世論 What Japan Thinks

Here’s the follow-up to single guys with salaries of over 10 million yen, single guys with over 10 million yen in the bank, another rather long-winded title that looks much better and shorter in Japanese.

Demographics

Between the 10th and 13th of September 2010 1,150 single female members of the CLUB BBQ free email forwarding service in full-time employement completed a private internet-based questionnaire. 21.7% of the sample were in their twenties, 39.1% in their thirties, and 39.1% in their forties. This looks like the same sample that answered the previous questionnaire, so a direct comparison can be made.

As with the previous survey, I don’t score many hits for looking like I have 10 million yen in the bank!

To me, someone with 10 million in the bank is either someone who has earned it by scrimping or saving, or someone who has inherited it. Looking at the answers, though, I don’t really understand what image the women who answered have – I cannot really picture someone who matches the top choices.
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A recent survey from goo Research, reported on by japan.internet.com, into learning foreign languages found not surprisingly that English was the most popular language, but surprisingly that for most it was a hobby rather than for any specific work or travel-related objective.

Demographics

Between the 22nd and 26th of September 2010 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.

I’d love to have found out more about how people were learning for free – was it something like me with What Japan Thinks, just reading stuff on the web and hoping it sticks, was it free lessons through NHK educational television, or just choosing to go to the subtitled instead of dubbed version of movies?
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Here’s an interesting and lengthy look by iShare at single guys with salaries of over 10 million yen, a rather long-winded title that looks much better and shorter in Japanese. There will be a follow-up later this week or next on single guys with over 10 million yen in the bank!

Demographics

Between the 10th and 13th of September 2010 1,150 single female members of the CLUB BBQ free email forwarding service in full-time employement completed a private internet-based questionnaire. 21.7% of the sample were in their twenties, 39.1% in their thirties, and 39.1% in their forties.

At one point I was really close to 10 million yen a year, but then the economy collapsed about four years ago and my employer cut their bonus payments and got tighter regarding benefits.

Looking down the list, I don’t think I fit any of the highest voted images for any of the questions!
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[part 1][part 2]

A recent survey from Macromill Research looked at overseas holidays, both weekend breaks via the new Haneda international terminal and longer holidays.

Demographics

Between the 25th and 27th of August 2010 1,000 members of the Macromill monitor group resident in Tokyo or one of the three surrounding prefectures of Kanagawa, Chiba and Saitama and in full-time employment in either the public or private sectors completed a private internet-based questionnaire. The sample was split by sex exactly 50:50 in each of the age groups, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.

I’m surprised by a number of the answers in Q4SQ10, as the typical image of a Japanese tourist is very much according to the Statement A, yet around half identified with the more adventurous holidaymaker. Perhaps there is a difference between what holidays the Japanese would like to take versus what holidays they actually do feel comfortable taking, as language and personal safety always features high in the lists of concerns when overseas.
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[part 1][part 2]

A recent survey from Macromill Research looked at overseas holidays, both weekend breaks via the new Haneda international terminal and longer holidays.

Demographics

Between the 25th and 27th of August 2010 1,000 members of the Macromill monitor group resident in Tokyo or one of the three surrounding prefectures of Kanagawa, Chiba and Saitama and in full-time employment in either the public or private sectors completed a private internet-based questionnaire. The sample was split by sex exactly 50:50 in each of the age groups, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.

One reason that South Korea is so popular for a short break is that their currency is really cheap these days. I’d like to visit Seoul myself just to see what it’s like, but South Korean cooking looks even less veggie-friendly than Japanese, and I prefer my spicyness limited to curry only!
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A recent survey from DIMSDRIVE Research took a look at women’s excess body hair, and found hairy armpits the biggest concern for them, and ordinary manual shaving the most popular way of getting rid of it.

Demographics

Between the 9th and 24th of June 2010 8,334 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 52.1% of the sample were male, 0.7% in their teens, 11.0% in their twenties, 31.4% in their thirties, 31.6% in their forties, 16.9% in their fifties, and 8.4% aged sixty or older. Furthermore, 63.2% were married, and of the remaining 3,065, 28.7% had a partner, 63.4% did not, and 7.9% just didn’t want to say.

I don’t think my wife gets too bothered by excess hair; by that I mean that she doesn’t have much in the first place. She’s forever shaving her eyebrows, but that’s for beauty reasons so she can draw them back on with a pencil.
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If there’s one thing Japanese drivers hate, it’s fags and other rubbish being tossed out of car windows, according to this survey from iShare into driving manners.

You’ll notice that there are a couple of questions regarding insurance. This is because the survey was conducted in conjunction with American Home and their car insurance arm, American Home Direct.

Demographics

On the 6th of September 2010 1,067 members of the CLUB BBQ free email forwarding service completed a private internet-base questionnaire. All of the respondents had free use of a car that they drove at least once a week. 85.0% of the sample were male, 3.0% in their twenties, 38.5% in their thirties, 44.0% in their forties, and 14.5% in their fifties.

The demographics are quite different from the usual CLUB BBQ ones – the male:female split is usually closer to 50:50, and the twenties age group around 30%, indicating that younger and female ownership of cars is pretty low.

My worst manners in others is poor indicating, although my own driving manners are perfect. People who dangle their hand holding a ciggie out the window irrationally annoy me too. Being driven by someone who doesn’t anticipate is my way of spotting a useless driver.
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Here’s another delayed survey from DIMSDRIVE Research, this time looking at food home delivery, which finds out that pizza is still Japan’s favourite delivery food.

Demographics

Between the 17th of February and the 4th of March 2010 9,602 members of the DIMSDRIVE Research monitors completed a private internet-based questionnaire. 51.5% of the sample were male, 0.8% in their teens, 11.2% in their twenties, 31.0% in their thirties, 31.9% in their forties, 16.9% in their fifties, and 8.2% aged sixty or older. Furthermore, 62.8% were married, 14.1% lived alone, 24.3% with one other person, 25.4% with two others, 23.2% with three others, and 13.0% with four or more.

I haven’t ordered home delivery for ages and ages, probably almost two years, because none of the pizza shops take credit cards, and once you add in all the side dishes, etc, it’s just as easy and slightly cheaper to go and eat out.
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An interesting survey from Media Interactive iResearch took a look at coffee drinking habits.

Demographics

Between the 24th and 25th of August 2010 500 members of the iResearch monitor group in their twenties, thirties or forties and who drunk at least one coffee per week completed a private internet-based questionnaire. No further demographic breakdown was given.

I drink probably just under the one cup per week threshold. Coffee caffeine affects me much more than chocolate or tea, so I don’t as a rule drink it, limiting it to when eating out or sometimes when popping into cafes. My biggest exception is Mr Donuts, as they have unlimited refills for their hot coffees, so when I go I always make sure to have at least three cups, and damn the shakes!
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Ah yes, another wonderful trolling headline after my dog food survey from a few years back! Note that it means that 8% of cat owners make food for themselves that they sometimes either share or pass the left-overs to Tibbles, not that eight out of ten cat owners prefer Kit-e-Kat! Any, back at the survey, it was from DIMSDRIVE Research, looking at pet food, and dog and cat food in particular.

Demographics

Between the 24th of December 2009 and the 20th of January 2010 (another slow report!) 14,716 members of the DIMSDRIVE online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 0.8% in their teens, 8.8% in their twenties, 28.4% in their thirties, 33.5% in their forties, 18.7% in their fifties, and 9.8% aged sixty or older.

If I was buying a kitten now (as opposed to getting a free moggy) I’d probably go for a Scottish Fold. There’s a really lovely Scottish Fold that regularly visits a nearby pet shop – he’s very relaxed and doesn’t mind being the centre of attention when he’s out for walkies.
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