世論 What Japan Thinks

This recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc looks at the giant of the Japanese Social Networking Service market, mixi.

Demographics

On the 30th of April 2008 330 members of the JR Tokai Express Research monitor group employed in the private sector completed a private internet-based questionnaire. 70.6% of the sample was male, 13.0% in their twenties, 43.3% in their thirties, 33.0% in their forties, 8.8% in their fifties, and 1.5% in their sixties. Why exactly they limited the sample to only the private sector is a bit of a mystery to me, however.

Before you ask, sorry, I don’t have any invites to mixi to give to anyone. To sign up you need a Japanese mobile phone email address, but I don’t know of anyone offering a proxy service for sign-ups, whether for free or for a small fee. Indeed, there might be a minor business opportunity there, selling sign-ups. If anyone does know of such a service, or is offering to do sign-ups for free, etc, please drop me a line and I’ll link to you.
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The health topic of the last couple of years in Japan has most certainly been Metabolic Syndrome, having certain characteristics associated with being fat that make you more prone to lifestyle diseases like heart disease, stroke and diabetes. Many countries have slightly different diagnostic measures; for Japan it is a waist greater than 85 cm for men, 90 cm for women; triglycerids greater than 150 mg/dL and/or HDL cholesterol of under 40 mg/dL; blood pressure greater than 130 over 85; and glucose level of 110 mg/dL or more.

With the recent introduction of mandatory screening for MetS (to use the official abbreviation), goo Research in conjunction with the Mainichi Shimbun decided to investigate what people think of these metabo examinations.

Demographics

Between the 4th and 6th of April 2008 1,088 members of the goo Research monitor group over the age of 20 completed a private internet-based questionnaire. Further demographic data was not provided. Note that the sample size for some of the questions are not given and that answers have been abbreviated.

I’ve been chosen as a guinea pig for our company screening, but I might have forgotten to attend the test. I’ve lost the bit of paper, I think, and it looked more like an excuse to try to sell me life insurance.

Note that the new screening system is not just getting diagnosed as fat, but also includes health improvement advice and instruction.
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Eating alone is something I do quite a bit myself, and I do find it relaxing to have peace and quiet for a few minutes every day. To see what image Japanese people have of this, MyVoice recently conducted a survey into this topic of eating alone.

Demographics

Over the first five days of April 2008 14,878 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 1% in their teens, 14% in their twenties, 38% in their thirties, 30% in their forties, and 17% in their fifties.

I have two meals a day during the week alone; for breakfast I’m up too early (I’m surprised that wasn’t an offered answer for Q5), and at lunch, as I can’t be bothered eating with my colleagues and the eating noises in the dining hall put me off anyway, so I pop out myself for some bread to eat at my desk. Evening meals alone at restaurants are depressing on the whole, although when I was single there was a nice okonomiyaki shop to while away the hours after work in.
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With the Golden Week holidays over today, this will be the final filler ranking survey (they’re always quick and easy to translate!) this time on the holiday theme of what typical Japanese tourist behaviour people end up doing on overseas holidays.

Demographics

Over the 21st and 22nd of March 2008 1,036 people from the goo Research monitor group completed a private internet-based questionnaire. 50.7% were male, 7.0% in their teens, 14.7% in their twenties, 30.1% in their thirties, 27.0% in their forties, 10.9% in their fifties, and 10.2% aged sixty or over. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Although I’ve only done one Japanese group tour to Europe (you have to do it once yourself, just so you know how bad it is!) I think the taking of optional tours was the most common I saw from others. When the tour stopped at Vienna, we’d already ordered tickets for the musical Elizabeth so we went there whilst everyone else headed off on the optional tour.

Even on personal tours, my wife photographs and videos just about everything, which I find immensely dull as we’ll probably never watch the videos again, and seeing the sights through the viewfinder cannot be much fun at all.

The final choice, which I thought might be higher, ordering souvenirs before departure, perhaps needs a little explanation for people who are not so familiar with Japan. Souvenir giving is a highly ritualised event, such that one needs (yes, needs) to buy a small present for just about every friend and acquaintance, often macadamia chocolates, but close friends sometimes actually name what they want. So, rather than fill up one’s suitcase with 20 boxes of nuts or whatever, there are many mail-order catalogues to be had from the travel agent that will deliver the day you return from holiday. I find the whole business extremely impersonal, and would much rather a hand-written postcard that showed me someone took some effort to think of me while they were away, and it’s much more fun for me to write these cards compared to traipsing round airport shops.

Photo from nubui on flickr.
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Today and every 5th of May is Children’s Day in Japan, and to celebrate, goo Ranking published a list of what adventure novels from one’s childhood made one’s heart beat faster.

Demographics

Over the 21st and 22nd of March 2008 1,036 people from the goo Research monitor group completed a private internet-based questionnaire. 50.7% were male, 7.0% in their teens, 14.7% in their twenties, 30.1% in their thirties, 27.0% in their forties, 10.9% in their fifties, and 10.2% aged sixty or over. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Only the single people were asked today’s questions.

This is a fascinating list. First, there is but one Japanese author, then there are a good number of countries represented, although of course it will be the Japanese translation that people read as a child. Next, I must admit to never having heard of books 2, 8, 18 and 19.

For me, the book that defined my childhood would have to be The Lord of the Rings and The Hobbit, both of them read to me by my mother. I could only manage to read by myself the Tales of Narnia, which would probably be third on my list of memorable adventures.
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goo Research, in conjunction with All About Japan recently conducted a survey into the matter of young women and studying.

Demographics

Between the 26th and 31st of March 2008 1,052 female members of the goo Research monitor panel aged between 25 and 44 and who lived in Tokyo or the three surrounding prefectures completed a private internet-based questionnaire. 25.3% were between 25 and 29 years, old, 24.8% between 30 and 34, 24.4% between 35 and 39, and 25.5% between 40 and 44. 66.6% were married.

Note that studying is a rather broad heading here, covering anything with an instructor involved. Also, only training started from age 20 or older is considered; doing ballet as a kid doesn’t count.

The one thing I’m studying, or at least should be studying, is kanji; I hope to sit the test for the next level in October. The one thing I want to learn is the game of go. When I was a kid I played it, but it would be nice to get formal lessons from somewhere.

I am also learning how to write headlines for blog posts that attract clicks…
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Back in Scotland I had a bike which I rode rain or shine to work and generally thrashed about on at weekends. In Japan, though, I fancied buying a bike, but parking seemed a pain, and the nearest open road seemed far, far away. To see what the average Japanese thinks, MyVoice performed a survey into this subject of motorcycles.

Demographics

Over the first five days of April 2008 14,860 members of the MyVoice internet community successfully completed a private online survey. 54% of the sample was female, 1% in their teens, 14% in their twenties, 38% in their thirties, 30% in their forties, and 17% in their fifties.

Ahh, I could talk for hours about the motorcycles I have owned and ridden! My last bike was a BMW, always a nice thing to mention in Japan as the brand cachet is strong, despite the rather more staid UK image, perhaps related to the relative rarity of the bike in Japan. My Beemer was actually a made under licence single-cylinder off-road styled F650 with the rather un-macho name of Funduro painted in an even more un-macho shade of peachy-orange. I’m sure there was a good reason why I chose that colour, but it escapes me.
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As mobile phone’s memory capacities increase, our need to remember phone numbers decreases. To find out in detail, iShare performed a survey into mobile phone dependence.

Demographics

Between the 11th and 13th of March 2008 889 members of the free email forwarding service CLUB BBQ completed an internet-based questionnaire. 54.6% were male, 23.2% were in their twenties and 76.7% in their thirties. 47.9% were married, and 22.9% lived alone. The respondents were pre-screened so everyone had a mobile phone.

I can only remember the last four digits of my mobile phone, my full home number, but I haven’t a clue what my wife’s is! I struggle to remember my work number, and I haven’t the slightest idea what my own personal extension number is!
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Ahh, the youth of today! If it wasn’t hard enough to follow Japanese in the first place, the kids are using romaji (roman alphabet) abbreviations that make LOL, BRB and CUL8R seem so simple. This survey from goo Research in conjuction with the Yomiuri Shimbun into in-vogue abbreviations looked at their use and abuse.

Demographics

Between the 25th and 28th of March 2008 533 young people from the goo Research monitor panel completed a private internet-based questionnaire. The report says there was a 1:1 male to female ratio, but that would leave one extra. The age split is not noted, but 35% of the respondents were students, 30% were full-time employees, and 11% were home-makers.

I think most foreign residents of Japan will have heard of KY at least; indeed, one of the best selling non-fiction books these days is a KY Dictionary!

When the survey questions mention “conversation”, I believe it is referring to spoken language, not email.

Q3 is probably wrong in many places, so I hope my readers can point me in the right direction!

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Although mixi still rules the Japan Social Networking Service market in Japan, this 12th regular SNS survey from goo Research and reported on by japan.internet.com showed some changes lower down in the rankings.

Demographics

Between the 7th and 9th of April 2008 1,091 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 11.8% aged sixty or older.

As lots of people seem to be looking for invites to mixi, both xorsyst and Tofugu are offering them. Note that you seem to need a Japanese mobile phone in order to sign up.

My SNS participation is limited to my rather static personal and web site Facebook pages. I’ll respond to any friend requests, but don’t expect anything more out of me!
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