Archive for Internet

Survey: most Japanese collect online points, cash favoured objective

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Do you collect points online? graph of japanese opinionjapan.internet.com recently reported on the results of a survey conducted by goo Research into collecting and exchanging points online.

Demographics

Between the 13th and 15th of April 2007 1,085 members of goo Research’s online monitor group successfully completed an online private questionnaire. 51.7% were male, 24.2% in their twenties, 22.2% in their thirties, 21.8% in their forties, 21.3% in their fifties, and 10.5% in their sixties.

I think this survey is focused not on using shopping points to obtain discounts when purchasing more items, but on points gathered not just from shopping but from other activities such as participating in surveys. Note that since goo Research monitors receive points for filling out surveys, I am not sure if the respondents were to asked to exclude their goo points from their answers.
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6th SNS survey: user satisfaction levels high

How satisfied are you with the SNS you use the most? graph of japanese opinionjapan.internet.com recently reported on goo Research’s sixth regular Social Networking Service (SNS) sruvey.

Demographics

Between the 9th and 11th of April 2007 1,086 members of goo’s online monitor group completed a questionnaire. 52.6% of the sample were male, 17.4% in their teens, 19.9% in their twenties, 17.9% in their thirties, 17.5% in their forties, 16.5% in their fifties, and 10.9% in their sixties.

I supose satisfaction levels are a given, as people wouldn’t tend to use SNSs if they weren’t enjoying them, although it does seem that 3% are soldiering on regardless.
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Japanese Windows Automatic Update user issues

What setting do you use for Windows Update? graph of japanese opinionjapan.internet.com reported on a survey conducted by Cross Marketing Inc into automatic software updating of personal computer operating systems, in particular Windows.

Demographics

Between the 4th and 5th of April 300 members of their online monitor group living in Tokyo and the surrounding area successfully completed a private internet-based survey. As is usual for Cross Marketing, there was an equal split of the sexes 50:50, and of the age bands, with 20.0% in each of the teens, twenties, thirties, forties and fifties age groups.

I do share most of the people’s concern that the reboot dialog is annoying, as once it is there it will keep popping up every five minutes. It really needs a “Please stop reminding me!” check box. My other pet hate is that the background process does slow down my machine a bit when it runs.
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Extinction, global warming, and desertification top Japanese environmental searches

goo Rankings recently published the results of statistics gathered from searches of their ecology portal site on the top environmental search keywords for March 2007.

For educational purposes, I’ll report both the Japanese term and the English translation.
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Over one third of Japanese internet users have visited YouTube

japan.internet.com reported on a recent survey conducted by goo Research into video sharing sites. 1,088 members of goo Research’s monitor group completed a private internet-based survey.

Demographics

Of the 1,088 users, 52.2% were male, 24.7% were in their twenties, 22.4% in their thirties, 21.7% in their forties, 20.9% in their fifties, and 10.3% in their sixties.

In just under a year since a similar survey was conducted (May 2006), the number of people who have visited a video sharing site has multiplied by a factor of over 2.4. However, the raw percentage of uploaders has decreased drastically, but looking at the raw numbers, there has really been little change.

Forgive me a little off-topicness, but since many other Japan bloggers like to entertain their viewers with video clips, this survey seems a good excuse for me to present a short film from YouTube (undoubtedly illegally shared!) of what I consider to be young Japanese women at their finest:

For those of you reading through feed readers, here is the direct link.

Q1: Have you ever used a video sharing site? (Sample size=1,088)

Yes (to SQs) 41.0%
No 59.0%

Q1SQ1: Which video sharing sites have you used? (Sample size=446, multiple answer)

  Votes Percentage
YouTube 387 86.8%
Google Video 93 20.9%
MySpace Video 14 3.1%
ifilm 4 0.9%
Other 39 8.7%

Q1SQ2: What sort of activities have you performed on video sharing sites? (Sample size=446, multiple answer)

  Votes Percentage
View videos 438 98.2%
Download videos to hard disk 88 19.7%
Upload videos 40 9.0%
Other 1 0.2%
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Ads thrashing pr0n on YouTube

Ever talked about YouTube, etc contents on your own blog? graph of japanese opinionjapan.internet.com reported on a recent survey conducted by Cross Marketing Inc into movie file sharing sites. Over two days at the end of March 300 members of their internet research monitor group completed a private survey.

Demographics

As usual for Cross Marketing, the group was split 50:50 male and female, and 20% in each of the age groups from teens to fifties. In addition, all the respondents lived in Tokyo and the surrounding area.

As well as the well-known YouTube, another sharing site mentioned was ニコニコ動画, nico-nico douga, Nico Video, a new-to-me movie sharing site, it seems. In addition, the article mentions a word-of-mouth campaign on behalf of Sound Portal that was conducted through the release of their promotional advertisement to YouTube.
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Three in ten Japanese interested in Second Life English lessons

Are you interested in studying English in Second Life? graph of japanese opinionjapan.internet.com recently published the results of a survey conducted by goo Research into studying English conversation. The column they published, however, concentrates on the computer-related aspects of learning.

Demographics

1,079 members of goo Research’s online monitor group completed a private internet-based questionnaire. 24.1% were in their twenties, 22.7% in their thirties, 21.8% in their forties, 20.8% in their fifties, and 10.6% in their sixties. 51.8% of the sample was male.

Last month I presented another survey concerning Second Life (hey, that headline’s wrong – a majority don’t want to try!) that showed that almost half the sample wanted to try out Second Life; add the results here to the previous survey and we see that over three in five potential Second Lifers may be on the lookout for English lessons!

The article also mentions cafetalk.jp offering Second Life English lessons, so if you fancy getting involved as a tutor through Skype on your PC, feel free to have a look at what they offer, as there does seem to be a significant number of Japanese looking for on-line English.
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Clothes shopping by mobile internet surprisingly popular

How often do you visit mobile internet shopping sites? graph of japanese opinionOver one week at the start of March, infoPLANT conducted a survey by means of a public questionnaire available throughNTT DoCoMo’s iMode menuing system on the subject of online shopping habits. Note that since this is a self-selecting survey, attracting perhaps heavy mobile phone users, there might be some bias towards higher levels of shopping than in the average phone-owning population.

Demographics

6,398 people, 66.1% of them female, successfully completed the survey. 3.1% were in their teens, 33.0% in their twenties, 43.1% in their thirties, 17.7% in their forties, and 3.2% aged fifty or older.

I personally have never bought anything through a mobile phone web site as I restrict all my purchasing activity to a full-size computer, and I’m really surprised to see clothes doing so well, but in part that might be due to people choosing clothes through a paper catalogue then completing the order by mobile phone.
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Japanese astrology internet site believers number three in ten?

Do you care about the outcome of on-line fortune telling? graph of japanese opinionjapan.internet.com recently published the results of a survey conducted by goo Research into the use of on-line fortune-telling sites and services.

Demographics

Between the 23rd and 25th of March 1,079 members of goo Research’s online monitor group completed a private internet-based questionnaire. 51.7% were male, 24.2% in their twenties, 22.5% in their thirties, 22.1% in their forties, 20.8% in their fifties, and 10.5% in their sixties.

The demographics are worth bearing in mind when reading the results; one has the impression that women are more interested and more believing of horoscopes and the like, so perhaps this survey suggests a majority of women may read their fortune online regularly. I would love to see the full data.

I did look at this topic last year, so it may be useful to check that data out too. Sadly, in a way, I believe astrology is all bunk. Sadly, as I do get a noticable amount of traffic searching for “japanese astrology”, so if I had no scruples I could monetize this traffic quite easily!

One thing I find interesting is that with the fuss over television programs making stuff up, there seems to be little or no collateral damage on these frauds, including the chief witch, Kazuko Hosoki, who still gets prime-time coverage, although I suppose people do enjoy her as much for her sharp tongue as for her divination. Still, at least she doesn’t seem quite as irresponsible as Sylvia Browne.


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Japanese quit SNS because too busy or lose interest

Have you ever participated in an SNS like mixi, etc? graph of japanese opinionjapan.internet.com reported that on the 15th of March 330 members of JR Tokai Express Research’s online monitor group completed a survey on the topic of Social Networking Services (SNS).

Demographics

All of the 330 people were employed by public or private enterprises. 75.5% of the sample was male, 17.6% in their twenties, 48.5% in their thirties, 27.9% in their forties, 5.5% in their fifties, and 0.6% in their sixties.

As I bemoan every time I do a survey on SNS, I’m too busy to even start. Well, not quite true; I’m not prepared to commit the time I believe is necessary in order to participate productively in an SNS.
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