On the 25th of May 2008 330 members of the JR Tokai Express Research monitor group employed in the private sector completed a private internet-based questionnaire. 72.1% of the sample were male, 13.0% were in their twenties, 40.0% in their thirties, 33.0% in their forties, 11.8% in their fifties, and 2.1% in their sixties.
I’ve got in the mood for using a portable player again, although my memories of the Sony hard disk Walkman that managed to lose track of most of my content twice is still fresh in my memory. However, I can’t be bothered with the hassle of it all, and I do remember that it made the train ride to work less fulfilling and more stressful. This could probably be accounted for by the player transporting me into my own private world, but due to train noises and other leakage of sound into my ears, I could never quite reach there. Despite someone standing over me right now waving a fan just at the edge of my vision with his incessant fap-fap-fap and occassional brushing of the fan against his suit, and another guy slurping from a smelly cardboard pack of one-cup sake, and a third with ciggie breath, I can cope better by facing it rather than trying to hide behind a wall of sound. Read the rest of this entry »
I must admit to being pretty much completely ignorant when it comes to manga, but I always suspect many of my visitors are avid readers, therefore I hope this pair of ranking surveys from DIMSDRIVE Research as part of their 138th Ranking Research into what manga made one cry and what manga would one recommend to others will be of interest.
Demographics
Between the 27th of March and the 3rd of April 2008 6,399 members of the DIMSDRIVE Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample was female, 1.4% in their teens, 16.5% in their twenties, 36.0% in their thirties, 28.1% in their forties, 12.6% in their fifties, and 5.4% aged sixty or older.
About the only manga I’ve read has been Darling ha Gaikokujin, which I can recommend. Note that they are explicitly referring to books here, not TV or movie adaptations or original stories.
In Q1, men chose exclusively male-targetted titles for their top ten, but women had both male and female titles. Read the rest of this entry »
Japan’s home-grown YouTube, the member-only Nico Nico Douga that charges for peak-time usage and doesn’t allow embedding in other web sites is still trying to catch up with the aforementioned YouTube. To see what the Japanese think of the site, JR Tokai Express performed a survey reported on by japan.internet.com into Nico Nico Douga.
Demographics
On the 8th of April 2008 330 members of the JR Tokai Express Research online monitor pool employed in either the public or the private sector completed an internet-based questionnaire. 80.0% of the sample was male, 12.1% were in their twenties, 37.6% in their thirties, 37.9% in their forties, 10.9% in their fifties, and 1.5% in their sixties.
Between the 24th and 27th of March 2008 1,091 members of the goo Research online monitor group successfully completed a private internet-based questionnaire. 53.0% of the sample was male, 16.1% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.0% in their forties, and 28.2% aged fifty or older.
Second Life, or Sadville as The Register calls it, is an online 3D virtual world where you can do and build whatever you want, but most things inevitably end up revolving around sex of often a rather perverted nature.
I personally have never played and have no intention of doing so, not least because my poor PC isn’t up to taking the strain. Read the rest of this entry »
The battle for new customers amongst the mobile carriers is rather intense, with the three main players running lots of prime-time television advertising. To see what effect they are having on the average Japanese consumer, NEPRO Japan recently looked at mobile phone television advertisements.
Research results
From 10 am on the 7th to 3 am on the 8th of March 2008 4,498 users of the mobile phone menuing systems from the three main providers, namely iMode, Yahoo! Keitai and EZweb self-selected themselves to complete an open survey. 56% of the sample was female, 3% in their teens, 35% in their twenties, 42% in their thirties, and 20% aged forty or older.
Sadly, if the result in Q4 had been the other way round I could have got the much more enticing title of “Yukie Nakama gets licked by dog”, but it was not to be. Anyway, here is the lovely Yukie Nakama, and some other not-so-lovely people:
Although I can’t stand dogs in real life, I really do like the SoftBank commercials! Yukie Namaka’s au “Anybody!” appearances are rather entertaining too, although the latest ones are a bit naff. I can’t remember recent DoCoMo adverts, although a few months ago they had celebrity-infested ones. Just to round out, eMobile has monkeys, with this one featuring the SoftBank dog’s twin brother being amazed at the cheap deals. Read the rest of this entry »
One of the big new things for television in Japan these days is AcTVila, basically a portal site for internet-connected televisions. A recent survey reported on by japan.internet.com and conducted by March Inc into usage of AcTVila investigated awareness of the technology.
Demographics
Between the 6th and 10th of March 2008 300 members of the Marsh online monitor panel completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% aged sixty or older.
I’ve not played with the service myself, and I’m still on an analogue television, so I’m a bit in the dark about the whole affair! I’ve not even seen advertisements for the service, or television manufacturers promoting support for it in their advertising, so I’m not sure where the awareness is coming from. Read the rest of this entry »
With Toshiba having thrown in the towel on HD DVD leaving the market for next-generation high-capacity optical storage to the Blu-ray consortium of manufacturers, what will the consumer do? This recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into Toshiba’s withdrawl of HD DVD tried to find out.
Demographics
On the 11th of March 2008 330 members of the JR Tokai Express Research online monitor group employed in either the public or private sector completed a private internet-based questionnaire. 83.0% of the sample was male, 10.9% in their twenties, 40.3% in their thirties, 35.2% in their forties, 10.9% in their fifties, and 2.7% in their sixties.
I’m surprised in Q1 that almost three times as many in this sample bought an HD DVD rather than a Blu-ray player. Was it only overseas that HD DVD died? I’ll have to look into that… Read the rest of this entry »
Between the 28th of February and the 3rd of March 2008 300 members of the Marsh online monitor panel with a computer at home completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, with 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% in their sixties.
Note that Marsh Research are a new-to-me research company.
I don’t bother downloading music myself, but I may or may not have occasionally downloaded a movie or two of dubious provenance, not that I actually ever have time to watch them! Having said that, Monty Python and the Holy Grail is playing in the background as I translate this article. Read the rest of this entry »
Round about the time of the release of the Nintendo DS there was a lot of buzz about the new demographics they were reaching, in particular how the range of brain training software was selling well in the older market segment. To see what the situation is these says, goo Research, in conjuction with AllAbout Japan, surveyed the “Mrs” demographic about their use of digital items and game machines.
Demographics
Over the 17th and 18th of December 2007 1,076 members of the goo Research online monitor panel completed a private internet-based questionnaire. The “Mrs” demographic was married women between the ages of 50 and 69, with 33.9% aged between 50 and 54, 33.9% between 55 and 59, and 32.2% in their sixties.
I remember once trying to tempt my mother into gaming with The Hobbit on the Sinclair Spectrum, but I can’t say it was much of a success at all. However, the brain training games would be fun for her, perhaps, or even if they weren’t I could play them instead… Read the rest of this entry »
I haven’t been to karaoke for years, mainly due to being tone deaf and preferring to go home rather than staying up boozing until all hours! A Swiss friend of mine used to go to sing enka on the whole, and take full advantage of the all-you-can-drink offer they ran at Jumbo Karaoke by knocking back at least five pints of Asahi in two hours! To find out how the average Japanese views karaoke, DIMSDRIVE Research conducted a survey on this very topic.
Demographics
Between the 12th and 20th of December 2007 9,271 members of the DIMSDRIVE monitor group completed a private online questionnaire. 54.9% were female, 1.5% in their teens, 15.5% in their twenties, 36.1% in their thirties, 28.6% in their forties, 12.7% in their fifties, and 5.6% aged sixty or older.
There’s no good data to graph here, so instead let’s have a Hello Kitty Karaoke Party!
Japan’s home-grown YouTube, the member-only 
Having looked in passing at 
One of the big new things for television in Japan these days is 
With Toshiba having thrown in the towel on HD DVD leaving the market for next-generation high-capacity optical storage to the Blu-ray consortium of manufacturers, what will the consumer do? This recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into 
Although previous surveys have shown that 
Round about the time of the release of the Nintendo DS there was a lot of buzz about the new demographics they were reaching, in particular how the range of brain training software was 
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