The CMDB, Commercial Message (that is, television adverts) Database, part of the CM Sougo Kenkyusho, or Central CM Research Centre as it might be translated to in English, recently published the results of a survey into the best-receieved television advertisements of 2015.
Between the 20th of October 2014 and the 19th of October 2015 12 monthly surveys were conducted on 3,000 people per month into the best-received adverts for that month, then the results were summed up over the year to get the overall ranking presented here. The respondents all lived within Tokyo or the surrounding five prefectures.
Without further ado, let’s look at the results. The survey listed representative advertisement names from long-running campaigns, so I shall show the first hit on YouTube for each of the titles.
Between the 22nd and 24th of January 2015 1,018 members of the NTTCom Research monitor panel completed a private internet-based questionnaire. 53.6% of the sample were male, 13.7% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.5% in their forties, 14.7% in their fifties, and 17.5% aged sixty or older.
I think that the survey is a bit flawed as the survey seems specifically about legal distribution of commercial contents, such as with YouTube Movies, but I wonder how many people just assumed the survey was about YouTube itself; however perhaps there was more background explained to the survey respondents?
A couple of months ago I signed up for a free trial of J:COM On-Demand, but I just didn’t have any time to watch anything, so I just cancelled last night. Read the rest of this entry »
With Japan about to kick-off their World Cup tournament playing Cote D’Ivoire in just over seven hours time, I just have time to squeeze in this survey from @nifty looking at people’s expectations for the World Cup.
Between the 30th of May and the 5th of June 2014 4,694 members of the @nifty service completed a private internet-based questionnaire. No further demographics were provided.
I’m probably going to watch the match tomorrow morning, although I might just have to listen in on audio as Sunday morning is my vacuuming time. For the final match against Greece, the office is have a group viewing on the hundred-and-whatever-inch television we have. The match is due to finish at 8:45 am local time, but as work officially starts at 8:30 the management has generously offered to, err, switch the telly off at 8:25 so we can all get ready for the start of work. I predict there will be more people taking holidays or finding an excuse to come in to work slightly later than actually watching in the office; I might even make up some excuse myself and attend a public viewing. Read the rest of this entry »
There were actually two surveys conducted. The first had a sample of 1,843 men and women aged from their teens to 49 years old, and the second involved a subset of 335 people from the original sample (I think – it is not too clear) who had identified themselves as otaku in Q1.
Although the demographics are confusing, there does seem to be an indication that the eldest child is an otaku. There is perhaps a reason involving Japanese family structure, but what that might be I have no idea! I welcome any wild speculation from my readers!
Aeon Cinema, a cinema operator, recently released the results of a survey into cinema-going habits.
Between the 17th and 19th of January 2014 1,204 members of the public from all over Japan completed an internet questionnaire, although it is not specified how the sample was selected. 50.2% of the sample were male, 19.9% in their twenties, 19.9% in their thirties, 19.9% in their forties, 20.0% in their fifties, and 20.1% aged sixty or older.
Last year I probably managed about six or so movies, mostly western human drama stories. I find action and SF movies these days a bit too loud and intense; the one I went to last year was Total Recall, which was pretty atrocious.
From this summer, though, I qualify for the old folks discount at my usual chain, so perhaps I’ll be seeing more movies in the second half of the year? For the first half, I want to see Rush and The Hobbit part two, both of which are not out here yet. Read the rest of this entry »
Between the 15th and 17th of January 2014 exactly 1,000 members of the Intage-run Cue Monitor site completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in each of the age groups of twenties, thirties, forties, fifties and sixties.
The pie chart above is interesting because the Japan Olympic Committee has set a target of outdoing their performance at Nagano in 1998 where they won 10 medals, including five gold. I think that is unobtainable, particularly five golds, but unlike the majority of respondents, I can see around seven to nine medals being obtained. Wee Sara Takanashi is a shoo-in for gold in the ski jump, figure skating might see a gold for Mao Asada and one or two other places, along with a couple of speed skating medals. Add in a couple of good performances in other sports and we have two gold and six of other colours.
I’m moderately interested in the games myself, but I’ll probably not do much more than watch the highlights on the news, I suspect. Read the rest of this entry »
Recently there seems to have been quite a lot of projection mapping going on, so this survey from goo Research decided to have a look at this very subject of projection mapping.
Between the 13th and 18th of December 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 13.5% in their teens, 15.9% in their twenties, 21.7% in their thirties, 17.1% in their forties, 14.6% in their fifties, and 17.2% aged sixty or older.
Here’s one I’d love to have seen, taking place last year just 10 kilometres or so away from me:
I’m not sure how accurate the results of Q1SQ1 are; although the Japanese text used a generic “see” verb rather “watch”, I wonder if many people assumed that the question was directed towards watching live, as the percentages seem a bit off to me. On the other hand, as there does not seem to have been an explanation of the term Projection Mapping, I also wonder if more people saw news reports on projection mapping but didn’t realise what it was? Read the rest of this entry »
japan.internet.com recently reported on a survey by goo Research into smart television.
Between the 23rd and 27th of August 2013 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.7% in their thirties, 17.2% in their forties, 14.7% in their fifities, and 17.1% aged sixty or older.
I’ve not used any Smart Television services, and I probably couldn’t name more than Apple’s, Google’s and docomo’s offerings. My understanding of Smart Television is that the television actually becomes a dumb display, and all the interesting work happens on the connected device. Therefore, the inclusion of television manufacturers in Q1SQ1 and Q1SQ3 seems anomalous to me. Read the rest of this entry »
Between the 7th and 9th of July 2013 1,096 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.5% of the sample were female, 24.4% in their teens, 25.2% in their twenties, 24.8% in their thirties, and 25.6% in their forties; there was no-one older than 49 in this sample. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Note that the definition of “horror” is a bit loose – I wouldn’t class Psycho and Alien, for instance, as horror, and Sixth Sense was just awful.
Have any of my readers found Japanese horror movies traumatic? I’ve never actually watched any myself, but as for Western movies, Carrie was a bit traumatic for me.
Here is a picture of Japan’s most famous horror character, Sadako:
Between the 19th and 23rd of April 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.4% in their teens, 15.1% in their twenties, 21.3% in their thirties, 17.6% in their forties, 15.2% in their fifties, and 17.4% aged sixty or older.
I don’t really use these web sites much, as I tend to just visit a few regular places, and these places don’t have coupons that I can use. However, for work events our usual organiser uses mostly Gurunavi, and occasionally Tabelog.
As you can see if you follow the links, Gurunavi is the only place with English, although much of it is machine-translated and -transliterated, so the restaurant names come out rather wonky. Picking one from their selection for the day, it is listed as YAKINIKUDEN YUNIBAHSARUSHITEIWOHKUOOSAKANAITEN, but writing that as “Yakiniku Den Universal City Walk Osaka Naiten” would surely be more understandable! Read the rest of this entry »