This recent survey from iShare into hair colouring is working under the presumption that all of its sample has black hair, given that there is no question about one’s natural colour.
Demographics
Between the 25th and 30th of September 2009 562 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.5% of the sample were male, 35.9% in their twenties, 30.2% in their thirties, and 33.8% in their forties.
Despite being 100% Japanese, my wife is actually naturally dark brown rather than black, which used to get her into trouble at school as many schools forbid hair dying, along with make-up, etc. She used to work somewhere where she got a light brown dye not because it was in vogue or the like, but actually was a very important part of the corporate image! Read the rest of this entry »
With the analogue switch-off now only 21 months away (24th July 2011), the number ready for the change has now passed the halfway mark, according to the 11th regular survey into digital terrestrial television from goo Research and reported on by japan.internet.com.
Research results
Between the 5th and 10th of October 2009 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.2% in their thirties, 15.9% in their forties, 15.8% in their fifties, and 12.3% aged sixty or older.
With 13% of the population still to decide, I’ve been seeing a few adverts for a converter box, and the one below from J:Com trying to persude presumably not just the microscopic percentage of foreigners who might be in the situation of being TV-less in two years.
Between the 30th of September and 5th of October 2009 562 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.2% of the sample were male, 34.5% in their twenties, 33.3% in their thirties, and 32.2% in their forties.
My wife buys all my boxers, usually Hello Kitty and friends. Last time I had a health check at the office that required stripping down I realised I’d decided to wear my bright orange Snoopy Halloween ones that day! Read the rest of this entry »
That’s the top four fast food places in Japan, specifically Makudo, Mosu, Misudo and Kenta – McDonalds, Mos Burger, Mister Donut and KFC – according to MyVoice’s sixth look at fast food. I translated their fifth survey on fast food two years ago.
Demographics
Over the first five days of September 2009 14,023 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 34% in their thirties, 30% in their forties, and 20% aged fifty or older.
If you’re a burger fan, note that the Japan Blog Matsuri is doing hamburgers this month.
I’m a big Mister Donut fan, as they have a lot of convenient shops, a good point card system, unlimited refills of hot black coffee or hot au lait, you can stay as long for as you can put up with the US DJ and his muzak, and oh, rather nice doughnuts. I’m quite partial to their chocolate and salty caramel one, and their standard menu items, Pon De Ring Black Sugar and Pon De Tofu Kinako (sweet soy flour), are always a good choice.
The bit about wifi refers to a current campaign at McDonalds where those with Nintendo DSes can connect to an in-shop LAN and download some free games. Read the rest of this entry »
Between the 1st and 18th of October 2009 1,396 private middle and high schools from all over the country were contacted by post, with 220 schools responding, a pretty poor 15.8% response rate. The schools responding were 5.5% middle schools, 59.5% high schools, and 35.5% others, chiefly joint middle and high schools. The responding people were 7.3% school principals, 36.1% head teacher or vice-principals, 8.7% teachers, 1.4% school office staff, 44.3% health-related staff, and 2.3% others.
Also this week vaccination against swine flu has started in Japan, but despite having a national health service where most people pay just 30% of their bills, the vaccine is going to be paid for, at about 4,000 yen a shot, I think. Non-priority cases such as myself are at the end of the queue, so it will be next spring at least before I might be due one, but by that time I think enough people will have caught it (including myself?) making the jab unnecessary. If people start dropping dead in their hundreds this winter I’ll adjust my attitude, but for now I’m not interested.
Between the 7th and 9th of October 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, 2.7% in their teens, 17.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
Considering that Bluetooth is not standard on even high-end phones, and given that talking isn’t really that popular in Japan anyway, one rarely sees the earpiece kit on pedestrians (certainly not in the Osaka area, although it might be a bit more popular in Tokyo) so I suspect the devices are just as rare in cars.
The article also notes that the fine for using a mobile phone while driving is 5,000 yen for a bicycle, 6,000 yen for a car or motorbike, and 7,000 yen for a large vehicle. This goes up to 50,000 yen if you cause an accident, etc. The basic fine seems a bit low considering I got done for 15,000 yen for parking for under 10 minutes in a back-street just last month. Read the rest of this entry »
One popular ranking survey from lat year was how to spot an otaku and otakette, so I wonder if this recent survey from goo Ranking into what image people have of a herbivore boy (both men and women) and a carnivore boy (both men and women).
Demographics
Between the 20th and 22nd of August 2009 1,077 members of the goo Research monitor group completed a private online questionnaire. 51.1% of the sample were male, 8.4% in their teens, 14.2% in their twenties, 26.7% in their thirties, 28.2% in their forties, 11.1% in their fifties, and 11.2% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Herbivore boys have been the subject of news features such as this one from Reuters after a marketing firm identified (the more cynical might say “invented”) the trend. I’m definitely in the herbivore category, and not just because I’m a vegetarian, although I’m sure there’s some correlation there. Read the rest of this entry »
Here are some interesting figures from Point On Research, reported on by japan.internet.com, into the matter of the degree of dependence on mobile phones
Demographics
On the 13th of October 2009 800 mobile phone users completed a mobile phone-internet based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.
One thing that’s not clear from the using it in the toilet bit is if it is one’s home toilet, a public toilet, or a toilet at work, as hiding in the toilets at the office to send furtive email is quite popular at my place of work, for instance. Read the rest of this entry »
I only have concrete demographics for the 1996 and 2000 surveys; both surveys asked students at about 70 to 90 junior and senior high schools, getting over 100,000 replies both times, representing over 60% of the students enrolled in each institution.
The remarkable drop in smoking and drinking rates is quite surprising, and I must admit to being a bit skeptical about the results on first reading. However, the survey report referenced a paper entitled Decrease in the prevalence of smoking among Japanese adolescents and its possible causes: periodic nationwide cross-sectional surveys (English) that tried to explain the huge drop. Their conculsion is as stunning as the statistics themselves – more schoolchildren have no friends, thus no peer pressure to indulge in such underage vices.
I’m sure I’m not the only one who gets email newsletters from various places that I just can’t unsubscribe from, and in Japan there seems to be no law or industry best practice to have a simple unsubscribe link even from reputable businesses, so this recent survey from iShare into unwanted email newsletters revealed how the average person copes with this situation.
Demographics
Between the 18th and 28th of September 2009 513 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.8% of the sample were male, 30.4% in their twenties, 33.3% in their thirties, and 36.3% in their forties.
My wife gets a shed-load of spam every day, especially from Rakuten (Japan’s largest online mall), who will sell on your address to their shops at the drop of a hat, so even if you unclick all the mail delivery boxes, you come back a day or two later and find that new boxes have appeared. I suspect in the small print when you buy something from one of their shops is some text saying that you agree to get email from other businesses from the same genre. She has mostly given up on unsubscribing, so she now has hundreds of addresses blocked in her mail client! Read the rest of this entry »
This recent survey from iShare into hair colouring is working under the presumption that all of its sample has black hair, given that there is no question about one’s natural colour.
For those of you coming to this thread with a dirty mind, please review the lack of a possessive apostrophe for “girls” and realise that this is merely a survey from iShare looking at 
That’s the top four fast food places in Japan, specifically Makudo, Mosu, Misudo and Kenta – McDonalds, Mos Burger, Mister Donut and KFC – according to MyVoice’s sixth look at 
Recently goo Research conducted a survey into 
Here’s an interesting look with Marsh Inc, reported on by japan.internet.com, into 
Here are some interesting figures from Point On Research, reported on by japan.internet.com, into the matter of the 
Rather than just another survey on consumer interests, here’s something a bit different, a look at 
I’m sure I’m not the only one who gets email newsletters from various places that I just can’t unsubscribe from, and in Japan there seems to be no law or industry best practice to have a simple unsubscribe link even from reputable businesses, so this recent survey from iShare into 
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