goo Research recently took a look at advertisements on mobile devices, their third regular survey into this topic, reported on as usual by japan.internet.com.
Demographics
Between the 23rd and 25th of January 2012 1,098 members of the goo Research mobile monitor group completed a private mobile phone-based (including smartphone) questionnaire. 60.1% of the sample were female, 4.0% in their teens, 28.2% in their twenties, 34.3% in their thirties, 23.3% in their forties, and 10.1% aged fifty or older.
As I limit my mobile surfing and don’t play any games that require an internet connection for advert display, I fortunately cannot remember seeing any except when I go out of my way to check out my own sites; actually, I tell a lie – when I was in the USA last week, both San Francisco and Las Vegas airports made me watch a short advertisement before giving me free wifi access. By the way, What Japan Thinks has a smartphone-targeted display, so if you surf on over with your mobile you should see a finger-friendly front end which contains some hopefully not-too-obtrusive advertisements, although I cannot vouch for their relevancy or usefulness. Read the rest of this entry »
goo Research recently conducted their second regular survey into internet advertising.
Demographics
Between the 19th and 22nd of December 2011 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 28.1% aged fifty or older.
I don’t click on many adverts – I run a blocker at home, and at work I turn off the display of images and disable flash as I find a lot of advertising just far too ugly. If I click on an advertisement it will be either a Google text ad or a specific affiliate link where I want to share some benefit with the person who introduced me to the item or service I am purchasing. Read the rest of this entry »
japan.internet.com recently reported on goo Research’s second regular survey into web site viewing, specifically comparing computer versus mobile phone (including smartphone) browsing habits.
Demographics
Between the 28th and 30th of November 2011 1,092 members of the goo Research mobile monitor group complete a private mobile (including smartphone) internet-based questionnaire. 58.2% of the survey were female, 3.3% in their teens, 22.8% in their twenties, 37.1% in their thirties, 26.0% in their thirties, and 10.8% aged fifty or older.
I’ve now finally joined the odern age and got my smartphone, a dinky wee P-01D job. However, I don’t have an unlimited packet deal, and as one of the reasons I signed up was to get access to my carrier’s wifi system, any mobile browsing will tend to be done on my netbook, not smartphone. Anyway, it also supports tethering, so if I do go unlimited, it will be spending a lot of time acting as a hot spot for my real computer.
Note that tablet computers were not asked about – it doesn’t say if they were specifically excluded, but the impression I get from the text is that they were. However, the article does mention that it would be good to start explicitly asking about tablet habits too, as they combine many of the good points of both smartphones and computers. Read the rest of this entry »
The second regular survey from goo Research, reported on by japan.internet.com, into home electrical appliances was recently reported on.
Demographics
Between the 18th and 22nd of November 2011 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.8% in their teens, 17.6% in their twenties, 21.2% in their thirties, 16.2% in their forties, and 28.2% aged fifty or older.
One noticable mover in the ownership stakes was Blu-ray player/recorders, with 40.5% of the sample now owning one. As most of the new models of hard disk-based recorders feature a Blu-ray recorder, an interesting follow-up survey might be to see how many people use it merely for back-up of their recorded stuff, how many rent or buy Blu-ray disks, and how many people just don’t use it at all. Read the rest of this entry »
In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier.
Demographics
Over the 15th and 16th of November 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.
Although awareness of these kinds of coupons has decreased by three percentage points, the purchasers has conversely increased by four.
A number of clinics these days offer services for making reservations online, a service I have availed myself of once or twice.
Demographics
Between the 14th and 17th of November 2011 1,081 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 18.5% in their twenties, 21.7% in their thirties, 15.8% in their forties, 15.9% in their fifties, and 11.7% aged sixty or older.
With ordinary clinics, the way reservations work is rather than reserving a time, one reserves a place in the queue, and the system will email you back once you get close to the head of the queue, so one can minimise the sitting around in the waiting room time. I’m surprised my regular skin clinic hasn’t adopted it, as they have a manual system which on weekends means that phoning in at about 9 am means one might get seen by 6 pm on a good day. Read the rest of this entry »
A recent survey from goo Research, reported on by japan.internet.com, into online shopping showed that credit card was by far the most popular payment method.
Demographics
Between the 31st of October and the 4th of November 2011 1,086 members of the goo Research online monitor group completed a private mobile phone (including smartphone)-based questionnaire. 59.9% of the sample were female, 3.8% in their teens, 29.7% in their twenties, 34.5% in their thirties, 24.5% in their forties, and 7.6% aged fifty or older.
I’ve never shopped online from my mobile for all the three reasons listed in Q1SQ2, and other reasons would include that the services I buy from are all overseas, and they don’t work very well, if at all, on Japanese mobiles. Read the rest of this entry »
This seems a rather appropriate survey to translate right now, as I’m on holiday and will be soon arriving at my hotel which according to its web page has free internet; and indeed it does, although you have to phone the front desk to get a password. This seems to be the favourite location for people to connect, according to this survey from goo Research and reported on by japan.internet.com into travel and the internet.
Demographics
Between the 18th and 20th of October 2011 1,095 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.7% of the sample were male, 16.4% in their teens, 18.0% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.
My usual way of connecting is of course at the hotel room, but others include coffee shops, as fortunately most countries other than Japan offer free wireless. Furthermore, as my overseas travel is to conferences, I of course use the conference wireless too. Last time I was in Hong Kong I even tried to use the wifi on the airport express train, but the only way to get an access code was to dial a special number for an SNS passcode, but my phone didn’t seem to work…
The article also notes that there was not a distinction made between whether people were connecting to the internet from the hotel via their own mobile phones or from computers set up in the hotel, and they thought that might make a good survey. I would add that they also ought to ask about who brings a netbook, notebook or a tablet with them on holiday. Read the rest of this entry »
japan.internet.com recently reported on a survey by goo Research into viewing advertisements on mobile phones, the second time this regular survey has been conducted.
Demographics
Between the 11th and 13th of October 2011 1,091 mobile phone-owning (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 60.7% of the sample were female, 4.0% in their teens, 25.5% in their twenties, 39.0% in their thirties, 23.3% in their forties, and 8.2% aged fifty or older.
I don’t browse anything outside of docomo’s walled garden on my mobile, but even that bungs an ugly animated gif at the top of the home page. Read the rest of this entry »
With the launch of the iPhone 4S the issue of voice search has become rather a hot topic. This survey from goo Research and reported on by japan.internet.com was however conducted before the launch of the device.
Demographics
Between the 30th of September and the 4th of October 2011 1,091 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.8% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.1% aged sixty or older.
The introduction to this survey reports that first off the mark was Microsoft following their purchase of Tellme in March of 2007, which they then added to Windows Mobile 6.5 in 2009. Next, Google introduced voice search in 2010 for Android v2.2 (Froyo), and finally Apple introduced Siri to the recently-released iPhone4 S after buying out Siri in 2010, although Siri had initially offered their app on the iPhone 3GS at a date that I cannot determine right now. Perhaps someone can ask Siri when she was born?
Here’s docomo advertising Android starring Ken Watanabe as a tablet – the voice search appears at the very end.
goo Research recently took a look at advertisements on mobile devices, their third regular survey into this topic, reported on as usual by japan.internet.com.
goo Research recently conducted their second regular survey into 
japan.internet.com recently reported on goo Research’s second regular survey into 
In the second regular survey by goo Research and reported on by japan.internet.com into 
A number of clinics these days offer services for 
A recent survey from goo Research, reported on by japan.internet.com, into 
This seems a rather appropriate survey to translate right now, as I’m on holiday and will be soon arriving at my hotel which according to its web page has free internet; and indeed it does, although you have to phone the front desk to get a password. This seems to be the favourite location for people to connect, according to this survey from goo Research and reported on by japan.internet.com into 
japan.internet.com recently reported on a survey by goo Research into 
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