世論 What Japan Thinks

A recent survey from goo Research that for a change wasn’t the first in a new series looked at online shopping for foodstuff, and was reported on by japan.internet.com.

Demographics

Between the 26th and 30th of September 2011 1,095 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.3% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.3% aged sixty or older.

My wife most often buys rice online, as carrying 10 kilos back from the supermarket on the train is out of the question! Next would be cakes, although she hasn’t bought much recently. Her favourite shop is R.L Waffle, but they have a shop in the department store at the next station down the line, so I’m not convinced that it’s actually any cheaper (my season ticket makes the train ride free, versus the cost of chilled delivery) and certainly not really that simpler, although they usually do chuck in a freebie or two along with the order.
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goo Research recently took a look at the lightly related topics of web sites and photograph printing.

Demographics

Between the 30th of August and the 2nd of September 2011 1,010 computer-using and mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 54.3% of the sample were male, 16.8% were in their teens, 20.5% in their twenties, 19.6% in their thirties, 21.4% in their forties, and 21.7% in their fifties. Furthermore, 50.7% used standard mobile phones and 49.3% smartphones, 54.8% had laptops as their primary computer at home, 44.9% with desktops, and 0.4% with tablets.

I print out stuff about once a month or so, usually emails; before you condemn me for wasting paper, in my defense they are emails from my mother and I translate them with the in-laws. Perhaps if I had a smartphone, or even a tablet, I could save a sheet of paper or two a year…
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Yet another new survey series starts, web site viewing from goo Research and reported on by japan.internet.com. This is a reboot of a previous mobile phone oriented survey that has now been reworked to be more smartphone-friendly.

Demographics

Between the 29th of August and the 1st of September 1,094 members of the goo Research mobile monitor group complete a private mobile (including smartphone) internet-based questionnaire. 58.2% of the survey were female, 3.2% in their teens, 24.6% in their twenties, 37.4% in their thirties, 25.8% in their thirties, and 9.0% aged fifty or older.

I think even if I had a smartphone it would only ever be a backup device for on the move surfing. On the other hand, if I had on the move surfing, I wouldn’t be able to keep my hands off it long enough to get these translations done on the train!
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japan.internet.com recently reported on a survey by goo Research into browsers, a survey that I have very serious doubts about the accuracy of.

Demographics

Over the 23rd and 24th of August 2011 1,098 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.5% in their teens, 17.9% in their twenties, 21.6% in their thirties, 16.2% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

As I mention below, I would take the results here with a bit of a pinch of salt.
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A recent detailed survey report from goo Research was their third six-monthly look at the media usage situation.

Demographics

Between the 25th and 30th of May 2011 1,499 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.1% aged sixty or older.

I use both TV and PC internet every day, both for longer than I’d like to admit to!
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A recent survey from goo Research, reported on by japan.internet.com, looked at IP simulcast radio. If you’re not sure what that is, join the slim majority of Japanese who don’t know either.

Demographics

Between the 25th and 27th of July 2011 1,086 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.8% in their teens, 18.2% in their twenties, 21.1% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 12.2% aged sixty or older.

IP simulcast radio is simultaneously broadcasting radio over the airwaves and the internet. The BBC don’t call it anything special with just a “Listen Live” label, but the main Japanese rebroadcaster/aggregator, radiko.jp (note it checks your IP address to give you your local stations only, and only for Tokyo and Osaka areas) has “IP simulcast radio” as part of its logo.

Talking of the area lock of radiko, after the earthquake they removed the area block so everyone could listen. And then reintroduced the block on the first of April.

Finally, NHK will start simulcasting their Radio 1 and Radio 2 channels from next month.
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japan.internet.com reported on another new regular survey series from goo Research, this time being a look at the display of mobile advertisements.

Demographics

Between the 11th and 13th of July 2011 1,094 mobile phone-using (including smartphones) members of the goo Research monitor group completed a private mobile phone-based questionnaire. 59.3% of the sample were female, 3.2% in their teens, 27.0% in their twenties, 37.5% in their thirties, 23.6% in their forties, and 8.8% aged fifty or older.

I’ve seen advertisements on my mobile, but as the default iMode home page has an advertisement, I’m surprised that as many as 5.7% had not seen advertisements; perhaps as the ads are so well blended in that most of that 5.7% haven’t actually realised they are seeing them.
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goo Research recently conducted a survey into online cash transfer services, the results of which were reported on by japan.internet.com.

Demographics

Between the 1st and 5th of July 2011 1,095 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.5% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.1% aged sixty or older.

I use PayPal as a holding account for receiving payments from advertising then paying out for online services, which seems to work out very well as my miscellaneous income nicely balances out with my outgoings such as web hosting.

I translated another similar survey on PayPal about a year ago, and as can be seen the usage and awareness of PayPal has marginally increased since then.
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As a follow-up to last week’s look at why Japanese stop following people, this time it is the opposite question from goo Ranking, what characteristics of people makes one want to follow them on Twitter.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

As my Twitter followed count is very low (I rarely read it myself!) I think just about everyone falls under the same hobbies classification, namely running a Japan blog.

By the way, I’ve been playing around with Google’s new social network Google+ (drop me a line if you want an invite!), and I suspect it might have more of an effect on Twitter than Facebook; I’ve never worked out how in Twitter to follow a conversation; everything seems just one way to me.
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The previously-reported on regular goo Research survey into computer use by mobile phone users (the last one I translated was the 26th) has now become the first regular mobile phone users’ mail use survey. As usual, japan.internet.com did the reporting.

Demographics

Between the 4th and 6th of July 2011 1,081 members of the computer-based (or perhaps they might have signed up via a smartphone browser?) goo Research monitor group who had also registered as mobile phone monitors completed a mobile phone-based (including smartphone) questionnaire. 58.1% of the sample were female, 2.8% in their teens, 24.4% in their twenties, 37.0% in their thirties, 25.7% in their forties, and 10.1% aged fifty or older.

I suppose if I think about it I actually send more email (on a message count basis) from my mobile phone than from my computer, as I send a bare minimum of three mobile phone emails to my wife per day. Home PC-based mail is much less, as I either use social media for communication or just don’t bother… Yes Mum, I’ll get round to an email soon…
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