This is the rather disappointing (from my point of view) results from a recent survey by goo Research, their third regular survey into internet advertising, reported on by japan.internet.com.
Demographics
Between the 23rd and 27th of March 2012 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 27.8% aged fifty or older. As a short aside, I never understand why half the goo Research demographics report the over fifties and over sixties separately, while the other half, such as this survey, report them together. The other demographic figures are very similar in every non-mobile-targeted survey, so I think one can safely assume that there about 15% in their fifties and 12% aged sixty or over in today’s sample.
Recently my advertising return has been remarkably low for AdSense – all of number of clicks, revenue per click, and CPM rates have some days been so low that it feels like I must be running some utterly inappropriate advertising. Have any of my readers noticed strange or even no adverts appearing? Read the rest of this entry »
goo Research recently looked at telecommuting, a survey that was reported upon by japan.internet.com.
Demographics
Between the 14th and 17th of February 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.7% in their thirties, 16.3% in their forties, 15.2% in their fifties, and 12.0% aged sixty or older.
I should really do it more myself as we have a system that management is keen to promote, but I’ve only tried it for two or three days a couple of years ago. I’m keen to lose the commute, but my main problem is focus! Read the rest of this entry »
With a lot of money to be made these days in producing casual games, both single player and multiplayer online, this survey from goo Research and reported on by japan.internet.com into social gaming was quite an eye-opener for me.
Demographics
Between the 16th and 20th of January 2012 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.3% in their thirties, 16.1% in their forties, 15.9% in their fifties, and 12.2% aged sixty or older.
I play a couple of social games, but have never spent any money on them. On the other hand, my wife plays a few and although she doesn’t actually spend money as such, she earns points from various survey sites that can be transfered to partner social games.
There’s two social games being heavily advertised on television and in trains right now by major pop groups; first is EXILE doing Holy War Cerberus for GREE, then there’s TOKIO doing Doliland, also for GREE.
goo Research recently conducted their second regular survey into internet advertising.
Demographics
Between the 19th and 22nd of December 2011 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 28.1% aged fifty or older.
I don’t click on many adverts – I run a blocker at home, and at work I turn off the display of images and disable flash as I find a lot of advertising just far too ugly. If I click on an advertisement it will be either a Google text ad or a specific affiliate link where I want to share some benefit with the person who introduced me to the item or service I am purchasing. Read the rest of this entry »
The second regular survey from goo Research, reported on by japan.internet.com, into home electrical appliances was recently reported on.
Demographics
Between the 18th and 22nd of November 2011 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.8% in their teens, 17.6% in their twenties, 21.2% in their thirties, 16.2% in their forties, and 28.2% aged fifty or older.
One noticable mover in the ownership stakes was Blu-ray player/recorders, with 40.5% of the sample now owning one. As most of the new models of hard disk-based recorders feature a Blu-ray recorder, an interesting follow-up survey might be to see how many people use it merely for back-up of their recorded stuff, how many rent or buy Blu-ray disks, and how many people just don’t use it at all. Read the rest of this entry »
In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier.
Demographics
Over the 15th and 16th of November 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.
Although awareness of these kinds of coupons has decreased by three percentage points, the purchasers has conversely increased by four.
japan.internet.com recently reported on a survey by goo Research into viewing advertisements on mobile phones, the second time this regular survey has been conducted.
Demographics
Between the 11th and 13th of October 2011 1,091 mobile phone-owning (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 60.7% of the sample were female, 4.0% in their teens, 25.5% in their twenties, 39.0% in their thirties, 23.3% in their forties, and 8.2% aged fifty or older.
I don’t browse anything outside of docomo’s walled garden on my mobile, but even that bungs an ugly animated gif at the top of the home page. Read the rest of this entry »
Between the 16th and 19th of August 2011 1,084 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 18.3% in their twenties, 21.6% in their thirties, 16.1% in their forties, 15.5% in their fifties, and 12.2% aged sixty or older.
We’re all Microsoft Office at work, and as it’s only Office 2003 and as more and more people are now moving to 2007 or 2010, it’s getting worse and worse with forward compatibility, and indeed just last week I had a file that would crash Word if I double-clicked it on the file, but if I loaded it up from the File Open diaglog all the text would be completely invisible. Read the rest of this entry »
An interesting survey from goo Research, reported on by japan.internet.com, into office software on home computers found that free suites are more popular.
Demographics
Between the 9th and 14th of August 2011 1,065 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.4% in their forties, 15.7% in their fifties, and 11.8% aged sixty or older.
Note that I suspect that a number of people who got Microsoft Office or Works bundled with their system may have reported this as free software.
goo Research started yet another new survey series, according to this report from japan.internet.com, this time looking at shopping site use by mobile phone users.
Demographics
Between the 8th and 10th of August 2011 1,098 members of the goo Research monitor group completed a private mobile-based (including smartphone) survey. 58.3% of the sample were female, 3.8% in their teens, 27.8% in their twenties, 35.8% in their thirties, 23.5% in their forties, and 9.1% aged fifty or older.
I’ve never done any mobile shopping, for all the three reasons listed, and I could probably fill out the “other” answer with a number of additional reasons. Read the rest of this entry »
This is the rather disappointing (from my point of view) results from a recent survey by goo Research, their third regular survey into internet advertising, reported on by japan.internet.com.
goo Research recently looked at 
With a lot of money to be made these days in producing casual games, both single player and multiplayer online, this survey from goo Research and reported on by japan.internet.com into 
goo Research recently conducted their second regular survey into 
In the second regular survey by goo Research and reported on by japan.internet.com into 
japan.internet.com recently reported on a survey by goo Research into 
As a sort-of follow-up to last month’s look at 
An interesting survey from goo Research, reported on by japan.internet.com, into 
goo Research started yet another new survey series, according to this report from japan.internet.com, this time looking at 
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