世論 What Japan Thinks

This recent survey from iShare looked into the Japanese bedroom to find out how couples sleep in Japan.

Demographics

Between the 26th and 29th of October 2010 615 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.4% of the sample were male, 24.1% in their twenties, 35.0% in their thirties, and 41/0% in their forties.

Q1SQ1 is perhaps slightly misleading as I suspect people who sleep on futons often use two single quilts and two single matresses pushed together as double futons are the exception rather than the rule, although I should look for statistics to back up this claim.

Some of the reasons for sleeping in separate rooms were due to a baby displacing the husband, but noisy snoring was also a factor.
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This recent survey from goo Research into satisfaction with life overseas found satisfaction levels far higher than my stereotypes of Japanese abroad would suggest.

Demographics

Between the 26th and 28th of May 2010 892 people randomly selected from the members of the goo Research online monitor group who had had experience of living abroad completed a private internet-based questionnaire. 64.8% of the sample were female, 1.9% in their teens, 30.3% in their twenties, 34.3% in their thirties, 21.4% in their forties, 8.3% in their fifties, 3.4% in their sixties, and 0.4% aged seventy or older. However, what constituted living abroad, specifically a minimum time span, was not mentioned.

In Q1, I can understand people being satisfied at getting a larger home than their Japanese dwelling, especially those living abroad on the company’s dime. The overall conveniences perhaps raises an eyebrow, but a majority being satisfied with the food is a surprise. Conversely, 37.7% being uncommital regarding their relationships with their neighbours suggests that people didn’t mix that much.
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The seventh regular survey by goo Research into home electrical appliances, reported on by japan.internet.com, revealed surprising statistics regarding which appliances are likely to lead to warranty claims.

Demographics

Between the 28th of October and the 2nd of November 2010 1,034 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.2% in their teens, 18.0% in their twenties, 21.5% in their thirties, 16.1% in their forties, 16.2% in their fifties, and 12.2% aged sixty or older.

This survey backs up the results from last week’s look at digital TV preparations that showed that digital televisions have overtaken analogue as the analogue switch-off nears. However, I’m not sure what the seven people from Q2 are doing buying an analogue television within the last month!

Also note that I translated the third in the series in January.
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An interesting little survey from iShare into Warm Biz at home found a majority kept their room temperature under 20 degrees celcius or 68 degrees fahrenheit for the metrically-challenged.

Demographics

Between the 15th and 20th of October 2010 677 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.2% of the sample were male, 23.9% in their twenties, 32.9% in their thirties, and 43.1% in their forties.

My keeping warm technique falls under the “other” category, cuddling up.

Oh, and no, I don’t know what the red underpants are all about either! Google informs me that apparently a TV program mentioned that they help recover from fatigue, warm you up, relieve back pain and stiff shoulders, and overcomes stress! Here’s a machine translation of a red underpants shop.
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Looking at this recent survey from iShare into alcohol people want to drink warm, although the traditional Scottish hot toddy seems very much unknown, the Japanese equivalent is a sake egg-nog called Tamoago-zake, but I don’t fancy the sound of it.

Demographics

Between the 8th and 14th of October 2010 459 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.8% of the sample were male, 29.4% in their twenties, 32.5% in their thirties, and 38.1% in their forties.

Some of people’s favourite recipes included shochu plus umeboshi (sour plum) plus hot water, warmed white wine mixed with a little honey, red wine stewed with herbs, spices and dried fruit, plum wine diluted with hot water, kumquat wine with ginger and cut with hot water, rum and butter and sugar and boilng water, and finally rum and sugar cubes added to boiling milk.
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iShare took a look at bringing amenity goods to hotels, the reverse of a survey from last year on taking amenity goods home.

Demographics

Between the 15th and 21st of September 2010 470 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.2% of the sample were male, 31.7% in their twenties, 31.9% in their thirties, and 36.4% in their forties.

I’d love to try it an “Eco Stay” plan as I do get a bit fed up with the wife hoovering up even the razor, despite the fact that I always use an electric shaver. Furthermore, I’d rather my own toothbrush and toothpaste rather than the far too soft brushes and tiny tubes of paste.

However, I do like to grab the shampoo from posher hotels – on my recent trip to Hawaii the mango, honey and lychee soap and shampoo went straight into my suitcase (and then leaked, but that’s another story) and with the bed turn-down service also tidying up the room for a second time each day, I could get double helpings of the freebies!
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Macromill Research recently took a look at sports marketing.

Demographics

Between the 3rd and 5th of September 2010 2,000 members of the Maromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female in each age band, with 20.0% aged between 15 and 29 years old, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% in their sixties.

In Q9 Macromill were having a quick look at a subject I covered earlier, Yama Girls, but they also found that there really didn’t seem to be much of a movement there.
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This survey from iShare into enjoying a foreign holiday with a camera is rather appropriate as I’m currently on a foreign holiday business trip in Hawaii, as you can perhaps see from the photo below.

Demographics

Over the 14th and 15th of September 2010 2,468 members of the CLUB BBQ free email forwarding service who had had a foreign holiday completed a private internet-based questionnaire. 75.4% of the sample were male, 44.4% in their thirties, 44.5% in their forties, and 11.1% in their fifties.

I’m usually pretty hopeless at taking photos, both quantity and quality-wise, but hopefully this time at Hawaii I have redeemed myself!

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iShare recently conducted a survey that had a nice buzzword in the title, namely Yama (Mountain) Girls, a trend amongst young women to go hillwalking for the fashion as much as for the exercise. However, the headline was the extent of the involvement of the Yama Girls, and it turned out to be a rather ordinary look at mountaineering and hillwalking with a mobile phone instead.

Demographics

Betwen the 15th and 17th of September 2010 1,217 members of the CLUB BBQ who had gone mountaineering or hillwalking with a mobile phone completed a private internet-based questionnaire. 80.5% of the respondents were male, 5.8% in their twenties, 46.8% in their thirties, 34.3% in their forties, and 13.1% in their fifties.

In Q2, note that Mount Takao is within the Tokyo prefecture limits and a mere 599 metres high with a funicular railway, and the 931 metre-high Mount Rokko is within the Kobe city limits and also has two funiculars and a cable car up to the plateau, so they are in quite a different class from the 3776 metres of Mount Fuji!
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There’s been a number of women-only questionnaires on iShare lately, so while I wait for them to redress the balance, here is another one for the ladies, a look at makeup.

Demographics

Between the 9th and 14th of September 2010 454 female members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 31.1% of the women were in their twenties, 29.7% in their thirties, and 39.2% in their forties.

Not having had any experience of applying makeup, I cannot directly comment on the survey, but given that my wife takes about 30 to 45 minutes to get her face together, it does seem like far too much bother, but then again she used to apply makeup for professional reasons.

In Q1 it would have been worthwhile to have a cross-reference against employment status to see how many people went to work without putting their warpaint on.
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