Archive for Mobile

One in four thinking about a new iPhone, most want more battery life

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Might you buy the new iPhone 7? graph of japanese statisticsWith the new iPhone 7 expected to be announced next week, this is a timely survey reported on by Internetcom and conducted by Macromill into the new iPhone.

The rumours I’ve heard are no headphone jack; Bluetooth only, which I can believe Apple would do regardless of customer complaints; and support for Japan’s Felica NFC chip standard, to allow it to be used on public transport here, which I would be surprised to see.
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Almost all Japanese heard of Pokemon GO, 2 in 5 smartphone owners played it

Do you know what Pokemon GO is? graph of japanese statistics

With Pokemon GO taking the world by storm, I suppose it is no surprise that this survey from Mobile Marketing Data Labo into Pokemon GO usage found that it was just as popular over here.

I am not in the least bit interested in it, and I don’t understand what all the fuss is about amongst adults who really should know better than to be faffing about chasing beasties that are normally found in McDonalds Happy Meals. Grow up the lot of you, bah humbug.

Here instead is an erotic Pikachu:

Japan As I See It
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One in three Japanese clinging to their feature phones

Which carrier do you use for your main mobile phone? graph of japanese statisticsInternetcom recently reported on a survey by MMD into feature phones, bog-standard non-smart phones.

My two-year mobile phone contract is up for renewal this month, and after a short visit to my local Docomo shop, I found that I will be paying about 7,000 yen, the cheapest data plan they offer, for up to three gigabytes of data, free wifi and a few free minutes, not that I actually phone anyone much. On the other hand, I can get a cheap SIM, including getting my current number moved over, with the same 3 gigs of data and fee wifi, for about 1,500 yen per month. A hard choice…
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New iPhone 6s: Silver 64GB model most popular

Are you interested in the iPhone 6s, 6s Plus? graph of japanese statisticsShortly before the launch of Apple’s iPhone 6s, MMD Labo conducted a survey into the iPhone 6s and iPhone 6s Plus.

Demographics

Over the 17th and 18th of September 2015 3,000 mobile phone users aged between 15 and 69 completed a private internet-based questionnaire. No age breakdown was given, but there were 1,000 respondents from each of the three major mobile carriers, docomo, au and SoftBank.

I’m not interested in the iPhone at all; it mollycoddles the user too much for my liking, and I’ve not been a faw of Apple since way back when I had to use one that was too clever for its own good, getting in the way of the workflow I wanted to do, and more recent encounters have been similar exercises in frustration.
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Almost all high schoolers have mobiles, vast majority are smart

Is LINE needed on schoolchildren's phones? graph of japanese statisticsMobile Marketing Data (MMD) Labo recently conducted a survey into middle and high schoolers and mobile phones, although it was actually the mothers of said schoolkids who were interviewed.

Demographics

Over the 7th and 8th of August 2015 627 mothers aged between 20 and 49 who had school children in either middle or high school completed a private internet-based questionnaire. No further demographics were provided.

I’m probably just a grumpy old man, but if no mobile phone was good enough for me, it’s good enough for kids today. Quite honestly, smartphone addiction, specifically getting lost in LINE, is a serious issue for kids in today’s society. Bah, humbug!
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Cheap smartphone SIM card deals in Japan

How much per month is your cheap SIM card? graph of japanese statisticsMobile Marketing Data Labo recently looked at usage of cheap SIM card.

Demographics

Over the 3rd and 4th of July 2015 1,064 users of cheap smartphone SIM cards completed a private internet-based questionnaire. However, no further demographic information was presented.

My two year contract is up in a couple of months, and I am almost definitely going to switch from my full-service but 5,000 yen per month plan to perhaps a 3GB data-only plan (no-one phones me!) with a public wi-fi add-on option and keep my current device, saving over 3,500 yen in the process, so even if my phone dies within a year, I’ll be able to buy a new one with the savings.
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Old folk and feature phones

How long have you used a feature phone for? graph of japanese statisticsMobile Marketing Data Labo recently published the results of a survey into feature phone usage by the senior generation.

Demographics

Over the 16th and 17th of June 2015 1,110 people aged sixty or older completed a private internet-based questionnaire. No further demographics were given, but all were feature phone users.

Here’s some random senior fiddling with his flip-phone:

Phone
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Cheap smartphone SIM user satisfaction

Overall, how satisfied are you with your cheap SIM? graph of japanese statisticsMMD Labo recently published the results of their survey into user satisfaction with cheap smartphone SIMs.

Demographics

Between the 21th of April and the 7th of May 2015 1,250 users of cheap smartphone SIMs completed a private internet-based questionnaire. The only other demographics offered were that there were 250 users of each of the five leading brands, OCN Mobile One, IIJ mio, BIGLOBE LTE 3G, Rakuten Mobile and b-mobile.

I currently have a standard, expensive SIM (around 5,000 yen even with various family discounts), but in Autumn my two-year contract is up, so I am very tempted to go for one of these cheap cards, especially as I make almost no phone calls; under 2,000 yen per month seems very possible. I’ll keep my existing phone, a Sharp SH-04F, as it’s still in good shape and I don’t see any new features in the last two years that make me want to upgrade.
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One in five Japanese internet users have a tablet computer

Do you currently have a tablet computer? graph of japanese statisticsLifemedia Research recently conducted a survey into tablet computers. This is the sixth time they have conducted this annual survey; last year 18.8% of the sample owned a tablet, so ownership has grown, but of the non-owners, 46.0% last year wanted one, whereas this time the interest has dropped to 38.5%.

Demographics

Between the 26th of December 2014 and the 7th of January 2015 2,400 members of the Lifemedia research panel completed a privagte internet-based questionnaire. The sample was exactly 50:50 male and female, and exactly one-sixth in each of the age bands of twenties, thirties, forties, fifties and sixties.

I recently got a free wifi-only eight-inch LG G Pad from my cable provider, but I’ve only actually used it once to update the software! My wife has rarely used it too, and her main use of the PC involves Flash applications, so I think the device will be gathering a lot of dust.
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Wi-fi at overseas airports

How difficult was it to use overseas airport wi-fi? graph of japanese statisticsHere’s an interesting survey from goo Research, reported on by japan.internet.com, that I found lying about on my hard disk; it was a look at Wi-fi at overseas airports.

Demographics

Between the 6th and 10th of February 2014 1,076 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 13.7% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.2% in their forties, 15.0% in their fifties, and 17.6% aged sixty or older.

Setting up one’s device is usually pretty painless these days, but the problem I have is that certain airports have a system that requires you to watch an ad before you can sign in, or others hide the “free” button away in a corner in order to persuade you to sign up for the paid version.
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