世論 What Japan Thinks

I was hoping to have a holiday from the blog, but japan.internet.com only had a long weekend and published a report on an interesting survey from goo Research into flash marketing (time-limited offers), with the focus on coupon sites.

Demographics

Over the 2nd and 3rd of August 2011 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.4% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 12.2% aged sixty or older.

I’ve never used a coupon site myself, but I’ve read enough about how it doesn’t make sense for many businesses that I don’t really feel I want to be part of bankrupting small businesses. However, looking at the Groupon Japan web site, here’s possibly one offer that might work due to extras (err, extra drinks I mean!), an Osaka ladyboy show.
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iShare recently took a look at the use of corporate apps.

Demographics

Between the 24th and 27th of June 2011 1,871 members of the CLUB BBQ free email forwarding service who had downloaded an app to their smartphone completed a private internet-based questionnaire. 84.7% of the sample were male, 5.4% in their twenties, 43.6% in their thirties, 40.0% in their forties, and 11.0% in their fifties.

Not having a smartphone myself, and not having played with such an app on someone else’s smartphone, I cannot really make any comment here!
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Continuing the surveys into nuclear power, this one from Central Research Services looks at the earthquake and power companies.

Demographics

First, 3,954 people over the age of twenty were selected at random from voters polls, but the samples were weighted by size of each of the electricity generating companies’ customer base. These 3,954 were approached for face-to-face interviews between the 13th and 22nd of May 2011, and 1,308 people, or 33.1%, actually completed the survey. 54.1% of the sample were female, 11.4% in their twenties, 18.7% in their thirties, 15.7% in their forties, 16.8% in their fifties, 18.3% in their sixties, and 19.7% aged seventy or older.

I’m surprised that the level of trust just manages to pass the average point even now, especially in the earthquake-affected area, and given the much lower safety rating of nuclear power generation. Perhaps they have been very quick to repair powerlines and restore services to affected areas?
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iShare recently performed a survey that might be of interest to my readers who are residents in Japan, looking at where Japanese buy their contact lenses.

Demographics

Between the 7th and 11th of July 2011 1,187 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. The sample was pre-screened to select people who had purchased contact lenses for themselves within the last year. 50.1% of the sample were female and respondents were aged between 16 and 60 years old, but no further demographic breakdown was given.

I used to wear contact lenses, but gave up after I lost one in Japan and didn’t really fancy going to all the bother of getting measured up for a replacement. I think I did previously replace my contact lenses in Japan, but the name of the shop escapes me completely!
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japan.internet.com reported on another new regular survey series from goo Research, this time being a look at the display of mobile advertisements.

Demographics

Between the 11th and 13th of July 2011 1,094 mobile phone-using (including smartphones) members of the goo Research monitor group completed a private mobile phone-based questionnaire. 59.3% of the sample were female, 3.2% in their teens, 27.0% in their twenties, 37.5% in their thirties, 23.6% in their forties, and 8.8% aged fifty or older.

I’ve seen advertisements on my mobile, but as the default iMode home page has an advertisement, I’m surprised that as many as 5.7% had not seen advertisements; perhaps as the ads are so well blended in that most of that 5.7% haven’t actually realised they are seeing them.
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Have you ever bought goods or services through search ads?The latest mini report from japan.internet.com on a goo Research survey was this one on the 15th regular look at internet advertising.

Demographics

Between the 21st and 24th of June 2011 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 21.3% in their thirties, 16.3% in their forties, and 28.0% aged fifty or older.

Despite having contextual adverts myself, at these points I always do recommend people run an advertisement blocker. My favourite is AdMuncher (affiliate link); it comes with a 30 day free trial so you can see how it works. I love it for the simplicity and that it works with every browsers, so block a URL once and it disappears from everywhere.
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A recent ranking survey from goo Ranking looked at fun company rules that people would like to see introduced at their own workplace.

Demographics

Between the 20th and 22nd of April 2011 1,110 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 10.8% in their teens, 16.2% in their twenties, 27.4% in their thirties, 26.4% in their forties, 9.3% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

While looking up some of the companies listed, I came across more office rules from Kayac (in English). The one I found most curious was:

Lucky Wages

All our staff can play as they earn with our lucky dice scheme. They can top up their basic monthly wage by rolling the dice, introducing an element of fun and chance into their working day.

Now that is quite, quite strange!
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With the summer fast approaching, bringing with it the prospects of brownouts and blackouts due to a slight problem with a nuclear reactor or six, companies are looking at working from home as one way of reducing the load. The survey was conducted by goo Research and reported on by japan.internet.com.

Demographics

Over the 23rd and 24th of May 2011 1,072 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 17.0% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.0% in their forties, 15.8% in their fifties, and 11.8% aged sixty or older.

Of course, working at home doesn’t really save much electricity, and I strongly suspect it actually uses more, as the trains still have to run – I doubt if enough people are going to telelcommute to allow them to decrease the frequency – and each person at home will have their own air conditioner running whilst the office load will probably be barely reduced. About the only benefit I can think of is that if there is a major lack of power, it’s less inconvenient for those who are already home versus having to try to walk or cycle to the suburbs.
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goo Research recently reported on a survey conducted in association with President magazine, and looking at feeling worries and joy, with this excerpt below focusing more on the worry side of the equation…

Demographics

Over an unspecified period of time 2,168 members of the goo Research monitor group completed a private internet-based questionnaire. All of the sample were in work, and the implication is that it was full-time work. The sample consisted of people between the ages of 20 and 59, but no further demographic breakdown was presented.

I’m afraid I’d probably have to put myself in to the “not really” or “not at all” categories for the questions below!
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Here’s a fun survey from goo Ranking, looking at what people would want to do if alone in the office.

Demographics

Between the 23rd and 26th of March 2011 1,070 members of the goo Research monitor group completed a private internet-base questionnaire. 53.4% of the sample were female, 10.2% in their teens, 13.1% in their twenties, 24.7% in their thirties, 23.7% in their forties, 13.3% in their fifties, and 15.0% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

The UK Trades Union Congress once published a warning about not photocopying your bum.

Here’s someone mucking about with a photocopier and his face:

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