Archive for Mobile

Wi-fi at overseas airports

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How difficult was it to use overseas airport wi-fi? graph of japanese statisticsHere’s an interesting survey from goo Research, reported on by japan.internet.com, that I found lying about on my hard disk; it was a look at Wi-fi at overseas airports.

Demographics

Between the 6th and 10th of February 2014 1,076 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 13.7% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.2% in their forties, 15.0% in their fifties, and 17.6% aged sixty or older.

Setting up one’s device is usually pretty painless these days, but the problem I have is that certain airports have a system that requires you to watch an ad before you can sign in, or others hide the “free” button away in a corner in order to persuade you to sign up for the paid version.
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Taxi apps in Japan

Have you used a smartphone taxi hailing apps? graph of japanese statistics

I’m back, hopefully getting back into a regular multiple-posts-per-week schedule, with this look at taxi hailing apps.

Demographics

Between the 28th of March and the 2nd of April 2014 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.5% in their thirties, 17.2% in their forties, 14.9% in their fifties, and 17.1% aged sixty or older.

Most of Japan’s taxi apps are official ones from taxi companies; a service like Uber does not exist in Japan, and I don’t think it would work here. As I understand it, taxi companies in America often do not come when called, so Uber, even though it apparently more expensive than a regular taxi, fills a niche. In Japan, there are if anything too many taxis, so failing to appear is never a problem.
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Smartphone map and schedule usage

Which iPhone map app do you use the most? graph of japanese statisticsMobile Marketing Data Laboratories recently conducted a pair of parallel surveys into smartphone map app usage and smartphone schedule app usage.

Demographics

Both surveys were conducted between the 18th and 21st of December 2013. The map survey had 556 respondents, and the schedule one 560. All the respondents were pre-screened as smartphone users, and for the map survey 232 people, or 41.7% were iPhone users, and the remaining 324 people (58.3%) were Android users. No further demographic information was provided.

I don’t use maps on my private phone, and my wife serves as my calendar! She has both a smartphone and a standard feature phone, but she manages her schedule on the feature phone only, mainly because the battery life is better and it can do things like switch itself on when alarms ring.
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Puzzles by far Japan’s most popular smartphone game genre

What smartphone game genre did you play the most in 2013? graph of japanese statisticsJust before the New Year Mobile Marketing Data Laboratory published a survey of the actual use of smartphone apps in 2013, with this report focusing on the questions regarding game app usage; other questions were regarding social network apps and what genres of apps people stopped using. I hope they later release that data also.

Demographics

Between the 18th and 21st of December 2013 560 members of the MMD Labo monitor group completed a private internet-based questionnaire. All the sample were 20 years old or more, and all had smartphones.

I reckon my most-used genre is games, and Candy Crush Saga in particular. SNS, Google+ specifically, comes a close second, however.

All the game links below lead to the Android version, if there is one. Only two titles appear to be iPhone only.
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Satisfaction of iPhone versus Android purchasers

How satisfied are you with your iPhone battery life? graph of japanese statistics
How satisfied are you with your Android battery life? graph of japanese statisticsMobile Marketing Data Labo have been producing some very good surveys recently, and this one – actually pair – is no exception, a look at how satisfied people who purchased smartphones this year are, with the survey being conducted separately for both iPhone users and Android users.

Demographics

For both surveys, between the 25th and 27th of November 2013 1,000 Android purchasers and 1,000 iPhone purchasers completed a private internet-based questionnaire. No further demographic information was presented.

One trend I’ve heard about informally is that there is a movement away from smartphones to owning two devices; a feature phone for voice calls and a tablet for web browsing. I’ve yet to see a survey on this aspect, but hopefully MMD Labo can cover this topic in the coming year.
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Worryingly significant number of Japanese use silent camera apps

How often do you take photos with your smartphone? graph of japanese statistics

Mobile Marketing Data Laboratory recently conducted another survey that proved interesting despite the rather plain title of The use of smartphone camera apps.

Demographics

Between the 14th and 16th of November 2013 558 members of the MMD Labo monitor group completed a private internet-based questionniare. The respondents were aged 18 or older, and all were smartphone users, but further statistics were not presented.

The reason I mentioned the silent camera apps being worrying in the headline is that although I’m sure it is only intended for not scaring pets or babies, hardly a week in Japan seems to go by without a public servant being arrested for upskirt photos, so a silent camera is one way to get around the mandatory shutter noise that all phones in Japan must make.
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Most Japanese bothered by walking smartphone fiddlers

Are people who use their smartphones while walking a nuisance? graph of japanese statisticsMobile Marketing Data Laboratories recently conducted a survey into a minor social problem that has grown along with smartphone usage, that of using one’s smartphone while walking.

Demographics

Between the 13th and 15th of November 2013 558 members of the MMD Labo monitor group completed a private internet-based questionnaire. All the people were smartphone users, and the demographics say that the sample was aged between 20 and 59 years old, but looking at Q1 I can see that 18 and 19 year olds, and those 60 or older were also questioned. No further demographic information was provided.

Talking of walking with smartphones, Japan Times recently stretched the definition of “news” rather too far with the author of this piece suggesting that negative press about walking with smartphones was a plot by Japan Inc. to spoil the iPhone 5s and 5c launch.

I don’t believe in coincidences. From Sept. 20, NTT Docomo, Softbank and au all began selling Apple’s newest-model iPhones, and I suspect the big difference is that foreign brands are threatening to expand their dominance of the market. So behind this wave of complaints is wounded national pride and concerns that Japanese firms are being nudged out of their own (very lucrative) market.

What a load of nonsense, but sadly reflective of the current editorial bent of newspaper, and also not the worst nonsense they have printed under a “news” headline.
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Three in ten Japanese recharge their smartphones twice or more a day

About how often do you recharge your smartphone? graph of japanese statisticsThis survey from goo Research, reported on by japan.internet.com, perhaps gives one a hint as to how addicted people are to their smartphones, as this look at smartphone recharging finds many burning through their batteries.

Demographics

Between the 28th of October and the 3rd of November 2013 1,082 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 13.8% in their teens, 15.4% in their twenties, 21.3% in their thirties, 17.2% in their forties, 14.8% in their fifties, and 17.5% aged sixty or older.

I manage to get three or four days out of a charge of my smartphone, but that is due to me only using it as an alarm clock, for occasional email and a couple of minutes of surfing per day.
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Two in three feature phone users upgrading to a smartphone

Which kind of mobile phone upgrade did you do? graph of japanese statisticsMobile Marketing Data Laboratory recently published a very interesting “fixed point” survey regarding mobile handset purchasing. I’m not sure exactly what a “fixed point” is; it might be referring to this being a regular survey?

Demographics

Between the 11th and 15th of October 2013 995 members of the MMD Labo monitor group completed a private internet-based questionnaire. All of them had purchased a mobile phone between April and September of 2013, and all were aged over 18 but under 65 years old, but no further demographics were given.

Note that regarding Q1SQ2, docomo only sells the newer iPhones 5s and 5c, yet even though they only came out on the 20th of September, they made up nearly 20% of docomo’s sales in just 5% of the half-year measured! They also made up nearly 25% of SoftBank’s sales, but that could be explained by people holding off upgrading until the new model came out.
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Just 11% interested in a Microsoft Surface Pro 2

Do you want to buy the Surface Pro 2? graph of japanese statisticsFollowing on from a look at Apple iPad Air and mini Retina Display devices, Mobile Marketing Data Laboratories followed up with the Microsoft Surface 2 and Surface Pro 2.

Demographics

Over the 25th and 26th of October 2013 2,204 members of the MMD Labo monitor group completed a private internet-based questionnaire. All of the sameple were over the age of 15, but further demographics were not forthcoming.

Nokia have also recently announced a Surface 2 tablet (non-Pro means it runs on ARM, so doesn’t support legacy Windows programs) that sounds rather good, but the price is still borderline for my wallet once my netbook finally expires, especially once the keyboard price is factored in. I’ve also recently converted by netbook to Linux, so if it did expire, I’d probably be in the market for a (second-hand?) low-end net/notebook to bung Linux on.

Back to the survey, I was surprised to see that the desire to purchase was only 50% or less than the desire to buy a new iPad. I’d have thought the Surface has a much more business-oriented image but not quite good enough yet to replace a MacBook or an Ultrabook.
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