This short survey from the curiously-named Seed Planning looked at robot vacuum cleaners.
Demographics
At some point between February and July this year 400 purchasers of robot vacuum cleaners were selected and completed a survey. No further information was presented.
One reason that this survey is short is that it basically a teaser for a recently-released full market report into the robot cleaner business, but at 157,500 yen per copy, forgive me if I give it a miss this time around.
I perhaps want a robot cleaner, but I don’t think it would suit our house; both the sofa and main bed are just too close to the floor to squeeze a robot in. Read the rest of this entry »
As an ex-rider, this is a topic close to my heart, motorbikes, a survey from Mitsui Direct Insurance, who no doubt have a wonderful bike insurance policy they would love to sell you!
Demographics
Between the 31st of May and the 3rd of June 2013 300 bike riders of both sexes and aged between 20 and 59 years old completed an online survey hosted by Neo Marketing’s iResearch, of which all the riders were presumably members. 150 people in the sample had just the minimum compulsory insurance, and 150 had comprehensive policies. A further demographic breakdown is not presented.
I say ex-biker as when I came to Japan I did bring my helmet and other kit, but I soon discovered parking was rare, trains were common, summer was too hot, and winter too dark, so there would only be about a 2 month window in Spring and Autumn where I could actually ride. Furthermore, being now married, biking is forbidden by she who must be obeyed!
Between the 7th and 11th of June 2013 2,523 members of the Ponta Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were female, 18.7% were in their twenties, 19.1% in their thirties, 19.7% in their forties, 21.1% in their fifties, and 21.3% in their sixties. Furthermore, all lived in either Tokyo and the surrounding six prefectures, or Osaka and the surrounding four prefectures.
If you’re planning to climb Mount Fuji this summer, be prepared for double if not triple the traffic in this photo, since it got awarded World Heritage status this year:
Following on from yesterday’s look at coping with the heat, I present a short report from Do House into failing to cope with the heat, in particular sweat and smells.
Demographics
Over the 14th and 15th of June 2013 1,047 members of the Moratame.net site completed a private internet-based questionnaire. The sample consisted of people of both sexes and aged between 20 and 59, but not further information than that.
I knew that spray is the most popular form of deodorant here, but I didn’t realise these sheets were so popular. I wonder where and when people use them, as I certainly don’t see people towelling themselves down on the train home! Although it is my favourite, stick deodorant is almost non-existant here – if any of my readers knows somewhere to get them, please leave a comment! Read the rest of this entry »
Over the 14th and 15th of June 2013 500 members of the Rakuten Research monitor panel completed a private internet-based questionnaire. The sample was 50:50 male and female, and the ages of both sexes were 50:50 twenties and thirties.
I am under the impression that sweating is a good way to if not cool off, at least feel better, so having hot drinks (when inside) or something spicy must be a good way to counteract the heat. As I’ve said at least twice before (perhaps I should try to get an affiliate account to make some money off this?), I’ve also started wearing AIRism from Uniqlo, and it quite nicely prevents the horrible sticky, sweaty back feeling I normally get wearing just a shirt. Read the rest of this entry »
I don’t really understand the motivation behind it, but in Japan there is often advertisements for various companies offering (usually) dried green leafy vegetable juice, or aojiru (literally “green juice”). Dr.Ci:Labo are now getting in on the act, so they recently conducted a survey into aojiru in order to promote their new product.
Demographics
Over the 24th and 25th of June 2013 360 women between the ages of 20 and 69 completed an internet survey. Further demographic background, information on how the sample was gathered, etc was not given.
Here’s someone being fed a rather large helping of aojiru powder…
I’ve never drunk aojiru myself, but I too have the image of it being pretty disgusting and probably not as healthy as it is touted to be, although I suppose if you live a very irregular lifestyle it is a relatively easy way to try to redress one’s vitamin balance and whatever.
Since Dr.Ci:Labo have published this survey, I suppose I’d better mention that their aojiro contains organic wheat shoots, domestically-grown mugwort, pesticide-free moroheiya, organic mulberry leaves and organic Angelica keiskei (parsley family), plus some lactic acid for good measure. Yum! Read the rest of this entry »
Mobile Marketing Data Laboratory recently conducted a survey with a lot of useful data points, looking at tablet device issues.
Demographics
Between the 18th and 20th of June 2013 568 members of the MMD research panel who were also users of both tablets and smartphones completed a private internet-based questionnaire. The ages were between 20 and 59 years old, but no further information was provided.
There’s a lot of great data here that I’ve been hoping to get my hands on for a while. Over 20% of Android tablet users being iPhone owners is not a surprise to me; given that the iPhone is the biggest-selling smartphone in Japan it is statistically quite normal (I think!) that there is such a split. However, I would like to know why iPhone users chose an Android tablet, or did Android tablet users choose the iPhone? At a guess, I would say that price would be the deciding factor, but I wonder how many of those choosing an Android did have a significant investment in iTunes and app purchases? Perhaps next time we can get answers to these questions. Read the rest of this entry »
Mi-te, an illustrated book community aimed at parents with pre-school children recently conducted a survey on traditional Japanese fairy tales.
Demographics
Between the 19th of February and 4th of March 2013 480 members of their 400,000 people-strong web site completed a members-only survey, accessible through both computers and mobile phones. 309 people used a computer, 190 a mobile devicce (obviously some used both), 120 people had an “iku-memo” (shared child-growth calendar. I would presume) and 19 a “yomi-log” (blog?), and 13 a photo-bee (photo album?). 97.7% of the respondents were female, 0.8% 20 years old or younger, 5.4% between 21 and 25 years old, 16.5% between 26 and 30 years old, 33.1% between 31 and 35 years old, 26.9% between 36 and 40 years old, 13.1% between 41 and 45 years old, and 4.2% aged 46 years old or more. Furthermore, the youngest child of 31.8% was zero years old, 20.4% was one year old, 9.8% was two years old, 12.5% was three years old, 7.5% was four years old, 4.2% was five years old, and 13.8% six or more years old. Finally, 55.8% had one child, 34.2% two children, 8.3% three children, and 1.7% four or more children.
Like many of the Western fairy tales, the stories have been considerably revised and cleaned up over the years. In Momotaro, for instance, the current story has Momotaro appearing from a peach and being adopted by an elderly couple; the original tale was that a spirit grants the old couple a wish, they ask for their youth back for one night, and Granny ends up pregnant with Momotaro…
Takii Seeds and Seedlings, in order to promote their sales of vegetable and fruit seedlings, I presume, conducted a survey into veggie smoothies.
Demographics
Between the 15th and 17th of May 2013 206 women aged between 20 and 49 years old completed an internet-based questionnaire. Details on how the sample was chosen was not presented, however.
I used to often drink a smoothie at a restaurant I often went to, as it included it within their set course, but then they changed the menu and it stopped coming out. Making my own smoothie seems like far too much hassle, however! Read the rest of this entry »
A rather controversial headline, but that’s the message I think this survey from Ginza HS Clinic (not surprisingly, a hair restoration clinic), conducted in conjunction with Rakuten Research, into balding and mental health.
Demographics
During the month of April 2013 400 male members of the Rakutan Research online monitor group completed a private internet-based questionnaire. The sample consisted of 200 men who self-identified as going bald and 200 who had a full head of hair. Furthermore, 25.0% of each group were in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in their fifties.
In the article, written by the PR team at the Ginza HS Clinic, they definitely wanted to give the impression that going bald made one effeminate, with Q2 being described as such, illustrating, they said, that going bald increased the use of girly beauty products. However, I thought that male-pattern baldness (this type is highlighted in the article) was due to an excess of testosterone, a point on which the literature seems to back me up. I was going to post an advert for shampoo that seemed rather dubious, with four suited men bursting in on a guy having a bath, but I couldn’t find it. Instead I came across this new-to-me advert for medicated shampoo.
This short survey from the curiously-named Seed Planning looked at robot vacuum cleaners.
As an ex-rider, this is a topic close to my heart, 
Following on from yesterday’s look at 
Rakuten Research recently looked at 
Mobile Marketing Data Laboratory recently conducted a survey with a lot of useful data points, looking at 
Mi-te, an illustrated book community aimed at parents with pre-school children recently conducted a survey on 
Takii Seeds and Seedlings, in order to promote their sales of vegetable and fruit seedlings, I presume, conducted a survey into 
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