世論 What Japan Thinks

First, a quick apology for no post yesterday, but I was in transit and away from a free internet connection, and on top of that the site seemed to have crashed… Hopefully I can post to my usual schedule for the rest of the week.

Since I didn’t have a decent internet connection, this is a survey from a couple of weeks ago conducted by the Nippon Research Council into olympic sponsorship and olympic viewing intentions.

Demographics

Between the 30th of May and the 4th of June 2008 1,200 members of the NRC monitor panel resident in the Tokyo city area (Tokyo city, Saitama, Chiba and Kanagawa) and the Keihanshin area of Kansai (Kyoto city, Osaka city and Hyogo) completed a private internet-based questionnaire. Sex and age breakdown was not noted.

Note that Panasonic and National are both brands of Matsushita Electric Industrial, but at the AGM of shareholders on Friday the 20th of June 2008 the board got a motion officially approved to change the company name to Panasonic and to kill off the National brand (used mostly for domestic appliances and other white goods), unifying everything worldwide under the Panasonic banner.

It’s all a bit depressing that the two best-known sponsors are suppliers of highly-sugared empty calories and fat-laden burgers, hardly the image of the ultimate in human physical achievement.
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Strategies for coping with stress, and mental health care in general, are sadly lacking in Japan. This recent survey from goo Research, conducted in association with All About Japan, into lifestyle, concentrating in particular on work and stress therein, highlights a few of these issues.

Demographics

Between the 28th of April and the 1st of May 2008 1,057 members of the goo Research online monitor panel aged between 20 and 49 and currently in employement completed a private internet-based questionnaire. 50.1% of the sample was male, 33.5% in their twenties, 33.8% in their thirties, and 32.7% in their forties.

Notice that in Q10, for means of managing stress, men are much less likely to do anything about it bar exercise, and four times as likely to do nothing at all.

I can get my commute to work in just under an hour, although the return usually takes one hour and ten minutes as I need to wait for one connection and sometimes choose the local train due to the ease of getting a seat.
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No, that’s not the titles of the last two videos I rented, but instead they are the subjects of perhaps the dodgiest survey I’ve seen for a long while from goo Ranking into what actions by female staff set male hearts aflutter, and vice versa, what actions by male staff set female hearts aflutter.

Demographics

Between the 22nd and 24th of April 2008 1,048 members of the goo Research online monitor group completed a private internet-based questionnaire. 51.7% of the sample was female, 7.1% in their teens, 14.7% in their twenties, 29.0% in their thirties, 27.4% in their forties, 11.6% in their fifties, and 10.2% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I presume that the more obviously perverted fetishes were eliminated from the initial answers, but still, some of them are bordering on the obsessive! Indeed, for the top female answer, the original results talked about Sharon Stone in Basic Instinct! As for me, I’ll be honest but boring and say that I never saw women around the office that way.
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The only convenience store close by my house closes about 10 pm, and anyway I’m too broke and too married these days to get up to much at the midnight hour. However, this recent survey from MyVoice into late night and 24 hour businesses shows that there’s a lot of people active in the small hours.

Demographics

Over the first five days of May 2008 14,350 members of the MyVoice Internet Community successfully completed a private online survey. 54% of the sample was female, 2% in their teens, 15% in their twenties, 38% in their thirties, 29% in their forties, and 16% in their fifties.

Conspicuous by their absence in the list of late night operators are trains and buses. Most lines have their last train depart by midnight, with one reason being safety, to allow the operators four hours per night for essential maintenance. The other more cynical reason is that it keeps taxi drivers in business. It’s quite an amazing sight the first time you see taxis twenty deep outside the railway station after the last train departs!

Image from wukong on Flickr.
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Perhaps it’s just the types of web sites I frequent (Slashdot and digg, for instance), or perhaps it’s just that people are reluctant to admit to filesharing even semi-anonymously, but this recent survey conducted by goo Research and reported on by japan.internet.com into movie watching showed P2P the second least-popular way for obtaining movies.

Demographics

Between the 14th and 16th of May 2008 1,087 members of the goo Research online monitor pool completed a private internet-based questionnaire. 52.4% of the sample was male, 12.1% were in their teens, 22.1% in their twenties, 21.6% in their thirties, 16.2% in their forties, and 28.0% aged fifty or older.

“Better than free” is the basic strategy pursued by many paid services that compete with pirated content. Apple’s iTunes, in particular, mostly achieves this goal, but other systems I have used, especially from large Japanese corporates, are nowhere near realising this. I’ve not personally used any of these mail-order DVD rental systems, as most of my film needs are met by either the cinema or stuff recorded off cable.

I’m not sure why video tape-only people were eliminated from Q2, and finding out the patterns of usage of tape and DVD (and hard disk, for that matter) would have been interesting. Perhaps if one pays to obtain the full results one can learn these details. I’m also a little surprised that Video On Demand and acTVila were not distinct answers for Q2.
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Here’s an interesting topic for tonight’s survey, a look by JR Tokai Express Research Inc, reported on by japan.internet.com, into the matter of IT in medical establishments.

Demographics

On the 13th of May 2008 330 members of the JR Tokai Express Research online monitor group who were employed in a medical-related field completed a private internet-based questionnaire. 67.3% of the sample were male, 7.9% were in their twenties, 32.7% in their thirties, 44.2% in their forties, 13.6% in their fifties, and 1.5% in their sixties.

Many small clinics these days seem to be running online booking services, so you can make your appointment at the start of the day, and keep a watch on the length of the queue and head for the surgery at a suitable time to minimise your wait.

On the other hand, at big hospitals there is almost always one counter to hand over your consultation form to, which then disappears into a back office for an indeterminate amount of time, then you get called to pay at a different desk. Even big, heavily-computerised hospitals don’t seem to have a fully electronic payment system, and it would seem that there is no practical reason why they couldn’t make the whole system electronic so I could have my bill ready and waiting for payment as soon as I leave the doctor’s office.
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This is a survey from the start of March that I only got round to translating now, but the information is hopefully worth the wait! The survey was conducted by Yahoo! Japan Value Insight in Japan, Embrain.co.ltd in South Korea, and INFO BRIDGE CHINA Co., Ltd in Japan, South Korea, and China awareness.

Demographics

Between the 29th of February and 4th of March 2008 500 Japanese, 547 South Koreans, and 524 Chinese took part in a closed internet-based questionnaire. All respondents were aged between 20 and 59, but a detailed breakdown was not provided. The Chinese respondents were from all over China, but given availability of internet access, there was perhaps a significant bias towards middle-class city dwellers in their sample.

Note that from now on I will use just Korea, but I always mean South Korea.

Q2A is interesting, in that there is a very noticable lack of pride in their own products amongst young Japanese. The reason for this disaffection would be well worth investigating – I cannot think of any particular issue that would make youths and youths only react in this way. Indeed, given the number of scandals last year involving Japanese products, foodstuffs in particular, I am very surprised that there is no real lack of pride amongst older people, although perhaps given the context of the survey, people were thinking internationally, so stale biscuits don’t really affect Japan as a global brand.
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With the new taspo (short for tobacco passport) system gradually being introduced across Japan, this recent survey from DIMSDRIVE Research Inc into taspo sheds some light on what may be in store.

Demographics

Between the 2nd and 10th of April 2008 6,727 members of the DIMSDRIVE monitor group successfully completed a private internet-based questionnaire. 61.1% of the sample was female, 1.2% in their teens, 17.2% in their twenties, 35.9% in their thirties, 27.3% in their forties, 13.2% in their fifties, and 5.2% aged sixty or older. 59 people, or 0.9%, lived in the two trial prefectures where the taspo system has gone live, namely Miyazaki and Kagoshima.

The taspo card has two functions; one is as a proof of age card, the other is electronic cash. However, the electronic cash system is completely incompatible with all other systems, and none of the questions in this survey asked about this feature.

In Q6 you can see most people think there will be little or no effect on under-age smoking due to the introduction of the card. There’s a million and one other cheaper ways that smoking could be reduced in Japan, with forcing Japan Tobacco out of self-denial being high up on the list. As a quick translation, they say (a) that smoking is just one factor combined with environment, stress, eating habits, genetics, exercise, etc and (b) cancer only develops in mice when you attach the equivalent of thousands or tens of thousands of ciggies-worth of tar to their skin. Go to any of the privately-owned brewers’ web sites and there’s a message on the front page about under-age drinking and not drinking when pregnant or nursing. On the other hand, see if you can find the health (dis)information on JT’s Smokers Style site, without cheating and using the site map link.
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Thanks to legislation in the last couple of years, the rates of interest for personal unsecured loans have dropped from around 27% to a much lower but still outrageously expensive 10% to 19%. To see how these and other changes have affected consumer opinions, MyVoice conducted a survey into personal loans, their fifth annual survey, although I haven’t translated any of the previous ones.

Demographics

Over the first five days of April 2008 14,989 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample was female, 1% in their teens, 14% in their twenties, 38% in their thirties, 30% in their forties, and 17% aged fifty or older.

Here, personal loan is defined as covering consumer credit, “cashing” or cash advances from credit companies (I think that includes cash withdrawls from a credit card) that are paid back in installments, and loans from joint ventures between consumer credit companies and banks. Bank-only loans are not covered.

I personally view these loan companies as gateway drugs to the loansharks; even with the legislation to reduce the interest rates and to require a wealth warning about maintaining a proper balance between income and outgoings the companies are still notorious for high-pressure sales and debt collection tactics, taking advantage of the average consumer’s reluctance to approach a third party for help with debt issues. Persistant rumours of association with the Yakuza hang around many companies despite official statements to the contrary.

For their part, Aiful were responsible for inflicting chihuahuas on too many people with even less money than sense.
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Not too surprisingly, Yahoo! comes out on top as the most frequently used news site in Japan, but there are still many interesting results in this survey from MyVoice into news sites.

Demographics

Over the first four days of April 2008 14,913 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample was female, 1% in their teens, 15% in their twenties, 37% in their thirties, 30% in their forties, and 17% in their fifties.

I am glad to see that the top complaint is the lack of information in articles; most Japanese articles are just two or three paragraphs long and as a user of Google News one finds very similar reports in different papers. Google News also reveals another problem, namely that articles often expire really quickly; even after only a few hours a lot of the links on Google News lead to error pages.

For English news on Japan, I recommend the appropriately-named News on Japan as a useful aggregator of news, although in a few months there may very well be a new challenger in this market…
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