Archive for Lifestyle

Almost no music SNS users in Japan

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Do you participate in a music SNS? graph of japanese statisticsI’ve never heard the term music SNS before, although now that I read what it is I understand what they are referring to. The survey on this subject was from iBridge Research Plus and reported on by japan.internet.com.

Demographics

On the 14th of June 2010 300 members of the iBridge research monitor group completed a private internet-based questionnaire. 51.7% of the sample were male, 10.3% in their twenties, 34.3% in their thirties, 34.7% in their forties, 15.0% in their fifties, and 5.7% in their sixties.

I like music, but I’ve just fallen out of the habit of listening to it, so music SNSs are even less appealing than straightforward SNSs! The last time I listened to music off my own bat was this rather entertaining number:


Research results

First of all, seven people disliked music to some degree, so they were eliminated and the remaining 293 asked the following.

Q1A: Do you like listening, singing, or performing music? (Sample size=293)

Listening only 57.0%
Singing only 3.8%
Performing only 1.7%
Both listening and singing 26.6%
Both listening and performing 2.7%
Both singing and performing 0.7%
Listening, singing and performing 7.5%

Another way of looking at the data is this:

Q1B: Do you like listening, singing, or performing music? (Sample size=300)

  Votes Percentage
Listening 275 91.7%
Singing 113 37.7%
Performing 37 12.3%
None of them 7 2.3%

Q2A: Do you participate in a music SNS? (Sample size=293)

Yes (to SQ) 1.7%
No 51.5%
Don’t know what it is 46.8%

Adding in the music haters from above we get:

Q2B: Do you participate in a music SNS? (Sample size=300)

Yes (to SQ) 1.7%
No 50.3%
Don’t know what it is 45.7%
Don’t like music 2.3%

Q2SQ: Which music SNSs do you participate in? (Sample size=5, multiple answer)

MySpace 4
Uta-uga 1
Uta-suki 1
last.fm 0
Natalie 0
Jamming Music Station 0
MenboScape 0
Gosnavi 0
syncl 0
yanpon.com 0
AngesParty 0
Other 1

The sample size above is too small to make percentages meaningful.

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Japanese iPad early adopters mostly satisfied

For how long per day do you use your iPad? graph of japanese statisticsMacromill Research recently conducted a detailed survey into the opinions of recent iPad purchasers, and found a mostly positive set of reactions.

Demographics

On the 14th and 15th of June 2010 300 iPad users from the Macromill monitor group completed a private internet-based questionnaire. 88.7% of the sample were male, 4.7% in their teens, 25.7% in their twenties, 36.0% in their thirties, 19.7% in their forties, and 14.0% aged fifty or older. 51.3% were married, 55.7% were regular company employees, 12.3% students, and all other occupation types were under 7%. A couple of other significant demographics are in tables D1 and D2 below.

The iPad was released on May 28th in Japan, so most people would have had their iPad for less than three weeks. It would be interesting to see the survey results from the same questions in three months time.

It’s curious that in Q7 that a majority are dissatified with the battery life, whereas a search of Google reports that most people are getting more than the advertised 10 hours out of it. Is it just because it is new and people are doing battery-heavy tasks like playing games, downloading stuff and watching movies, or have people got Nintendo DS Lite-like expectations?
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Almost all of Japan knows of the iPad

Do you know about Apple's iPad tablet computer? graph of japanese statisticsAn interesting survey from goo Research, reported on by japan.internet.com, into Apple’s iPad found that not just awareness but also desire was high for Apple’s new couch surfing device.

Demographics

Between the 2nd and 5th of June 2010 1,096 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.1% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I have been at a conference in Hungary over the last week, and one of the attendees had brought along an iPad as his main device, although as far as I could gather from the demonstration he gave a few of us it was just for surfing and light emailing during the duller presentations. I didn’t see any others in evidence during my travels, even though I half-expected to see one or two on the flight from Japan. I’ll not be trading up from my netbook, as a real keyboard is needed for these translations.
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Teenage acne considered cute!?

Up to what age do you find acne in the opposite sex cute? graph of japanese statisticsI’ve never considered an outbreak of spots cute, and I can’t really imagine anyone else finding plouks attractive, but this survey from iShare into acne uncovered a large number of spot fans.

Demographics

Between the 17th and 19th of May 2010 1,081 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 51.9% of the sample were female, 30.8% in their twenties, and 69.2% in their thirties, and all were unmarried.

If you’ve been in Japan for any period of time recently you surely cannot fail to have seen an ad or ten for Proactiv (no link – they’ll have to pay me for one!), all exceedingly annoying! I also saw last week that the Bashful Prince, Ryo Ishikawa, has recently broken out, so given that he is this year the king of advertisements, I wouldn’t be surprised if he gets lined up to endorse Proactiv too.

Oh, and I just checked that in the US a thirty day kit is $19.95, in Japan a sixty day kit is 9,300 yen, making it about 2.5 times more expensive in Japan.

I never had acne, although I now have psorisis and have to wear short trousers on doctor’s orders!
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Cluttered desktops in Japan

On the computer you you the most, about how many desktop icons do you have? graph of japanese statisticsI don’t know if it’s just the sort of people I work with, but many people in the office seem to have half their Windows desktop strewn with icons. However, this recent survey from iShare into organising desktop icons found that such behaviour was the exception rather than the rule.

Demographics

Between the 30th of April and the 10th of May 2010 537 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.3% of the sample were male, 31.3% in their twenties, 32.2% in their thirties, and 36.5% in their forties.

I try to keep my icons down to under two columns on the left and just one or two on the right.

Another interesting related subject I should look out for is the use of tray icons – again, most of my colleagues have well over 15 on their machine, including default informational icons like the two touchpad-related ones our standard notebook computers come shipped with. I turn off all the ones I can as they are just a distraction, on the whole.
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One in four watching more TV on digital

How has your terrestrial digital TV viewing time changed? graph of japanese statisticsWith the deadline for the digital terrestrial switchover getting ever closer – only 13 months until the 24th of July 2011 – rates of adoption are creeping up, according to this recent survey from goo Research and reported on by japan.internet.com into terrestrial digital television, the 14th time this regular survey has been conducted.

Demographics

Between the 10th and 12th of May 2010 1,084 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.3% in their teens, 17.7% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.

Coupled with the Eco Point system for rebates for buying digital televisions due to end in December of this year (it works out at about 20% off a Japanese brand 32″), surely the next couple of surveys will see the figure surpass 80%. I know I’m tempted to buy with my summer bonus.

As a cross-reference, I saw the government recently claiming that 83.8% of households were digital-ready, a figure that differs greatly from the numbers here. If you notice the wording, though, it implies that these households have at least one digital reception device, which would include One Seg mobile phones, but I hardly see them taking pride of place in one’s living room!

In Q2, I cannot really think why three people were satisfied with the copy protection on digital broadcasts. Perhaps the respondents has either worked on the specifications or were in the business of selling hacking software.
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Lunchtime brushing of Japanese teeth

Do you brush your teeth after lunch at work? graph of japanese statisticsThere’s enough people in the office who brush their teeth at lunchtime to block access to the sinks, so I was interested in this recent survey from iShare into brushing teeth in the office to see how widespread such habits were.

Demographics

Between the 10th and 13th of May 2010 498 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.2% of the sample were male, 31.5% in their twenties, 33.1% in their thirties, and 35.3% in their forties.

Some of the top reasons for brushing at work were to protect against decay or bad breath, and people not liking the feeling if they don’t brush. For the non-brushers at work, they said they didn’t have time, it was too much bother, they don’t have a toothbrush at work, there’s nowhere to brush, and they didn’t like brushing in the toilet.

I don’t bother brushing at work for probably most of the reasons listed above; at home I rarely brush, but instead I usually chew gum.
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Home life of oyaji salarymen: part 2 of 2

On weekdays, can you choose your own TV programs? graph of japanese statisticsWith Father’s Day on the horizon, iShare took a very detailed look at fathers at home.

Demographics

Over the 6th and 7th of May 2010 450 male members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. All were married with children, and with a salary of 3 million yen or more. 80.0% were in their forties, and 20.0% were in their fifties. Note that this is the first survey I can remember from iShare that included anyone in their fifties.

I can’t choose my own programs, but then again there’s not really any alternatives that I have a pressing need to watch rather than whatever mindless entertainment is on the box.

I can’t relate to the Q9SQ questions as my wife doesn’t let me near the remote control for the recorder, and anyway I can usually catch up via YouTube or Japan Probe!
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Home life of oyaji salarymen: part 1 of 2

Do you have your own room at home? graph of japanese statisticsWith Father’s Day on the horizon, iShare took a very detailed look at fathers at home.

Demographics

Over the 6th and 7th of May 2010 450 male members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. All were married with children, and with a salary of 3 million yen or more. 80.0% were in their forties, and 20.0% were in their fifties. Note that this is the first survey I can remember from iShare that included anyone in their fifties.

Oyaji is a slighly insulting or self-deprecating term to refer to a middle-aged man, in particular ones with a middle-aged outlook or appearance. Or smell…

It’s perhaps not surprising that over half the participants have some complaint or other about their home life. Personally, I don’t have any complaints of sufficient note to register in Q1, and any lingering feelings I might have are easily dispelled by the relief of getting away from the office!
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Praising glasses wearers

For how long on an average day do you wear your glasses? graph of japanese statisticsThis recent survey from iShare looked at praiseworthy glasses, a rather grand title influenced, no doubt, by the survey being sponsored by the glasses vendor JINS.

Demographics

Between the 14th and 16th of April 2010 834 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.0% of the sample were male, 28.7% in their twenties, 33.1% in their thirties, and 38.2% in their forties.

I have prescription glasses, and I’ve never thought of getting dummies, even when I wore contact lenses. As my uncorrected vision is horrendous, no matter how well they might suit me, squinting and walking into things while wearing dummy glasses far outweighs the benefits.
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