世論 What Japan Thinks

The provision of public wireless internet is Japan is pretty terrible. I’ve personally only tried a few times, but either I got no signal or I couldn’t get my hardware configured correctly. One place I’m very surprised that it’s not installed is on the Shinkansen, the Bullet Train. Their latest N700 series now has laptop power plugs on most of the seats, but sadly they chose not to include either wired or wireless internet connections even though mobile phone service is supported on even the older models of trains. So, recently japan.internet.com published the results of a survey conducted by JR Tokai Express Research Inc (part of the same group that operates the wireless-free Shinkansens) into public wireless LANs.

Demographics

On the 20th of September 2007 334 members of the JR Tokai Express Research monitor panel who were employed in either the public or the private sector completed an internet-based questionnaire. 84.1% of the sample was male, 13.2% in their twenties, 35.3% in their thirties, 37.1% in their forties, 12.6% in their fifties, and 1.8% in their sixties.

One other reason, perhaps, that there is not as strong a demand for wireless is that you can get high-speed mobile phone-based access from companies such as EMobile, with their offering of unlimited 3.6 Mbps at a fixed price of just 4,980 yen per month. I’m typing this up in a hotel in Los Angeles that has free wireless in all the rooms and all the public areas, yet when I stayed in a relatively posh hotel in central Osaka a couple of months ago I couldn’t get a signal at all, and there was no mention of wired or wireless service in the hotel information booklet.

Note that this survey covers services in all public areas from stations to hotels via restaurants and cafes. Deliberately leeching off a wide-open domestic router probably doesn’t count!
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I love search engines, not least because they are responsible for generating about 75% of my AdSense income! I get barely any traffic from Japanese-language searches, however. To find out a bit more about what the Japanese do with them, as reported by japan.internet.com, JR Tokai Express recently conducted a survey into the rather grandly titled subject of information gathering power of search portal sites.

Demographics

On the 7th of September 2007 334 members of the JR Tokai Express Research monitor group who were employed in the public or private sector (why limit to these, I don’t know. Perhaps there was additional questions on work-based usage patterns?) answered an internet-based questionnaire. 82.3% of the sample was male, 12.3% in their twenties, 40.1% in their thirties, 38.9% in their forties, 8.4% in their fifties, and 0.3%, or just one person, was in their sixties.

I’d love to know where people most often get their answers from. If the Japanese keyword side of the search engines are as polluted with Wikipedia results as the English side, then perhaps a lot of people are taking the Wikipedia results at face value. There was an interesting case this week about how a rogue edit, making the recently-deceased Ronny Halzehurst a co-author of a pop hit, was copied by lazy journalists, and now these newspaper’s error is used to back up the veracity of Wikipedia’s disinformation.
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With all the hype and surveys recently about Second Life and Wikipedia, poor old blogging seems to have been forgotton about! I can only recall publishing a single translation on this topic this year, so it was nice to find a report on japan.internet.com of a recent survey by Cross Marketing Inc on running a blog.

Demographics

Between the 19th and 20th of September 2007 300 blogging members of Cross Marketing Inc’s online monitor panel completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

I’m not sure how accurate the answers in Q3 are as some blogging software makes trackbacks (or pingbacks) automatic, but others require manual intervention, and sometimes a different target URL needs to be specified. I’ve personally only once or twice tried manual trackbacks to blogs that need them, and when I’ve tried they’ve actually failed!
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One topic I often mention here is the apparent lack of sophistication amongst my Japanese colleagues when it comes to technical matters, despite working in a technical atmosphere. Our company recommends (but doesn’t enforce) Becky! and recommends that we avoid Outlook Express due to the many security weaknesses, although everyone should be running a virus scanner locally and our central server also has virus scanning. Despite these warnings, around a third of the engineers in my office still stick with Outlook Express, and most of the Becky! users don’t seem to have any automatic sorting to folders set up. There is one guy who runs emacs mail on Windows, which I think deserves some sort of award.

Ah yes, we had a survey to look at. japan.internet.com reported on one conducted by Cross Marketing Inc on the topic of electronic mail.

Demographics

On the 12th and 13th of September 2007 300 members of Cross Marketing Inc’s online monitor group completed a private internet-based questionnaire. The group was split 50:50 male and female, and 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in their fifties.

As I’ve said before, I’m a big Becky! fan, as it’s got a great set of features without being bloatware and is well worth trying out.
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The last time I looked at Wikipedia (just two days ago it was), it was wrong, and in addition the official building name is actually HEP FIVE, all in capitals, I believe. To see how the Japanese react to Wikipedia, japan.internet.com reported on the third regular monthly survey on Wikipedia conducted by goo Research.

Demographics

Between the 3rd and 7th of September 2007 1,078 members of goo Research’s online monitor pool completed a private internet-based questionnaire. 52.4% of the sample was male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.0% in their forties, and 28.0% aged fifty or older.

Just to stand on my soapbox for a minute, I think bloggers who link to Wikipedia are just being lazy. One gets no brownie points for linking to it, and in fact you are perhaps weakening your own article and strengthening Wikipedia in the search engine rankings. Conversely, if one links to another blogger who appears more knowledgeble on the subject, you are making contact with someone human, leaving a trackback in their blog that might result in a couple of new visitors to your site, and you may find the blogger will link back to you at a later date to return the favour.

In Q1SQ2, I think “other” is the correct answer! Wikipedia is by design unverified and unverifiable, so to ask the question implies a misunderstanding of the concept behind it.
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Just when you thought the survey companies (and this web site too, it must be said) had flogged Apple’s yet-to-be-released-in-Japan iPhone to death, along comes the new iPod Touch and a new excuse to look at Japan’s love affair with Apple’s portable devices. First out of the starting gate was Yahoo! Japan Value Insight with a detailed survey on Apple’s iPod Touch.

Demographics

Over the 8th and 9th of September 2007 400 people from Yahoo! Japan Value Insight’s online monitor pool answered a private internet-based questionnaire. All respondents owned portable audio devices, from digital players to CD players, MD players, and even cassette players. The group was split 50:50 male and female, but no details on the age profile was given.

Note that the full survey covered people’s existing players, the iPhone and the iPod Touch in more detail.

Note also that the question the headline answers refers more to a desire to be in possession of the two new devices rather than a specific willingness to turn up at a store with cash in hand.
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Here’s a topic I haven’t seen a survey on for a while – perhaps it is no longer the next big thing? To find out if that is the case or not, japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc on the topic of podcasting.

Demographics

On the 31st of August 2007 330 members of JR Tokai Express Research’s online monitor pool employed in either public service or private enterprises completed a private internet-based questionnaire. 83.3% of the group was male, 15.5% in their twenties, 37.3% in their thirties, 35.8% in their forties, 9.7% in their fifties, and 1.8% in their sixties.

The best thing about these podcast surveys is that it gives me an excuse to plug my favourite podcast, indeed the only podcast I listen to, Transpacific Radio, for the most detailed English news you can get on the Japanese worlds of politics, business, and occasionally even Duran Duran.

As I just listen to the one podcast, I don’t use any aggregator, I just directly download from TPR’s RSS feed for playback in Windows Media Player – I dislike using iPods.
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Last week we learnt that almost all Japanese net users used Google, and indeed almost 50% claimed to use it always, although Gen Kanai did alert me that the figures were most likely dud. To back up his claim, I now present a survey reported on by japan.internet.com, performed by Cross Marketing Inc, on search engine access.

Demographics

Over the 22nd and 23 of August 2007 300 members of the Cross Marketing Inc online monitor group completed a private internet-based questionnaire. As usual for Cross Marketing, the sample was evenly split; 50:50 male and female, and 25:25:25:25 from each of the age groups from twenties to fifties.

For myself, I am very rarely unfaithful to Google; whenever the need to access Yahoo! or MSN comes up, I search Google for the engine rather than have any bookmark at the ready. Wifey on the other hand has MSN Japan as her home page and has both Yahoo! and Google toolbars installed. I can’t say I’ve ever seen her use the Yahoo! bar, though, but that’s another matter altogether.

I’m not sure how to interpret the results in Q1SQ1 and Q1SQ2 – why do a larger percentage of Google users have other search engines bookmarked? Is it due to more knowledge of their tools, more power users, or is it that Google does not fully meet Japanese users’ needs?
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With the megapixel count in mobile phone cameras getting ever higher and the functions available on the phones ever increasing, goo Research, as reported by japan.internet.com, performed a survey to find out about cell phone camera settings.

Demographics

Between the 24th and 27th of August 2007 1,088 members of goo Research’s online monitor panel completed a private internet-based questionnaire. 52.8% of the sample was male, 16.6% in their teens, 17.8% in their twenties, 21.4% in their thirties, 16.4% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.

I’d love to see more detailed figureson how the awareness and use of the macro mode, or close-up mode corresponds with use of QR Codes. As far as I am aware, many phones have a dedicated normal mode/close-up mode switch, and when one selects QR Code mode, a big message pops up reminding one to switch the camera into the correct mode. I’ve never understood why there has to be a switch for this or why the phone cannot automatically go into close-up mode when reading these barcodes. Perhaps the DoCoMo official specifications explicitly require such a feature, perhaps due to someone having patents they don’t want to licence regarding automation of this feature?
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Recently, japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc into awareness of Google services.

Demographics

On the 7th of August 2007 335 members of JR Tokai Express Research’s online monitor panel who were mployed in public or private industry completed a private internet-based questionnaire. The male-female ratio was not reported, but 16.1% were in their twenties, 37.9% in their thirties, 36.1% in their forties, 8.4% in their fifties, and 1.5% in their sixties.

I noted the omission of my favourite Google web application, Google Reader, their online feed reader. Indeed, it’s been quite I while since I last saw an RSS usage survey.

Also, it’s interesting they mention AdWords, the advertisers’ side of Google’s advertising empire, not the publishers’ side, AdSense, which I would have thought would have been more familiar.

CAVEAT: Thanks to Gen Kanai for highlighting the big flaw in this poll, namely that the figures suggest half of all web users always use Google. The text given in Japanese used “always” for the first answer in Q1, but perhaps “frequently” would be a closer reflection on reality. Previous surveys, and a forthcoming one too, suggests people favour Yahoo! by a considerable margin, so the presented 49.0% always using Google must be incorrect.
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