世論 What Japan Thinks

With it being just about one full year since MNP, Mobile Number Portability, was introduced to Japan, japan.internet.com reported on goo Research’s 34th regular mobile phone upgrade needs survey, focusing on this MNP issue.

Demographics

Over the 15th and 16th of October 2007 exactly 1,000 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 54.5% of the sample was female, 1.8% in their teens, 19.3% in their twenties, 40.6% in their thirties, 24.2% in their forties, and 14.1% aged fifty or older.

Looking at the data from last year just before MNP was made available, around 18% said they would be interested in taking advantage of MNP, but Q2 shows that after a year less than 4% have actually done so. A similar question that may have been interesting to hear the answers to (or it may indeed have been asked, but not reported on) would be how many have changed provider but not used MNP.
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My cell phone camera sees rare use, mostly when wifey borrows it to take pictures of food or me when she’s forgotten her own phone. One use she puts her own camera phone to is taking a photograph of the weather forecast on the television then forwarding it to me. I’m sure there must be better ways of letting me know what the weather will be like, but since we can send mails for free, it works for both of us! To see what the average person gets up to, MyVoice looked at the use of mobile phone still and motion cameras.

Demographics

Over the first five days of September 2007 13,602 members of the MyVoice internet community successfully completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 17% in their twenties, 40% in their thirties, 27% in their forties, and 14% in their fifties.

Both wifey and I have memory cards for our cell phones; in fact, she has a one gigabyte micro SD card which finds more use as an extra card for our main digital camera, but neither of us use the card for day-to-day storage, only for exporting (never importing!) photographs. Indeed, it would be interesting to find out how other people use their memory cards.
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Here’s another of these surveys that I find particularly interesting, looking at perhaps rather trivial matters, but giving answers that I hope one day may prove useful, although where exactly, I just don’t know! This time it was japan.internet.com reporting on a survey by goo Research into mobile phones in general, but in this report they chose to focus on dirty screens on said mobiles.

Demographics

Between the 11th and 15th of October 2007 1,092 members of goo Research’s online monitor group completed a private internet-based questionnaire. 52.8% of the sample was male, 17.5% in their teens, 19.8% in their twenties, 17.2% in their thirties, 17.6% in their forties, 17.0% in their fifties, and 10.9% in their sixties.

This survey coincided with the release of a new range of mobile phone screen cleaning mascots from Strapya (very reasonable prices and shipping costs; help What Japan Thinks by buying your cuddly toys through the link above), so join the 10% or so of Japanese cell phone users with cute cleaners! I personally have a Monokuro Boo cubic pig cuddly cleaner on my phone, but I actually just wipe on my sleeve.
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Read more on: goo research,habits,mobile phone

With the recent news about DoCoMo and au by KDDI cutting monthly costs but increasing handset prices, japan.internet.com reported on a timely survey conducted by Cross Marketing Inc into mobile phone pricing.

Demographics

Over the 3rd and 4th of October 2007 330 mobile phone using members of Cross Marketing’s online monitor panel completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their in fifties.

Note that in Q1 the price is for the handset only, not all the accessories too. I paid about 8,000 yen for my last one, but I got a company discount. I feel too that the basic monthly fee is quite high, although lots of discounts get applied to the price. However, due to the multiple discount schemes, separate charges for services, etc, the basic plan fee always stands out as just about the biggest number on my bills.
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Read more on: cross marketing,mobile phone,money

I hesitate to post this survey as I already get about one dud trackback per day (fortunately eaten by Spam Karma) from a couple of dodgy MFA (Made For Adsense) RSS scrapers from articles on the topic of reducing phone bills, but I will place my faith in the power of karma! So, here goes with a report from MyVoice on the subject of mobile phone bills.

Demographics

Over the first five days of September 2007 13,789 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 14% in their fifties.

I used to have the DoCoMo Packet Back discount, but I didn’t use enough packets to make it worthwhile so I cancelled it. Wifey has the all-you-can-eat deal, and despite prodding, she is not using it enough to get her money’s worth out of it; in fact she ended up spending more money buying MP3 ringtones, 100 yen for a thirty-second clip! I’ll have to search out software that allows you to import audio from SD cards so I can rip music myself.
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Read more on: mobile phone,money,myvoice

I’ve read a grand total of exactly one book on a PDA, and zero on mobile phones. I just found it too tiring squinting at a small screen, and as I’m not on an unlimited plan, downloading material to my mobile phone is prohibitively expensive. To find out what Japan thinks, let’s look at a survey reported by japan.internet.com and conducted by goo Research on the topic of electronic books.

Demographics

Between the 18th and 20th of September 2007 1,088 members of goo Research’s online monitor panel completed a private internet-based questionnaire. 52.0% of the sample was male, 17.3% in their teens, 19.9% in their twenties, 18.0% in their thirties, 17.2% in their forties, 16.6% in their fifties, and 11.0% aged sixty or older.

Note that DoCoMo and SoftBank (and most likely au too) have free manga libraries for their customers, if you have an unlimited contract and looking for something to download and practice your Japanese on.
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Read more on: book,goo research,mobile phone,pda

This topic seemed a little dull when I first picked up this report to translate, but after a little web searching I found some rather interesting information related to a survey conducted by goo Research and reported on by japan.internet.com on the topic of mobile phones, and on non-standard designs in particular.

Demographics

Between the 10th and 14th of September 2007 1,092 members of goo Research’s online monitor group completed a private internet-based questionnaire. 53.8% of the group was male, 17.6% in their teens, 19.1% in their twenties, 15.8% in their thirties, 17.1% in their forties, 18.4% in their fifties, and 11.9% aged sixty or older.

Did you know that four years ago NTT DoCoMo launched the WRISTOMO, a wristwatch-styled mobile phone? Or even more interestingly, SMS Technology Australia have just released this month a real wristwatch-sized mobile phone, the rather uninspiringly-named M500 with MP3, video, BlueTooth and Java all stuffed into a 60 gramme package.
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japan.internet.com recently reported on a survey conducted by JR Tokai Express Research Inc into the subject of losing portable electronic devices.

Demographics

On the 23rd of August 2007 331 members of JR Tokai Express Research Inc’s online monitor group completed a private internet-based questionnaire. 63.4% were male, 17.5% in their twenties, 31.7% in their thirties, 32.6% in their forties, 14.5% in their fifties, and 3.6% in their sixties.

Last year I translated a similar survey on forgetting electronic items which might be useful as a cross reference. I’ve not lost anything more since the last questionnaire, although I nearly did leave my notebook computer in a restaurant only to get the staff return it to me as I was paying the bill.
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Here’s another look at cell phone One Seg, this time by goo Research as reported by japan.internet.com.

Demographics

Between the 31st of August and the 3rd of September 1,072 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% were male, 17.3% in their teens, 20.1% in their twenties, 17.0% in their thirties, 17.7% in their forties, 17.0% in their fifties, and 11.1% aged sixty or older.

I’ve posted a number of One Seg digital terrestrial television surveys recently, so I suppose there is not much terribly new here, but with more polls and more data points saying roughly the same thing, one can be more confident about the accuracy of the data.

An interesting extra fact from this report was that on the 16th of August 2007 au announced that they had made their 5 millionth contract for a One Seg-compatible phone.
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Read more on: goo research,mobile phone,one seg

Recently I’ve been seeing more and more people watching One Seg television broadcasts (digital terrestrial television) on their cell phones, particularly in trains. Whether this apparent increase in popularity is due to more One Seg-ready phones being sold, or whether it is a function of people now feeling comfortable watching television on the train, I don’t really know. To learn more about what the average person thinks regarding this matter, MyVoice conducted a survey on this topic of mobile phone One Seg functions.

Demographics

Over the first five days of August 2007 12,404 members of the MyVoice online community successfully completed an online survey. 54% of the sample was female, 2% in their teens, 17% in their twenties, 39% in their thirties, 28% in their forties, and 14% in their fifties.

As mentioned in the introduction, I see more people watching their phones, so I am beginning to want to do the same myself, not because I find Japanese television that interesting most of the time, it’s just that I feel somewhat left out these days! My next phone upgrade isn’t due until perhaps next Spring, and if I can’t get a suitable handset under 10,000 yen I’ll just not bother!

Oh, and what is One Seg anyway? I know that it is short for One Segment, but wait while I look up the detailed meaning… Ahh, here’s a good explanation from Pink Tentacle about what it really means.
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Read more on: mobile phone,myvoice,one seg