世論 What Japan Thinks

japan.internet.com, in conjunction with goo Research, carried out another of their short surveys, this time regarding what first sprung to mind when thinking about web services. They interviewed 1,036 people, 57.9% female, by means of an internet questionnaire. 2.7% of the respondents were teenagers, 23.0% were in their twenties, 42.3% in their thirties, 22.7% in their forties, 7.3% in their fifties, and 2.0% in their sixties.

Whereas an earlier survey looked at primarily how brand image is conveyed via advertising, these web services are perhaps not sold as heavily through conventional advertising channels, but instead make their mark by some combination of word of mouth, familiarity and accessibility.

The mere one percent naming Gmail as the first mail provider to come to mind seems very surprising to me, although I wonder if Google has been targetting that service towards the English-speaking demographic at the expensive of foreign language speakers? How does the Gmail brand image rank in other countries, including at home in the USA? Does anyone know?

One nice thing, however, about Gmail being below the Japanese radar is that our office’s firewall does not block it (yet…), unlike Hotmail, Yahoo! web mail (Japan but not the UK) and the other big providers. Not that I check personal mail at work; no no no, not me at all.

In addition, Gmail is still invitation-only, but that hasn’t stopped SNS services spreading widely amongst the Japanese. By the way, if anyone out there would like a Gmail invitation, I have lots to give away!
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japan.internet.com, in conjuction with JR Tokai Express Research, conducted a survey to find out where businesspeople obtained their information from. 331 people from all over the country were questioned, with 73.4% of the sample male. 21.5% were in their twenties, 42.3% in their thirties, 27.2% in their forties and 9.1% in their fifties. The survey was most likely conducted via a private internet poll, although this is not clearly mentioned.

I’m surprised that almost nine in ten regularly visit a portal, yet not even half visit a search engine, just scarcely beating the number who visit route-finding web sites, although I suppose it means that a good number of people do their searching directly from the portal.
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japan.internet.com, in conjunction with JR Tokai Express Research, carried out a rather short survey on the use of SNS, or Social Networking Services. The survey was carried out by means of an internet-based questionnaire amongst 442 members from all over the country belonging to their private research monitor group. 58.1% of the sample was male, 33.3% were in their twenties, 37.6% were in their thirties, 24.4% were in their forties, and 4.8% were in their fifties.

According to figures gathered at the end of September of last year, there were almost four million users registered across all the SNSes in Japan; the big ones being mixi and GREE. Note that this would include some degree of duplication, both from people registering in more than one service and from people registering twice. Note also that I have previously translated another survey on the usage of SNSes. However, this survey suffers from a small sample size, in particular Q1SQ2 had only 13 respondents so not much can be drawn from the results.

Personally, I barely have enough time to conduct a real-life social life, let alone a second virtual one!
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At the start of this month japan.internet.com in conjunction with goo Research got 1,089 replies to an internet-based questionnaire about the use of Question and Answer sites in particular, and looking up things in general. The user demographics were 23.0% in their twenties, 41.0% in their thirties, 25.9% in their forties, 7.2% in their fifties, and 2.8% in their sixties. 53.3% of the sample were female.

From the English language point of view, I’ve only ever questioned and answered on Experts Exchange in the dim and distant past, and glanced at Google Answers once or twice recently. I’m much more of a BBS and Usenet person myself.

One question not addressed by this survey (or perhaps only addressed if you pay money to get the full survey results) is how much people trust the answers they get. However, even a seemingly simple question like that may not have a simple answer. Thinking of Wikipedia, for instance (which isn’t a Q&A site, admittedly), depending on the information I am searching, my trust level varies. In fact, I have recently stopped linking to it as I feel that because the pointed-to page can change, I may no longer be referring to the same information that I was pointing to in the past; in addition for controversial subjects the page can get frozen, or at least adopted as a base line, at a non-neutral point of view, despite the protestations of neutrality from the ‘pedia-philes.
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In December, DIMSDRIVE Research interviewed 5,000 people, 2,457 male, from their internet monitor group about their views on the top e-business news stories of 2005. The age demographics were 1.4% in their teens, 15.6% in their twenties, 34.3% in their thirties, 28.7% in their forties, 13.3% in their fifties, and 6.7% aged sixty or over.

I find it interesting that the women rated IT firms buying baseball teams more highly than the men, as baseball does tend to have a more male image. I personally would have rated spyware and phishing more highly, but I don’t the the subject has got as much coverage in the Japanese press as it gets in the west.

I don’t think I need a crystal ball to predict what the biggest story of 2006 will be.
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japan.internet.com recently published a short survey on the usage of internet tools at home. There is a fuller survey report available at a price. They interviewed just 300 internet users, equally split between male and female, aged between 20 and 49 from all over the country, on the 20th of December 2005.

I’m an Opera and Becky! man myself.


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[part 1] [part 2]

DIMSDRIVE carried out a survey at the start of December to find people’s views regarding electronic money. They interviewed by means of an internet-based questionnaire 6,430 people from all over Japan, 2,736 (42.6%) male, all members of their monitor group.

In the second half of this survey, most of the users seem to be doing small transactions, and are attracted mainly to the speed, and as noted previously, convenience stores and railway kiosks are the most popular locations, so that suggests the main users are perhaps commuters are the regular users, darting in and out for a newspaper and an energy drink on the way to work. For those who haave not used electronic money, the main issue (other than the inability to perform transactions due to not having had the opportunity nor the hardware) seems to be education of the consumer.
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[part 1] [part 2]

DIMSDRIVE carried out a survey at the start of December to find people’s views regarding electronic money. They interviewed by means of an internet-based questionnaire 6,430 people from all over Japan, 2,736 (42.6%) male, all members of their monitor group.

The Suica system comes out tops for name recognition, but that may be because it is promoted as not just electronic money, but more importantly as a rail pass. Suica is the preferred system for issuing railway season tickets, so it gets heavily promoted in that respect, and is also often featured on in-train advertising, therefore it has very high name recognition, as can be seen here.

However, Edy scores higher as the first thing that springs to mind regarding electronic money, perhaps because the advertising for Suica is weighted towards the season ticket features, not shopping.
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Recently, IT Media published a list from Yahoo! Japan of the top search keywords through Yahoo!’s search engine, grouped into various categories. Below are a few of the categories, where I presume the more adult search terms have been removed! First, the top overall keywords.
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goo Research, along with japan.internet.com carried out their fifth survey on the usage of internet tools. 1,044 people from all over the country, 42.43% male, filled out an internet-based questionnaire in mid-November regarding their usage of internet tools. The age demographics of the survey was 2.30% in their teens, 23.95% in their twenties, 40.61% in their thirties, 22.32% in their forties, 7.85% in their fifties, and finally 2.97% sixty or older.

My personal usage of internet tools is relatively low, I think, even though I run this blog. Feedburner and BlogLines fulfil most of my RSS-related requirements, and Google deskbar is useful too, but since I am a big Opera fan, add-in browser toolbars are not available, but not really needed either. I’m not sure about the exact definition of Alert Services that is used; does setting Windows Update (or any of the numerous other apps that have their own updater) to automatic checking count as using such a service?

Note also that the most popular reason for using a particular RSS service is that a site recommends it. From a blogger’s point of view, does this suggest that we really should jump onto the bandwagons and push our feed links more strongly at our readers? However, after noticing this post on Performancing (the whole site is a recommended read) I wonder if as bloggers we should concentrate as much on a mail feed as on RSS, especially given that over 50% more of the people surveyed here used mail alert services compared to RSS readers.

As a cross-reference, I found a post by Joi Ito regarding this topic with figures from mid June or earlier. RSS readership has grown 50% in just six months, and those not knowing what a blog is has fallen to a quarter of what is was before, according to a recent survey.
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