occurance.

Photo from Kim Pierro on flickr.
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It’s been a couple of years since the last time I had a look at a survey on QR Codes, so it was nice to see this one from Marsh Inc and reported on by japan.internet.com.

Demographics

Between the 18th and 21st of June 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 0.3% were in their teens, 19.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I most often read QR Codes from advertising leaflets, usually encoding an email address that allows me to sign up to a mailing list to get a discount coupon for a restaurant I’m visiting. A few months ago I used one to enter a competition, and won 2,500 yen’s worth of food vouchers.

Just last month I wanted to read the QR Codes of friends from Nokia’s laptop computers – they were some sort of inventory tag, but they didn’t want to let me just in case it contained confidential information, but I did think sticking a 10 centimetre square tag on a computer case was hardly the way to handle such information! They checked with their Nokia app, and it was just a boring vCard-type tag.
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I’ve never eaten a convenience store bento (boxed lunch) as I am yet to see a vegetarian offering; the best I did when I was single was a Lawson’s tomato pasta, which was particularly disgusting. However, that doesn’t seem to bother many people in this survey from MyVoice into convenience store boxed lunches.

Demographics

Over the first five days of June 2009 15,023 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 36% in their thirties, 30% in their forties, and 18% aged fifty or older.

The actual title of this survey, and coincidentally the name of a sadly deceased (the blog, not the blogger!) gaijin blogger’s blog, is the commonly used abbreviation, conbini bento.
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