Archive for Mobile

What you wish your Japanese girlfriend would do with her cell phone

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Or indeed, what you wish she didn’t, or what women wish their boyfriends would or wouldn’t do, the subject of another entertaining ranking survey from goo Ranking.

Demographics

Between the 20th and 22nd of January 2010 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 51.1% of the sample were female, 19.9% in their teens, 29.5% in their twenties, 30.5% in their thirties, and 20.1% in their forties. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

For men’s second choice, getting their woman to email once a day, I don’t know it that implies at least or at most once per day…

You’ll notice that for the men, the two answers at number six are contradictary, and 14= explains why she does 12 and 13!

The sticking a photo on a battery refers to the habit of getting photo seals from puri-kura machines.

My wishes would be to stop asking me to talk to her while she’s emailing and to properly use her unlimited plan or switch to another.
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Married Japanese women and mobile phone bills

Do you pay mobile phone bills from the family budget? graph of japanese statisticsiBridge Research Plus recently conducted a survey into family phone bills, which was reported on by japan.internet.com.

Demographics

On the 12th of January 2010 300 married female members of the iBridge monitor group completed a private internet-based questionnaire. 6.0% of the sample were in their twenties, 38.3% in their thirties, 34.3% in their forties, 15.7% in their fifties, and 5.7% in their sixties.

Both our phone bills come out of the family budget. I personally run up 2,600 yen per month on just about the cheapest plan going, wifey 8,000 yen or so depending on how many voice calls she makes.

Without knowing the number of people with school-aged mobile phone owning children, it’s difficult to judge if the 41 people in Q1SQ1 who pay children’s bills is large or small.
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Computer screen most popular QR Code source

Does your mobile phone have a QR Code reader function? graph of japanese statisticsIt’s been a while since I’ve posted the results of a survey on QR Codes (these two-dimensional bar code things) but this one from Marsh Inc and reported on by japan.internet.com is worth the wait.

Demographics

Between the 20th and 24th of January 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 2.7% in their teens, 17.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

A number of PC internet-targetted services – Yahoo! Maps springs to mind, and I think I’ve seen them for hotel bookings – display a QR Code that contains a URL that summarises the data on display in a mobile-friendly format. They also offer an option to email the URL to a mobile, but perhaps people worry about submitting their mobile email address and ending up being a spam target.

My two “Other” places for reading a QR Code was from a friend’s corporate PC inventory tag and from my health insurance card, just to see what information was encoded in both places.
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Sleeve most common mobile screen cleaner in Japan

Are you bothered by dirt on your mobile phone screen? graph of japanese statisticsIn a survey on mobile phones from goo Research, reported on by japan.internet.com, they looked in particular in cleaning the screen, a subject that I have actually covered over two years ago.

Demographics

Between the 22nd and 24th of December 2009 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 15.7% in their teens, 18.4% in their twenties, 21.3% in their thirties, 16.3% in their forties, 16.1% in their fifties, and 12.2% aged sixty or older.

I too most often wipe my mobile screen on my sleeve, despite having a mascot screen cleaner dangling from my phone. The screen cleaner does a better job, of course, but one good wipe on my sleeve after a phone call is far quicker!
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Mobile phone straps in 2010

How many straps do you have attached to your mobile phone? graph of japanese statisticsIt feels like ages since I’ve had the opportunity to flog you tat feature high quality wares from Strapya, so I make no apologies for littering this post with affiliate links, but please follow them anyway as Strapya do sell some strange stuff… Anyway, the survey in question was from Point On Research and reported on by japan.internet.com and looked at the matter of mobile phone accessories, looking at straps in particular.

Demographics

On the 5th of January 2010 800 mobile phone users completed a mobile phone internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’ve not recently changed any straps on my mobile, but mostly due to neither my wife nor I upgrading phones.

I don’t know why I keep promoting Strapya as I make almost zero money out of it, just a few dollars a month or so…
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Email, internet, alarm most useful mobile features

This year, which mobile phone feature was the most useful? graph of japanese statisticsThis recent survey from iShare into 2009 usage patterns for mobile phones revealed a few surprises for me, not least that One Seg terrestrial digital broadcast decoding and music playing features were quite low on the lists of both used and useful features.

Demographics

Between the 2nd and 7th of December 2009 541 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.6% of the sample were male, 35.1% in their twenties, 28.7% in their thirties, and 36.2% in their forties.

In Q1 I’m really surprised to see over 15% of the iShare demographic does not have a mobile phone. As far as I am aware, and refering to other survey companies like goo Research and MyVoice, penetration is around 95%, so I’m not really sure what makes iShare so low. Are people being too smart for their own good and answering no because they have a PHS-based device, or is there a lot of data card and 3G dongle users?

As I’m married, my main voice and email partner was of course my better half. The most used and most useful feature was of course email. Answering for my wife, she probably exchanges more email in total with friends, although counting them individually I’m probably her main mail contact. As for voice, her mother wins by 1.6 kilometres.
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HTML decomail mobile phone newsletters in Japan

Which do you read more newsletters on, mobile phone or computer? graph of japanese statisticsSince most Japanese mobile phones these days support HTML-styled email with embedded graphics and font selection, it is not surprising that as with computer email, mobile phone newsletter publishers are also now delivering their wares in a more flashy form. To find out the extent of this, japan.internet.com reported on the relevant part of goo Research’s 12th regular mobile phone users’ computer use survey.

Demographics

Between the 7th and 10th of December 2009 1,060 mobile phone-using members of the goo Research monitor panel completed a private mobile phone-based questionnaire. 55.6% of the sample were male, 16.6% in their teens, 27.3% in their twenties, 31.7% in their thirties, 18.1% in their forties, and 6.3% aged fifty or older.

Decomail (sometimes shortened to just decome) is short for decoration mail, which means at its simplest HTML-based email, but usually implies embedded graphics.

I once got a picture-laden newsletter from the masters of spam agressive marketing, Rakuten, but I soon cancelled as I realised I was paying about 20 yen in packet charges just to look at the email! I still get about three newsletters to my mobile, but they are all just plain text.
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Mobile SNS – game-centric sites gaining on mixi

Which mobile SNS do you use the most? graph of japanese statisticsThe granddaddy of Japanese SNS, mixi, seems to be losing ground in the mobile phone world, faced by the challenge from casual game-centric SNSs, according to the results of this survey from Point On Research and reported on by japan.internet.com into mobile Social Networking Services (SNS).

Demographics

On the 9th of December 2009 800 mobile phone user completed a private mobile phone-based survey. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

The two challengers to mixi are currently involved in a battle over an incredibly tedious-looking fishing game that GREE make the centre-piece of many of the television spots, as can be seen below:


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iPhone top smartphone, Acer Aspire top netbook in Japan

I find the figure of one in four people usually carrying a standard notebook computer a quite frankly unbelievable figure from this survey from goo Research, reported on by japan.internet.com, the third regular mobile devices survey. I have also translated the first and second surveys.

Demographics

On the 26th of November 2009 1,095 members of the goo Research monitor group completed a private internet-based questionnaire. 53.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.7% in their thirties, 15.6% in their forties, and 28.0% aged fifty or older.

Since the last survey the percentage of both notebooks and PSPs being carried has increased, which the report suggested was due to Windows 7 and PSP Go launches. However, the number carrying smartphones was down 0.7%, but I suspect that might be as much a statistical blip as an indication of a definite trend.
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Mobile phone handset price too high for most Japanese

What do you think about the price of current handsets? graph of japanese statisticsWith most mobile phones these days coming in at over 50,000 yen – interestingly, for docomo at least, most of their smartphone range is well under half the price of the feature phones – it surely must be scaring a lot of people off upgrading. This recent survey from Marsh Inc and reported on by japan.internet.com into mobile phone price and usage fees revealed such a trend.

Demographics

Between the 26th and 29th of November 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.7% in their teens, 17.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

Looking at docomo’s range (I am a docomo user), it seems to be anything that supports docomo’s walled garden iMode service gets a price tag of around 60,000 yen, but the smartphones which don’t are between 15,000 and 30,000 yen. The only exception seems to be LG devices; they have recently been trying to break into the Japanese market and are embracing the Japanese standards of decomail and emoji feature phones, but in order to get over the psychological hurdle of not being Japanese, they are using price as a weapon.

In addition, I work for a mobile phone manufacturer, and even though the company sells their own products in the on-site shops, even with staff discounts we are still being asked to pay 45,000 yen for even the year-old phones, and for that womderful discount are expected to migrate our address books from one device to another all by ourselves.
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