japan.internet.com recently reported on goo Research’s 8th regular look at mobile devices.
Demographics
Between the 10th and 13th of June 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 13.5% in their teens, 15.8% in their twenties, 21.7% in their thirties, 17.3% in their forties, and 31.8% aged fifty or older.
In Q1SQ, I am disappointed that they did not have a separate answer for watching video; I suppose “web browsing” would cover everything from common or garden surfing to watching free content on YouTube and also paid content on Hulu and the likes, but to see data on usage of subscription services in particular on tablets would be illuminating. Read the rest of this entry »
Mobile Marketing Data Laboratory recently conducted a study into data packet congestion in LTE 4G networks in Tokyo. Packet congestion was defined in this survey as when on an LTE connection the web page under test – Yahoo! Japan’s top page was used – fails to completely load within 30 seconds.
Demographics(?)
Between the 10th and 14th of June 2013 the investigation team visited the six busiest stations on the Tokyo Yamanote line, choosing two spots on each to test, during both the morning peak period of 7 am to 9 am, and evening peak of 5 pm to 7 pm. 100 connections were made from each collection point, for a total of 1,200 tests for each phone.
Specifically, the stations and locations were Shinjuku South and East entrances, Ikebukuro in front of South ticket wicket and Seibu East entrance, Shibuya in front of Tamagawa ticket wicket and Hikarie entrance, Tokyo Yaesu Central entrance and Marunouchi North entrance, Shinagawa Minato South entrance and Central ticket wicket, and Shinbashi Kasumori entrance and SL Plaza. For the tests, au and SoftBank iPhone 5s tested out Apple connections, and Android was represented by docomo’s Xperia Z, au’s HTC J butterfly, and SoftBank’s Aquos Phone Xx.
Despite Samsung being one of the best-selling smartphones in Japan, as this survey from goo Research, reported on by japan.internet.com, into mobile phone and smartphone upgrades (the 8th time this survey has been conducted) revealed.
Demographics
Between the 3rd and 5th of June 2013 1,054 members of the goo Research online monitor group completed a private internet-based questionnaire. 51.6% of the sample were male, 0.4% in their teens, 7.5% in their twenties, 24.4% in their thirties, 33.9% in their forties, and 33.9% aged fifty or older. Although not stated, looking at the demographics it suggests a mobile phone-based questionnaire; Q1′s “none” is perhaps people with tablets only?
I’d have to go with being not interested in any in Q1SQ2. I went to a mobile shop a couple of days ago, and nothing feels right in my hand – either too big, too chunky, too slippery, too textured! Read the rest of this entry »
Between the 28th and 30th of May 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 54.0% of the sample were male, 13.4% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.3% in their forties, 14.8% in their fifties, and 17.9% aged sixty or older.
I have spent exactly zero yen on in-game purchases; the two games I play that have such features play perfectly well without any extra contributions. Read the rest of this entry »
Mobile Marketing Data Labo recently conducted a survey looking at mobile phone carriers, focusing on the big three in Japan, docomo, au and SoftBank, who have over 95% of the market between them.
Demographics
Between the 31st of May and 5th of June 2013 1,200 smartphone-using members of the MMD Labo monitor panel completed a private internet-based questionnaire. The sample contained 400 people who used each of the main three carriers, docomo, au and SoftBank, but further demographics were not presented.
I agree that SoftBank’s image really has improved recently; MMD Labo have previously shown that SoftBank is the fastest 4G carrier, so this survey shows that the message is getting through to the general public, and, of course, having Shinji Kagawa helping out doesn’t hurt – note that the ring-blowing beluga whale is Shinji’s father:
Between the 13th and 15th of May 2013 1,090 mobile phone (including smartphone) using members of the goo Research online monitor group completed a private mobile internet-based questionnaire. 57.0% of the sample were female, 1.9% in their teens, 19.1% in their twenties, 36.7% in their thirties, 28.8% in their forties, and 13.5% aged fifty or older.
I’m in the never even accessed category; the survey was, I believe, focused on physical goods, not services, so buying from an App Store was not counted. Read the rest of this entry »
Between the 16th and 18th of May 2013 400 existing docomo mobile phone or smartphone customers who were investigating changing phones some time this year completed a private internet-based questionnaire. 200 people in the survey used Android smartphones, and 200 used feature phones.
I think I’ll give this summer’s models a miss. Almost everything is 5-inch screens, which is far too large for my pockets! Read the rest of this entry »
japan,internet.com recently reported on a survey by goo Research into mobile phones in daily life, concentrating in the article on the use of mobile phones when walking and cycling.
Demographics
Between the 14th and 17th of March 2013 1,071 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.8% in their teens, 18.4% in their twenties, 21.3% in their thirties, 16.4% in their forties, 15.4% in their fifties, and 11.7% aged sixty or older.
A survey looking at actual smartphone usage was recently published by PR Times and reported on by japan.internet.com.
Demographics
Over the 25th and 26th of March 2013 520 smartphone users completed an internet-based survey. The sample was exactly 50:50 male and female, and 20:20:20:20:20 people in the age bands teens, twenties, thirties, forties and fifties.
As I am not on an unlimited packet deal, I mostly just game on my smartphone, with the occasional SNS access when I am in a station with Wi-Fi! Read the rest of this entry »
A recent survey from goo Research, reported on by japan.internet.com, was the seventh regular video usage survey.
Demographics
Between the 17th and 19th of April 2013 1,079 momembers of the goo Research online monitor group completed a private mobile phone and smartphone-based questionnaire. 57.7% of the sample were female, 3.2% in their teens, 20.3% in their twenties, 37.1% in their thirties, 26.5% in their forties, and 12.9% aged fifty or older.
Despite Samsung being one of the best-selling smartphones in Japan, as this survey from goo Research, reported on by japan.internet.com, into 
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