Christmas is coming, and goo Research were first to get in on the act with their look at Christmas.
Demographics
Between the 20th and 25th of October 2011, 503 members of the goo Research monitor group residing within Tokyo city or the three surrounding prefectures of Chiba, Saitama or Kanagawa completed a private internet-based questionnaire. 50.9% of the sample were female, 33.8% in their twenties, 33.2% in their thirties, and 33.0% in their forties.
I hate all the Christmas present nonsense myself. I send my parents our company’s calendar every year, which is always a nice and easy purchase to make, then I agonise over what to get the wife, and it usually ends up as some cuddly toys.
Note that Christmas in Japan usually means Christmas Eve, and indeed that is how it should be read in the questions below. Read the rest of this entry »
Between the 14th and 17th of October 2011 3,272 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 72.8% of the sample were male, 1.3% in their teens, 8.9% in their twenties, 24.3% in their thirties, 33.2% in their forties, 25.7% in their fifties, and 6.5% in their sixties.
My only food allergy is red wine, which makes me come out in a flush and does my head in after just a sip or two. I’m not really sure if it’s an allergy or just a sensitivity to tannin or whatever, but an allergy is most trendy to have. I also have the usual hayfever, and also to a certain type of penicillin that they probably don’t make any more. I also have a sensitivity to flea bites, I think, as when I stayed on my own in Japan my arms would swell up to twice their size on a regular basis. Read the rest of this entry »
goo Research, in conjunction with the electronic magazine OnDeck, took a look at cooking your own books, an expression in Japanese which refers to the activity of scanning your books to an electronic format.
Demographics
There were two distinct samples; first, the OnDeck readership was surveyed between the 12th and 20th of September 2011, with 294 people replying, then the goo Research online monitor group was surveyed over the 12th and 13th of October 2011, with 1,063 completing the survey.
As well as doing the scanning yourself at home, there are a number of companies that will do it for you. You send them a box of books, and they will scan them in and return them to you, but only after guillotining off the spine to prevent you reselling the paper editions. This service operates in a bit of a legal black hole – it may be illegal, but no-one has taken a case to court yet, as far as I am aware. Here’s a video of how to do it at home:
This week’s new survey series is into electronic books, conducted by goo Research and reported on by japan.internet.com as usual.
Demographics
Between the 26th and 28th of September 2011 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.3% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.3% in their forties, and 27.9% aged fifty or older.
If I exclude online manuals, I’ve read exactly one electronic book, on a iPaq PDA. Actually, make that two, as I had the very dubious pleasure of reading this on a PC and had almost succeeded in forgetting about it until now.
As the price of a basic e-ink Kindle has seriously dropped, if it’s offered for a similar price in Japan I could very well pick it up myself. I wouldn’t even consider picking up an e-bookified Android tablet, not without some major subsidies to soften the blow of the loss of functionality. Read the rest of this entry »
A recent survey from goo Research that for a change wasn’t the first in a new series looked at online shopping for foodstuff, and was reported on by japan.internet.com.
Demographics
Between the 26th and 30th of September 2011 1,095 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.3% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.3% aged sixty or older.
My wife most often buys rice online, as carrying 10 kilos back from the supermarket on the train is out of the question! Next would be cakes, although she hasn’t bought much recently. Her favourite shop is R.L Waffle, but they have a shop in the department store at the next station down the line, so I’m not convinced that it’s actually any cheaper (my season ticket makes the train ride free, versus the cost of chilled delivery) and certainly not really that simpler, although they usually do chuck in a freebie or two along with the order. Read the rest of this entry »
DIMSDRIVE Research recently reported on a survey conducted last year into beauty equipment.
Demographics
Between the 2nd and 16th of September 2010 (not 2011) 6,436 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 50.5% of the sample were female, 0.3% in their teens, 11.2% in their twenties, 32.7% in their thirties, 36.0% in their forties, 17.9% in their fifties, and 1.9% aged sixty or older.
My wife fancies a steamer, in particular this device, as the word on the street is very positive, it seems. The roller type mentioned in the survey have been in vogue the last couple of years, being platinum and/or germanium-coated rollers that you roll over your face and miracles happen! This smells completely and utterly of snake-oil to me; I could accept an argument that the rolling in itself had some benefit, but the metals are just flat-out quackery.
This survey from goo Research, reported on by japan.internet.com, into bicycles found just over 50% wanting an electric bike, but of course there’s always a gap between “wanting” and “purchasing”.
Demographics
Between the 20th and 22nd September 2011 1,101 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.2% in their forties, 15.8% in their fifties, and 12.2% aged sixty or older.
For some reason the introduction to the article mentioned that you can get Doraemon and Snoopy limited edition folding bicycles, which are rather popular with certain segments of the population. So there you go.
Bicycles are in the news recently, specifically piste bikes as they are known in Japan, bikes with fixed gears and no brakes except for back-pedalling, so are illegal due to the lack of brakes. I’ve not seen them around my neck of the woods, but seem to be popular in Tokyo, causing quite a number of accidents. Read the rest of this entry »
goo Research recently reported in detail on comprehensive medical examinations, or as they are known in Japanese 人間ドック, Ningen (Human) Dock, a play on “dry dock”.
Demographics
Between the 29th of August and the 1st of September 2011 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 50.2% of the sample were male, 24.1% in their thirties, 25.5% in their forties, 25.4% in their fifties, and 25.0% aged sixty or older.
Furthermore, there was a new term to me, “Ladies’ Dock”, which as you might guess is a Ningen Dock tailored towards women. The time my wife and I went for a Ningen Dock, she had the ladies’ course, but it wasn’t sold as female oriented. If I remember correctly, there was a base test for everyone, then you could buy add-on packages on top, like lady bits, allergy tests, chest CT scan, etc. Read the rest of this entry »
iShare recently took a close look at the size of breasts in Japan, as one does. Given the ample size, I’ll split the results into two posts.
Demographics
Between the 26th and 29th of August 2011 650 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. The 438 women were split into 31.7% in their twenties and 68.3% in their thirties. The 212 men were split into 22.2% in their twenties and 77.8% in their thirties.
Not surprisingly, men were more in favour of larger breasts, but by not quite as much as I imagined, and a whole 3.3% wanting A cups or less was a difficult to understand result! Read the rest of this entry »
iShare recently took a close look at the size of breasts in Japan, as one does. Given the ample size, I’ll split the results into two posts.
Demographics
Between the 26th and 29th of August 2011 650 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. The 438 women were split into 31.7% in their twenties and 68.3% in their thirties. The 212 men were split into 22.2% in their twenties and 77.8% in their thirties.
It may seem odd, but one of the major underwear makers released in April last year an internet-only breast-reduction bra and sold all 2,000 pairs almost immediately, hastely produced another 6,000 pairs which again sold like hotcakes. From the 7th of this month they are selling this year’s model, again internet-only. Read the rest of this entry »
Christmas is coming, and goo Research were first to get in on the act with their look at Christmas.
iShare recently took a look at 
goo Research, in conjunction with the electronic magazine 
This week’s new survey series is into 
goo Research recently reported in detail on 
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