世論 What Japan Thinks

[part 1] [part 2]

With the Christmas present season upon us and New Year sales soon to come, DIMSDRIVE Research took a timely look at ownership of portable games machine. Over a week in the middle of November 7,508 people from their monitor group successfully completed an internet-based questionnaire. 44.8% of the sample was male, 64.9% married, and 51.7% had children. By age, 1.1% were in their teens, 16.6% in their twenties, 37.1% in their thirties, 27.7% in their forties, 12.7% in their forties, and 4.8% aged sixty or older.

Talking of wireless, when I visited the Pokemon Centre in central Osaka recently there was an awful lot of people sitting around outside playing on their Nintendo DSes, presumably with whoever was around.

Note that the survey was conducted before the release of either the PS3 or the Wii, so for the last question, no-one already owns either of the machines.
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[part 1] [part 2]

With the Christmas present season upon us and New Year sales soon to come, DIMSDRIVE Research took a timely look at ownership of portable games machine. Over a week in the middle of November 7,508 people from their monitor group successfully completed an internet-based questionnaire. 44.8% of the sample was male, 64.9% married, and 51.7% had children. By age, 1.1% were in their teens, 16.6% in their twenties, 37.1% in their thirties, 27.7% in their forties, 12.7% in their forties, and 4.8% aged sixty or older.

The fad for brain training amongst the elderly is still apparent in this survey, although one must remember that since this poll is conducted amongst people who are internet users, and since internet use is presumably lower amongst the elderly, it would be foolish to draw too many conclusions about the whole over-fifty age group from the results presented here.

Looking at Q4A, there is perhaps the suggestion that people are using the PSP as not just a games machine, but also as a music or video player when they are out and about.
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At the start of December japan.internet.com published the results of an opinion poll conducted by goo Research into next generation DVD systems. 1,091 members of their monitor group successfully completed an internet-based questionnaire. 47.2% of the group was male, 21.2% in their twenties, 38.0% in their thirties, 28.1% in their forties, and 12.6% in their fifties.

I too am confused by the upcoming standards war, and have no particular urge to purchase either system, as almost all of the contents I currently watch is self-recorded video tapes, so I’ll probably end up getting whatever high-density DVD is fitted in the hard-disk recorder that I plan to buy sometime, although I suspect that standard DVD-based recorders might start dropping into a very attractive price band soon.
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With Nintendo’s Wii and Sony’s Playstation 3 both now released in Japan, not forgetting Microsoft’s XBox 360, of course, japan.internet.com reported on an opinion poll conducted by Cross Marketing regarding next generation game consoles. They collected the opinions of 300 mobile phone users of their monitor group via a (mobile phone-targeted?) internet-based survey on the 6th and 7th of December. Their sample was split equally 50:50 male and female, and 20.0% aged 18 and 19, then 20.0% in their twenties, thirties, forties and fifties.

I wouldn’t put too much trust in the relative sales figures in Q1, as allowing for sampling error, the figures are almost indistinguishable, and since the Wii is barely out and the PS3 in short supply, just the very early adopters are being counted here.

For me, the most interesting result was those interested in the features of the console. Despite all the buzz before release about the PS3′s Cell chip, its advanced graphics, the Blu-ray disk drive and other advances, just 40% of those putting their money down were interested in doing so to get their hands on the new features. Conversely, the much more technically conservative Wii had 60% of the potential buyers after it, presumably mostly on the strength of the WiiMote.

This perhaps ties in with a talk I heard a couple of weeks ago given by Nintendo’s President Iwata on the philosophy behind the Wii. He wants to engage the casual gamer and the non-gamer much, much more than the vocal fan boy who scream for even more advanced bells and whistles. In addition, Sony sales may prove to be weak because of the relative lack of interest in parts that make it a rather expensive platform, and with the promise of future titles appearing to be the main stimulator of demand, if deadlines are missed or titles come out faster or better on the Wii, Sony may find their demand evaporating.
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At the end of last month japan.internet.com reported on a survey conducted by JR Tokai Express Research into Windows Vista. They interviewed by means of a private internet-based survey 330 people from their monitor panel employed in public or private enterprises; 81.8% of the group was male, 12.7% in their twenties, 39.4% in their thirties, 35.2% in their forties, 11.8% in their fifties, and 0.9% in their sixties.

I’ve used a couple of the early developer releases of Vista, and quite frankly I was seriously unimpressed. One key reason was the overload in warnings every time you tried to do anything that affected system settings which served no useful purpose other than to train the user to aim for the OK button regardless of the details of any warning displayed. I don’t know how the final version has got round this problem. The other reason was that we couldn’t get a decent graphics card and display driver configured, so the front end was exceptionally slow. In addition, due to the beta nature, I suppose, Visual Studio 2005 crashed frequently and randomly. I’ll definitely be staying clear until at least the first service pack appears!
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japan.internet.com published the results of a survey conducted on the 11th of November amongst 330 members of JR Tokai Express Research’s internet monitor group on the topic of printers. 67.3% of the 330 people who completed the private questionnaire were male, 21.8% were in their twenties, 43.0% in their thirties, 26.1% in their forties, 6.7% in their fifties, and 2.4% in their sixties.

Q1 is confusing as how does someone not know if they have a printer at home or not! I like my home Canon, mostly because the separate ink cartridges for each colour works out cheaper in the long run. However, I’ve heard (but not quite calculated the exact costs myself) that it is cheaper to order digital camera photo prints rather than running them off yourself, although the convenience aspect perhaps outweighs the cost saving.

In Q3, I’m not really sure why people would have a printer connected to their PC by more than one means, but apparently up to 6 people do.
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japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into the topic of mobile phone design. 330 members of their monitor pool chose to reply to the private internet-based survey. 64.2% of the sample were male, 18.5% in their twenties, 44.2% in their thirties, 27.0% in their forties, 8.2% in their fifties, and 2.1% in their sixties.

My current mobile is a matt black adult elegance (not quite designer-ish enough to be an art phone) P702iD, but my current favourite design-wise is NEC’s credit card N702iD, especially in the bold red colour. The black “magnetic strip” actually operates as a ticker for mail preview or news headlines, etc.
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infoPLANT recently released the results of an opinion poll they conducted over three days at the start of September this year into the mobile music marketplace. This survey was conducted amongst members of their internet mointor group by means of a private internet-based questionnaire. The demographics targeted youth, with 1,000 people chosen to take part. They were split 500 male, 500 female. 250 of each sex were aged between 15 and 29, 250 between 30 and 39. 150 of each age group used only portable music players (not just digital players, but CD or MD, etc players too), 50 used only mobile phone music players, and 50 used both.

This is really a fascinating set of figures. Q1 indicating that people with both types of devices spend as much on pre-recorded media as the other two groups put together, and over double the combined totals on downloads.

Q2 shows the iPod’s image is unmatched in almost every respect, which puts a damper on people who talk about US companies being unable to compete against the local makers.

Q5 shows that in the digital audio world, unsurprisingly hard disk-based players are the most desired, but then devices with built-in memory are twice as popular as memory card-based devices! The reason for this is unclear, although I wonder if this is to do with people wanting iPod Shuffles and Nanos?
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With number portability just starting out, and with Softbank’s computer system melting down from the overload of new customers thanks to their, in my opinion, suicidal new pricing scheme (although the small print needs to be carefully read) it may be interesting to look at a survey conducted by JR Tokai Express Research over four days from the 20th to 23rd of October, just before the new system was introduced, into what mobile phones from each of the three main providers people desire. They interviewed 330 people from their internet monitor group, 67.3% male, 15.5% in their twenties, 41.2% in their thirties, 32.1% in their forties, 9.7% in their fifties, and 1.5% in their sixties.

Even although Softbank offer to honour all transferring customers’ loyalty discounts (we get about 30% to 40% off for ours), I do have a dislike of Yahoo!, and I don’t think these special offers will last that long.
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Over five days at the start of October MyVoice surveyed 12,563 members of their online monitor panel by means of a private internet-based questionnaire on the subject of video calling from mobile phones. The sample was 54% female, 3% in their teens, 21% in their twenties, 39% in their thirties, 25% in their forties, and 12% in their fifties.

My new phone has video calling facilities, but I think I’d be too shy to use it more than just once for the novelty value. I can think of perhaps times when I’m searching for something in the shops and if I phoned up my wife she could help steer me towards the required goods, but one problem in large shops is that there is often no signal, and anyway just sending a photograph may suffice.

Advertising seems to have dropped video calling as a selling point – it’s mostly music, One Seg, and the seemingly doomed Push To Talk that get most publicity time.
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