japan.internet.com reported on the seventh regular survey by goo Research into internet advertising.
Demographics
Between the 21st and 23rd of February 2013 1,091 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.4% in their forties, and 27.9% aged fifty or older.
If my experience is anything to go by, more people seeing contextual advertisements perhaps seems to mean more people avoiding them…
I don’t really appreciate the subtle difference between the “don’t know” and “didn’t know they appeared” answers in the questions below! Read the rest of this entry »
Between the 17th and 21st of August 2012 500 people aged 20 or over who were responsible for their company’s in-house SEO completed an internet survey, although there is no information about how the sample was gathered.
There’s a lot of cowboys out their in the SEO world – I know, I get enough spam from them myself – but there are also some good companies, although I don’t know enough to recommend any. I’ve recently had reason to wander into the world of social media consultants, and there seemed to be quite a community of people who seemed to support each other’s work by Following, Liking and +1-ing each other’s clients while offering the single strategy of posting pithy homilies pasted on top of inoffensive images. Read the rest of this entry »
Macromill recently conducted a survey into one of the big new trends in Japanese skies, that of Low Cost Carriers.
Demographics
Between the 27th of August and the 4th of September 2012 1,000 members of the Macromill monitor group resident in Tokyo or the surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based survey. Exactly 50:50 were male and female, and 20:20:20:20:20 in their twenties, thirties, forties, fifties and sixty or over.
I’ve flown one LCC in Asia, Hong Kong Express, from Osaka to Hong Kong, and I must say I was very impressed with the service for the price. A snack and one drink was provided, and there was an in-seat entertainment system. Overall, very close to the traditional full-fare Japanese airlines, and I’d quite happily choose them again. Read the rest of this entry »
According to a recent survey from Just Systems and reported on by japan.internet.com into social gaming, almost half the players had spent money on it, and 60% of them regretted their purchases!
Demographics
Between the 10th and 13th of August 2012 1,000 members of the Just Systems-affiliated FastAsk monitor group who played social games completed a private internet-based questionnaire. No further demographics were given.
My wife spends what is, I suppose, technically real money on social games. She is a member of a number of online survey sites, and rather than cashing out, she transfers saved points to social games, in particular Oshare Dorobo, (perhaps “The Elegant Thief”) a Dress-Up Barbie-type game where in order to complete some quests you need (or so she claims) to buy particular hairdos which are only available from a random vending machine that costs 300 yen per spin. It’s probably about 1,500 yen’s worth of points per month she gets through, and I wish she’d never told me about the month she won 5,000 yen’s worth of tokens… Read the rest of this entry »
With what seems like most television commercials in Japan featuring a search keyword, and a few more specifically pointing to a continuation of the advert story on their web site, goo Research decided to take a look at television commercials with web search prompts, with the results of the survey being reported on japan.internet.com.
Demographics
Between the 23th and 25th of July 2012 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.4% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.4% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.
What might have been a nice question to ask regarding these people who searched for a keyword but couldn’t find the page would have been what search engine they used, and if they used any sort of advertisement blocker.
I don’t think I’ve ever searched for a keyword from a television advertisement, so I’ll cheat by searching for the Japanese for “Continued on the web”, and present the first related video that I can embed in my post, so apologies in advance if the following is incredibly boring!
Over the 8th and 9th of June 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.1% of the sample were female, 10.8% in their teens, 15.8% in their twenties, 28.9% in their thirties, 26.3% in their forties, 10.2% in their fifties, and 8.0% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’m probably guilty of causing the first (or more correctly number 16), as I have some scented underarm deodorant in the office, so I’m sure my colleagues at least notice it! I also do tend to get a bit shivery when the air conditioner is over-strong. Number 10 annoys me, although the one person who excessively faps his fan at least does work. Read the rest of this entry »
A recent kerfuffle in the Japanese web community involved 2 channel, the world’s largest bulletin board service, banning certain summary sites from not just copying thread highlights, but also editing the occasional comment to add affiliate links, so this survey from goo Research, reported on by japan.internet.com, looked at what people thought about it.
Demographics
Between the 13th and 15th of June 2012 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.3% in their thirties, 15.8% in their forties, 16.0% in their fifties, and 12.3% aged sixty or older.
japan.internet.com recently reported on a survey by goo Research into mobile shopping site usage, their fourth regular look at this topic.
Demographics
Between the 21st and 24th of May 2012 1,089 members of the goo Research mobile monitor group completed a private mobile internet-based questionnaire. 61.0% of the sample were female, 2.7% in their teens, 27.5% in their twenties, 35.4% in their thirties, 23.9% in their forties, and 10.7% aged fifty or older.
I’ve bought exactly one thing online, an Android app on special offer at 40 yen. I needed to register my credit card with Google Wallet, but I did that through a PC as I would be more sure of the security there. Read the rest of this entry »
goo Research recently conducted their fourth regular survey into advertisement viewing on mobile devices, and the figures reported by japan.internet.com were much less anti-ad than I expected.
Demographics
Between the 16th and 19th of April 2012 1,037 members of the goo Research mobile monitor group completed a mobile phone (including smartphone) based survey. 59.0% of the sample were female, 3.5% in their teens, 28.4% in their twenties, 32.7% in their thirties, 25.3% in their forties, and 10.2% aged fifty or older.
I only surf the mobile web occasionally, so I can’t say I’ve actually seen any mobile advertisements, in particular as I avoid ad-supported free apps! Read the rest of this entry »
With Japan’s Asian neighbours of Taiwan, China and South Korea making inroads into areas of Japan’s market that Japanese companies used to dominate, this survey from goo Research, performed in conjuction with the Nikkei Shimbun (Japan’s Financial Times), into Chinese, South Korean and Taiwanese makers’ digital devices and home electronics provides some insights into the strengths and weaknesses of these companies.
Demographics
Between the 9th and 13th of March 2012 577 members of the goo Research online monitor group aged over 20 years old and in full-time employment completed a private internet-based questionnaire. 50.3% of the sample were male, 24.8% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.3% aged fifty or older.
Before reading this survey, I would have said that computers (Taiwanese), smartphones (Samsung and LG) and televisions (Samsung and LG again) would have been the biggest markets, so I was surprised to see fridges and washing machines ahead of smartphones. Of course, many Japanese-branded fridges and washing machines, etc, are assembled in China!
I’m typing this on an MSI (Taiwan), my main desktop is from Acer (Taiwan), and I also have a room fan from an obscure Chinese firm. Pretty much everything else is Japanese, except for my Braun razor. Read the rest of this entry »
japan.internet.com reported on the seventh regular survey by goo Research into internet advertising.
One in four seems like a large number to me, but given that this survey into 
Macromill recently conducted a survey into one of the big new trends in Japanese skies, that of 
According to a recent survey from 
A recent kerfuffle in the Japanese web community involved 
japan.internet.com recently reported on a survey by goo Research into 
goo Research recently conducted their fourth regular survey into 
With Japan’s Asian neighbours of Taiwan, China and South Korea making inroads into areas of Japan’s market that Japanese companies used to dominate, this survey from goo Research, performed in conjuction with the Nikkei Shimbun (Japan’s Financial Times), into 
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