goo Research recently conducted a survey into smartphones, the results of which were reported on by japan.internet.com.
Demographics
Between the 4th and 6th of September 2012 1,088 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.5% in their teens, 18.0% in their twenties, 21.7% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 11.9% aged sixty or older.
You’ll notice that the top five features in Q2 are all areas where the iPhone would score highly. On the other hand, the choice of answers does not seem to contain any specific feature-related replies, such as NFC smartcard, TV or radio reception, etc.
One of my colleagues who currently uses a feature phone on docomo (I think it is) was going to take a day off to queue for the iPhone 5, but it now appears that they have ordered it online instead! Read the rest of this entry »
Between the 20th and 22nd of August 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 17.7% in their twenties, 21.1% in their thirties, 16.1% in their forties, 16.1% in their fifties, and 12.7% aged sixty or older.
Although I do think that it may be possible to use IT equipment usefully in infant lessons and in homes with pre-school children, I worry that it just becomes a pacifier for the kids, and that by not using their hands to make tangible things they will be missing out on an important part of their development. Read the rest of this entry »
Between the 27th and 31st of July 2012 exactly 1,000 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were female, 1.0% in their teens, 12.7% in their twenties, 25.4% in their thirties, 31.6% in their forties, and 29.3% aged fifty or older.
Between the 17th and 19th of July 2012 600 respondents between the ages of 20 and 59 were chosen by some means to complete a survey. The only further demographic information was that they all drove a car at least once per month.
I’lll be doing one of my three drives a year on Friday, when I go off to visit various graves for Obon. The car I rent from Toyota comes with a navigation system as standard, but the maps are often a year or so out of date, unfortunately. Indeed, one of the graves we’ll be visiting has had a new housing estate built nearby and opened about two years ago, but the maps are not yet updated and every time I almost miss the turn as there is no announcement! Read the rest of this entry »
japan.internet.com recently reported the results of the fourth regular survey by goo Research into electronic books.
Demographics
Between the 2nd and 5th of July 2012 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.7% in their teens, 17.4% in their twenties, 21.6% in their thirties, 16.1% in their forties, and 28.1% aged fifty or older.
The new-to-me survey marketing company IID (Interface In Design) Inc looked at the iPhone 4S, although the excerpt reported on by japan.internet.com focused more on comparing the two carriers offering the device, au and SoftBank.
Demographics
The only figures offered was that there were 1,000 users from each of the two carriers, au and SoftBank.
A few years ago SoftBank bought their mobile carrier from Vodafone; at that time the popular nickname for them was Borderfone (a pun that works better with Japanese pronunciation) due to the poor coverage area. Looking at the figures below, one can see that things still haven’t relatively improved for SoftBank! Indeed, looking at the data below, I can only presume that SoftBank users are cheapskates who are willing to put up with dodgy service just to save a little on their monthly bills, and of course get a free bicycle:
This is a survey that would have been quite interesting to see in full, but even this small extract in japan.internet.com from a survey by goo Research into cat people and dog people was rather enjoyable.
Research results
Between the 4th and 6th of June 2012 1,091 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 15.9% in their teens, 17.8% in their twenties, 21.7% in their thirties, 16.2% in their forties, 16.2% in their fifties, and 12.2% aged sixty or older.
I’m a cat person, for many of the reasons listed below. Dogs are friendly because they see you as their leader, but cats like or dislike you just because they can, so to have cats sit on your lap is a sign of mutual trust, unlike a canine’s genetically-programmed hierarchical response. Read the rest of this entry »
A recent survey by goo Research, reported on by japan.internet.com, looked at mobile devices, the fourth regular survey in the series. This report focused on tablet computer use.
Demographics
Between the 11th and 15th of May 2012 1,073 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.2% in the thirties, 16.0% in their forties, and 28.0% aged fifty or older.
The big news recently in tablets is the official announcement of Microsoft Surface, so in lieu of a graph, here’s a video:
goo Research recently conducted a survey on, for a change, not mobile phone upgrades, but computer upgrades.
Demographics
Between the 15th and 18th of May 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.3% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.
I am thinking of buying a new desktop – my primary computer is my wee netbook, but our desktop is getting filled up with photos and also running short of memory due to the newer browsers being a bit more hungry. If I were to get a new portable, I’d be in the market for something netbook-sized, but that niche seems to have been squeezed out of the game by a combination of tablets, ultra-portables and over-speccing pricing themselves out of their niche.
Ultrabooks are getting heavy advertising in Japan – the “tra” of “ultra” sounds like “tiger” in Japanese, but don’t ask me why they are dancing in front of a Planet Moon of the Apes backdrop…
goo Research recently took their third regular look at games machines, and according to the report on japan.internet.com, interest in the newest devices is waning.
Demographics
Between the 23rd and 26th of April 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.3% in their forties, and 28.0% aged fifty or older.
The article doesn’t report the question I would like to hear answered, why people are not interested in the new devices. For the PS Vita and Xperia PLAY, is it that normal smartphones do the job well enough, and with various surveys pointing to the majority of those in their twenties now carrying smartphones, a prime target for Sony already derives enough fun from their iPhone, Galaxy or other big-seller? Read the rest of this entry »
goo Research recently conducted a survey into smartphones, the results of which were reported on by japan.internet.com.
japan.internet.com recently reported on a survey by goo Research into 
japan.internet.com recently reported on the 5th regular survey by goo Research into 
japan.internet.com recently reported on a survey into 
japan.internet.com recently reported the results of the fourth regular survey by goo Research into 
This is a survey that would have been quite interesting to see in full, but even this small extract in japan.internet.com from a survey by goo Research into 
goo Research recently conducted a survey on, for a change, not mobile phone upgrades, but 
goo Research recently took their third regular look at 
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