Between the 10th and 24th of August 2007 Yahoo! Japan Value Insight published an open survey through the menuing system of NTT DoCoMo’s iMode mobile phone menuing system. 3,604 people self-selected themselves to take part in this survey; 57.9% were female, 5.6% in their teens, 30.3% in their twenties, 41.2% in their thirties, 19.3% in their forties, and 3.6% aged fifty or older.
The movie rankings in Q5 are rather interesting; I never understood why Japan loved Armageddon so much, both men and women, it seems. Men chose just one Japanese live-action movie in their top ten, whereas women chose three Ghibli animations, for instance.
One may also note that Q1 does not include downloading off the internet, either through legal or illegal channels.
With the analogue switch-off coming ever closer, and with awareness campaigns being conducted on television, newsprint, and even in English on the internet, japan.internet.com reported on a survey conducted by goo Research on the topic of television.
Demographics
Between the 7th and 10th of September 2007 1,079 members of goo Research’s online monitor panel completed a private internet-based questionnaire. 52/6% were male, 16.9% were in their teens, 17.5% in their twenties, 21.6% in their thirties, 16.1% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.
I’m still not ready for digital broadcasting. My television has the required digital input, but we have no digital tuner. My current thinking is to buy a hard disk-based recorder with built-in tuner, or even take up my cable operator’s deal of a low-rental recorder offered with their digital service. Read the rest of this entry »
Just when you thought the survey companies (and this web site too, it must be said) had flogged Apple’s yet-to-be-released-in-Japan iPhone to death, along comes the new iPod Touch and a new excuse to look at Japan’s love affair with Apple’s portable devices. First out of the starting gate was Yahoo! Japan Value Insight with a detailed survey on Apple’s iPod Touch.
Demographics
Over the 8th and 9th of September 2007 400 people from Yahoo! Japan Value Insight’s online monitor pool answered a private internet-based questionnaire. All respondents owned portable audio devices, from digital players to CD players, MD players, and even cassette players. The group was split 50:50 male and female, but no details on the age profile was given.
Note that the full survey covered people’s existing players, the iPhone and the iPod Touch in more detail.
Note also that the question the headline answers refers more to a desire to be in possession of the two new devices rather than a specific willingness to turn up at a store with cash in hand. Read the rest of this entry »
I just spotted an interesting survey from Japundit on who the Japanese think do the nation proud internationally. The original from Oricon can be found here, where it says that the fieldwork was conducted between the 16th and 20th of August 2007 by means of an internet-based questionnaire posed to 2,000 members of its online monitor panel. The group was split 50:50 male and female, and there were 200 of each sex in five demographic groups; high school students, college and university students, people in their twenties not in education, in their thirties, and in their forties. I believe that they were only allowed to chose people from the entertainment and sporting worlds.
It’s an interesting list; see Japundit for the full details, but Ichiro top for men seems odd from my point of view, but perhaps not odd if I think from a Japanese perspective. Ken Watanabe and Beat Takeshi are good choices for two and three, but then there’s Kimu-taku (Takuya Kimura), one of the pretty boys from SMAP, a long-running boy band. Similarly Kazunari Ninomiya of Arashi, despite having appeared in “Letters from Iwo Jima”, is another odd choice, as just being a singer does not really contribute that much to the world at large. However, as a Scot, I’m glad to see Shunsuke Nakamura in at number six as he struts his stuff at Glasgow Celtic Football Club as proves that number 7, Hideki Nakata, was not just a one-off.
For the women, I find it a bit harder to comment, and if you asked the average person in the street in Europe or the USA, I suspect the only Japanese female people could name would be Yoko Ono (who is, I believe, actually a naturalised American these days). About the only other I am really familiar with is Tetsuko Kuroyanagi, who does a lot of good charity work for UNICEF.
Perhaps mainly due to the ease of embedding video into third party web pages, YouTube still has a lead of over three-to-one over its nearest competitor in the Japanese video sharing league. To find out more about how people use these sites, japan.internet.com reported on a survey by Cross Marketing Inc that looked at video file sharing.
Demographics
Over the 8th and 9th of August 2007 300 members of Cross Marketing Inc’s online monitor group completed a private online questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties.
If you want to look at Nico Nico Douga – oops, I’ve just looked at Nico Nico Douga, and new free accounts are limited to access between 2 am and 7 pm. I think their commenting system allows messages to be overlaid on videos, so if anyone knows the details, please leave a message! Read the rest of this entry »
Second Life from Linden Labs, a virtual world that is gaining a lot of support from major companies in Japan but is still to actually officially launch in the country has been getting a lot of press coverage recently. To find out how it was affecting the average consumer, MyVoice performed a survey about using Second Life.
Demographics
Over the first five days of August 2007 12,386 members of the MyVoice online community successfully completed an online survey. 54% of the sample was female, 2% in their teens, 18% in their twenties, 38% in their thirties, 28% in their forties, and 14% in their fifties.
I’m not sure what the correct verb to use for being in Second Life is. “Play” seems too trivial and “be” sounds pompous, so I’ll just stick with the neutral but dull “use”, which is actually the direct translation of the Japanese verb used by MyVoice.
I’m sure one could draw conclusions from Q2, where the image of being unable to communicate with foreigners was stronger than that of being able to communicate with them! Read the rest of this entry »
Although there seems quite a disparity between the list presented below and Dark Diamond’s report on the top 100 anime of all time and Japan Probe’s reports on the top 50 according to Japan’s Agency for Cultural Affairs, I hope this list can spark similar debates as to what are the classics from the last decade, or that had at least some episodes first broadcast in the 1990′s. So, without any further ado, I present the top thirty 1990′s anime that the Japanese would most like to see once again. Note that this list contains only series whose run has ended. The data was collected from an unspecified number of members of goo Research’s online monitor pool between the 20th and 24th of July 2007. The scores represent the relative number of votes each anime series received relative to the number one selection. Here’s a short clip from YouTube of the top anime.
The delightful character pictured above represents the top behaviour (or should the be the bottom?) that Japanese find objectionable in drunks. Click on his sozzled visage, and for just 420 yen (US$3.50 or so) you too can take him, or one of his friends, home tonight! So, here we go with this pair of surveys from goo Research on what people end up doing when drunk and what behaviour in drunks other people find uncomfortable.
Demographics
Between the 19th and 21st of June 2007 an unspecified number of members of the goo Research online monitor group supplied their answers to the questions via a private internet-based questionnaire. As usual for goo Ranking, the top item gets 100 points, and the others get a score that corresponds to the percentage of votes in relation to the top voted item.
My biggest failing when drunk is I suppose talking in a loud voice, which seems to start even before I have any alcohol!
I found it interesting in Q1 that men flirt but women sexually harrass, according to the Japanese terms used to describe getting frisky after a couple of shandies. Read the rest of this entry »
As I value my eardrums and my lungs, I’ve never ventured into the smoke-filled clamour of a pachinko parlour, although I did once enter a Kyotei boat racing stadium due to getting off the train to Miyajima in Hiroshima one stop early! Recently, MyVoice looked in detail at this, gambling in Japan.
Demographics
Over the first five days of July 2007 13,236 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample was male, 2% in their teens, 18% in their twenties, 40% in their thirties, 27% in their forties, and 13% aged fifty or older.
With everyone’s favourite politician, the governer of Tokyo, Shintaro Ishihara, talking about bringing casinos to Japan it is interesting to see in Q6 that people support this by about two to one, although half the population is still to decide. Personally, if done right I would bascially support the moves, but I fear the chances of it being anything other than a haven for dodgy Yakuza operations are rather slim.
Note that as pachinko and gambling in general seems to have a lower class image but the MyVoice community seems to have a slight bias towards the higher end of the class scale, I would suspect that the figures are if anything an underestimation. Earlier this year I reported on another survey on gambling, this time by Central Research Services. Read the rest of this entry »
As much part of Japanese fireworks festivals as the explosives themselves, the outdoor stalls selling various foodstuffs always attract lots of hungry punters. To find out what people just have to buy at these outdoor stalls, goo Ranking asked an unspecified number of people from the goo Research online monitor group that very question between the 19th and 21st of June 2007.
For me personally, the smell of cooking and sauces actually puts me off rather than attracting me! What do you like to eat? Read the rest of this entry »
According to recent news, in 2006 Japanese movies took in more revenue at the box office than foreign films for the first time for 20 years, although it must be noted that the cinema-going frequency in Japan is still much lower than most of Western Europe and the USA. To understand more about Japanese habits, Yahoo! Japan Value Insight recently performed a survey on this topic of film consumption.
With the analogue switch-off coming ever closer, and with awareness campaigns being conducted on television, newsprint, and even 
Just when you thought the survey companies (and this web site too, it must be said) had flogged 
Perhaps mainly due to the ease of embedding video into third party web pages, YouTube still has a lead of over three-to-one over its nearest competitor in the Japanese video sharing league. To find out more about how people use these sites, japan.internet.com reported on a survey by Cross Marketing Inc that looked at 
Second Life from Linden Labs, a virtual world that is gaining a lot of support from major companies in Japan but is still to actually officially launch in the country has been getting a lot of press coverage recently. To find out how it was affecting the average consumer, MyVoice performed a survey about 
The delightful character pictured above represents the top behaviour (or should the be the bottom?) that Japanese find objectionable in drunks. Click on his sozzled visage, and for just 420 yen (US$3.50 or so) you too can take him, or one of his friends, home tonight! So, here we go with this pair of surveys from goo Research on 
As I value my eardrums and my lungs, I’ve never ventured into the smoke-filled clamour of a pachinko parlour, although I did once enter a Kyotei boat racing stadium due to getting off the train to Miyajima in Hiroshima one stop early! Recently, MyVoice looked in detail at this, 
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