Archive for Mobile

Cheap smartphone SIM card deals in Japan

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How much per month is your cheap SIM card? graph of japanese statisticsMobile Marketing Data Labo recently looked at usage of cheap SIM card.

Demographics

Over the 3rd and 4th of July 2015 1,064 users of cheap smartphone SIM cards completed a private internet-based questionnaire. However, no further demographic information was presented.

My two year contract is up in a couple of months, and I am almost definitely going to switch from my full-service but 5,000 yen per month plan to perhaps a 3GB data-only plan (no-one phones me!) with a public wi-fi add-on option and keep my current device, saving over 3,500 yen in the process, so even if my phone dies within a year, I’ll be able to buy a new one with the savings.
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Old folk and feature phones

How long have you used a feature phone for? graph of japanese statisticsMobile Marketing Data Labo recently published the results of a survey into feature phone usage by the senior generation.

Demographics

Over the 16th and 17th of June 2015 1,110 people aged sixty or older completed a private internet-based questionnaire. No further demographics were given, but all were feature phone users.

Here’s some random senior fiddling with his flip-phone:

Phone
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Cheap smartphone SIM user satisfaction

Overall, how satisfied are you with your cheap SIM? graph of japanese statisticsMMD Labo recently published the results of their survey into user satisfaction with cheap smartphone SIMs.

Demographics

Between the 21th of April and the 7th of May 2015 1,250 users of cheap smartphone SIMs completed a private internet-based questionnaire. The only other demographics offered were that there were 250 users of each of the five leading brands, OCN Mobile One, IIJ mio, BIGLOBE LTE 3G, Rakuten Mobile and b-mobile.

I currently have a standard, expensive SIM (around 5,000 yen even with various family discounts), but in Autumn my two-year contract is up, so I am very tempted to go for one of these cheap cards, especially as I make almost no phone calls; under 2,000 yen per month seems very possible. I’ll keep my existing phone, a Sharp SH-04F, as it’s still in good shape and I don’t see any new features in the last two years that make me want to upgrade.
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One in five Japanese internet users have a tablet computer

Do you currently have a tablet computer? graph of japanese statisticsLifemedia Research recently conducted a survey into tablet computers. This is the sixth time they have conducted this annual survey; last year 18.8% of the sample owned a tablet, so ownership has grown, but of the non-owners, 46.0% last year wanted one, whereas this time the interest has dropped to 38.5%.

Demographics

Between the 26th of December 2014 and the 7th of January 2015 2,400 members of the Lifemedia research panel completed a privagte internet-based questionnaire. The sample was exactly 50:50 male and female, and exactly one-sixth in each of the age bands of twenties, thirties, forties, fifties and sixties.

I recently got a free wifi-only eight-inch LG G Pad from my cable provider, but I’ve only actually used it once to update the software! My wife has rarely used it too, and her main use of the PC involves Flash applications, so I think the device will be gathering a lot of dust.
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Wi-fi at overseas airports

How difficult was it to use overseas airport wi-fi? graph of japanese statisticsHere’s an interesting survey from goo Research, reported on by japan.internet.com, that I found lying about on my hard disk; it was a look at Wi-fi at overseas airports.

Demographics

Between the 6th and 10th of February 2014 1,076 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 13.7% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.2% in their forties, 15.0% in their fifties, and 17.6% aged sixty or older.

Setting up one’s device is usually pretty painless these days, but the problem I have is that certain airports have a system that requires you to watch an ad before you can sign in, or others hide the “free” button away in a corner in order to persuade you to sign up for the paid version.
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Taxi apps in Japan

Have you used a smartphone taxi hailing apps? graph of japanese statistics

I’m back, hopefully getting back into a regular multiple-posts-per-week schedule, with this look at taxi hailing apps.

Demographics

Between the 28th of March and the 2nd of April 2014 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.5% in their thirties, 17.2% in their forties, 14.9% in their fifties, and 17.1% aged sixty or older.

Most of Japan’s taxi apps are official ones from taxi companies; a service like Uber does not exist in Japan, and I don’t think it would work here. As I understand it, taxi companies in America often do not come when called, so Uber, even though it apparently more expensive than a regular taxi, fills a niche. In Japan, there are if anything too many taxis, so failing to appear is never a problem.
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Smartphone map and schedule usage

Which iPhone map app do you use the most? graph of japanese statisticsMobile Marketing Data Laboratories recently conducted a pair of parallel surveys into smartphone map app usage and smartphone schedule app usage.

Demographics

Both surveys were conducted between the 18th and 21st of December 2013. The map survey had 556 respondents, and the schedule one 560. All the respondents were pre-screened as smartphone users, and for the map survey 232 people, or 41.7% were iPhone users, and the remaining 324 people (58.3%) were Android users. No further demographic information was provided.

I don’t use maps on my private phone, and my wife serves as my calendar! She has both a smartphone and a standard feature phone, but she manages her schedule on the feature phone only, mainly because the battery life is better and it can do things like switch itself on when alarms ring.
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Puzzles by far Japan’s most popular smartphone game genre

What smartphone game genre did you play the most in 2013? graph of japanese statisticsJust before the New Year Mobile Marketing Data Laboratory published a survey of the actual use of smartphone apps in 2013, with this report focusing on the questions regarding game app usage; other questions were regarding social network apps and what genres of apps people stopped using. I hope they later release that data also.

Demographics

Between the 18th and 21st of December 2013 560 members of the MMD Labo monitor group completed a private internet-based questionnaire. All the sample were 20 years old or more, and all had smartphones.

I reckon my most-used genre is games, and Candy Crush Saga in particular. SNS, Google+ specifically, comes a close second, however.

All the game links below lead to the Android version, if there is one. Only two titles appear to be iPhone only.
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Satisfaction of iPhone versus Android purchasers

How satisfied are you with your iPhone battery life? graph of japanese statistics
How satisfied are you with your Android battery life? graph of japanese statisticsMobile Marketing Data Labo have been producing some very good surveys recently, and this one – actually pair – is no exception, a look at how satisfied people who purchased smartphones this year are, with the survey being conducted separately for both iPhone users and Android users.

Demographics

For both surveys, between the 25th and 27th of November 2013 1,000 Android purchasers and 1,000 iPhone purchasers completed a private internet-based questionnaire. No further demographic information was presented.

One trend I’ve heard about informally is that there is a movement away from smartphones to owning two devices; a feature phone for voice calls and a tablet for web browsing. I’ve yet to see a survey on this aspect, but hopefully MMD Labo can cover this topic in the coming year.
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Worryingly significant number of Japanese use silent camera apps

How often do you take photos with your smartphone? graph of japanese statistics

Mobile Marketing Data Laboratory recently conducted another survey that proved interesting despite the rather plain title of The use of smartphone camera apps.

Demographics

Between the 14th and 16th of November 2013 558 members of the MMD Labo monitor group completed a private internet-based questionniare. The respondents were aged 18 or older, and all were smartphone users, but further statistics were not presented.

The reason I mentioned the silent camera apps being worrying in the headline is that although I’m sure it is only intended for not scaring pets or babies, hardly a week in Japan seems to go by without a public servant being arrested for upskirt photos, so a silent camera is one way to get around the mandatory shutter noise that all phones in Japan must make.
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