Aeon Cinema, a cinema operator, recently released the results of a survey into cinema-going habits.
Demographics
Between the 17th and 19th of January 2014 1,204 members of the public from all over Japan completed an internet questionnaire, although it is not specified how the sample was selected. 50.2% of the sample were male, 19.9% in their twenties, 19.9% in their thirties, 19.9% in their forties, 20.0% in their fifties, and 20.1% aged sixty or older.
Last year I probably managed about six or so movies, mostly western human drama stories. I find action and SF movies these days a bit too loud and intense; the one I went to last year was Total Recall, which was pretty atrocious.
From this summer, though, I qualify for the old folks discount at my usual chain, so perhaps I’ll be seeing more movies in the second half of the year? For the first half, I want to see Rush and The Hobbit part two, both of which are not out here yet. Read the rest of this entry »
With just three days to go until the start of the Sochi Olympics, this seemed a good time to publish the results of a survey by Intage into awareness of the 2014 Sochi Olympics.
Demographics
Between the 15th and 17th of January 2014 exactly 1,000 members of the Intage-run Cue Monitor site completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in each of the age groups of twenties, thirties, forties, fifties and sixties.
The pie chart above is interesting because the Japan Olympic Committee has set a target of outdoing their performance at Nagano in 1998 where they won 10 medals, including five gold. I think that is unobtainable, particularly five golds, but unlike the majority of respondents, I can see around seven to nine medals being obtained. Wee Sara Takanashi is a shoo-in for gold in the ski jump, figure skating might see a gold for Mao Asada and one or two other places, along with a couple of speed skating medals. Add in a couple of good performances in other sports and we have two gold and six of other colours.
I’m moderately interested in the games myself, but I’ll probably not do much more than watch the highlights on the news, I suspect. Read the rest of this entry »
Recently there seems to have been quite a lot of projection mapping going on, so this survey from goo Research decided to have a look at this very subject of projection mapping.
Demographics
Between the 13th and 18th of December 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 13.5% in their teens, 15.9% in their twenties, 21.7% in their thirties, 17.1% in their forties, 14.6% in their fifties, and 17.2% aged sixty or older.
Here’s one I’d love to have seen, taking place last year just 10 kilometres or so away from me:
I’m not sure how accurate the results of Q1SQ1 are; although the Japanese text used a generic “see” verb rather “watch”, I wonder if many people assumed that the question was directed towards watching live, as the percentages seem a bit off to me. On the other hand, as there does not seem to have been an explanation of the term Projection Mapping, I also wonder if more people saw news reports on projection mapping but didn’t realise what it was? Read the rest of this entry »
japan.internet.com recently reported on a survey by goo Research into smart television.
Demographics
Between the 23rd and 27th of August 2013 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.7% in their thirties, 17.2% in their forties, 14.7% in their fifities, and 17.1% aged sixty or older.
I’ve not used any Smart Television services, and I probably couldn’t name more than Apple’s, Google’s and docomo’s offerings. My understanding of Smart Television is that the television actually becomes a dumb display, and all the interesting work happens on the connected device. Therefore, the inclusion of television manufacturers in Q1SQ1 and Q1SQ3 seems anomalous to me. Read the rest of this entry »
The time for watching horror movies in Japan is not Halloween, but mid-summer, for the cooling effect of chills down one’s spine. However, this survey from goo Ranking looked at which foreign horror films people found traumatic.
Demographics
Between the 7th and 9th of July 2013 1,096 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.5% of the sample were female, 24.4% in their teens, 25.2% in their twenties, 24.8% in their thirties, and 25.6% in their forties; there was no-one older than 49 in this sample. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Note that the definition of “horror” is a bit loose – I wouldn’t class Psycho and Alien, for instance, as horror, and Sixth Sense was just awful.
Have any of my readers found Japanese horror movies traumatic? I’ve never actually watched any myself, but as for Western movies, Carrie was a bit traumatic for me.
Here is a picture of Japan’s most famous horror character, Sadako:
japan.internet.com recently reported on a survey by goo Research into eating and drinking establishment usage, with this article focusing on web sites used for getting such information.
Demographics
Between the 19th and 23rd of April 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.4% in their teens, 15.1% in their twenties, 21.3% in their thirties, 17.6% in their forties, 15.2% in their fifties, and 17.4% aged sixty or older.
I don’t really use these web sites much, as I tend to just visit a few regular places, and these places don’t have coupons that I can use. However, for work events our usual organiser uses mostly Gurunavi, and occasionally Tabelog.
As you can see if you follow the links, Gurunavi is the only place with English, although much of it is machine-translated and -transliterated, so the restaurant names come out rather wonky. Picking one from their selection for the day, it is listed as YAKINIKUDEN YUNIBAHSARUSHITEIWOHKUOOSAKANAITEN, but writing that as “Yakiniku Den Universal City Walk Osaka Naiten” would surely be more understandable! Read the rest of this entry »
A recent survey from goo Research, reported on by japan.internet.com, was the seventh regular video usage survey.
Demographics
Between the 17th and 19th of April 2013 1,079 momembers of the goo Research online monitor group completed a private mobile phone and smartphone-based questionnaire. 57.7% of the sample were female, 3.2% in their teens, 20.3% in their twenties, 37.1% in their thirties, 26.5% in their forties, and 12.9% aged fifty or older.
japan.internet.com recently reported on one aspect of a survey by goo Research into manga (comics) that found that about one in three paper readers were also consumers on electronic devices.
Demographics
Between the 8th and 10th of January 2013 1,075 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.4% in their teens, 18.1% in their twenties, 21.9% in their thirties, 15.8% in their forties, 15.6% in their fifties, and 12.2% aged sixty or older.
Instead of a comic on a mobile phone, let’s have a mobile phone in a comic:
I’ve never read a manga electronically in any form, but coincidentally today at lunchtime I noticed a colleage reading one on a tablet computer. Read the rest of this entry »
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’ve seen none of the Japanese ones on the list, but I enjoyed Brave, missed Puss in Boots as it had a very limited dubbed release, but I just saw Frankenweenie recently on a plane, and I thought it was really hilarious. I presume it is low scoring because it wasn’t released until after the survey was conducted.
japan.internet.com reported on the 6th regular survey into terrestrial digital television conducted by goo Research. However, the regularity of this survey is diminishing somewhat now that it is pretty much ubiquitous.
Demographics
Between the 5th and 9th of November 2012 1,086 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.0% in their forties, and 28.1% aged fifty or older.
One possible reason for the increase in television watching might be more to do with the depressed economy and people spending more time at home, thus it’s not that digital makes programmes any better, it’s that people cannot afford to do much else.
The survey ends by noting that it would be nice if the focus of the survey could move to consumption of contents; broadcast versus recorded versus on demand versus YouTube, for example. Read the rest of this entry »