Despite today being Silly Sunday, and despite this survey being from goo Ranking, I have to apologise for this actully quite sensible and useful set of results from goo Ranking, when they looked at what people first installed after buying their smartphones. I’ve linked to the Android versions of the applications, and some are exclusively for Android.
Demographics
Over the 18th and 19th of February 2011 1,097 members of the goo Research monitor group completed a private internet-based questionnaire. 67.6% of the sample were female, 6.8% in their teens, 21.0% in their twenties, 32.1% in their thirties, 24.0% in their forties, 9.0% in their fifties, and 7.1% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Obviously, only those with smartphones could answer, but how many that was, it doesn’t say.
As I don’t have a smartphone I cannot say anything about the software below. Evernote, however, is something I keep hearing about but never really seeing the point of; perhaps if I actually used it it might make some sense? Read the rest of this entry »
With many television advertisements and posters showing you keywords to search for for further information or to see continuations of the story, goo Research, in conjuction with japan.internet.com, conducted their 69th regular mobile survey, this time looking at mobile advertising, with the focus on these search keywords.
Demographics
Between the 8th and 11th of April 2011 1,089 mobile phone-using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 55.6% of the sample were female, 4.3% in their teens, 24.7% in their twenties, 35.0% in their thirties, 26.0% in their forties, and 10.0% aged fifty or older.
The last internet keyword I searched for was just a few days ago for 5???, go man neko, 50,000 cats, but it was on PC, not mobile phone. The advertisement was this:
japan.internet.com recently reported on goo Research’s 26th regular survey into use of computers by mobile phone users, with the focus this time on email use.
Demographics
Between the 29th and 31st of March 2011 1,079 members of the computer-based (or perhaps they might have signed up via a smartphone browser?) goo Research monitor group who had also registered as mobile phone monitors completed a mobile phone-based questionnaire. 53.9% of the sample were female, 3.5% in their teens, 24.7% in their twenties, 35.8% in their thirties, 26.3% in their forties, and 9.7% aged fifty or older.
I try to avoid mobile phone email, mostly for the reasons of packet charges, and secondly because English is a pain in the neck to enter on a bog-standard ten-key phone with no predictive input. I can key Japanese much faster, and even my Japanese wife can beat me at English input! Read the rest of this entry »
Keitai (mobile phone) novels are a type of work often written episodically with consumption on a mobile phone in mind, often in the style of email messages complete with slang, emoticons and emoji. This survey, goo Research’s 8th regular look at these keitai novels found that the percentage consuming them on smartphones had tripled since March of last year.
Demographics
On the 28th of March 2011 1,139 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.6% in their teens, 17.6% in their twenties, 21.8% in their thirties, 16.2% in their forties, 16.0% in their fifties, and 11.9% in their sixties.
The increase in readership on smartphones is curious; it would be interesting to see how many of the smartphone readers were ex-mobile phone readers who had upgraded, as I would guess it would be a significant percentage. Read the rest of this entry »
The 68th mobile research with goo, conducted by goo Research and reported on by japan.internet.com, looked at mobile video.
Demographics
Between the 8th and 11th of March 2011 1,020 members of the goo Research mobile monitor group completed a mobile phone-based questionnaire. 60.9% of the sample were female, 4.1% in their teens, 29.6% in their twenties, 37.0% in their thirties, 21.6% in their forties, and 7.7% aged fifty or older.
I’ve never watched video on my mobile; I have the feature to download from either PC or my Diga video recorder, but I don’t actually have a set of headphones for use with the phone! Read the rest of this entry »
With most of the usual survey publishers out of action or on reduced output thanks to the earthquake and related events, I’m having to translate some surveys I would usually just skip over, so my apologies in advance if you don’t find this survey from goo Research, reported on by japan.internet.com, into computer use of mobile phone users too interesting. This is the 25th time they have conducted this survey, and although I have used the direct translation of the title, it should really be called “computer use of goo Research computer-based monitors who also signed up as mobile phone monitors and are answering a survey delivered to their mobile phones”. If you understand that, you might even understand the story title too!
Demographics
Between the 25th and 27th of February 2011 1,081 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 65.1% of the sample were female, 6.8% in their teens, 36.0% in their twenties, 34.4% in their thirties, 16.4% in their forties, and 6.5% aged fifty or older.
You’ll also note that the demographics are quite different from the usual computer-based goo Research; almost two-thirds female here versus a slight male majority for computer-based. Read the rest of this entry »
Macromill Research recently published the results of a massive yet fascinating study into smartphones, looking at both smartphone users and those wanting to buy. This will be published in four parts.
Demographics
Over the 17th and 18th of February 2011 412 smartphone owning and 206 non-smartphone owning but thinking of buying members of the Macromill monitor group completed a private internet-based questionnaire. The 412 smartphone users were split into 290 male and 122 female, 73 in their twenties, 169 in their thirties, 111 in their forties, and 59 aged fifty or older. Furthermore, 209 owned an iPhone, 159 Android-based phones, and the remaining 44 had other OSes or didn’t know. Of the 206 non-smartphone users, 113 were male and 93 female, but their ages were not listed.
Q21 is interesting; the difference between the number of free apps for iPhone versus Android can perhaps partially be explained by the iPhone having been on the market longer, but the paid-for difference is due to people already having their credit card details in iTunes, so the barrier to paying is much lower than that for Android. Furthermore, Apple do not go out of their way to promote free applications, whereas Android users can find plenty of free applications from alternative stores, some of which might even be virus-free. Read the rest of this entry »
Macromill Research recently published the results of a massive yet fascinating study into smartphones, looking at both smartphone users and those wanting to buy. This will be published in four parts.
Demographics
Over the 17th and 18th of February 2011 412 smartphone owning and 206 non-smartphone owning but thinking of buying members of the Macromill monitor group completed a private internet-based questionnaire. The 412 smartphone users were split into 290 male and 122 female, 73 in their twenties, 169 in their thirties, 111 in their forties, and 59 aged fifty or older. Furthermore, 209 owned an iPhone, 159 Android-based phones, and the remaining 44 had other OSes or didn’t know. Of the 206 non-smartphone users, 113 were male and 93 female, but their ages were not listed.
In Q14, it’s interesting that over a quarter are tweeting more since getting their smartphone, although it might be a side-effect of the general expansion of Twitter in Japan rather than specifically smartphone-related, as there is a very usable interface for Twitter available for use by most feature phones too.
In Q17, naturally the iPhone comes tops, but the Toshiba Regza being second and fourth (different versions for different carriers) is a bit of a surprise as there is very little advertising that I have seen for it. What is even more interesting is that if you add together Toshiba’s and Samsung’s Galaxy family they beat out the iPhone4, although if you add in the iPhone 3GS Apple is probably second. Also note that Sharp’s Galapagos series are actually Android phones, but as they have customised the OS for their ebook readers, according to Google’s guidelines, they cannot call their phones Android phones.
You’ll also note that Panasonic is conspicuous by its absence, due to them not being due to release a smartphone until Autumn. Read the rest of this entry »
Macromill Research recently published the results of a massive yet fascinating study into smartphones, looking at both smartphone users and those wanting to buy. This will be published in four parts.
Demographics
Over the 17th and 18th of February 2011 412 smartphone owning and 206 non-smartphone owning but thinking of buying members of the Macromill monitor group completed a private internet-based questionnaire. The 412 smartphone users were split into 290 male and 122 female, 73 in their twenties, 169 in their thirties, 111 in their forties, and 59 aged fifty or older. Furthermore, 209 owned an iPhone, 159 Android-based phones, and the remaining 44 had other OSes or didn’t know. Of the 206 non-smartphone users, 113 were male and 93 female, but their ages were not listed.
I think the most interesting results are from the dissatisfied iPhone users in Q9B. Battery life is of course the top complaint of all smartphone users, but next is the reception. This is not the infamous Grip of Death (well, that might be an aspect), but rather that SoftBank have the worst reception area of the top three providers. No Flash support comes next, not surprisingly, then the two Japan-specific complaints of a lack of infrared and electronic cash support. I can understand the electronic cash issue, but what are people wanting to do with infrared, or is it just that it is missing from the tick list of standard features? Read the rest of this entry »
Macromill Research recently published the results of a massive yet fascinating study into smartphones, looking at both smartphone users and those wanting to buy. This will be published in four parts.
Demographics
Over the 17th and 18th of February 2011 412 smartphone owning and 206 non-smartphone owning but thinking of buying members of the Macromill monitor group completed a private internet-based questionnaire. The 412 smartphone users were split into 290 male and 122 female, 73 in their twenties, 169 in their thirties, 111 in their forties, and 59 aged fifty or older. Furthermore, 209 owned an iPhone, 159 Android-based phones, and the remaining 44 had other OSes or didn’t know. Of the 206 non-smartphone users, 113 were male and 93 female, but their ages were not listed.
I am in the second demographic, but the unlimited data packet plan price puts me off. If I were to buy right now, I’d probably go for the cheapest smartphone at the moment, the LG Optimus Chat with the slide-out keyboard, although I suspect the low-spec screen would annoy me! Secondly, a slightly higher-resolution Samsung Galaxy Tab might do the business, if it meant I could ditch the notebook. Read the rest of this entry »
With many television advertisements and posters showing you keywords to search for for further information or to see continuations of the story, goo Research, in conjuction with japan.internet.com, conducted their 69th regular mobile survey, this time looking at 
japan.internet.com recently reported on goo Research’s 26th regular survey into 
Keitai (mobile phone) novels are a type of work often written episodically with consumption on a mobile phone in mind, often in the style of email messages complete with slang, 
The 68th mobile research with goo, conducted by goo Research and reported on by japan.internet.com, looked at 
With most of the usual survey publishers out of action or on reduced output thanks to the earthquake and related events, I’m having to translate some surveys I would usually just skip over, so my apologies in advance if you don’t find this survey from goo Research, reported on by japan.internet.com, into 
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