世論 What Japan Thinks

Mobile Marketing Data Labo recently published the results of a survey into coupon usage, specifically looking at differences between smartphone and feature phone usage patterns.

Demographics

Between the 21st and 24th of February 2013 500 people who had used coupons were selected to complete the survey. Furthermore, 250 of these people selected were feature phone users, and the other 250 smartphone users. All were aged 20 or older, but no further demographics were provided.

I relatively rarely use coupons. I have a small repertoire of restaurants I like to visit, so I already know which allow coupons. Specifically, Satoyama Dining gives me a 10% off coupon if I complete the questionnaire after eating, and Kamakura Pasta (branches everywhere) who occasionally send me three 10% off coupons, each with slight variations on my name spelling!
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Mobile Marketing Data Labo recently performed a survey into true feelings about one’s mobile carrier’s network, and found SoftBank’s reputation for being a poor network is ill-deserved.

Demographics

Between the 1st and 4th of April 2013 1,200 smartphone-owning members of the MMD monitor panel completed a private internet-based questionniare. Each of the three major carriers, docomo, au and SoftBank, were represented by 400 people. No further demographics information was given.

Note that one reason for the high degree of satisfaction amongst SoftBank users is that the iPhone is their main smartphone, and we all know that Apple users always rank themselves the most satisfied when it comes to these sorts of stories. I wonder how much this Apple love rubs off on the user’s impression of the ease snd speed of connection questions?
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For my first example of a quick chatty survey report, I found that Yahoo! Japan asked if restrictions on using smartphones while walking are needed in a poll published on their news pages, and from the 37,252 people who replied at the time of writing, 77% said that such a restriction was necessary.

Given that now just about all of the underground system in Tokyo, Osaka and elsewhere is now fully connected, and the sheer number of people commuting, and that smartphones, unlike traditional phones with physical keys, need much more attention to use, the scope for bumping into others will only increase.

This topic was apparently kicked off by a columnist who might be of some repute, Takashi Odajima, who said recently that walking more than 10 paces whilst looking at the screen should draw a fine of 2,000 yen.

japan.internet.com recently reported on the 7th regular survey by goo Research into mobile phone, smartphone upgrades.

Demographics

Over the 25th and 26th of February 2013 1,073 mobile phone-using (including smartphone-using) members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 1.0% in their teens, 10.6% in their twenties, 24.5% in their thirties, 29.1% in their forties, and 34.8% aged fifty or older.

I’m surprised to see Sharp in second place, as I feel they hardly do any advertising these days, although I suppose avoiding going bust is a more important issue for them to be worrying about. I’m also surprised to see Samsung so low, as conversely they have about the most adverts on television, although I thought this often-shown one for the Galaxy Note would have been the average Japanese person’s nightmare to have their own photo spread around the internet like that.
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japan.internet.com recently reported on the seventh regular survey by goo Research into mobile devices, with the focus this time on tablets.

Demographics

Between the 4th and 9th of March 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.5% in their teens, 15.8% in their twenties, 21.4% in their thirties, 17.4% in their forties, and 32.0% aged fifty or older.

I really do feel that tablet use is increasing; on my commute there is invariably at least one person using a tablet, and the most common uses appear to be general surfing or reading. Today I say my first person running LINE chatRead the rest of this entry »

Just a quick pair of statistics for today, taken from the article by japan.internet.com on the SmartPhone Contents Report Vol.04 by Video Research Interactive.

Demographics

Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.

Sadly, my employer does not make it into either of the lists…
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This is a survey that I hope goo Research will make into a series, their look at tablet devices, as reported by japan.internet.com.

Demographics

Between the 1st and 3rd of February 2013 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.5% in their fifties, and 12.3% aged sixty or older.

Note that the one-sixth in the title refers to the one-sixth of the population that are members of goo Research, so there might be a positive bias towards tablet owners, but on the other hand one can imagine reasons why there might also be a negative bias.

A tablet is something I’d like to buy for the house for the times when I cannot be bothered booting up my netbook just to check the headlines or the like. The seven-inch Google Nexus tablet seems like a good fit for what I need.
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japan.internet.com recently reported on an interesting survey from Trend Micro into Android smartphone usage. Actually, no survey title was given in the article, but that is probably close enough to the theme.

Demographics

Towards the end of 2012 316 people between the ages of 18 and 59 who had changed from a feature phone to Android in 2012 completed a web-based questionnaire, although it is not clear how they were selected or if the survey was private or not.

Note that Galapagos in the title comes from a frequently-used term for Japanese feature phone which have evolved in isolation to devices uniquely suited for their environment, but unable to establish a foothold anywhere else in the world.
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japan.internet.com recently reported on the results of a survey by goo Research into smartphone recharging.

Demographics

Between the 7th and 10th of January 2013 1,082 members of the goo Research monitor panel completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 22.0% in their thirties, 16.0% in their forties, 15.9% in their fifties, and 11.8% aged sixty or older.

Not surprisingly, I too am disappointed in my phone’s battery life. Although I don’t use it much, the battery has a bad habit of leaking power – or more likely, Android has a bad habit of eating the battery when I least expect it. On the other hand, as I type this I wonder if the fact that Android can display a usage percentage makes people feel the battery being used up faster versus older phone where there was just a three segment display? That would be an interesting psychological survey!
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A recent survey from MMD Laboratory entitled 2012 smartphone user insight survey confirmed a trend I have seen with my own eyes; SNS usage, in particular LINE, has really taken off.

Demographics

Few demographics were presented; just that over the 18th and 19th of December 2012 670 smartphone using members of the MMD monitor panel completed a private internet-based questionnaire. The sample was aged between 20 and 59 years old.

When I initially read this survey, I was surprised to see email not featured anywhere, but finally I noticed that it was considered a built-in function. What I would really like to learn, though, is what people use for their main email provider; is it their carrier’s functionality or do they choose GMail or other third-party providers?
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