Over the 6th and 7th of February 2013 806 LINE users aged 16 or older competed a smartphone-based survey. More detailed demographics are not given, but the sample most likely came from users of the moppy web site.
I’ve never downloaded LINE myself, and in fact had never even used chat even casually until last week, when I got invited into a group chat on Google+ for smartphones. It’s been an ongoing discussion which I’ve been finding rather fun to participate in, and I can now understand the attraction of text chat services! However, due to me being a stingy git, I only take part when my train journey to and from work takes me past a public wi-fi point.
Note that stickers are basically clipart emoticons that you can paste into your chat; the Japanese term is “stamp”. Read the rest of this entry »
japan.internet.com reported on the seventh regular survey by goo Research into internet advertising.
Demographics
Between the 21st and 23rd of February 2013 1,091 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.4% in their forties, and 27.9% aged fifty or older.
If my experience is anything to go by, more people seeing contextual advertisements perhaps seems to mean more people avoiding them…
I don’t really appreciate the subtle difference between the “don’t know” and “didn’t know they appeared” answers in the questions below! Read the rest of this entry »
japan.internet.com recently reported on the highlights of a survey from goo Research looking at cloud services.
Demographics
Beween the 22nd and 25th of January 2013 1,094 members of the goo Research online monitor group completed a private internert-based questionnaire. 53.3% of the sample were male, 13.2% in their teens, 15.6% in their twenties, 21.4% in their thirties, 17.6% in their forties, 14.6% in their fifties, and 17.6% aged sixty or older.
I think this survey defines “cloud service” as “any service you have used on your local computer but now (also) use on the internet”, which is not my understanding. Cloud services to me imply a dynamic use model, so for storage, instead of signing up to a 50 Gb for $5 plan as is the usual model, instead you pay 10 cents per Gb uploaded and 5 cents per Gb downloaded. Mind you, now I think about it, from the service provider’s point of view they are providing a cloud service; I know that some online storage providers with flat-rate models actually use Amazon’s pay-per-use system at the back-end, and even something as boring as a shopping site may be located in a cloud service to cope with the ebb and flow in demand. Read the rest of this entry »
Over the 11th and 12th of January 2013 800 married men and women (400 of each sex, but it is not clear if they are 400 couples) who both talk with each other on LINE completed a private internet-based questionnaire. They were aged between 20 and 49 years old, but no further demographics were provided.
Note that “talk” in the questions below covers both text and voice chat. In Q2, I don’t know if the imbalance in the sexes indicates that it was not couples married to each other who completed the survey, or if women don’t reply sometimes, or people are poor at estimating, or some combination of these or other factors. Read the rest of this entry »
japan.internet.com reported on a recent survey by Neo Marketing into the true feelings (honne) of SNS users and found rather a lot getting a bit tired of the social grind.
Demographics
As with most non-goo Research surveys, the demographic information was lacking; 1,000 SNS users of both sexes between the ages of 20 and 49 completed a (presumably private) internet-based questionnaire at some unspecified date.
I keep my SNS usage to a minimum; indeed, my wife uses my Facebook account more than me, every day checking up on a few people to see what they are up to, whereas my usage is 99% automated reposts of this blog. I am more active on Google Plus, but as I find nothing wrong with just ignoring people (sorry, that’s just my character!) it never gets too burdensome.
Regarding Q3 and the dissatisfaction of getting requests from unknown people, I believe that when you sign up with Facebook and enter where you live, Facebook prompts you with a list of people nearby, so I occasionally get requests from Facebook newbies who live in the same town and probably think it would be cool to have a foreign friend. I, of course, just ignore them.
The article also had a quote from the head of a psychiartric clinic in Tokyo, saying that they are seeing a few patients having stress from work through SNS, which they have termed “social harrassment”. The doctor recommended taking a break from SNS now and again, and suggested avoiding it just before bedtime and/or Sundays. Read the rest of this entry »
Just a quick statistic today, a look at an investigation by Video Research Interactive (VRI) into web sites visited by the F2 demographic, namely women aged between 35 and 49 years old.
Statistics gathering methodology
Taking the 200 most popular Japanese web domains in November 2012 as a base, VRI used their own particular methodology to determine the percentage of visits that came from the F2 demographic between the 1st and 30th of Novermber 2012. It is not noted whether the counts included smartphones and mobile phones along with PCs.
Note that over all 200 domains, the F2 demographic made up 15.7% of all visitors.
In lieu of a picture, here’s an ad for Belle Maison:
The Tokyo Advertising Association (there doesn’t seem to be an official translation) recently conducted a survey entitled “University Student Awareness Survey Project FUTURE2012″, a not very promising-sounding title, but it actually was rather good and very detailed, and subtitled “Friend relationships-related awareness survey”, which gives a better clue as to the content. japan.internet.com presented the highlights, which I will present here too.
Demographics
800 students attending universities within the Tokyo city area completed the survey between the 17th and 31st of July 2012, but no further demographic details were given.
In the report presented here the focus was on the first part of the survey looking at solo activities. The full survey looks at SNS, Twitter and LINE activities in greater depth, and I should translate more of it later. For instance, two years ago 96.6% were using mixi and just 12.3% Facebook, but now 90.7% are using LINE (didn’t exist two years ago), 87.7% Twitter (wasn’t asked about two years ago), 70.8% mixi and 66.2% Facebook. Furthermore, LINE is the main tool for 34.7% but Twitter has 48.6%, and Facebook beats mixi 10.0% to 1.7%. Drop me a message if you want to learn more! Read the rest of this entry »
This survey from goo Research, reported on by japan.internet.com, looked at social gift services, a term that is new to me but appears to be related to sending an SNS, social game, etc contact a present through an in-SNS or in-game service, be it either a virtual or a physical item, with the service protecting privacy at both ends in the case of a physical item being delivered.
Demographics
Between the 31st of October and the 2nd of November 2012 1,104 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.4% of the sample were male, 16.2% in their teens, 17.6% in their twenties, 21.3% in their thirties, 16.3% in their forties, 16.3% in their fifties, and 12.3% aged sixty or older.
goo Research recently conducted a survey into recipe sites and recipe apps, and this report on japan.internet.com found a majority used such facilities.
Demographics
Between the 23rd and 26th of October 2012 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.4% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.
Just to throw in a word for my employer, Panasonic make a microwave oven with an NFC chip that allows programming it from a smartphone by selecting recipes available on Cookpad. When talking to friends overseas about this, they seemed to think it was a bit over the top as the typical model of usage in the west is for reheating, I think, but given that many homes in Japan do not have ovens, the microwave plays a bigger role over here. Furthermore, the top-end Panasonic microwave fitted with RFID allows different foods to be simultaneously cooked in the front or back and top or bottom of the oven, so getting your smartphone to do it is a distinct advantage. Read the rest of this entry »
About 1.384 billion Tweets were generated in Japan in September 2012, and these formed the data from which the following top ten was generated. It is also noted that “typhoon” racked up 57.15 million tweets on its peak day, whereas the second-placed “iPhone 5″ managed just 6 million at its peak. Read the rest of this entry »
The headline reveals a rather obvious conclusion from a survey by Ceres Inc into LINE (an extremely popular chat app) usage, which was reported on by japan.internet.com.
japan.internet.com reported on the seventh regular survey by goo Research into 
japan.internet.com recently reported on the highlights of a survey from goo Research looking at 
Having had a rather 
japan.internet.com reported on a recent survey by Neo Marketing into 
The Tokyo Advertising Association (there doesn’t seem to be an official translation) recently conducted a survey entitled 
This survey from goo Research, reported on by japan.internet.com, looked at 
goo Research recently conducted a survey into 
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