Macromill Research recently published the results of their survey into Christmas 2012.
Demographics
Over the 13th and 14th of November 2012 500 members of the Macromill monitor group who lived in Tokyo or the three surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based questionnaire. The sample was split exactly 50:50 male and female, and exactly 25% in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties.
It’s very interesting to note for men that the iPad mini is the only item named by brand. One reason might be that it is just about the only tablet advertised on television, with regular prime-time spots almost every day. The Japanese manufacturers seem to have given up, but just yesterday I saw my first advert for Amazon’s Fire HD. Read the rest of this entry »
Between the 7th and 9th of November 2012 1,094 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.4% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.
I too much specify a preference for real books and real language schools, which leads me to think that perhaps there is an age bias in this survey. The figures were not reported, but older people tend to travel overseas more (I think…), thus older people would tend to be more wedded to 20th century technology, thus the bias away from virtual learning?
Since I’m mentioning online learning, I’ll put in a good word for Tofugu; he offers online Japanese courses along with his rather entertaining blog. Read the rest of this entry »
This survey from goo Research, reported on by japan.internet.com, looked at social gift services, a term that is new to me but appears to be related to sending an SNS, social game, etc contact a present through an in-SNS or in-game service, be it either a virtual or a physical item, with the service protecting privacy at both ends in the case of a physical item being delivered.
Demographics
Between the 31st of October and the 2nd of November 2012 1,104 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.4% of the sample were male, 16.2% in their teens, 17.6% in their twenties, 21.3% in their thirties, 16.3% in their forties, 16.3% in their fifties, and 12.3% aged sixty or older.
59 men with thinning hair and 58 men without thinning hair were selected by some means for a professional examination of their scalp and hair condition, and also to answer some questions regarding hair care.
Despite my headline, it would be rash, of course, to simply conclude that since people with thinning hair spend longer on average per day on a computer, it is the computer use that is making them that way. It could just as easily be more stress from a longer work day, worse eating habits due to a long work day, snacking in front of the computer, missing out on sleep, or a hundred and one other possible causes that one could come up with.
Furthermore, I didn’t know that massaging conditioner all the way in was bad! I’ll have to fix that from tonight Read the rest of this entry »
goo Research recently conducted a survey into recipe sites and recipe apps, and this report on japan.internet.com found a majority used such facilities.
Demographics
Between the 23rd and 26th of October 2012 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.4% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.
Just to throw in a word for my employer, Panasonic make a microwave oven with an NFC chip that allows programming it from a smartphone by selecting recipes available on Cookpad. When talking to friends overseas about this, they seemed to think it was a bit over the top as the typical model of usage in the west is for reheating, I think, but given that many homes in Japan do not have ovens, the microwave plays a bigger role over here. Furthermore, the top-end Panasonic microwave fitted with RFID allows different foods to be simultaneously cooked in the front or back and top or bottom of the oven, so getting your smartphone to do it is a distinct advantage. Read the rest of this entry »
Macromill Research recently published a survey into Apple’s iPhone5, concentrating on existing iPhone users, but also featuring additional numbers from non-iPhone users who were thinking about buying said iPhone5.
Demographics
Over the 11th and 12th of October 2012 500 iPhone-using members of the Macromill monitor group completed a private internet-based questionnaire. 57.6% of the sample were male and 42.4% were female, and rather than age groups, their history of iPhone use was given. 45.2% had used an iPhone for less than a year, 25.4% had used one for over a year but less than two, and 29.4% had used one for two years or more. In addition, another 196 non-iPhone users who were looking at buying the iPhone5 also completed a similar internet-based questionnaire over the same period.
There’s quite stunning loyalty figures in many of the tables below! For me the biggest eye-opener was the older iPhones having one in five satisfied, yet not one single Android user reported being so. Read the rest of this entry »
To promote a new supplement that the cosmetics and beauty company they have released, Fancl conducted a survey, reported on by japan.internet.com, into anti-ageing awareness and practise.
Demographics
At some point during the period from the 9th to 20th of August 2012 Fancl conducted a survey through their new Purging Power Raising Committee web site. The respondents were 1,000 women between the ages of 20 and 59, and although the age breakdown is not reported, the figures in the results below suggest there were exactly 25.0% in each of the age groups of twenties, thirties, forties and fifties.
Just to give them a plug since they gave me a survey, the Purging Power Raising support product they are selling is apparently “Daizu (Soy Bean) Saponin B”, which it apparently suggests (in sufficiently-vague wording to avoid regulatory problems) helps flush out whatever it is that might build up and might cause one to appear older than if said whatever was flushed out. Read the rest of this entry »
With the iPhone 5 out today, this survey from the female-targeted marketing research firm Her Story, reported on by japan.internet.com, into smartphones makes me curious to find out how many Madagala girls picked one up.
Demographics
According to the report published by Her Story on the 20th of September 2012, between the 9th and 14th of September 2012 500 mobile phone-owning women belonging to the Her Story monitor group aged between 20 and 49 completed an internet-based survey.
Madagala comes from the Japanese word mada, meaning still, and the portmandeau word Gala-kei, from Galapagos and keitai, which is the generic term for feature phones for the Japanese market, so Madagala girls are women who are still using feature phones. This appears to be a term Her Story invented for this survey, so in the same vein I have come up with Sudesuma girls which as you might guess means (well, I claim it means) women who have already moved up to smartphones. Read the rest of this entry »
japan.internet.com recently reported on a survey conducted by goo Research on a topic close to the heart of many of my readers, I suspect, that of English study.
Demographics
Between the 28th of August and 3rd of September 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.7% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.
It does seem surprising to me that people seemed most keen on using their smartphone to improve their speaking skill, but it does suggest that the various Skype-based English lessons should ensure they support smartphone clients, and given the popularity that LINE has in Japan, supporting its new voice call feature too would seem like an easy way to expand one’s business. Read the rest of this entry »
One of the most common bits of advice given to foreigners before they come to Japan regards bathing habits and customs, so perhaps this survey from goo Ranking into unforgiveable bathing habits of other people will serve as a further reference to visitors to these shores.
Demographics
From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey was for the men only.
Note that this list appears to include faux pas from both home and public baths.
Macromill Research recently published the results of their survey into Christmas 2012.
goo Research recently conducted a survey into 
This survey from goo Research, reported on by japan.internet.com, looked at 
The JHMA, 
goo Research recently conducted a survey into 
Macromill Research recently published a survey into 
To promote a new supplement that the cosmetics and beauty company they have released, Fancl conducted a survey, reported on by japan.internet.com, into 
With the iPhone 5 out today, this survey from the female-targeted marketing research firm 
japan.internet.com recently reported on a survey conducted by goo Research on a topic close to the heart of many of my readers, I suspect, that of 
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