PR Times printed a press release from Kanro, a sweets maker, who conducted a survey into love charms, as part of a promotion of a new product they have, “Magical Pure”, a pureed gummy (Jelly Baby) type of thing, with a special promotional site featuring Perfume that quite badly killed my browser!
Demographics
Over the 25th and 26th of April 2013 242 young women aged between 20 and 39 completed an internet survey, but how they were selected is not described.
Being far too rational, I have zero belief in any of this nonsense, and not even when I was a teenager did I indulge, although admittedly it was probably because I wasn’t really interested in all that sort of thing while I was at school.
Pet and Family, an insurance company who bill themselves as being “low cost and short term”, took a look at pet owners’ plans for Golden Week. Golden Week is just ending as I type this; the 29th of April and the 3rd, 4th and 5th are public holidays in Japan, and many employers (including mine) make the intervening days holidays too, and this week-long holiday period is known as Golden Week.
Demographics
Between the 12th and 14th of April 2013 1,667 pet (presumably cat and dog only) owners from all over the country aged between 20 and 79 completed “internet research”. The means by which the sample were chosen, etc, is not disclosed. 68.0% of the sample were male, but no further demographic information was given.
Note further that it does not say if any people had both cats and dogs. or two sizes of dogs, etc, or if they had, how they should answer Q1 and others.
I’d like to see more detailed breakdown of the figures; how many people who went on overnight trips left their pets (specifically cats) home alone? When I was single, I left my cat at home for a maximum of three nights, although that was the exception rather than the rule, as I usually took him to a cattery. However, in Japan there are few catteries, so if we go away we have to put our cats in with the vets, and they just have a large-sized box to stay in.
I didn’t do anything this Golden Week bar one trip to the theatre (I slept through much of the first act!) and one trip to see the in-laws. Read the rest of this entry »
137,793 of the Research Panel monitors answered the question “Have you ever gone to a book store, convenience store, etc, read books standing up, then left without buying anything?” on the 2nd and 3rd of May 2013. 29.5% admitted to often leaving without buying, 41.8% to sometimes leaving without buying, 12.1% had never left without buying, 14.8% had never done reading standing up with or without buying, and finally 1.9% didn’t go to book stores or convenience stores.
The season for visiting the beach and searching in the sand at low tide is upon us, so Research Panel’s Day Research asked if people had ever done so, with 137,387 people from their panel answering the question. 70.3% had done so, 28.8% had not, and 0.9% didn’t know what it was. Note that the literal Japanese phrase is “gathering at low tide”, with the shellfish implied, which might suggest why some people were unaware of the term. Furthermore, 4.1% of the teens who answered the question didn’t know what it was, and a higher percentage of the younger age groups had never done so; specifically almost a half of those in their twenties and thirties.
This is probably not too surprising a result, and furthermore on the television news at the weekend I watched a short item on people gathering them from Osaka bay, but the voice-over pointed out that the shellfish were over the safe limit for some shellfish toxin, so people could swap their haul for edible shells at a stand on the beach!
Research Panel conducted a Day Research survey into which of the following “nama” do people like. The kanji character 生 may be read as nama, in which case it means live, fresh, etc. Over the 28th and 29th of April 2013 130,597 members of the Research Panel monitor group made their multiple selection.
Most popular was 生ビール, nama bi-ru, draft beer, with 48.5%. 生演奏, nama ensou, live performance had 34.9%, 生魚, nama sakana, raw fish was at 28.6%, 生野菜, nama yasai, raw vegetables at 26.4%, 生スポーツ中継, nama supo-tsu chuukei, live sports broadcast at 26.3%, 生カキ, nama kaki, raw oysters at 25.2%, 生チョコ, nama choco, fresh cream chocolate or ganache, the soft chocolate usually found in truffles, was at 24.9%, 生卵, nama tamago, raw eggs at 11.2%, 生肉, nama niku, and raw meat at 5.4%. Furthermore, 8.2% said they didn’t like any of the above nama. I’d personally choose draft beer, raw veggies, and chocolates, but here is a picture of someone who would appear to be in the 8.2%:
Mobile Marketing Data Labo recently published the results of a survey into coupon usage, specifically looking at differences between smartphone and feature phone usage patterns.
Demographics
Between the 21st and 24th of February 2013 500 people who had used coupons were selected to complete the survey. Furthermore, 250 of these people selected were feature phone users, and the other 250 smartphone users. All were aged 20 or older, but no further demographics were provided.
I relatively rarely use coupons. I have a small repertoire of restaurants I like to visit, so I already know which allow coupons. Specifically, Satoyama Dining gives me a 10% off coupon if I complete the questionnaire after eating, and Kamakura Pasta (branches everywhere) who occasionally send me three 10% off coupons, each with slight variations on my name spelling! Read the rest of this entry »
On the 18th and 19th of March 2012 197,678 members of their monitor panel were asked how they most often got a fish bone unstuck from their throats. The most popular solution with 59.1% of the votes was swallowing a mouthful of rice, the Japanese variant on the method my mother taught me, swallowing dry bread. Next was 13.0% who don’t do anything in particular, 6.3% gargle, 3.7% get tweezers, etc and fish it out themselves, 2.1% go to hospital, and 4.6% some other technique. Furthermore, 9.7% had never had a fish bone stick, and another 1.4% don’t eat fish.
Back in 2011, on the 17th and 18th of June of that year, 162,994 members of their monitor panel were asked what they do when they cannot stop hiccuping. The most popular solution was holding one’s breath, with 42.5% doing this; I do this and press down on my diaphram at the same time. 30.5% gulp a glass of water, 10.8% slowly breath in, 7.0% drink from the other side of a glass, 5.3% get people to suprise them, 1.9% get people to slap them on their back, and 0.4% grab their tongues in their hands and pull it for several seconds! There were 21.7% who used other techniques (hopefully none the above-pictured one!), and just 1.2% who have never had the hiccups.
With the cherry blossom season over bar a handful of the northern prefectures and Hokkaido, this survey struggles for relevance due to me being a bit slow to translate japan.internet.com’s report on goo Research’s o-hanami, cherry blossom viewing.
Demographics
Between the 28th and 30th of March 2013 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.4% in their teens, 15.6% in their twenties, 21.3% in their thirties, 17.1% in their forties, 15.1% in their fifties, and 17.4% aged sixty or older.
Technically, it is just any flower viewing, not just cherry blossoms, but I assume that the reference is to cherry blossoms only.
This year, I didn’t go to any cherry blossoms. In fact, now I think about it, I’ve only actually twice been to them, both with my wife – I’ve never taken part, and don’t really want to take part, in the ritual drinking on a blue sheet under the trees. Read the rest of this entry »
136,639 members of the Research Panel monitor group answered (it must have been a hot question!), and the results were (multiple answer allowed) 47.8% and 47.7% answered coffee and tea respectively, 30.7% chose alcohol (lower than I would have thought), and 13.4% tobacco. Furthermore, 5.2% said some other luxury (chocolate seemed a popular answer!) and 8.5% would not be put out by any luxury being banned.
When it comes to the start of the financial year and the annual intake of fresh graduates, around town can be seen many a fresh-faced youth in a “freshers suit”, as they are called in Japan. Thus, this recent report by japan.internet.com regarding a survey from goo Research into purchasing suits decided to focus on the fresher suit.
Demographics
Between the 12th and 14th of March 2013 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.7% in their teens, 15.5% in their twenties, 21.6% in their thirties, 17.2% in their forties, 14.8% in their fifties, and 17.3% aged sixty or older.
Rather than a pie chart today, here’s two television advertisements for a suits store. Which do you prefer?
PR Times printed a press release from Kanro, a sweets maker, who conducted a survey into love charms, as part of a promotion of a new product they have, “Magical Pure”, a pureed gummy (Jelly Baby) type of thing, with a special promotional site featuring Perfume that quite badly killed my browser!
Pet and Family, an insurance company who bill themselves as being “low cost and short term”, took a look at 
Mobile Marketing Data Labo recently published the results of a survey into 
With the cherry blossom season over bar a handful of the northern prefectures and Hokkaido, this survey struggles for relevance due to me being a bit slow to translate japan.internet.com’s report on goo Research’s 
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