Although this recent survey by goo Research and reported on by japan.internet.com showed Apple way out ahead in the smartphone market in Japan, this gap will surely narrow in the near future, not least thanks to Sharp’s soon-to-come iPhone killer.
Demographics
Between the 6th and 8th of October 2010 1,086 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.2% of the sample were male, 16.4% in their teens, 18.2% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.4% aged fifty or older.
Sharp’s new IS03 is getting heavy advertising coverage right now, although it does look more like a promotion for Usian Bolt than a cell phone advert. The reason to suspect it might be an iPhone killer is first that Sharp have a track record for producing smartphones even before the term was invented (the W-ZERO3 series mentioned in Q1SQ1) and have made other innovations like the Netwalker (although it priced itself out of the market), but second and more importantly, the IS-03 is an iPhone for the Japanese market, with both One-Seg digital television decoder and FeliCa electronic cash chip on board. Furthermore, the carrier, au, have a much better image than Softbank, so there would be less resistance to switching carrier just for the device. It needs a sexier name than IS-03, however! Read the rest of this entry »
A popular topic of discussion these days is the Galapagosation (it sounds better in Japanese) of the Japanese phone market, how handsets has evolved to suit the Japanese market (or is it vice versa?). This recent survey from goo Research, reported on by japan.internet.com, their 53rd regular look at mobile upgrade needs showed that many of the desired features are those popular in Japan alone.
Demographics
Between the 28th and 30th of September 2010 exactly 1,000 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.2% in their teens, 15.9% in their twenties, 32.5% in their thirties, 27,4% in their forties, and 23.0% aged fifty or older.
I’m driven by handset price too, with that as the main barrier to me upgrading. Maybe around Christmas I’ll buy last year’s model at a sensible price. I have my heart set on a smartphone, but my wallet says no, however, as the flat rate packet price, as I discuss every time I post about smartphones, is still too high…
As there’s nothing decent to graph, here instead is a video showing how it’s a dog eat dog (stewpot set) market out there…
japan.internet.com recently published the highlights of goo Research’s 64th regular mobile research surve, this time focusing on mobile shopping.
Demographics
Between the 13th and 16th of September 2010 1,017 members of the goo Research mobile monitor group completed a private internet-based querstionnaire. 56.0% of the sample were female, 3.5% in their teens, 25.6% in their twenties, 39.4% in their thirties, 24.6% in their forties, and 6.9% aged fifty or older.
I’ve never bought anything through my mobile, and don’t think I ever will, at least not until I get a smartphone.
In Q2SQ2, I’m not really sure about the 3.9% who do mobile shopping while physical shopping! Perhaps it means people who for instance find a book they want in a bookshop, but pop onto Amazon to order it at a lower price? Read the rest of this entry »
If there’s one thing Japanese drivers hate, it’s fags and other rubbish being tossed out of car windows, according to this survey from iShare into driving manners.
You’ll notice that there are a couple of questions regarding insurance. This is because the survey was conducted in conjunction with American Home and their car insurance arm, American Home Direct.
Demographics
On the 6th of September 2010 1,067 members of the CLUB BBQ free email forwarding service completed a private internet-base questionnaire. All of the respondents had free use of a car that they drove at least once a week. 85.0% of the sample were male, 3.0% in their twenties, 38.5% in their thirties, 44.0% in their forties, and 14.5% in their fifties.
The demographics are quite different from the usual CLUB BBQ ones – the male:female split is usually closer to 50:50, and the twenties age group around 30%, indicating that younger and female ownership of cars is pretty low.
My worst manners in others is poor indicating, although my own driving manners are perfect. People who dangle their hand holding a ciggie out the window irrationally annoy me too. Being driven by someone who doesn’t anticipate is my way of spotting a useless driver. Read the rest of this entry »
This survey from goo Research, reported on by japan.internet.com, looked at keitai (mobile phone) novels, a genre of writing designed to be read on a mobile phone, and often written on them too. Common features include short sentences, paragraphs and chapters, and a casual writing style featuring emoticons and graphical emoji icons. This is the 6th time this approximately bi-monthly survey has been conducted.
Demographics
Over the 31st of August and 1st of September 2010 1,112 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.6% in their teens, 18.3% in their twenties, 22.3% in their thirties, 16.1% in their forties, 15.2% in their fifties, and 11.4% aged sixty or older.
In June, the fifth time this survey was conducted, 5.5% had read keitai novels on smartphones, and in April, the fourth time this survey was conducted and the first time the smartphone answer was highlighted, 3.8% had read keitai novels on smartphones, thus smartphone readership is slowly creeping up. However, there was no data supplied regarding smartphone ownership, but I would suspect that there would be quite a strong correlation. Read the rest of this entry »
A recent survey from goo Research into mobile phones and video, their 62nd monthly survey, reported on by japan.internet.com produced some interesting results, although I’m not sure of how to interpret them as there is an inbuilt bias in this particular type of goo survey.
Demographics
Between the 15th and 22nd of July 2010 1,012 members of the goo Research mobile monitor group completed a private mobile phone internet-based questionnaire. 55.0% of the sample were female, 3.4% in their teens, 27.4% in their twenties, 35.8% in their thirties, 25.1% in their forties, and 8.4% aged fifty or older.
Mobile phone-based surveys tend to attract heavy users of mobile phones, and heavy users tend to be frequent phone upgraders, so tend to be a bit more ahead of the curve hardware-wise, as perhaps Q2 reveals.
I also strongly suspect that there is a relationship between having an iPhone and watching more video more frequently, be it pre-recorded or streamed from YouTube, but unfortunately there is no data on this. Read the rest of this entry »
For a number of months goo Research has been conducting a regular survey into mobile phone users’ use of computers, but the reports on japan.internet.com have been pretty uninteresting. However this time, the 18th time, the focus of the report was on email newsletters, or “mail magazines” as they are called in Japanese.
Demographics
Over the 12th and 13th of July 2010 1,087 mobile phone using members of the goo Research monitor group completed a private mobile internet-based questionnaire. 55.9% of the sample were female, 2.3% in their teens, 22.8% in their twenties, 39.7% in their thirties, 26.1% in their forties, and 9.0% aged fifty or older.
The only email newsletter I get on my mobile phone is from Mr Donut, as it sometimes offers coupons for discounts on doughnuts and coffee. Just about all my PC newsletters fall into the Other category, being related to various blogging sites and services. Read the rest of this entry »
A rather interesting survey by iShare looked at a topic that I’ve covered before, namely mobile battery recharging frequency, but with a look at a new angle, specifically what causes the battery to run down.
Demographics
Between the 23rd and 28th of June 2010 462 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.3% of the sample were male, 32.9% in their twenties, 33.5% in their thirties, and 33.5% in their forties.
I recharge my phone about once every three days, but I blame that more on a two year old battery than on my occasional email habit.
It would have been nice to also see a breakdown of recharging habits against smartphones and feature phones. Read the rest of this entry »
Between the 28th of June and the 1st of July 2010 1,090 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.1% in their thirties, 16.4% in their forties, and 27.6% aged fifty or older.
I wonder next time they do the survey if the tablet PC category will see a jump due to iPad purchasers? Furthermore, I also expect smartphones to jump due to the iPhone 4′s release, assuming there isn’t a recall.
My interest in smartphones has waned again – I’m seeing a huge number of new models coming out in the UK and US with various packages of hundreds of minutes and hundreds of megabytes of data for under 3,000 yen, yet here I pay about the same for 30 minutes or a megabyte… Read the rest of this entry »
In this the latest mobile phone upgrade needs survey from goo Research, their 52nd in the series, in the report by japan.internet.com they chose to focus on camera-related issues.
Demographics
Between the 17th and 23rd of June 2010 exactly 1,000 mobile phone users from the goo Research monitor group completed a private internet-based questionnaire. 51.1% of the survey were female, 1.9% in their teens, 13.3% in their twenties, 24.4% in their thirties, 29.2% in their forties, and 21.2% aged fifty or older.
In the latest round of summer model mobile phones, they are a good number now with 13 megapixel cameras, although as most people will tell you, it’s not the raw megapixels but the quality of the sensor that is important. On a mobile with a limited size and often cheap lens, above five or eight megapixels you’ll not see any benefit, and perhaps even a degradation. Read the rest of this entry »
Although this recent survey by goo Research and reported on by japan.internet.com showed Apple way out ahead in the smartphone market in Japan, this gap will surely narrow in the near future, not least thanks to Sharp’s soon-to-come iPhone killer.
japan.internet.com recently published the highlights of goo Research’s 64th regular mobile research surve, this time focusing on 
If there’s one thing Japanese drivers hate, it’s fags and other rubbish being tossed out of car windows, according to this survey from iShare into 
This survey from goo Research, reported on by japan.internet.com, looked at 
A recent survey from goo Research into 
For a number of months goo Research has been conducting a regular survey into 
A rather interesting survey by iShare looked at a topic that I’ve covered before, namely 
The sixth regular survey by goo Research into 
In this the latest 
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