japan.internet.com recently reported on a survey conducted by goo Research on a topic close to the heart of many of my readers, I suspect, that of English study.
Demographics
Between the 28th of August and 3rd of September 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.7% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.
It does seem surprising to me that people seemed most keen on using their smartphone to improve their speaking skill, but it does suggest that the various Skype-based English lessons should ensure they support smartphone clients, and given the popularity that LINE has in Japan, supporting its new voice call feature too would seem like an easy way to expand one’s business. Read the rest of this entry »
Over the 8th and 9th of August 2012 884 people completed an internet-based questionnaire, although there was no details on how the sample was selected. 37.4% were aged between 60 and 64, 37.4% between 65 and 69, and 25.1% aged 70 or older. No sex information was given.
A lot of the answers here indicate more awareness of technical features than I expected, but perhaps either don’t knows were eliminated (some of the numbers in Q2, for instance, didn’t agree with the printed bars) or there was detailed explanations about each of the features. Read the rest of this entry »
Between April and June of 2012 4,000 mobile phone or smartphone users aged 13 or above completed a survey, but information on how the sample was generated, more detailed demographics, etc was omitted. Furthermore, the data has been post-processed, I think, to reflect the overall demographics of Japan, so the numbers below can be treated as statistics rather than survey results.
Note that in Japan around 102,700,000 people aged 13 or above have mobile devices.
If we further note that 23.5% of the population own smartphones and Apple is 32.3% of that, in S1 that would put Apple at 7.6%, just behind Sony. Unfortunately, we cannot do a similar simple calculation to estimate Samsung’s market share in Japan. Read the rest of this entry »
japan.internet.com recently published the results of a survey by goo Research into smartphone apps, with the focus of the report being on the number and types of downloads.
Demographics
Between the 7th and 9th of August 2012 1,076 members of the goo Research online monitor panel completed a private internet-based questionnaire. 53,2% of the sample were male, 16.7% in their teens, 18.2% in their twenties, 21.7% in their thirties, 16.0% in their forties, 15.4% in their fifties, and 12.0% aged sixty or older.
The introduction to the survey mentions a notion I have too, that when there is a choice of a free and a paid version of the same app, it is better to pay just to avoid the in-app advertisements. For my part, I am still to play Angry Birds, and one of the reasons I won’t touch the Android version is that I have heard that the advertisements actually block the gameplay. It’s also worth mentioning that the carrier au by KDDI offers for a reasonable monthly fee all the apps you can download from their own store.
I’ve paid for exactly one app, Paper Camera, when it was on sale for 40 yen last year. All my five or six other downloaded apps are specially chosen not to have any in-game advertisements; if you’re a Sudoku fan, I can most heartily recommend Andoku for all your numerical fun, and QuickPic to replace the pretty useless stock Android gallery app. Read the rest of this entry »
Between the 27th and 31st of July 2012 exactly 1,000 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were female, 1.0% in their teens, 12.7% in their twenties, 25.4% in their thirties, 31.6% in their forties, and 29.3% aged fifty or older.
The new-to-me survey marketing company IID (Interface In Design) Inc looked at the iPhone 4S, although the excerpt reported on by japan.internet.com focused more on comparing the two carriers offering the device, au and SoftBank.
Demographics
The only figures offered was that there were 1,000 users from each of the two carriers, au and SoftBank.
A few years ago SoftBank bought their mobile carrier from Vodafone; at that time the popular nickname for them was Borderfone (a pun that works better with Japanese pronunciation) due to the poor coverage area. Looking at the figures below, one can see that things still haven’t relatively improved for SoftBank! Indeed, looking at the data below, I can only presume that SoftBank users are cheapskates who are willing to put up with dodgy service just to save a little on their monthly bills, and of course get a free bicycle:
Sadly, to find out the full demographics I suspect one has to buy their paper magazine Senden Kaigi, which in their 15th May 2012 edition featured an article entitled “Consumer Psychology in the SNS-facilitated mutual surveillance society”, of which this report is a digest. In Q1, the 2008 survey was carried out in December of that year with 2,077 respondents, and this year’s survey was in April with 2,214 respondents, all from the usual goo Research online monitor panel.
I’m reluctant to check in when out and about in town – I’ve only attached location information to photos when I’ve been passing through commuting home; there was an interesting article a while ago about someone in Tokyo who used that sort of public information plus Twitter to find two people in real time through their mobile presence.
I wonder what the reasons are for smartphone users being more likely to reveal information – is it that smartphone apps make it easy and fun to do, or is it that the people who want to reveal information tend to use smartphones? Perhaps if one buys the magazine one can find out! Read the rest of this entry »
japan.internet.com recently reported on a survey by goo Research into mobile shopping site usage, their fourth regular look at this topic.
Demographics
Between the 21st and 24th of May 2012 1,089 members of the goo Research mobile monitor group completed a private mobile internet-based questionnaire. 61.0% of the sample were female, 2.7% in their teens, 27.5% in their twenties, 35.4% in their thirties, 23.9% in their forties, and 10.7% aged fifty or older.
I’ve bought exactly one thing online, an Android app on special offer at 40 yen. I needed to register my credit card with Google Wallet, but I did that through a PC as I would be more sure of the security there. Read the rest of this entry »
goo Research recently conducted their fourth regular survey into advertisement viewing on mobile devices, and the figures reported by japan.internet.com were much less anti-ad than I expected.
Demographics
Between the 16th and 19th of April 2012 1,037 members of the goo Research mobile monitor group completed a mobile phone (including smartphone) based survey. 59.0% of the sample were female, 3.5% in their teens, 28.4% in their twenties, 32.7% in their thirties, 25.3% in their forties, and 10.2% aged fifty or older.
I only surf the mobile web occasionally, so I can’t say I’ve actually seen any mobile advertisements, in particular as I avoid ad-supported free apps! Read the rest of this entry »
According to a recent survey from goo Research, published by japan.internet.com, their fourth regular email usage by mobile phone users, the numbers prefering their smartphones, etc, as their main mail address is ever increasing.
Demographics
Between the 9th and 11th of April 2012 1,077 members of the goo Research mobile monitor panel completed a mobile phone and smartphone-based private questionnaire. 59.5% of the sample were female, 3.4% in their teens, 25.6% in their twenties, 38.0% in their thirties, 23.1% in their forties, and 9.8% aged fifty or older.
It would be interesting to hear (perhaps the question was asked?) what mobile email addresses people use and how they use them. Do they keep the mobile carrier’s as their main, do they use first party apps to access specific services like GMail, or third party apps to unify multiple mailboxes? What do they do with their home service provider’s mail? Read it through their PC or access it when mobile? Read the rest of this entry »
japan.internet.com recently reported on a survey conducted by goo Research on a topic close to the heart of many of my readers, I suspect, that of English study.
MMD (Mobile Marketing Data) Laboratory recently conducted a survey into 
japan.internet.com recently reported a survey by the US company 
japan.internet.com recently published the results of a survey by goo Research into 
japan.internet.com recently reported on the 5th regular survey by goo Research into 
japan.internet.com recently reported on a survey by goo Research into 
goo Research recently conducted their fourth regular survey into 
According to a recent survey from goo Research, published by japan.internet.com, their fourth regular 
Subscribe to feed