世論 What Japan Thinks

Perhaps mainly due to the ease of embedding video into third party web pages, YouTube still has a lead of over three-to-one over its nearest competitor in the Japanese video sharing league. To find out more about how people use these sites, japan.internet.com reported on a survey by Cross Marketing Inc that looked at video file sharing.

Demographics

Over the 8th and 9th of August 2007 300 members of Cross Marketing Inc’s online monitor group completed a private online questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties.

If you want to look at Nico Nico Douga – oops, I’ve just looked at Nico Nico Douga, and new free accounts are limited to access between 2 am and 7 pm. I think their commenting system allows messages to be overlaid on videos, so if anyone knows the details, please leave a message!
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Second Life from Linden Labs, a virtual world that is gaining a lot of support from major companies in Japan but is still to actually officially launch in the country has been getting a lot of press coverage recently. To find out how it was affecting the average consumer, MyVoice performed a survey about using Second Life.

Demographics

Over the first five days of August 2007 12,386 members of the MyVoice online community successfully completed an online survey. 54% of the sample was female, 2% in their teens, 18% in their twenties, 38% in their thirties, 28% in their forties, and 14% in their fifties.

I’m not sure what the correct verb to use for being in Second Life is. “Play” seems too trivial and “be” sounds pompous, so I’ll just stick with the neutral but dull “use”, which is actually the direct translation of the Japanese verb used by MyVoice.

I’m sure one could draw conclusions from Q2, where the image of being unable to communicate with foreigners was stronger than that of being able to communicate with them!
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After looking up a handy internet reference, it seems that the original Japanese version of this article misinterpreted what Engel’s Law really is, but don’t let that spoil the report from japan.internet.com on a survey conducted by JR Tokai Express Research Inc into family budgets and communication costs.

Demographics

On the 28th of July 2007 331 married women aged between 30 and 59 who were members of the JR Tokai Express Research monitor group successfully completed an online questionnaire. 59.8% of the sample were in their thirties, 28.4% in their forties, and 11.8% in their fifties.

There’s an interesting social point here that traditionally it is the woman who looks after the family budget, with the husband handing over his pay packet and getting a small sum of pocket money back to last him through the month, thus they chose married women as the best judges, presumably, of the family finances.

For me, communications comes to just under 20,000 yen, helped by having an extremely cheap fibre connection – under 3,000 yen, and a bundled phone deal with our cable company that works out rather cheap. Don’t ask me how much that is in relation to monthly outgoings, however!

Engel’s law states that the ratio of food costs to total budget tends to decrease as salary increases, but this survey does not report results from Q1SQ2 in relation to salaries, so one can conclude that either the more detailed survey results back this up, or they are, as suggested above, misusing the term.
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Following up a lead I saw on a post on SEO Book, I downloaded a list of the top one million web sites by traffic. With a quick search for the key phrases “japan”, “nippon”, “nihon” and “tokyo” and a sort, I condensed the 600 or more hits down to the short list below of the top twenty most visited Japan-related domain names. Note that the vast majority of the sites were actually pr0n-related, so I deleted them (and one dodgy search engine spam site) and thus present the edited top twenty. The full data is from Quantcast. FAQs about the data, and an interesting search feature, can be found here. Oh, and I’m at position 225,812, just in case you’re wondering.

UPDATE: I just had a trackback from The Otaku, and I see that site should be in the table at position number four. If there’s anyone else I’ve missed, please give me shout!

UPDATE 2: I forgot Danny Choo too! In he goes at number 9, although quite frankly he barely passes my pr0n filter.

UPDATE 3: And 3yen and metropolis.co.jp! Sorry guys!

UPDATE 4: And JREF comes in at number 12.

UPDATE 5: Thanks to a post on Japanator, I’ve revisited the list, and found many (too many?) extra sites, all manga and anime-related.
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I’m glad it’s not just me, as whenever we have a video tele-conference at work I always try to hide out of the way of the camera, and just can’t bring myself to look at my own face on screen. I can just about cope with my photo in private, but seeing myself on the big screen is just too much for me! This fact in the headline was one of the interesting facts to come out of a recent survey by Cross Marketing Inc and reported by japan.internet.com on the subject of web cameras.

Demographics

On the 18th and 19th of July 2007 300 members of Cross Marketing Inc’s online monitor group successfully completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

As a cross-reference, back in October of last year MyVoice looked at video calling on mobile phones, and there they found a similar lack of enthusiasm for video calling on mobile phones.
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I haven’t talked about Wikipedia for a while, so here goes with a report from japan.internet.com on the second regular survey from goo Research on Wikipedia. The previous survey was conducted two months ago.

Demogrpahics

Between the 9th and 13th of July 2007 1,045 members of goo Research’s online monitor group successfully completed an internet-based private questionnaire. 53.4% of the sample was male, 15.8% in their teens, 16.4% in their twenties, 22.3% in their thirties, 16.6% in their forties, and 29.0% aged fifty or older.
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Gadgets and widgets on the desktop annoy me; I have Google Desktop installed, but I keep it parked in the task bar as when it is active it either just gets hidden when I run applications maximised, or the frequent updates distract me when trying to do work in other windows. Additionally, Opera widgets just didn’t do anything for me. This survey by MyVoice looks at what the average Japanese internet user thinks of these desktop applications, widgets and gadgets.

Demographics

Between the 1st and 5th of June 2007 13,376 members of the MyVoice internet community completed a web-based questionnaire. 54% of the sample was female, 2% in their teens, 19% in their twenties, 38% in their thirties, 27% in their forties, and 14% in their fifties or older.

I’m not surprised that calendars come out on top – about half the people in my office run some ancient-looking calendar app on their desktops, but I’ve not seen anyone with anything else. I did once try out a Post-It Note™-like app or two, but as mentioned above for other application types, they just didn’t appeal to me at all.
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I’ve never actually participated in an online auction myself, but the stories I hear about eBay’s security problems and about fraudulent auctions fair put me off wanting to try, despite stories about some people getting lucky. So, I was interested to read a column on japan.internet.com about research conducted by goo Research into the subject of internet auctions.

Demographics

Between the 10th and 13th of July 2007 1,077 members of goo Research’s online monitor panel completed a private internet-based questionnaire. 53.3% of the sample was male, 17.7% in their teens, 18.8% in their twenties, 16.2% in their thirties, 16.6% in their forties, 18.9% in their fifties, and 11.7% aged sixty or older.

There is, of course, many sites that specialise in highlighting the tat and other interesting rubbish that people try to flog on online auctions; here are a few of my favourites:

Who would buy that?
What the heck?
hexadecimal – the oddities of eBay motors
Strange Japanese auctions
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I’ve never heard (as it were) of people surfing under voice control at work (excluding swearing at the browser for crashing or the internet for being slow, of course) but a recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research on browsing at work showed that these sort of people do exist.

Demographics

On the 7th of June 2007 333 members of JR Tokai Express Research’s online monitor pool employed in private industry completed a private internet-based questionnaire. 70.9% of the sample were male, 10.5% in their twenties, 52.0% in their thirties, 29.1% in their forties, 6.0% in their fifties, and 2.4% in their sixties.

Sadly there was no question asked (or at least not reported) on how much of the time was spent on work-related versus private-related activities. Our workplace strictly forbids private surfing.

Q2 is a bit confusing to answer regarding feed reading – does using services like Google Reader or Bloglines count as using a feed reader? Therefore, I find the figures in that table a bit unreliable. I also wonder why so many people don’t know how they are surfing.
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One of things my employer does manage to do right with my corporate mail box is keep it almost free from spam, with barely one per day getting past the filters, although I have no idea how many spams get caught, but I suspect it may be quite a few as my work email address can be found in postings on the internet. Sadly, a recent survey published by japan.internet.com and conducted by JR Tokai Express Research on the topic of workplace email does not report on how much of an issue spam is in the average workplace.

Demographics

On the 8th of June 2007 330 members of the JR Tokai Express Research online monitor group who worked in private industry completed a private internet-based questionnaire. 73.0% of the sample was male, 13.3% in their twenties, 45.5% in their thirties, 27.3% in their forties, 8.5% in their fifties, and 5.5% in their sixties.

Daily mail volume at work is probably close to 70 or so, including corporate internal semi-spam. However, … ahh, I must apply some self-censorship here, so just read the results, please.
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