世論 What Japan Thinks

Perhaps it’s just the types of web sites I frequent (Slashdot and digg, for instance), or perhaps it’s just that people are reluctant to admit to filesharing even semi-anonymously, but this recent survey conducted by goo Research and reported on by japan.internet.com into movie watching showed P2P the second least-popular way for obtaining movies.

Demographics

Between the 14th and 16th of May 2008 1,087 members of the goo Research online monitor pool completed a private internet-based questionnaire. 52.4% of the sample was male, 12.1% were in their teens, 22.1% in their twenties, 21.6% in their thirties, 16.2% in their forties, and 28.0% aged fifty or older.

“Better than free” is the basic strategy pursued by many paid services that compete with pirated content. Apple’s iTunes, in particular, mostly achieves this goal, but other systems I have used, especially from large Japanese corporates, are nowhere near realising this. I’ve not personally used any of these mail-order DVD rental systems, as most of my film needs are met by either the cinema or stuff recorded off cable.

I’m not sure why video tape-only people were eliminated from Q2, and finding out the patterns of usage of tape and DVD (and hard disk, for that matter) would have been interesting. Perhaps if one pays to obtain the full results one can learn these details. I’m also a little surprised that Video On Demand and acTVila were not distinct answers for Q2.
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A bit like when we looked at RSS readers two weeks ago, today we see in this survey from Marsh and reported on by japan.internet.com that podcasting also seems to be falling by the wayside.

Demographics

Over the 14th and 15th of May 2008 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female, and by age 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

Q1 gives a jaw-droppingly high score for iPod ownership!

I’ve always wanted to do a podcast, but I don’t really like listening to recordings of my voice.
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This short but rather sweet survey from blogch and iShare into ranking of what is considered personal information made me think, and I hope it does the same for you.

Demographics

Between the 12th and 14th of May 2008 636 members of blogch completed a private internet-based questionnaire. 54.9% of the sample was male, 14.5% in their twenties, 46.7% in their thirties, 27.4% in their forties, and 11.5% in their teens or over fifty.

I don’t know why home email address was not included in the survey, nor why people help their age more private than their date of birth!

For me, there is no way I would part with my cell phone number and email address, and for passport number, I’d query the need for people to ask for it rather than be concerned about the privacy issue.

All junk mail, as well as all other envelopes with addresses on them, go through the shredder before disposal, although I always suspect that the reason is more to stop the rubbish police tracking us down for chucking stuff out on the wrong day!

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japan.internet.com recently reported on this survey conducted by goo Research, their seventh regular Wikipedia survey. Note that as with most reports on japan.internet.com they report the highlights, not the full survey.

Demographics

Between the 28th of April and the 1st of May 2008 1,085 members of the goo Research online monitor panel completed a private internet-based questionnaire. 53.0% of the sample were male, 16.3% in their teens, 18.1% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.7% aged fifty or older.

Wikipedia is very good for simple facts – I used it just yesterday to look up English manga titles – but almost every time I examine an article on a subject I know something about it comes up lacking. Yes, yes, I can hear you all telling me to edit it myself, but I barely have time to write this blog, let alone try to keep up with my changes to make sure they get accepted. The latest I saw was a poorly-written complaint about their shops being expensive in the middle of an article about a major electronics company.

UPDATE: Thank you to one of my readers for edited Wikipedia to get rid of the whinge from the above-mentioned page!

I’ve also written a WordPress plugin for Wikipedia nofollow, that even after a year still regularly picks up a few backlinks.
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Here’s a subject that I haven’t seen a survey on for a while; goo Research used to do a regular monthly survey up until last year when they dropped it and replaced it with a Wikipedia one. The topic, as reported on by japan.internet.com, was RSS readers.

Demographics

Between the 7th and 11th of March 2008 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 12.0% in their teens, 22.7% in their twenties, 21.4% in their thirties, 16.2% in their forties, and 27.6% aged fifty or older.

Pictured above is my statistics from my RSS feed at FeedBurner for Thursday the 15th of May 2008, my highest ever susbscriber count of 1,991; to each of you I say thank you very much!

I couldn’t blog without RSS – I use Google Reader, and for example to find news for my Trusted Computing blog I have subscribed to half a dozen Google blog and news searches, so whenever a new story appears I get an automatic reminder. On the other hand, for this site half my sources do not offer feeds, which is a bit of a pain.
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This recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc looks at the giant of the Japanese Social Networking Service market, mixi.

Demographics

On the 30th of April 2008 330 members of the JR Tokai Express Research monitor group employed in the private sector completed a private internet-based questionnaire. 70.6% of the sample was male, 13.0% in their twenties, 43.3% in their thirties, 33.0% in their forties, 8.8% in their fifties, and 1.5% in their sixties. Why exactly they limited the sample to only the private sector is a bit of a mystery to me, however.

Before you ask, sorry, I don’t have any invites to mixi to give to anyone. To sign up you need a Japanese mobile phone email address, but I don’t know of anyone offering a proxy service for sign-ups, whether for free or for a small fee. Indeed, there might be a minor business opportunity there, selling sign-ups. If anyone does know of such a service, or is offering to do sign-ups for free, etc, please drop me a line and I’ll link to you.
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Just about the only thing in Japan that is noticably cheaper than anywhere else is broadband, with 4,000 yen per month (US$40, UK&147;20 or so) being on the expensive side for proper broadband (often 10 Mbps or more). To see how that low price is shaping the market, please study this survey from Marsh Inc and reported on by japan.internet.com into internet usage .

Demographics

Over the 30th of April and 1st of May 2008 300 members of the Marsh monitors completed a private internet-based questionnaire. In the sample the male:female split was exactly 50:50, 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

The article also notes that the broadband market was worth just under 1.2 trillion yen in 2007, (about 12 billion US dollars), and is predicted to be nearly 1.25 trillion yen this year, and over 1.4 trillion yen by 2012.

The report also does not consider cable to be broadband!
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Not too surprisingly, Yahoo! comes out on top as the most frequently used news site in Japan, but there are still many interesting results in this survey from MyVoice into news sites.

Demographics

Over the first four days of April 2008 14,913 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample was female, 1% in their teens, 15% in their twenties, 37% in their thirties, 30% in their forties, and 17% in their fifties.

I am glad to see that the top complaint is the lack of information in articles; most Japanese articles are just two or three paragraphs long and as a user of Google News one finds very similar reports in different papers. Google News also reveals another problem, namely that articles often expire really quickly; even after only a few hours a lot of the links on Google News lead to error pages.

For English news on Japan, I recommend the appropriately-named News on Japan as a useful aggregator of news, although in a few months there may very well be a new challenger in this market…
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This is another fascinating survey with quite surprising results. The survey is from MyVoice, where they looked into the issue of email.

Demographics

Over the first five days of April 2008 14,815 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample was female, 2% in their teens, 14% in their twenties, 37% in their thirties, 30% in their forties, and 17% in their fifties.

This is interesting to see how people use their computer and mobile phone email addresses. Mobile phones are restricted to mostly communication with friends and family, whereas computer-based email does many things.

Most of the new models of mobile phones support not just display but also the creation of HTML email; that is email with inline photos and emoji, but they do tend to chew up memory space on the mobile phones. I can’t really say there are many benefits from HTML email; having said that, DecoMail is HTML email and I couldn’t live without that feature now when communicating with the wife!
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Email newsletter, or as they are known in Japanese English mail magazines (which is usually then abbreviated to meru-maga) are a popular way for companies to communicate with their customers and potential customers. To find out how popular, japan.internet.com reported on a recent survey conducted by goo Research into email newsletters.

Demographics

Over the 20th and 21st of January 2008 (don’t ask me why japan.internet.com took three months to report!) 1,100 members of the goo Research online monitor group successfully completed a private internet-based questionnaire. 52.9% of the sample were male, 14.4% in their teens, 20.3% in their twenties, 21.4% in their thirties, 16.2% in their forties, and 27.6% aged fifty or older.

I run a wee newsletter myself, just a weekly summary of my surveys, other interesting news, stuff about blogging, and rounded off with something interesting or strange that happened to me in the past week. If you’d like to join or check the archives, visit the 世論 What Japan Thinks Google Groups Newsletter or sign up with this form:

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