Mobile Marketing Data Laboratory recently conducted another survey that proved interesting despite the rather plain title of The use of smartphone camera apps.

Demographics

Between the 14th and 16th of November 2013 558 members of the MMD Labo monitor group completed a private internet-based questionniare. The respondents were aged 18 or older, and all were smartphone users, but further statistics were not presented.

The reason I mentioned the silent camera apps being worrying in the headline is that although I’m sure it is only intended for not scaring pets or babies, hardly a week in Japan seems to go by without a public servant being arrested for upskirt photos, so a silent camera is one way to get around the mandatory shutter noise that all phones in Japan must make.

Research results

Q1: How often do you take photos with your smartphone? (Sample size=558)

Often (to SQ1)	28.7%
Sometimes (to SQ1)	47.8%
Rarely (to SQ1)	20.4%
Never	3.0%

Q1SQ1: Have you downloaded any camera apps? (Sample size=541)

Yes, free ones only (to SQ2 onwards)	49.5%
Yes, paid ones only (to SQ2 onwards)	2.0%
Yes, both free and paid (to SQ2 onwards)	8.9%
No (to SQ3)	39.5%

Q1SQ2: Which camera apps do you often use? (Sample size=327, multiple answer)

LINE camera	38.8%
Instagram	20.5%
Muon (silent) camera	20.5%
Facebook camera	11.6%
Adobe Photoshop Express	10.4%
Manga camera	9.8%
PicCollage	6.1%
Gosei Shashin (Photo Mix)	6.1%
DECOPIC	5.8%
Chobioto 超微音 (really quiet) camera	5.5%
Papelook	4.0%
ProCamera 7	4.0%
BeautyPlus	3.1%
Pico Sweet	2.8%
Petapic	2.4%
Haikei Toumeika 背景透明化 (Transparent scenery)	1.8%
Other	17.7%

Q1SQ3: Do you share your photos to the following services? (Sample size=541)

	Yes, currently	Yes, previously	No	Not registered with service
LINE	48.8%	5.5%	15.0%	30.7%
Facebook	41.4%	8.3%	14.0%	36.2%
Twitter	34.0%	10.5%	18.9%	36.6%
Blog	15.2%	12.4%	11.5%	61.0%
mixi	13.3%	18.1%	15.0%	53.6%
Instagram	9.4%	4.8%	14.2%	71.5%
flickr	3.9%	3.7%	13.3%	79.1%
Foursquare	3.0%	2.4%	14.6%	80.0%
Tubmlr	3.0%	3.7%	14.2%	79.1%
Pinterest	2.8%	4.1%	12.9%	80.2%

Q1SQ4: Do you post-process your photographs? (Sample size=541)

Yes, always (to SQ5)	5.0%
Yes, sometimes (to SQ5)	33.8%
Not really (to SQ5)	18.5%
No, never	42.7%

Q1SQ5: How do you post-process your photographs? (Sample size=310, multiple answer)

Adjust the size	74.2%
Apply colour filter	43.5%
Add frame	36.1%
Add bitmap stamp	28.7%
Add text	12.9%
Use skin-enhancement tool	12.3%
Other	6.5%

Other actions included adding a mosaic and cropping

Demographics

Between the 28th of October and the 3rd of November 2013 1,082 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 13.8% in their teens, 15.4% in their twenties, 21.3% in their thirties, 17.2% in their forties, 14.8% in their fifties, and 17.5% aged sixty or older.

I manage to get three or four days out of a charge of my smartphone, but that is due to me only using it as an alarm clock, for occasional email and a couple of minutes of surfing per day.

Research results

First of all, 52.5% of the sample, or 568 people, owned a smartphone. They were asked the following question.

Q1: About how often do you recharge the smartphone you usually use? (Sample size=568)

Less than once a day	21.5%
Once a day	47.5%
Twice a day	21.5%
Thrice or more a day	9.5%

Q2: When at school, work, public places, etc, do you normally recharge your phone? (Sample size=568)

Yes, and carry a charger	26.8%
Yes, but don’t carry a charger	5.6%
No	67.6%

Q3: Have you ever had a problem due to your smartphone battery running flat when away from home? (Sample size=568)

Yes (to SQ)	62.5%
No	37.5%

Q3SQ: Which of the following have you done when your smartphone battery ran flat? (Sample size=355, multiple answer)

Just gave up on using phone	49.9%
Use an external battery	46.5%
Recharge at a mobile phone shop	16.1%
Recharge at a wall socket in a cafe, fast food place, etc	15.2%
Other	3.7%

Demographics

Between the 11th and 15th of October 2013 995 members of the MMD Labo monitor group completed a private internet-based questionnaire. All of them had purchased a mobile phone between April and September of 2013, and all were aged over 18 but under 65 years old, but no further demographics were given.

Note that regarding Q1SQ2, docomo only sells the newer iPhones 5s and 5c, yet even though they only came out on the 20th of September, they made up nearly 20% of docomo’s sales in just 5% of the half-year measured! They also made up nearly 25% of SoftBank’s sales, but that could be explained by people holding off upgrading until the new model came out.

Research results

Q1: Which did you buy within the last six months, a feature phone or a smartphone? (Sample size=995)

Feature phone	18.0%
Smartphone (to SQ1)	82.0%

Q1SQ1: Which carrier did you buy your smartphone from? (Sample size=816)

docomo (to SQ2)	31.9%
au (to SQ3)	34.7%
SoftBank (to SQ4)	33.5%

Q1SQ2: Which docomo smartphone did you buy? (Sample size=260)

Sony Xperia A SO-04E	26.2%
Apple iPhone 5s	15.8%
Samsung Galaxy S4 SC-04E	10.4%
Sony Xperia Z SO-02E	6.5%
Other Sony Xperia	4.6%
Apple iPhone 5c	3.8%
Toshiba Arrows NX F-06E	3.5%
Toshiba Arrows X F-02E	3.1%
Panasonic Eluga P P-03E	3.1%
Other Toshiba Arrows	2.7%
Other	20.2%

Q1SQ3: Which au smartphone did you buy? (Sample size=283)

Apple iPhone 5	23.0%
Sony Xperia UL SOL22	12.0%
Apple iPhone 5s	11.0%
Sharp Aquos Phone Serie SHL22	10.6%
Other Sony Xperia	7.4%
Kyocera Urbano L01	7.4%
Sharp Aquos Phone Serie SHL21	4.9%
Apple iPhone 5c	3.9%
HTC J One HTL22	3.2%
Apple iPhone 4S	2.1%
Other	14.7%

Q1SQ4: Which SoftBank smartphone did you buy? (Sample size=273)

Apple iPhone 5	51.3%
Apple iPhone 5s	19/8%
Sharp Aquos Phone Xx 203SH	4.0%
iPhone 5c	3.7%
Sharp Aquos Phone Xx 206SH	3.7%
Apple iPhone 4S	2.9%
Sharp Simple Smartphone 204SH	2.6%
Sharp Aquos Phone ss 205SH	1.8%
Toshiba Arrows A 201F	1.5%
Sharp Pantone ® 6 200SH	1.5%
Other	7.4%

Q2: Which kind of mobile phone did you previously use? (Sample size=995)

Feature phone (to SQ)	51.4%
Smartphone	47.2%
None	1.4%

Q2SQ: Which kind of mobile phone did you upgrade to? (Sample size=511)

Feature phone	31.5%
Smartphone	68.5%

If we combine Q1, Q2 and Q2SQ, we get the following. Note that I cannot deduce the exact numbers for upgraders from smartphones due to insufficient data in this report.

Q1+Q2+Q2SQ: Which kind of mobile phone upgrade did you do? (Sample size=995)

Feature phone to feature phone	16.2%
Feature phone to smartphone	35.2%
Smartphone to feature phone	0.4% to 1.8%
Smartphone to smartphone	45.4% to 46.8%
New purchase, not upgrade	1.4%

Q3: What dissatisfactions do you have regarding purchasing your new mobile phone? (Sample size=995, multiple answer)

Difficult to understand the pricing stucture	33.3%
Options got bundled with the plan	29.9%
There was a long waiting time	25.7%
Difficult to understand the various services	21.8%
Difficult to know which handset is the best	16.2%
Difficult to move my data across	12.2%
Difficult to understand the sales staff	11.8%
Device was out of stock	9.9%
Few working devices to help me choose	9.0%
Other	4.2%
Have no dissatisfactions	24.7%

Demographics

Over the 25th and 26th of October 2013 2,204 members of the MMD Labo monitor group completed a private internet-based questionnaire. All of the sameple were over the age of 15, but further demographics were not forthcoming.

Nokia have also recently announced a Surface 2 tablet (non-Pro means it runs on ARM, so doesn’t support legacy Windows programs) that sounds rather good, but the price is still borderline for my wallet once my netbook finally expires, especially once the keyboard price is factored in. I’ve also recently converted by netbook to Linux, so if it did expire, I’d probably be in the market for a (second-hand?) low-end net/notebook to bung Linux on.

Back to the survey, I was surprised to see that the desire to purchase was only 50% or less than the desire to buy a new iPad. I’d have thought the Surface has a much more business-oriented image but not quite good enough yet to replace a MacBook or an Ultrabook.

Research results

Q1: Did you know that the launch of the new Surface in Japan had been announced? (Sample size=2,240)

	All	Tablet owners N=525	Tablet non-owners N=1,679
Yes	30.5%	60.2%	21.3%
No	69.5%	39.8%	78.7%

Q2: Do you want to buy the Surface 2? (Sample size=2,240)

	All	Tablet owners N=525	Tablet non-owners N=1,679
Want to buy	2.5%	6.5%	1.3%
Might want to buy	5.8%	10.7%	4.2%
Can’t say	33.2%	35.4%	32.5%
Don’t really want to buy	13.7%	16.0%	12.9%
Don’t want to buy at all	44.8%	31.4%	49.0%

Q3: Do you want to buy the Surface Pro 2? (Sample size=2,240)

	All	Tablet owners N=525	Tablet non-owners N=1,679
Want to buy	3.0%	7.8%	1.5%
Might want to buy	8.2%	16.8%	5.5%
Can’t say	32.7%	34.3%	42.2%
Don’t really want to buy	13.2%	15.2%	12.6%
Don’t want to buy at all	42.8%	25.9%	48.1%

Demographics

Over the 23rd and 24th of October 2013 4,414 members of the MMD monitor panel completed a private internet-based questionnaire. The sample was of both sexes over the age of fifteen, but no further information was provided.

I won’t be buying an iPad, as I do not like Apple devices. I’ve used one at work recently, but after coming from Android I find it too restrictive, and only one button takes a bit of time to get used to. Furthermore, from a developer perspective, signing issues are a pain and their IDE, XCode, is not intuitive at all.

Note that in Q3SQ and Q4SQ, docomo have not announced whether or not they will be selling the new iPads, but MMD Labo asked the question anyway.

Research results

Q1: Do you have a tablet device? (Sample size=4,414)

Yes	24.0%
No	76.0%

When asked what tablet they had, the most popular was the iPad (including mini, I presume) with 49.0% of the 24.0% owning one, then a Nexus at 12.3% and Xperia at 4.2%.

Q2: Did you know that the iPad and iPad mini Retina Display had been announced? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Yes	53.9%	80.1%	45.6%
No	46.1%	19.9%	54.4%

Q3: Do you want to buy an iPad Air? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Want to buy (to SQ)	6.0%	13.5%	3.6%
Perhaps want to buy (to SQ)	12.7%	19.2%	10.7%
Can’t say	31.4%	31.8%	31.3%
Don’t really want to buy	14.4%	12.6%	15.0%
Don’t want to buy	35.5%	23.0%	39.5%

Q3SQ: What kind of connectivity do you want for an iPad Air? (Sample size=825)

Wi-Fi only	49.9%
docomo cellular	10.7%
au cellular	11.4%
SoftBank cellular	13.2%
Don’t know	14.8%

Q4: Do you want to buy an iPad mini Retina Display? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Want to buy (to SQ)	5.7%	13.6%	3.2%
Perhaps want to buy (to SQ)	11.7%	17.4%	9.9%
Can’t say	31.8%	31.5%	31.9%
Don’t really want to buy	14.9%	14.6%	15.0%
Don’t want to buy	35.9%	23.0%	40.0%

Q4SQ: What kind of connectivity do you want for an iPad mini Retina Display? (Sample size=768)

Wi-Fi only	49.5%
docomo cellular	9.9%
au cellular	12.2%
SoftBank cellular	13.4%
Don’t know	15.0%

Demographics

Between the 30th of September and the 3rd of October 2013 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.8% in their teens, 15.5% in their twenties, 21.8% in their thirties, 17.2% in their forties, 19.6% in their fifties, and 12.1% aged sixty or older.

I’ve got a bunch of free ebooks of Japanese classic novels downloaded from Google Play, but I’m yet to start reading them… I’ve always wanted to get an e-paper reader, although I don’t really know how much I’d actually use it.

Research results

Q1: Have you ever read an electronic book, magazine? (Sample size=1,087)

Yes	34.3%
No (to SQ1)	65.7%

Q1SQ1: Would you like to read an electronic book, magazine? (Sample size=714)

Yes	31.1%
No (to SQ2)	68.9%

Combining these two we get:

Q1+Q1SQ1: Have you ever read an electronic book, magazine? (Sample size=1,087)

Yes	34.3%
No, but want to	20.4%
No, and don’t want to (to SQ2)	45.3%

Q1SQ2: Why Wouldn’t you like to read an electronic book, magazine? (Sample size=492, multiple answer)

Prefer paper books, magazines	42.5%
They are awkward and difficult to read	42.1%
Sufficiently satisfied with paper books, magazines	35.2%
Just don’t read books, magazines	25.0%
Specialised ebook readers are expensive	15.9%
Electronic books, magazines are expensive	10.2%
No electronic books, magazines I’m interested in	8.9%
Other	2.0%

Finally, it was determined that 27 people, or just 2.5% of the original sample, owned a dedicated ebook reader. They were asked the following.

Q2: Which ebook reader do you currently use? (Sample size=27)

Kindle (Amazon)	44.4%
kobo (Rakuten)	33.3%
Reader (Sony)	7.4%
BookPlace (Toshiba)	7.4%
Lideo (BookLive, etc)	0.0%
Galapagos (Sharp)	0.0%
Nook (Barnes and Noble)	0.0%
Other	7.4%

japan.internet.com reported on a subject that I know more about than I can tell you, that of smartphone-ready home appliances, in a survey conducted by goo Research.

Demographics

Between the 20th and 25th of September 2013 1,082 members of the goo Research online monitor panel completed a private intenet-based questionnaire. 53.7% of the sample were male, 13.7% in their teens, 15.8% in their twenties, 21.7% in their thirties, 17.1% in their forties, 14.6% in their fifties, and 17.1% aged sixty or older.

Here’s a demo from last year’s CEATEC (Japan’s biggest consumer electronics show) where Sharp showed off their take on a Roomba.

Research results

Q1: Have you heard of smartphone-ready home appliances? (Sample size=1,082)

Yes, and have, had some (to SQs)	4.1%
Yes	22.8%
No	22.0%
Don’t have a smartphone	51.1%

Q1SQ1: Which maker’s smartphone-ready home appliances do you have, have you had? (Sample size=44, multiple answer)

Panasonic	50.0%
Sharp	18.2%
Toshiba	18.2%
Sony	15.9%
Hitachi	11.4%
Mitsubishi	6.8%
NEC	6.8%
Fujitsu	4.5%
Casio	2.3%
Other	13.6%

Q1SQ2: What kinds of smartphone-ready home appliances do you have, have you had? (Sample size=44, multiple answer)

Air conditioner	34.1%
Refrigerator	22.7%
Washer/drier	13.6%
Microwave oven	11.4%
Rice cooker	9.1%
Body thermometer	9.1%
Blood pressure meter	4.5%
Cooking hob	2.3%
Other	25.0%

When asked about the attractions of smartphone-ready appliances, the top answer was the ability to remotely control them. When asked about the demerits, battery usage and electricity bill issues were high up the list. Furthermore, a few people just didn’t see the need for them.

Demographics

Between the 5th and 8th of September 2013 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.7% in their teens, 15.6% in their twenties, 21.4% in their thirties, 17.4% in their forties, 14.8% in their fifties, and 17.2% aged sixty or older.

There has been talk of getting a 3D printer in the office for no particular reason other than perhaps inspiration to knock up something or other. However, just today I heard a colleague mention he has used one, but merely to produce a small box with a cable cut-out to hold an Arduino board.

For your entertainment, here are three collections of epic 3D printer fails.

Research results

Q1: Do you know about 3D printers? (Sample size=1,083)

Yes (to SQ1)	74.9%
No	25.1%

When those 811 who knew about 3D printers were asked if they had used one, 21.2% said they had used a 3D printing service and just 2.7% (22 people) had had direct hands-on experience. From these 22, just 5 people had actually bought one, and 10 had used one at work, school or at an event.

When asked what they had made (or had made for them) the most popular answer was figurines. When all 811 were asked what they would like to get made, figurines and other models were top, with one’s own face or other portraits also being popular.

Q1SQ: Would you like to use a 3D printer? (Sample size=811)

Already used one	2.7%
Definitely	4.1%
Yes	17.5%
Not particularly	75.7%

Combining Q1 and Q1SQ1 we get:

Q1+Q1SQ: Would you like to use a 3D printer? (Sample size=1,083)

Already used one	2.0%
Definitely	3.0%
Yes	13.1%
Not particularly	56.7%
Don’t know what they are	25.1%

Demographics

Between the 13th and 17th of September 2013 1,765 members of the goo Research online monitor group completed a private internet-based questionnaire. 51.6% of the sample were female, 7.5% in their teens, 12.5% in their twenties, 15.9% in their thirties, 14.8% in their forties, 14.4% in their fifties, and 34.9% aged sixty or older. The percentages in each age band and both sexes reflected the results of the 2010 Census.

Again, I am quite stunned by the positive view of the general public here of the iPhone. In Q3Q3, note that in the top eight answers, only one answer is perhaps related to the quality of Android, whereas the top three in Q3Q1 seem to relate directly to the iPhone’s qualities.

Research results

Q1: Which kind of mobile phone do you use the most? (Sample size=1,765)

Non-iPhone smartphone (Android, etc)	29.4%
iPhone	18.2%
Feature phone	47.2%
Don’t have any	5.2%

Smartphones were most popular with those in their twenties; 65.8% of men (34.3% Android, 31.5% iPhone) and 72.2% of women (41.2% Android, 31.0% iPhone) had one, whereas just 15.5% of over-sixty men and 12.8% of over-sixty women had them.

Q2: Do you know that NTT Docomo will be selling the new iPhone? (Sample size=1,645)

Yes	91.2%
No	8.8%

Note that the text does not describe why the sample size shrunk between Q1 and Q2.

Q3: Are you thinking about buying the new iPhone from NTT Docomo? (Sample size=1,645)

	All	Android users N=512	iPhone users N=321	Feature phone users N=822
Already reserved it (to SQ1, SQ2)	0.1%	0.6%	0.1%	0.0%
Want to buy (to SQ1, SQ2)	3.9%	7.0%	4.0%	4.1%
Want to investigate buying it (to SQ1, SQ2)	8.5%	12.7%	6.2%	7.1%
Watch and see before deciding (to SQ3)	26.6%	26.6%	22.1%	27.5%
Don’t plan to buy (to SQ3)	60.8%	53.1%	67.6%	61.3%

Q3SQ1: Why do you want to buy the new iPhone from NTT Docomo? (Sample size=207, multiple answer)

Been waiting for Docomo to carry it	54.5%
Think it’s about time I started using a smartphone	30.4%
Think it’s about time I upgraded my phone	9.5%
Don’t like my current phone	9.5%
Want to try out the latest thing	5.1%
Used to be a Docomo customer	3.8%
Other	4.9%

Q3SQ2: When do you want to buy the new iPhone from NTT Docomo? (Sample size=207)

Already reserved	1.0%
Want to buy soon	9.8%
Want to buy in a couple of months	23.5%
Will buy within six months	27.2%
Will buy within a year	5.5%
Not decded when to buy	33.1%

Q3SQ3: Why do you not want to buy the new iPhone from NTT Docomo? (Sample size=1,437, multiple answer)

Don’t really understand the handset cost, plan pricing	30.7%
Satisfied (or not dissatisified) with my current device	29.4%
Easier to use a feature phone	24.1%
Don’t want to change carriers	19.8%
If I break my current contract I have to pay a penalty	19.0%
Feel I’d like to try it, but don’t know if I really need it	14.2%
Will decide once I hear from actual users	9.6%
Awkward to move my data, set up the environment, etc	8.9%
Android is more versatile and easy to use	8.5%
Inconvenient that Osaifu Keitai and other NFC electronic cash cannot be used	5.6%
Be problematic that I cannot use my current apps, functions	3.8%
Too many people reserving, so it looks as if I won’t be able to buy if	3.4%
Android is more mainstream worldwide	2.5%
Bandwidth is crowded so may be difficult to connect	2.3%
Can’t use music, etc, that I’ve downloaded up to now	1.7%
Other	8.4%

Demographics

On the 11th of September 2013 between the hours of 7 pm and 9 pm 2,000 members of the Macromill online monitor group completed a private internet-based questionnaire. The respondents were between the ages of 15 and 69 years old, and the sex and age demographics were (if I understand the Japanese term correctly!) distributed equally, as Macromill usually do; 50:50 male and female, and a sixth in each age band from teens to sixties.

Personally, I dislike the iPhone as it feels too rigid an ecosystem, everyone has one, and I’m just not an Apple fan, and particularly not a fan of Apple fans! Looking at the data, I can now understand why docomo decided to join the other two carriers and start selling Apple’s device.

Research results

Q1: What is your image of the attractions of an iPhone? (Sample size=2,000, multiple answer)

	iPhone users	Android users	Feature phone users
Design	60.9%	38.2%	22.8%
Richness of apps	57.1%	39.4%	31.9%
Brand, world view	53.4%	38.4%	20.1%
Easy to understand features	53.4%	21.8%	21.9%
Handset shape, size	48.4%	23.8%	15.0%
Touch panel responsiveness	46.6%	22.0%	21.4%
Display vividness	44.3%	19.7%	23.1%
Camera features	39.1%	14.9%	17.3%
Handset quality	34.4%	14.2%	9.3%
Transmission speed	26.8%	17.8%	19.6%
Sound quality	19.2%	9.4%	8.3%
Battery life	12.0%	14.0%	7.3%

Q2A: What do you most expect from a SoftBank iPhone? (Sample size=2,000)

	All	iPhone users	Android users	Feature phone users
Cheap handset, plan price	39.3%	45.2%	32.1%	41.1%
Ease of connection	18.5%	26.3%	22.2%	12.8%
Exclusive services	8.3%	12.2%	9.8%	6.0%
Nothing in particular	33.8%	14.3%	35.9%	40.0%

Q2B: What do you most expect from an au iPhone? (Sample size=2,000)

	All	iPhone users	Android users	Feature phone users
Cheap handset, plan price	39.7%	38.8%	36.4%	41.8%
Ease of connection	12.5%	18.7%	15.1%	8.6%
Exclusive services	10.9%	16.0%	11.7%	8.6%
Nothing in particular	36.9%	26.5%	36.8%	41.0%

Q2C: What do you most expect from a docomo iPhone? (Sample size=2,000)

	All	iPhone users	Android users	Feature phone users
Cheap handset, plan price	42.6%	35.9%	44.2%	44.2%
Ease of connection	14.8%	13.4%	17.9%	13.1%
Exclusive services	11.2%	17.8%	13.1%	7.2%
Nothing in particular	31.4%	32.9%	24.7%	35.4%

Q3: Why do you use an Android smartphone? (Sample size=Android users, multiple answer)

	Docomo	au	SoftBank
Features the iPhone doesn’t have (TV, electronic cash, infra-red, waterproofing, etc)	39.6%	47.1%	37.3%
My carrier doesn’t carry the iPhone	57.7%	4.6%	2.0%
Large screen	28.1%	33.3%	13.7%
Can choose a handset from various makers	24.5%	31.4%	21.6%
Lot of freedom	17.3%	22.9%	17.6%
Tie-up with Google services is useful	18.9%	19.6%	11.8%
Slim, lightweight, etc handset	12.0%	19.0%	9.8%
Don’t want to follow the trend	10.9%	13.1%	13.7%
Don’t like Apple products	9.7%	13.7%	7.8%
Good battery life	7.2%	9.8%	11.8%
Don’t want to have the same as everyone else	7.2%	6.5%	7.8%

Q4A: Do you plan to buy the newly-announced iPhone5s? (Sample size=2,000)

	All	iPhone users	Android users	Feature phone users
Have reserved	1.9%	3.8%	2.0%	1.1%
Not reserved, but will buy soon	2.2%	7.6%	1.4%	0.9%
Plan to buy sometime	20.3%	28.3%	20.2%	17.3%
Don’t plan to buy now	43.4%	43.1%	44.2%	43.2%
Never intend to buy	32.2%	17.2%	32.1%	37.6%

Q4B: Do you plan to buy the newly-announced iPhone5c? (Sample size=2,000)

	All	iPhone users	Android users	Feature phone users
Have reserved	0.6%	0.6%	1.1%	0.3%
Not reserved, but will buy soon	0.7%	2.3%	0.4%	0.3%
Plan to buy sometime	12.0%	12.2%	12.8%	11.3%
Don’t plan to buy now	49.4%	54.8%	49.2%	47.7%
Never intend to buy	37.3%	30.0%	36.6%	40.4%

Q5A: Which iPhone5s colour do you most like? (Sample size=2,000)

Silver	43.0%
Gold	29.4%
Space gray	27.6%

Q5B: Which iPhone5s colour do you most like? (Sample size=2,000)

White	41.3%
Blue	20.2%
Pink	16.6%
Green	14.2%
Yellow	7.7%